UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  SCHEDULE 14A
                                 (RULE 14A-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
           PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                              EXCHANGE ACT OF 1934

Filed by the Registrant |X|
Filed by a Party other than the Registrant |_|

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      14a-6(e)(2))
|X|   Definitive Proxy Statement
|_|   Definitive Additional Materials
|_|   Soliciting Materials Pursuant to ss. 240.14a-12

                              E COM VENTURES, INC.
--------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)

--------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

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                              E COM VENTURES, INC.
                            251 INTERNATIONAL PARKWAY

                             SUNRISE, FLORIDA 33325

                                   ----------

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                         TO BE HELD ON DECEMBER 14, 2004

To our Shareholders:

      The Annual Meeting of Shareholders of E Com Ventures, Inc. will be held at
11:00 a.m. on, December 14, 2004, at the E Com Ventures,  Inc. Corporate Office,
251  International  Parkway,   Sunrise,   Florida  33325,  for  the  purpose  of
considering and acting upon the following:

      1.    Election of five  members to our Board of  Directors  to hold office
            until  our 2005  Annual  Meeting  of  Shareholders  or  until  their
            successors are duly elected and qualified;

      2.    Ratification  of the  appointment  of  Deloitte  & Touche LLP as our
            independent public accountants; and

      3.    Any other matters that properly come before the Annual Meeting.

      The Board of Directors is not aware of any other  business  scheduled  for
the Annual  Meeting.  Any action may be taken on the foregoing  proposals at the
Annual Meeting on the date specified above, or on any date or dates to which the
Annual Meeting may be adjourned.

      Shareholders  of record at the close of business on November  11, 2004 are
entitled  to  notice  of,  and  to  vote  at,  the  Annual  Meeting  or  at  any
postponements or adjournments of the Annual Meeting.

                                             By Order of the Board of Directors,

                                             /s/ A. Mark Young
                                             -----------------------------------
                                             A. Mark Young
                                             Chief Financial Officer
Sunrise, Florida
November 17, 2004

--------------------------------------------------------------------------------
                             YOUR VOTE IS IMPORTANT

IT IS IMPORTANT THAT PROXIES BE RETURNED PROMPTLY. THEREFORE, WHETHER OR NOT YOU
EXPECT TO ATTEND  THE  MEETING  IN  PERSON,  PLEASE  SIGN,  DATE AND  RETURN THE
ENCLOSED PROXY AS SOON AS POSSIBLE IN THE ENCLOSED POSTAGE PRE-PAID ENVELOPE.
--------------------------------------------------------------------------------


                                       2


                                TABLE OF CONTENTS
                                                                           PAGE
                                                                           ----

About the Meeting.............................................................1
         What is the purpose of the annual meeting?...........................1
         Who is entitled to vote at the meeting?..............................1
         Who can attend the meeting?..........................................1
         What constitutes a quorum?...........................................1
         How do I vote?.......................................................2
         Can I vote by telephone or electronically?...........................2
         Can I change my vote after I return my proxy card?...................2
         What are the Board's recommendations?................................2
         What vote is required to approve each proposal?......................2
         Who pays for the preparation of the proxy?...........................3
Proposal 1 - Election of Directors............................................4
         Directors Standing for Election......................................4
Security Ownership of Certain Beneficial Owners and Management................7
Board of Directors Committees.................................................9
Compensation of Executive Officers and Directors.............................11
Report on Executive Compensation.............................................16
Report of the Audit Committee................................................17
Certain Relationships and Related Transactions...............................19
Section 16(a) Beneficial Ownership Reporting Compliance......................21
Proposal 2 - Ratification of the Appointment of Independent Auditors.........21
Other Business...............................................................23
Shareholder Proposals for the 2005 Annual Meeting............................23
Charter of the Audit Committee...............................................24


                                      -i-


                              E COM VENTURES, INC.
                         ANNUAL MEETING OF SHAREHOLDERS

                         ------------------------------

                                 PROXY STATEMENT

                         ------------------------------

      This Proxy Statement contains information related to our Annual Meeting of
Shareholders to be held on, Tuesday, December 14, 2004, beginning at 11:00 a.m.,
at  the E Com  Ventures,  Inc.  Corporate  Office,  251  International  Parkway,
Sunrise,  Florida 33325, and at any adjournments or postponements  thereof.  The
approximate  date that this Proxy Statement,  the accompanying  Notice of Annual
Meeting and the enclosed Form of Proxy are first being sent to  shareholders  is
November 17, 2004. You should review this  information  in conjunction  with our
2003 Annual Report to Shareholders, which accompanies this Proxy Statement.

                            ABOUT THE ANNUAL MEETING

WHAT IS THE PURPOSE OF THE ANNUAL MEETING?

      At the Annual Meeting, shareholders will vote on the election of Directors
and ratification of the appointment of our independent  public  accountants.  In
addition,  we will report on our  performance  and respond to questions from our
shareholders.

WHO IS ENTITLED TO VOTE AT THE ANNUAL MEETING?

      Only  shareholders  of record at the close of business on the record date,
November 11, 2004,  are entitled to receive  notice of the Annual Meeting and to
vote  shares of our  common  stock  that they held on the  record  date,  or any
postponements or adjournments of the Annual Meeting.  Each outstanding  share of
common  stock  entitles  its holder to cast one vote on each  matter to be voted
upon.

WHO CAN ATTEND THE ANNUAL MEETING?

      All  shareholders as of the record date, or their duly appointed  proxies,
may attend. If your shares are held in the name of your broker or bank, you will
need to  bring  evidence  of your  stock  ownership,  such as your  most  recent
brokerage statement, and valid picture identification.

WHAT CONSTITUTES A QUORUM?

      The presence at the Annual Meeting,  in person or by proxy, of the holders
of a majority  of all of the shares of common  stock  outstanding  on the record
date will  constitute  a quorum,  permitting  the Annual  Meeting to conduct its
business.  As of the record  date,  2,900,349  shares of our  common  stock were
outstanding.  Proxies  received but marked as abstentions  and broker  non-votes
will be included in the  calculation  of the number of shares  considered  to be
present at the Annual Meeting for purposes of a quorum,  but will not be counted
as votes cast "for" or "against" any given matter.

      If less  than a  majority  of  outstanding  shares  entitled  to vote  are
represented  at the  Annual  Meeting,  a majority  of the shares  present at the
Annual  Meeting may adjourn the Annual  Meeting to another date,  time or place,
and  notice  need not be given of the new  date,  time or place if the new date,
time or place is announced at the Annual Meeting before an adjournment is taken.


                                      -1-


HOW DO I VOTE?

      If you complete and properly sign the  accompanying  proxy card and return
it to us, it will be voted as you direct.  If you are a  registered  shareholder
and you attend the Annual Meeting,  you may deliver your completed proxy card in
person.  "Street name"  shareholders who wish to vote at the Annual Meeting will
need to obtain a proxy from the institution that holds their shares.

CAN I VOTE BY TELEPHONE OR ELECTRONICALLY?

      If your shares are held in "street  name," please check your proxy card or
contact your broker or nominee to determine  whether you will be able to vote by
telephone or electronically.

CAN I CHANGE MY VOTE AFTER I RETURN MY PROXY CARD?

      Yes. Even after you have submitted your proxy, you may change your vote at
any time before the proxy is  exercised  by filing with our  Secretary  either a
notice of revocation or a duly executed proxy bearing a later date. You may also
change  your vote by  attending  the Annual  Meeting in person and  voting.  The
powers of the proxy  holders will be suspended if you attend the Annual  Meeting
in person and vote, although attendance at the Annual Meeting will not by itself
revoke a previously granted proxy.

WHAT ARE THE BOARD'S RECOMMENDATIONS?

