UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                   FORM 12b-25

                                                 Commission File Number  0-10714
                                                                        --------

                           NOTIFICATION OF LATE FILING

    (Check one):   Form 10-K |X|   Form 20-F |_|   Form 11-K |_|   Form 10-Q |_|

                  Form N-SAR |_|  Form N-CSR |_|

For period ended  January 31, 2004
                  ----------------

 |_|  Transition Report on Form 10-K      |_|  Transition Report on Form 10-Q
 |_|  Transition Report on Form 20-F      |_|  Transition Report on Form N-SAR
 |_|  Transition Report on Form 11-K

         For the transition period ended
                                        ---------------------------------

      Read attached instruction sheet before preparing form. Please print or
type.

      Nothing in this form shall be construed to imply that the Commission has
verified any information contained herein.

      If the notification relates to a portion of the filing checked above,
identify the item(s) to which the notification relates:
                                                       -------------------------

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                                     PART I
                             REGISTRANT INFORMATION

Full name of registrant E Com Ventures, Inc.

Former name if applicable
                          ------------------------------------------------------

Address of principal executive office (Street and number)

251 International Parkway
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City, state and zip code  Sunrise,  Florida  33325
                          ------------------------------------------------------



                                     PART II
                             RULE 12B-25(b) AND (c)

      If the subject  report could not be filed without  unreasonable  effort or
expense  and  the  registrant  seeks  relief  pursuant  to Rule  12b-25(b),  the
following should be completed. (Check box if appropriate.)

|X|         (a)   The reasons described in reasonable detail in Part III of this
                  form could not be eliminated  without  unreasonable  effort or
                  expense;

|X|         (b)   The subject  annual  report,  semi-annual  report,  transition
                  report on Forms 10-K, Form 20-F, Form 11-K, Form N-SAR or Form
                  N-CSR,  or  portion  thereof,  will be filed on or before  the
                  fifteenth  calendar day following the  prescribed due date; or
                  the subject quarterly report or transition report on Form 10-Q
                  or  portion  thereof  will be filed  on or  before  the  fifth
                  calendar day following the prescribed due date; and

|_|         (c)   The  accountant's  statement or other exhibit required by Rule
                  12b-25(c) has been attached if applicable.

                                    PART III
                                    NARRATIVE

      State below in reasonable  detail the reasons why Forms 10-K,  20-F, 11-K,
10-Q, N-SAR,  N-CSR, or the transition report portion thereof could not be filed
within the prescribed time period.

      The Registrant has devoted its resources toward the further development of
its  business  and could not file its  Annual  Report  on Form 10-K  within  the
prescribed time period without undue effort and expense.

                                     PART IV
                                OTHER INFORMATION

      (1) Name and  telephone  number  of person  to  contact  in regard to this
notification.

      A. Mark Young              (954)        335-9100
      -------------            ---------   ----------------
         (Name)               (Area Code) (Telephone Number)

      (2) Have all other periodic  reports required under Section 13 or 15(d) or
the Securities  Exchange Act of 1934 or Section 30 of the Investment Company Act
of 1940 during the  preceding  12 months (or for such  shorter  period) that the
registrant was required to file such report(s) been filed?  If the answer is no,
identify report(s). |X| Yes |_| No



      (3) Is it anticipated that any significant change in results of operations
from the corresponding  period for the last fiscal year will be reflected by the
earnings statements to be included in the subject report or portion thereof
|X| Yes |_| No

      If so: attach an explanation of the anticipated  change,  both narratively
and  quantitatively,  and, if  appropriate,  state the reasons why a  reasonable
estimate of the results cannot be made.

See Attachment 1.

                              E Com Ventures, Inc.
                   ------------------------------------------
                  (Name of Registrant as Specified in Charter)

Has  caused  this  notification  to be signed on its  behalf by the  undersigned
thereunto duly authorized.

Date   April 30, 2004                       By:    /s/ A. MARK YOUNG
       ---------------                             -----------------------------
                                                   A. Mark Young,
                                                   Chief Financial Officer

      Instruction.  The  form  may be  signed  by an  executive  officer  of the
registrant or by any other duly authorized representative. The name and title of
the person signing the form shall be typed or printed beneath the signature.  If
the  statement  is  signed  on  behalf  of  the   registrant  by  an  authorized
representative   (other   than   an   executive   officer),   evidence   of  the
representative's  authority to sign on behalf of the  registrant  shall be filed
with the form.

                                    ATTENTION

      Intentional misstatements or omissions of fact constitute Federal criminal
violations (see 18 U.S.C. 1001).

                              GENERAL INSTRUCTIONS

      1.  This  form is  required  by  Rule  12b-25  of the  General  Rules  and
Regulations under the Securities Exchange Act of 1934.

      2.  One  signed  original  and  four  conformed  copies  of this  form and
amendments  thereto must be completed and filed with the Securities and Exchange
Commission,  Washington,  DC 20549,  in accordance  with Rule 0-3 of the General
Rules and Regulations under the Act. The information  contained in or filed with
the form will be made a matter of the public record in the Commission files.

      3. A manually  signed  copy of the form and  amendments  thereto  shall be
filed with each national securities exchange on which any class of securities of
the registrant is registered.

      4. Amendments to the  notifications  must also be filed on Form 12b-25 but
need not restate information that has been correctly  furnished.  The form shall
be clearly identified as an amended notification.

      5.  Electronic  Filers.  This form shall not be used by electronic  filers
unable to timely file a report  solely due to  electronic  difficulties.  Filers
unable to submit a report within the time period  prescribed due to difficulties
in  electronic  filing  should  comply  with  either  Rule  201 or  rule  202 or
Regulation  S-T or apply for an adjustment in filing date pursuant to Rule 13(b)
of Regulation S-T.



                              E Com Ventures, Inc.

                           Attachment 1 to Form 12b-25

      The Registrant  expects to report a net loss of approximately  $12,872,000
for the  fiscal  year ended  January  31,  2004,  as  compared  to a net loss of
$2,825,700  for the prior  fiscal  year.  Included in the  expected  net loss is
approximately  $4.9 million  attributable to change of control expenses and $2.6
million attributable to a provision for merchandise which the Company intends to
discontinue offering for sale in its stores. The Registrant expects to report an
increase in Net Sales to approximately $212,500,000 (as compared to $201,513,897
for the prior  fiscal  year),  as a result of an  increase in  wholesale  sales,
offset by a decrease in retail sales.