      Unless you give other  instructions  on your proxy card, the persons named
as  proxy  holders  on  the  proxy  card  will  vote  in  accordance   with  the
recommendations  of our Board of Directors.  The  recommendation of the Board of
Directors  is set forth  with the  description  of each  proposal  in this Proxy
Statement. In summary, the Board of Directors recommends a vote:

      o     FOR the election of the nominated slate of Directors;

      o     FOR the ratification of the appointment of Deloitte & Touche LLP, as
            our independent public accountants.

      The  Board of  Directors  does not know of any other  matters  that may be
brought before the Annual Meeting, nor does it foresee or have reason to believe
that the proxy holders will have to vote for  substitute  or alternate  Board of
Directors  nominees.  In the event that any other matter  should  properly  come
before the Annual Meeting or any Board of Directors nominee is not available for
election,  the proxy holders will vote as  recommended by the Board of Directors
or, if no recommendation is given, in accordance with their best judgment.

WHAT VOTE IS REQUIRED TO APPROVE EACH PROPOSAL?

      ELECTION OF DIRECTORS. The affirmative vote (either in person or by proxy)
of a  plurality  of the votes cast at the Annual  Meeting  is  required  for the
election of Directors. This means that candidates who receive the highest number
of votes are elected.  Abstentions  and broker  non-votes are not votes cast and
are not counted in determining whether a nominee is elected. A properly executed
proxy marked to "Withhold Authority" with respect to the election of one or more
Directors will not be voted with respect to the Director or Directors indicated,
although  it will be counted  for  purposes of  determining  whether  there is a
quorum.  Shareholders  do not  have  the  right  to  cumulate  their  votes  for
Directors.

      OTHER PROPOSALS.  The affirmative vote (either in person or by proxy) of a
majority of the votes cast at the Annual Meeting is required for approval of the
ratification of the appointment of Deloitte & Touche LLP. Abstentions and broker
non-votes are treated as shares present or  represented  and entitled to vote on
such matters, and thus have the same effect as negative votes. A properly marked
"ABSTAIN" with respect to any such matter will not be voted, although it will be
counted for purposes of determining whether there is a quorum.


                                      -2-


      If you hold  your  shares  in  "street  name"  through  a broker  or other
nominee,  your  broker  or  nominee  may not be  permitted  to  exercise  voting
discretion with respect to some of the matters to be acted upon. Thus, if you do
not give your broker or nominee  specific  instructions,  your shares may not be
voted on those  matters  and will not be  counted in  determining  the number of
shares  necessary for approval.  Shares  represented by such "broker  non-votes"
will, however, be counted in determining whether there is a quorum.

WHO PAYS FOR THE PREPARATION OF THE PROXY?

      We will  pay the cost of  preparing,  assembling  and  mailing  the  Proxy
Statement,  Notice of Annual Meeting and enclosed proxy card. In addition to the
use of mail, our employees may solicit proxies personally and by telephone.  Our
employees will receive no compensation  for soliciting  proxies other than their
regular salaries.  We may request banks, brokers and other custodians,  nominees
and fiduciaries to forward copies of the proxy material to the beneficial owners
of our common stock and to request  authority for the execution of proxies,  and
we may reimburse  such persons for their  expenses  incurred in connection  with
these activities.

      Our principal executive offices are located at 251 International  Parkway,
Sunrise,  Florida 33325, and our telephone  number is (954) 335-9100.  A list of
shareholders  entitled to vote at the Annual  Meeting  will be  available at our
offices  for a period of ten days prior to the Annual  Meeting and at the Annual
Meeting itself for examination by any shareholder.


                                      -3-


                       PROPOSAL 1 - ELECTION OF DIRECTORS

DIRECTORS STANDING FOR ELECTION

      At the Annual Meeting, the shareholders will elect five Directors, each of
whom will serve for a term expiring at the 2005 Annual Meeting of  Shareholders,
or until his or her successor has been duly elected and qualified.

      The Board of  Directors  has no reason to believe  that any  nominee  will
refuse or be unable to serve if elected.  However,  if any of them should become
unavailable  to serve as  Director,  the  Board of  Directors  may  designate  a
substitute  nominee or the number of Directors may be reduced in accordance with
our bylaws.  If the Board of  Directors  designates a  substitute  nominee,  the
persons named as proxies will vote for the substitute  nominee designated by the
Board of Directors.

      The Directors standing for election are:

      o     Stephen Nussdorf    
      o     Michael W. Katz     
      o     Carole Ann Taylor   
      o     Joseph Bouhadana    
      o     Paul Garfinkle      

      All of our Director nominees are currently serving as our Directors.

EXECUTIVE OFFICERS AND DIRECTORS

         The following are our executive officers and Directors:



         NAME                    AGE                           POSITION
----------------------------     ---    ------------------------------------------------------------
                                  
Stephen Nussdorf                 53     Chairman of the Board of Directors
Michael W. Katz                  55     Chief Executive Officer, President and Director
A. Mark Young                    43     Chief Financial Officer
Donovan Chin                     38     Chief Financial Officer of Perfumania, Inc. and  Secretary
Leon Geller                      49     Vice President of Purchasing, Perfumania, Inc.
Alan Grobman                     34     Vice President of Logistics and Distribution, Perfumania, Inc.
Joel Lancaster                   45     Vice President of Stores, Perfumania, Inc.
Carole Ann Taylor(1)(2)(3)       58     Director
Joseph Bouhadana(1)(2)(3)        34     Director
Paul Garfinkle(1)                63     Director


(1)   Member of Audit  Committee.  Mr. Garfinkle serves as Chairman of the Audit
      Committee.
(2)   Member of Compensation Committee.
(3)   Member of Stock Option Committee.


                                      -4-


      o     STEPHEN  NUSSDORF  -- was  appointed  our  Chairman  of the Board in
            February 2004. Mr. Nussdorf is one of the principal shareholders in,
            and an executive officer of Quality King Distributors, Inc. (Quality
            King").  Quality King is a privately held promotional  wholesaler of
            pharmaceuticals,  health and beauty care  products,  and  fragrances
            with annual sales  approximating  $2.5 billion.  Mr. Nussdorf joined
            Quality  King  in 1972  and  has  served  Quality  King  in  various
            capacities in all divisions of its business.

      o     MICHAEL W. KATZ -- joined us in February 2004 as our Chief Executive
            Officer and President.  He was also  appointed a Director.  Mr. Katz
            has served in various  capacities at Quality King and its affiliated
            companies;  primarily  responsible  for  overseeing  administration,
            finance, mergers and acquisitions.  Mr. Katz has participated in the
            design and implementation of the business strategy that has fostered
            the growth of Quality King and its affiliated  companies.  From 1994
            until 1996 he was Senior Vice President of Quality King.  Since 1996
            he has served as Executive Vice President of Quality King and in the
            Office of the Chief  Executive  and as a Director  of Model  Reorg.,
            Inc., an affiliate of Quality King which sells  designer  fragrances
            at wholesale and retail.  Mr. Katz became  Executive Vice President,
            Chief  Financial  Officer and  Treasurer of QK  Healthcare,  Inc., a
            wholly  owned  subsidiary  of Quality  King in 2000.  Mr.  Katz is a
            Certified Public Accountant.

      o     A. MARK  YOUNG -- joined us in  February  2000 and  became our Chief
            Financial  Officer  in May 2000.  He served as one of our  Directors
            from April 2001 until his  resignation  as a Director  in  September
            2002. Prior to February 2000, Mr. Young was employed in the Business
            Assurance    practice    of   the    Middle    Market    Group    of
            PricewaterhouseCoopers   LLP.  Mr.  Young  is  a  Certified   Public
            Accountant.

      o     DONOVAN CHIN -- serves as the Chief Financial Officer of Perfumania,
            Inc., our wholly owned subsidiary  ("Perfumania").  He was appointed
            Corporate  Secretary  in  February  1999,  Director  in  March  1999
            (through  February 2004), and Chief Financial  Officer of Perfumania
            in May 2000. He has also served as our Chief Financial  Officer from
            February 1999 to May 2000.  From May 1995 to February 1999, Mr. Chin
            was our Corporate  Controller,  and from May 1993 to May 1995 he was
            Assistant Corporate Controller. Previously, Mr. Chin was employed by
            Pricewaterhouse  LLP in its  Miami  audit  practice.  Mr.  Chin is a
            Certified Public Accountant.

      o     LEON GELLER -- Leon Geller joined us in March 2001 as Vice President
            of Purchasing of Perfumania. Prior to joining us, Mr. Geller was the
            Executive Director of a textile distributor in Peru.

      o     ALAN GROBMAN -- has served as the Vice  President  of Logistics  and
            Distribution  for Perfumania  since February 2003. He also served as
            our Director of  Fulfillment  from November  2000 to February  2003.
            From March 1999 to October 2000,  Mr. Grobman was Plant Manager of a
            Peruvian manufacturer of food and specialty packaging.

      o     JOEL  LANCASTER  -- has served as the Vice  President  of Stores for
            Perfumania since July 2000. He also served as our Director of Stores
            from August  1997 to July 2000,  and as a District  Supervisor  from
            October 1995 to August 1997. Previously,  Mr. Lancaster was employed
            by Lillie  Rubin,  Inc. as its National  Director of Stores for four
            years.

      o     CAROLE ANN TAYLOR -- has been a Director since June 1993. She is the
            owner of Little  Havana to Go,  Little  Havana's  official  souvenir
            store in historic  Little Havana,  Miami,  Florida,  specializing in
            art, music, Cuban memorabilia,  cigars and clothing. She is also the
            owner of Miami To Go, a retail and wholesale Miami souvenir  company
            and a partner in Miami  Airport Duty Free Joint  Venture,  owners of
            the 12 duty free stores at Miami International  Airport.  Ms. Taylor
            is also a board  member  for the  Performing  Arts  Center  Trust of
            Miami, the City of Miami  International Trade Board, the World Trade
            Center, the Academy of Travel and Tourism,  the Omni Advisory Board,
            the Greater Miami Host Committee,  the Visitor  Industry Council and
            the  Miami  Dade  Community  College  School of  Aviation  & Visitor
            Services  Advisory  Committee.  She is a  member  of  the  Executive
            Committee of the Greater  Miami  Convention & Visitors  Bureau.  Ms.
            Taylor  is a member of our  Audit,  Compensation  and  Stock  Option
            Committees.


                                      -5-


      o     JOSEPH  BOUHADANA -- was appointed a Director in September 2002. Mr.
            Bouhadana has served as Vice President of Information  Technology of
            Tutopia.com,  a privately  owned  Internet  service  provider with a
            presence in nine countries in Latin America,  since  September 2000.
            Previously, Mr. Bouhadana was the Director of Information Technology
            of  Hotelworks.com  or Parker  Reorder,  a publicly  traded  company
            specializing  in  hospitality  business  to  business   procurement,
            distribution and logistics systems. Mr. Bouhadana is a member of our
            Audit, Compensation and Stock Option Committees.

      o     PAUL GARFINKLE -- joined us in February 2004. Mr. Garfinkle  retired
            from the public  accounting  firm of BDO Seidman,  LLP, in June 2000
            after a  thirty-six  year  career.  While at BDO  Seidman,  LLP, Mr.
            Garfinkle was an audit partner and client service  director for many
            of the firm's  most  significant  clients.  He also  served for many
            years as a member of the firm's Board of Directors  and,  during his
            last six years at the firm, as national director of Real Estate. Mr.
            Garfinkle is the Chairman of the Audit Committee.

      Our officers are elected  annually by our Board of Directors  and serve at
the  discretion of the Board.  Our  Directors  hold office until the next annual
meeting of  shareholders  and until their  successors have been duly elected and
qualified.

THE BOARD OF  DIRECTORS  RECOMMENDS  A VOTE "FOR" THE  ELECTION OF ALL  NOMINEES
NAMED ABOVE TO THE BOARD OF DIRECTORS.


                                      -6-


         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

      The following table shows the amount of common stock beneficially owned as
of November 11, 2004 by: (a) each of our  Directors  and nominees for  Director,
(b) each of our executive officers named in the Executive Compensation Table, as
described below, (c) all of our Directors and executive  officers as a group and
(d) each person known by us to beneficially  own more than 5% of our outstanding
common stock. Unless otherwise provided, the address of each holder is c/o E Com
Ventures, Inc., 251 International Parkway, Sunrise, Florida, 33325.

                         Common Stock Beneficially Owned
     ---------------------------------------------------------------------------
     Name and Address                  Total Number of Shares  Percent of Shares
     of Beneficial Owner               Beneficially Owned      Outstanding
     ---------------------------------------------------------------------------
     Glenn and Stephen Nussdorf           1,128,144 (1)(2)(8)       38.9%
     Ilia Lekach                            380,000 (1)(3)(4)       13.1%
     A. Mark Young                           51,925 (1)(5)           1.8%
     Joel Lancaster                          32,954 (1)(5)           1.1%
     Donovan Chin                            27,250 (1)(5)            *
     Leon Geller                             25,000 (1)(5)            *
     Alan Grobman                            19,000 (1)(5)            *
     Carole A. Taylor                         7,000 (1)(5)            *
     Joseph Bouhadana                         1,000 (1)(5)            *
     Paul Garfinkle                               0 (1)(8)            *
     Michael Katz                                 0 (1)(8)            *
     Parlux Fragrances, Inc                 378,102 (6)             13.1%
     All directors and executive
       officers as a group
       (10 persons)                       1,292,773 (7)             42.2%

      ----------
      * Less than 1%.

      (1) For purposes of this table,  beneficial ownership is computed pursuant
to Rule 13d-3 under the Securities  Exchange Act of 1934 (the  "Exchange  Act");
the  inclusion  of shares as  beneficially  owned  should not be construed as an
admission that such shares are  beneficially  owned for purposes of the Exchange
Act.  Under the rules of the  Securities  and Exchange  Commission,  a person is
deemed to be a  "beneficial  owner" of a  security  he or she has or shares  the
power to vote or direct the voting of such  security  or the power to dispose of
or direct the  disposition of such security.  Accordingly,  more than one person
may be deemed to be a beneficial owner of the same security.

      (2) The principal  business address of Messrs.  Glenn and Stephen Nussdorf
is 2060 Ninth Avenue, Ronkonkoma, New York 11779.

      (3) The address of Ilia  Lekach is 3725 SW 30th  Avenue,  Ft.  Lauderdale,
Florida 33154.  Includes 80,000 shares owned by IZJD Corporation,  a corporation
wholly owned by Mr. Lekach.

      (4) Ilia Lekach jointly owns with his spouse the shares set forth opposite
his respective name.

      (5) With respect to the specified  beneficial  owner,  includes  shares of
common stock issuable upon the exercise of stock options  currently  exercisable
or exercisable within 60 days of November 11, 2004 in the following amounts:  A.
Mark Young (50,000);  Donovan Chin (27,250);  Leon Geller (25,000); Alan Grobman
(19,000);  Joel  Lancaster  (32,504);  Carole  A.  Taylor  (7,000);  and  Joseph
Bouhadana (1,000).

      (6) The address of Parlux  Fragrances,  Inc. is 3725 SW 30th  Avenue,  Ft.
Lauderdale,  Florida 33154. Ilia Lekach, our former Chairman and Chief Executive
Officer, is the Chairman of the Board of Parlux Fragrances, Inc.


                                      -7-


      (7) Includes  shares of common stock  issuable  upon the exercise of stock
options  currently  exercisable  or  exercisable  within 60 days of November 11,
2004, as set forth in Note 5 above.

      (8) Does not include  shares  issuable  upon the exercise of stock options
that are provided for under the Company's 2000 Directors  Stock Option Plan as a
result of their  appointment to the Board but not yet granted to each of Michael
Katz, Paul Garfinkle and Stephen Nussdorf. Each of these directors,  who are not
employees of the Company, may be granted options to acquire 500 shares.

CHANGE OF CONTROL

      Effective January 30, 2004, Ilia Lekach,  our former Chairman of the Board
and Chief Executive Officer, IZJD Corp. and Pacific Investment Group, Inc., each
of which are wholly-owned by Mr. Lekach,  and Deborah Lekach,  Mr. Lekach's wife
(collectively, "Lekach"), entered into an option agreement (the "Nussdorf Option
Agreement"),  with  Stephen  Nussdorf  and  Glenn  Nussdorf  (the  "Nussdorfs"),
pursuant  to which the  Nussdorfs  were  granted  options  to  acquire  up to an
aggregate  720,954 shares of the Company's  common stock  beneficially  owned by
Lekach,  for a purchase price of $12.70 per share in the installments  indicated
on or after the dates set forth in the table below:

            Date                      Number of Shares
            ----                      ----------------

            January 30, 2004          433,070

            March 15, 2004            162,884

            April 23, 2004            125,000

      The purchase  price for the shares to be acquired by the  Nussdorfs  under
the Nussdorf Option  Agreement was payable in cash;  provided that the Nussdorfs
may have elected to pay a portion of the purchase price for the shares that were
subject to the option  installment that first became  exercisable in April 2004,
by offsetting  the  principal and accrued  interest then owed under a $1,000,000
demand note, dated December 8, 2003, made by Mr. Lekach and payable to the order
of Stephen Nussdorf.

      Of the  720,954  shares  subject  to the  Nussdorf  Option  Agreement,  an
aggregate  443,750  shares were  issuable upon exercise of certain stock options
owned of record by Ilia Lekach. At a special meeting of our shareholders held on
April 29, 2004, our shareholders  approved an amendment to our 2000 Stock Option
Plan, pursuant to which we were able to grant Mr. Lekach 125,000 of such options
issuable to him upon the change of control.  To date,  Mr.  Lekach has exercised
options to acquire all 443,750 of those shares and the  Nussdorfs  have acquired
all 720,954 shares pursuant to the Nussdorf Option Agreement.

      The  Nussdorfs  now own an  aggregate  1,128,144  shares of the  Company's
common stock or  approximately  39% of the total number of shares of the Company
common stock currently outstanding.

      On February 6, 2004, Miles Raper,  Donovan Chin and Daniel Bengio resigned
as members of the  Company's  Board of  Directors,  and Stephen  Nussdorf,  Paul
Garfinkle and Michael W. Katz were elected to the Company's  Board of Directors.
Effective  February  10,  2004,  Mr.  Lekach's  employment  with the Company was
terminated  and Mr.  Lekach  ceased  serving as an  employee  and officer of the
Company.  In addition,  on February 10, 2004,  Stephen L. Nussdorf was appointed
the  Company's  Chairman  of the Board and  Michael  W. Katz was  appointed  the
Company's Chief Executive Officer and President.


                                      -8-


                          BOARD OF DIRECTORS COMMITTEES

      The Board of Directors has determined that the following three individuals
of the five  members of the Board of  Directors  are  independent  as defined by
Nasdaq Marketplace Rules: Carole Ann Taylor, Joseph Bouhadana and Paul Garfinkle
(the "Independent  Board Members").  Our Board of Directors has a standing Audit
Committee, Compensation Committee and Stock Option Committee.

      We do not have a nominating or similar  committee.  The Independent  Board
Members perform the functions of a nominating  committee including reviewing and
recommending  candidates for directors.  If a shareholder  wishes to recommend a
nominee for director,  written notice should be sent to the Corporate  Secretary
in  accordance  with the  instructions  set forth later in this proxy  statement
under "Shareholder  Proposals for the 2005 Annual Meeting." All  recommendations
should be  accompanied by a complete  statement of such person's  qualifications
(including  education,  work  experience,  knowledge of the Company's  industry,
membership on the Board of Directors of another corporation, and civic activity)
and an indication of the person's  willingness to serve.  The Independent  Board
Members will  evaluate the  suitability  of  potential  candidates  nominated by
shareholders  in  the  same  manner  as  other  candidates   identified  to  the
Independent  Board Members.  In making its  nominations,  the Independent  Board
Members  identify  candidates  who meet the current  challenges and needs of the
Board of Directors.  In making such  decisions,  the  Independent  Board Members
consider,  among other things,  an individual's  business  experience,  industry
experience,  financial  background  and  experiences  and whether the individual
meets the independence  requirements of the Nasdaq Stock Market. The Independent
Board Members use multiple  sources for identifying and evaluating  nominees for
directors  including  referrals  from  current  directors,   recommendations  by
stockholders and input from third party executive search firms.

      For the fiscal year ended  January  31,  2004,  Carole Ann Taylor,  Joseph
Bouhadana and Miles Raper were the members of our Audit  Committee.  Miles Raper
resigned  from the Board and the Audit  Committee in February  2004.  Carole Ann
Taylor, Joseph Bouhadana and Paul Garfinkle are the current members of our Audit
Committee.  The Audit  Committee is governed by a written charter adopted by the
Board of Directors,  a copy of which is attached  hereto as Annex A. Each of the
members of the Audit  Committee  is  independent  as defined in the  Marketplace
Rules of The Nasdaq Stock Market. The duties and  responsibilities  of the Audit
Committee include:  (a) assisting our Board in its oversight of the integrity of
our  financial  statements,  (b) the selection and retention of our auditors and
any termination of engagement, (c) reviewing the scope and results of audits and
other  services  provided  by  our  auditors,   (d)  reviewing  our  significant
accounting policies and internal controls and (e) having general  responsibility
for all  related  auditing  matters.  The  Board of  Directors  designated  Paul
Garfinkle the "audit  committee  financial  expert" as defined by SEC rules. The
Audit Committee held 4 meetings during the fiscal year ended January 31, 2004.

      For the fiscal year ended  January 31, 2004,  Carole Ann Taylor and Joseph
Bouhadana  were the  members of our  Compensation  Committee.  The  Compensation
Committee  reviews and  approves the  compensation  of our  executive  officers,
including  salaries,  bonuses and benefit plans. The Compensation  Committee met
once during the fiscal year ended January 31, 2004.

      For the fiscal year ended  January 31, 2004,  Carole Ann Taylor and Joseph
Bouhadana  were the  members of the Stock  Option  Committee.  The Stock  Option
Committee  administers  our 2000 Stock Option Plan and the 2000 Directors  Stock
Option Plan. The Stock Option  Committee held one meeting during the fiscal year
ended January 31, 2004.


                                      -9-


      During the fiscal year ended January 31, 2004, our Board of Directors took
certain actions by unanimous  written consent and held six meetings.  During the
last fiscal year, no Director attended fewer than 75 percent of (i) the meetings
of our Board of Directors  held during the period they served on the Board,  and
(ii) the meetings of committees of our Board of Directors held during the period
they served on such committees.

                                      -10-


                COMPENSATION OF EXECUTIVE OFFICERS AND DIRECTORS

EXECUTIVE COMPENSATION

      The following tables set forth certain information concerning compensation
for the fiscal  years ended  January 31, 2004  (Fiscal  2003),  February 1, 2003
(Fiscal 2002) and February 2, 2002 (Fiscal 2001) of the Chief Executive  Officer
and the most four highly  compensated  executive  officers  who were  serving as
executive  officers at the end of the last fiscal year whose total annual salary
and bonus exceeded $100,000 for Fiscal 2003 (collectively,  the "Named Executive
Officers").


                                      -11-


                           SUMMARY COMPENSATION TABLE



                                                          ANNUAL COMPENSATION                          LONG-TERM COMPENSATION
                                         -------------------------------------------------------------------------------------------
                                                                                                AWARDS       PAYOUTS
                                         -------------------------------------------------------------------------------------------
                                                                        Other Annual   Restricted                         All Other
                                         Fiscal                         Compensation      Stock    Options     LTIP     Compensation
Name and Principal Position               Year     Salary($)  Bonus($)     ($)(1)       Awards($)  (#)(2)    Payouts($)      ($)
------------------------------------------------------------------------------------------------------------------------------------
                                                                                                    
Ilia Lekach                               2003      509,101             1,012,521          --      125,000      --          --
   Formerly Chairman of the Board         2002      441,000       --           --          --           --      --          --
   And Chief Executive Officer            2001      438,577  250,000           --          --      125,000      --          --
                                                              
A. Mark Young                             2003      217,640               469,183          --       25,000      --          --
   Chief Financial Officer                2002      196,153       --           --          --           --      --          --
                                          2001      166,152       --           --          --       12,500      --          --
                                                              
Jeffrey Geller (3)                        2003      220,256               472,072          --       25,000      --          --
  President and Chief Operating Officer   2002      192,561       --           --          --           --      --          --
   Perfumania, Inc.                       2001      162,197       --           --                   10,000
                                                              
Leon Geller                               2003      181,209               183,899          --       12,500      --          --
   Vice President of Purchasing,          2002      173,166       --           --          --           --      --          --
   Perfumania, Inc.                       2001      159,341       --           --          --       12,500      --          --
                                                              
Joel Lancaster                            2003      149,371       --      145,167          --       16,252      --          --
   Vice President of Purchasing,          2002      131,945       --           --          --           --      --          --
   Perfumania, Inc.                       2001      123,171       --           --          --        3,752      --          --
                                                      
                                                             
(1)   Amounts included represent payments made to the persons indicated pursuant
      to the terms of their  employment  agreements as a result of the change of
      control, described below. These payments were made as a consequence of the
      determination  on February 3, 2004 by the  disinterested  and  independent
      members of the Board of  Directors  that a change of control had  occurred
      under  the  terms  of  such  employment  agreements,  and  the  subsequent
      authorization on such date of such payments by Ilia Lekach,  the Company's
      then Chairman and Chief  Executive  Officer.  The column for "Other Annual
      Compensation"  does not include any amounts for executive  perquisites and
      any  other  personal  benefits,  such  as the  cost of  automobiles,  life
      insurance and disability insurance because the aggregate dollar amount per
      executive  does not  exceed  the  lesser of  $50,000  or 10% of his annual
      salary and bonus.

(2)   Our Board of Directors  authorized a one-for-four  reverse  stock-split of
      our outstanding shares of common stock for shareholders of record on March
      2,  2002.  Accordingly,  all  share  and  per  share  data  shown  in this
      information  statement  have been  retroactively  adjusted to reflect this
      reverse stock-split. Options issued in Fiscal 2003 represent those options
      issued as a consequence  of a change of control  pursuant to the Company's
      contractual obligations under existing employment agreements.

(3)   Jeffrey Geller's employment was terminated June 21, 2004.

OPTION GRANTS IN LAST FISCAL YEAR

      The following table sets forth certain  information  concerning  grants of
stock options made during Fiscal 2003 to the Named Executive Officers.


                                      -12-




                                             INDIVIDUAL OPTION GRANTS IN FISCAL YEAR 2003
                   ------------------------------------------------------------------------------------------
                                 % OF TOTAL                                     POTENTIAL REALIZABLE VALUE
                                  OPTIONS                                         AT ASSUMED ANNUAL RATE
                                  GRANTED                                       OF STOCK PRICE APPRECIATION
                     NUMBER     TO EMPLOYEES                                          FOR OPTION TERM
                   OF OPTIONS    IN FISCAL      EXERCISE PRICE     EXPIRATION   -----------------------------
NAME                GRANTED      YEAR 2003(1)      PER SHARE          DATE            5%(2)          10%(2)
----------------   ----------   -------------   --------------     ----------   -----------------------------
                                                                                 
Ilia Lekach         125,000           49%           $ 4.00            2013         $2,350,566      $4,039,049

A. Mark Young        12,500           5%            $ 7.76            2013         $  188,057      $  356,905
                     12,500           5%            $ 3.52            2013         $  241,057      $  409,905

Jeffrey Geller       15,000           6%            $11.24            2013         $  173,468      $  376,086
                     10,000           4%            $ 3.52            2013         $  192,845      $  327,924

Leon Geller          12,500           5%            $ 3.52            2013         $  241,057      $  409,905

Joel Lancaster        5,000           2%            $13.00            2013         $   49,023      $  116,562
                      7,500           3%            $ 8.24            2013         $  109,234      $  210,543
                      3,752           1%            $ 3.52            2013         $   72,356      $  123,037


----------
      (1)   Total stock option grants during Fiscal 2003 were 254,252.

      (2)   In  accordance  with  the  rules  of  the  Securities  and  Exchange
            Commission,  the potential  realizable values for such options shown
            in the table  presented  above are based on  assumed  rates of stock
            price  appreciation of 5% and 10% compounded  annually from the date
            the options were granted to their  expiration  date.  These  assumed
            rates of appreciation do not represent our estimate or projection of
            the appreciation of shares of our common stock.

OPTIONS EXERCISED IN LAST FISCAL YEAR AND FISCAL YEAR-END OPTION VALUES

      The  following  table  sets forth  certain  information  regarding  option
exercises by the Named  Executive  Officers during Fiscal 2003, and options held
by such executive officers on January 31, 2004:




                                                             NUMBER OF             VALUE OF UNEXERCISED
                                                         UNEXERCISED OPTIONS       IN-THE-MONEY OPTIONS
                     NUMBER OF                          AT FISCAL YEAR-END(#)    AT FISCAL YEAR-END($)(1)(2)
                  SHARES ACQUIRED                           EXERCISABLE/               EXERCISABLE/
NAME                ON EXERCISE       VALUE REALIZED       UNEXERCISABLE (1)          UNEXERCISABLE
---------------     -----------       --------------    ---------------------    ---------------------------
                                                                           
Ilia Lekach             --                  --             443,750/0                   $4,861,000/0
A. Mark Young           --                  --              50,000/0                     $418,000/0
Jeffrey Geller          --                  --              50,000/0                     $292,400/0
Leon Geller             --                  --              25,000/0                     $262,000/0
Joel Lancaster          --                  --              32,504/0                     $175,042/0


(1) Includes options issued to such persons as a result of the change of control
discussed herein.


                                      -13-


Assumes all outstanding options are currently exercisable based on the change of
control.

(2) Based on the  spread  between  the  exercise  price of the  options  and the
closing price of $14.00 per share on January 30, 2004.

                      EQUITY COMPENSATION PLAN INFORMATION

This table  summarizes  share and exercise  price  information  about our equity
compensation plans as of January 31, 2004.



                                                                WEIGHTED AVERAGE           NUMBER OF SECURITIES     
                                                                EXERCISE PRICE OF          AVAILABLE FOR FUTURE     
                                        NUMBER OF SECURITIES   OUTSTANDING OPTIONS,       ISSUANCE UNDER EQUITY     
        PLAN CATEGORY                       TO BE ISSUED       WARRANTS AND RIGHTS          COMPENSATION PLANS      
-----------------------------------     --------------------   --------------------      ---------------------------
                                                                                                        
Equity compensation plans approved                                                                                  
  by security holders                          666,501                 $5.32                     236,473            
Equity compensation plans not                                                                                       
  approved by security holders                      --                    --                          --            
                                               -------                 -----                     -------            
TOTAL                                          666,501                 $5.32                     236,473            
                                               =======                 =====                     =======            
                                

EMPLOYMENT AND SEVERANCE AGREEMENTS

      Effective February 1, 2002, we entered into a 3-year employment  agreement
with Ilia Lekach. Mr. Lekach's employment  agreement was terminated effective as
of February 10, 2004.  Pursuant to the terms of the  employment  agreement,  Mr.
Lekach was to receive an annual  salary of $460,000,  subject to  cost-of-living
increases or 5% if higher.  The  employment  agreement  provided that Mr. Lekach
would  continue to receive his annual salary until the expiration of the term of
the agreement if his  employment  was terminated by us for any reason other than
death,  disability  or cause  (as  defined  in the  employment  agreement).  The
employment  agreement  contained a performance  bonus plan,  which  provided for
additional  compensation and grant of stock options, if we met certain specified
net income levels. The employment  agreement prohibited Mr. Lekach from directly
or indirectly  competing  with us during the term of his  employment and for one
year after  termination of employment  except in the case of our  termination of
employment without cause. Pursuant to the terms of the employment agreement, Mr.
Lekach  received a signing bonus of $250,000 and was granted  125,000 options to
purchase our common  stock at an exercise  price of $4.00 per share (the closing
market price of our common stock on January 31, 2002).

      On February 10, 2004, our Board of Directors terminated without cause Ilia
Lekach's  employment  with the  Company  as  Chairman  of the  Board  and  Chief
Executive  Officer.  In  addition,  as a  consequence  of  the  Nussdorf  Option
Agreement  described herein, the Board of Directors  determined that a change of
control occurred under the Company's  employment  agreement with Mr. Lekach, and
that the terms of the  employment  agreement  required  the Company to issue Mr.
Lekach 125,000 options. Upon termination of the employment  agreement,  and as a
consequence  of the  change  of  control,  Mr.  Lekach  was  paid  approximately
$1,012,000 (two times the remaining compensation under the Agreement).

      Effective January 31, 2003, we entered into 3-year  employment  agreements
subject to termination in accordance with the agreements, with A. Mark Young and
Jeffrey Geller  providing for annual salaries of $210,000,  subject to specified
increases.  In  addition,  effective  May  16,  2002,  we  entered  into  2-year
employment   agreements  with  Leon  Geller  and  Joel  Lancaster,   subject  to
termination in accordance with the agreements,  providing for annual salaries of
$175,142  and  $138,225,  respectively,  subject to  specified  increases.  As a
consequence of the change of control  described  below,  Mr. Young,  Mr. Jeffrey
Geller,   Mr.  Leon  Geller,   Mr.  Lancaster  and  Mr.  Alan  Grobman  received
approximately $469,000, $472,000, $184,000, $125,000 and $145,000, respectively,
under the terms of their employment agreements with the Company.  These payments
were made as a  consequence  of the  determination  on  February  3, 2004 by the
disinterested and independent members of the Board of Directors that a change of
control had  occurred  under the terms of such  employment  agreements,  and the
subsequent  authorization  on such date of such  payments  by Ilia  Lekach,  the
Company's then Chairman and Chief Executive Officer.


                                      -14-


DIRECTOR COMPENSATION

      We pay each non-employee Director a $10,000 annual retainer, and reimburse
their expenses in connection  with their  activities as Directors.  In addition,
non-employee  Directors  are eligible to receive  stock  options  under the 2000
Directors Stock Option Plan.

      The 2000 Directors  Stock Option Plan currently  provides for an automatic
grant of an option to  purchase  500 shares of our common  stock upon a person's
election as Director, and an automatic grant of options to purchase 1,000 shares
of our common  stock upon  re-election  to the Board,  in both  instances  at an
exercise price equal to the fair market value of the common stock on the date of
the option grant.


                                      -15-


                        REPORT ON EXECUTIVE COMPENSATION

      The  Compensation  Committee  reviews and approves the compensation of our
executive  officers,   including  salaries,   bonuses  and  benefit  plans.  The
Compensation Committee met once during the fiscal year ended January 31, 2004.

      The policy of the Board of Directors is to maintain executive compensation
at levels that will permit us to attract,  motivate and retain  individuals with
superior managerial abilities. The levels of compensation are intended to reward
individual  initiative  and  achievement,  while  motivating  our  executives to
increase shareholder value by improving our performance and profitability.

      The base salaries of our Chief  Executive  Officer and all Named Executive
Officers  have  been  fixed in  accordance  with the  terms of their  respective
employment  agreements,  which  salaries have been reviewed by the  Compensation
Committee.  In reviewing base salaries,  the  Compensation  Committee  considers
factors such as the responsibilities of the position,  corporate progress toward
achieving objectives and individual  performance,  experience and expertise.  In
determining our executives'  overall  compensation,  the Compensation  Committee
also  reviews  certain  compensation  levels  at  other  companies  because  the
Compensation  Committee  believes  that we compete  for  executive  talent  with
companies in addition to those in our peer group.  Additional  criteria reviewed
by the Compensation  Committee in determining  appropriate  compensation  levels
include subjective factors related to corporate and individual performance.

      Our Stock  Option  Committee  reviews  and  approves  the grant of options
pursuant  to our  2000  Stock  Option  Plan.  In  furtherance  of our  executive
compensation  policies,  stock  options are  considered  an integral part of our
executives' overall compensation. The Compensation Committee believes that as an
executive's  level of responsibility  increases,  a greater portion of the total
compensation  opportunity  should  be  based  upon  share  ownership  and  other
incentives and less upon base salary. Our executives' compensation pursuant to a
stock option grant  generally  increases  only to the extent the value of common
stock underlying the stock options increases, therefore aligning the interest of
our executive  officers with our  shareholders by tying  long-term  compensation
with our growth and appreciation of shares.

      Except  for the  issuance  of options  issued  pursuant  to the  Company's
contractual  obligations under existing employment agreements,  we did not grant
any stock options to any Named  Executive  Officer  during the fiscal year ended
January 31, 2004.

                                                   The Compensation Committee

                                                   JOSEPH BOUHADANA
                                                   CAROLE ANN TAYLOR


                                      -16-


                          REPORT OF THE AUDIT COMMITTEE

      The following report concerns the Audit Committee's  activities  regarding
oversight of our accounting, auditing and financial reporting process.

      The Audit  Committee  is  comprised  of three  independent  Directors,  as
defined in the Marketplace Rules of The Nasdaq Stock Market. It operates under a
written charter adopted by the Board of Directors.  The composition of the Audit
Committee,  the  qualifications of its members and the  responsibilities  of the
Committee,  as reflected in its charter,  are intended to be in accordance  with
applicable  requirements for corporate audit  committees.  The Committee reviews
and assesses the adequacy of its charter on an annual basis.

      As described more fully in its charter, the purpose of the Audit Committee
is to assist the Board of  Directors  in its general  oversight  of our internal
control, accounting,  auditing and financial reporting functions.  Management is
responsible  for the  preparation,  presentation  and integrity of our financial
statements,  accounting and financial reporting principles and internal controls
and  procedures  designed  to  ensure  compliance  with  accounting   standards,
applicable laws and regulations. Deloitte & Touche LLP, our independent auditing
firm, is responsible  for performing an  independent  audit of our  consolidated
financial statements in accordance with generally accepted auditing standards.

      The Audit Committee members are not professional  accountants or auditors,
and their  functions are not intended to duplicate or to certify the  activities
of management and the independent  auditor,  nor can the Audit Committee certify
that the  independent  auditor is  "independent"  under  applicable  rules.  The
Committee  serves a board-level  oversight  role,  in which it provides  advice,
counsel  and  direction  to  management  and the  auditors  on the  basis of the
information it receives,  discussions  with  management and the auditors and the
experience of the  Committee's  members in business,  financial  and  accounting
matters.

      Among other  matters,  and in accordance  with the  Sarbanes-Oxley  Act of
2002,  the Audit  Committee  monitors  the  activities  and  performance  of our
external  auditors,  including  the audit scope,  external  audit fees,  auditor
independence  matters  and the extent to which the  independent  auditor  may be
retained  to  perform  non-audit  services.  The Audit  Committee  has  ultimate
authority and responsibility to select, evaluate and, when appropriate,  replace
our  independent  auditor.  The Audit  Committee also reviews the results of the
external  audit work with  regard to the  adequacy  and  appropriateness  of our
financial,  accounting and internal controls. Management and independent auditor
presentations  to and  discussions  with the Audit  Committee also cover various
topics and events that may have significant  financial impact or are the subject
of discussions between management and the independent auditor. In addition,  the
Audit Committee generally oversees our internal compliance programs.

      In fulfilling its oversight  responsibilities,  the Committee has reviewed
and discussed the audited consolidated  financial statements with management and
the  independent  auditor.  Management  represented  to the  Committee  that our
consolidated  financial  statements  were prepared in accordance  with generally
accepted accounting principles, and the independent auditor represented that its
presentations included the matters required to be discussed with the independent
auditor by Statement on Auditing  Standards  No. 61, as amended,  "Communication
with Audit Committees." Our independent auditor also provided the Committee with
the written disclosures required by Independence Standards Board Standard No. 1,
"Independence  Discussions  with  Audit  Committees,"  and the  Audit  Committee
discussed with the independent auditor that firm's independence.


                                      -17-


      Following  the  Audit  Committee's  discussions  with  management  and the
independent  auditor,  the  Committee  recommended  that the Board of  Directors
include the audited  consolidated  financial  statements in our annual report on
Form 10-K for the fiscal year ended January 31, 2004.

                                                 The Audit Committee

                                                 PAUL GARFINKLE, CHAIRMAN
                                                 JOSEPH BOUHADANA
                                                 CAROLE ANN TAYLOR


                                      -18-


                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

      Notes  receivable  from Ilia Lekach,  our former  Chairman of the Board of
Directors and Chief Executive Officer,  were $327,311 and $311,604 as of January
31, 2004 and February 1, 2003, respectively. The notes were unsecured, mature in
five years and bear interest at prime plus 1% per annum.  Principal and interest
were payable in full at maturity. Total interest income recognized during fiscal
years 2003,  2002, and 2001 was  approximately  $16,000,  $174,000 and $264,000,
respectively.  Accrued interest receivable was approximately $27,000 and $12,000
as of January 31, 2004 and February 1, 2003. The notes and all accrued  interest
were fully repaid in March 2004.

      Ilia  Lekach was also  Chairman  and  interim  CEO of Nimbus  Group,  Inc.
("Nimbus"),  formerly  known as  TakeToAuction.com  ("TTA"),  a  public  company
previously  committed to the development of a private jet air taxi network.  TTA
initially sold consumer  products on Internet  auction  sites.  From fiscal year
2000 through  fiscal year 2002, we acquired  approximately  1,003,000  shares of
Nimbus common stock. The investment in Nimbus was shown on our balance sheets as
investments  available  for sale.  During  fiscal  year 2003 we  disposed of our
holding  in  Nimbus  in open  market  transactions  at a loss  of  approximately
$172,000.

      Purchases  of products  from Parlux  Fragrances,  Inc.  ("Parlux"),  whose
Chairman of the Board of Directors and Chief  Executive  Officer is Ilia Lekach,
amounted to  approximately  $27,701,000,  $11,613,000  and $19,598,000 in fiscal
years  2003,  2002  and  2001,  representing  approximately  23%,  10% and  17%,
respectively,  of the  Company's  total  purchases.  The amount due to Parlux on
January  31,  2004 and  February  1,  2003  was  approximately  $14,506,000  and
$10,739,000,  respectively,  of which  both  amounts  include a  $250,000  and a
$100,000  subordinated  interest  bearing secured note payable as of January 31,
2004 and  February  1, 2003,  respectively.  Accounts  payable due to Parlux are
non-interest  bearing.  The amount due to Parlux,  exclusive of the secured note
payable,  are included in the accounts  payable  affiliates in our  consolidated
balance sheets.

      On June 30, 2003 and  September 30, 2002,  Perfumania  signed a $5,000,000
and a $3,000,000  subordinated  note  agreement  with Parlux.  The notes were in
consideration  for the reduction of $5,000,000  and $3,000,000 in trade payables
due to Parlux in the respective  years.  The notes were due on February 29, 2004
and March 31, 2003, respectively, with various periodic principal payments, bore
interest  at  prime  plus  1%  and  were   subordinated   to  all  bank  related
indebtedness.  As of  January  31,  2004 and  February  1, 2003 the  outstanding
principal balance due on the notes was $250,000 and $100,000,  respectively. The
notes were repaid in full in February 2004 and April 2003, respectively,  and in
accordance with their terms.

      We purchased  approximately  $6,368,000 and  $10,562,000 of merchandise in
fiscal years 2003 and 2002, respectively, from a company owned by Zalman Lekach,
a former  director  of ours,  and a brother  of Ilia  Lekach.  The amount due to
Zalman  Lekach's   company  at  January  31,  2004  and  February  1,  2003  was
approximately  $1,617,000  and  $1,383,000,  respectively,  and are  included in
accounts payable affiliates in our consolidated balance sheets.

      We purchased  approximately  $4,305,000  and  $6,021,000 of merchandise in
fiscal  years  2003 and  2002,  respectively,  from a company  owned by  another
brother  of Ilia  Lekach.  The  amount  due to this  company  was  approximately
$771,000 and $1,310,000, respectively, at January 31, 2004 and February 1, 2003,
and are included in accounts  payable  affiliates  in our  consolidated  balance
sheets.

      As described  above,  effective  January 30, 2004,  Ilia Lekach,  our then
Chairman of the Board and Chief  Executive  Officer and  several  other  parties
controlled  by Lekach,  entered  into the  Nussdorf  Option  Agreement  with the
Nussdorfs, pursuant to which the Nussdorfs were granted options to acquire up to
an aggregate  720,954 shares of our common stock  beneficially  owned by Lekach,
for a purchase price of $12.70 per share in specified installments.


                                      -19-


      In addition,  pursuant to and in accordance with the terms of the Nussdorf
Option  Agreement,  the Nussdorfs were granted an irrevocable proxy for the term
set forth in the  Nussdorf  Option  Agreement to vote any shares owned by Lekach
that were the subject of the Nussdorf Option Agreement.

      Mr.  Lekach has exercised  options to acquire  443,750 of those shares and
the  Nussdorfs  have acquired  720,954  shares  pursuant to the Nussdorf  Option
Agreement.  The  Nussdorfs  own an aggregate  of 1,128,144  shares of our common
stock or  approximately  39% of the total  number of shares of our common  stock
outstanding.

      As a  consequence  of the  change in control  provisions  set forth in the
employment   agreements  of  Mr.  Lekach,   various  executive  officers  and  a
consultant, we issued a total of 244,252 options for our common stock in January
2004. Since the various exercise prices of the options were less than the market
price of our common  stock on the grant date,  we incurred a non-cash  charge of
approximately  $2,286,000.  In  addition,  pursuant to the same  employment  and
consulting  agreements,  we accrued  approximately  $2,645,000  in January 2004,
representing amounts subsequently paid to said persons as a result of the change
of control.  These charges  totaling  approximately  $4,931,000  are included in
"Change of control expenses" on our consolidated statement of operations for the
year ended January 31, 2004.

      The  Nussdorfs are officers and  principals of Quality King  Distributors,
Inc.  ("Quality  King").  During  fiscal year 2003,  we purchased  approximately
$5,960,000 of merchandise from Quality King and sold  approximately  $11,366,000
of  different  merchandise  to Quality  King.  In fiscal  year 2002,  there were
approximately   $944,000  of  purchases  from  Quality  King  and  approximately
$1,000,000 of merchandise  sold to Quality King. The amounts due to Quality King
at January 31, 2004 and February 1, 2003 were approximately $797,000 and $15,000
respectively.

                                PERFORMANCE GRAPH

      The following graph indicates the total return to our shareholders for the
five fiscal  years ending  January 31, 2004,  as compared to the returns for the
NASDAQ (US Companies)  Stock Index and the NASDAQ Retail Trade Stock Index.  The
information  contained  in this  graph is based  on  historical  data and is not
necessarily indicative of future performance.

                              [LINE CHART OMITTED]



                                       -----------------------------------------------------------------------------------------
                                       January-99      January-00      January-01      February-02     February-03    January-04
                                       -----------------------------------------------------------------------------------------
                                                                                                     
E Com Ventures, Inc.                     100.00           44.38           11.23           8.98          33.15          125.79
NASDAQ US Stock Market Index             100.00          154.01          104.98          75.96          52.98           82.46
NASDAQ Reail Trade Stocks                100.00           80.14           61.62          73.42          59.72           87.56



                                      -20-


SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

      Section 16(a) of the Securities Exchange Act of 1934, as amended, requires
our Directors and executive  officers and beneficial holders of more than 10% of
any class of our equity  securities  to file with the  Securities  and  Exchange
Commission  initial  reports of ownership and reports of changes in ownership of
such equity  securities.  Based solely upon a review of such forms  furnished to
us, filing deficiencies under Section 16(a) during the fiscal year ended January
31,  2004,  included  one late report  filed by Leon Geller  reflecting  a stock
purchase  and the  following  individuals  were not timely in meeting the filing
requirements with respect to options issued under our 2000 Stock Option Plan and
filed one late report each:  A. Mark Young,  Leon Geller,  Alan Grobman and Joel
Lancaster.

PROPOSAL 2 - RATIFICATION OF THE APPOINTMENT OF INDEPENDENT AUDITORS

      The Audit Committee has selected  Deloitte & Touche LLP as our independent
certified  public  accountants  for the fiscal  year  ended  January  29,  2005.
Deloitte & Touche LLP has served as our independent certified public accountants
since fiscal year 2000. One or more representatives of Deloitte & Touche LLP are
expected to be present at the Annual Meeting. Such representatives will have the
opportunity  to make a statement  if they desire to do so and are expected to be
available to respond to appropriate questions from shareholders.

The aggregate fees billed by Deloitte & Touche LLP ("Deloitte") for fiscal years
2003 and 2002 are as follows:

FEES                                          FISCAL 2003   FISCAL 2002
--------------------------------              -----------   -----------
Audit Fees (1)                                  $295,000      $237,000
Tax Fees (2)          Total Fees                  14,000        15,000
                                                --------      --------
                                                $309,000      $252,000
                                                --------      --------

(1)   "Audit Fees" consist of fees billed for professional  services rendered in
      connection with the audit of our consolidated annual financial  statements
      and the review of our interim  consolidated  financial statements included
      in quarterly reports.

(2)   "Tax Fees" consist of fees billed for professional  services  rendered for
      tax compliance and tax service.

      The Audit  Committee has  considered  and has agreed that the provision of
services  as  described  above  are  compatible  with   maintaining   Deloitte's
independence.


                                      -21-


      The Audit  Committee  pre-approves  the  engagement  of  Deloitte  for all
professional  services.  The pre-approval  process  generally  involves the full
Audit Committee evaluating and approving the particular  engagement prior to the
commencement of services.

THE BOARD OF  DIRECTORS  RECOMMENDS  A VOTE  "FOR" THE  PROPOSAL  TO RATIFY  THE
APPOINTMENT OF DELOITTE & TOUCHE LLP, AS OUR INDEPENDENT AUDITORS FOR THE FISCAL
YEAR ENDING JANUARY 29, 2005.



                                      -22-


                                 OTHER BUSINESS

      We know of no other business to be brought before the Annual Meeting.  If,
however,  any other business should properly come before the Annual Meeting, the
persons named in the accompanying proxy will vote proxies as in their discretion
they may deem appropriate, unless they are directed by a proxy to do otherwise.

                        CONTACTING THE BOARD OF DIRECTORS

      Shareholders who wish to communicate with the Board of Directors may do so
by  writing to Board of  Directors,  E Com  Ventures,  Inc.,  251  International
Parkway,  Sunrise,  Florida 33325. Such  communications  will be reviewed by the
Secretary  of  the  Company,  who  shall  remove   communications   relating  to
solicitations,  junk mail, or other correspondence  relating to customer service
issues. All other communications shall be forwarded to the Board of Directors or
specific members of the Board, as appropriate or as requested in the shareholder
communication. The Company encourages, but does not require, that all members of
the Board of  Directors  attend  annual  meetings of the Company and all members
attended last year's annual meeting.

                SHAREHOLDER PROPOSALS FOR THE 2005 ANNUAL MEETING

      Shareholder  proposals intended to be presented at our 2005 Annual Meeting
of  Shareholders  pursuant to the provisions of Rule 14a-8 of the Securities and
Exchange  Commission  promulgated under the Securities  Exchange Act of 1934, as
amended,  must be received by our  Corporate  Secretary at the address  below by
July 15, 2005 for inclusion in our Proxy Statement and form of proxy relating to
such Annual Meeting. Any Shareholder proposal submitted other than for inclusion
in our proxy  materials  for that  meeting must be delivered to us no later than
September  28,  2005,  or  such  proposal  will  be  considered  untimely.  If a
shareholder  proposal is received  after  September 28, 2005, we may vote in our
discretion  as to the  proposal  all of the  shares  for which we have  received
proxies for the 2005 Annual Meeting of Shareholders.

      Send all  proposals  or  nominations  to Donovan  Chin,  Secretary,  E Com
Ventures, Inc., 251 International Parkway, Sunrise, Florida 33325.


                                      -23-


                                                                         ANNEX A

                        CHARTER OF THE AUDIT COMMITTEE OF
                              E COM VENTURES, INC.

PURPOSE AND SCOPE

      This  Charter   governs  the  operations  of  the  Audit   Committee  (the
"Committee") of the Board of Directors (the "Board") of E Com Ventures,  Inc., a
Florida  corporation (the "Company").  The purpose of the Committee is to assist
the Board in fulfilling its responsibilities to oversee:

      o     the financial  reports and other financial  information  provided by
            the Company to any governmental or regulatory  body, the public,  or
            any other user of such financial statements;

      o     the Company's systems of internal accounting and financial controls;

      o     the independence and performance of the Company's  outside auditors;
            and

      o     compliance  by the  Company  with any legal  compliance  and  ethics
            programs  as may be  established  by the  Board  and  the  Company's
            management from time-to-time.

      In fulfilling its obligations,  the Committee shall maintain free and open
communications between the Committee and the Company's:

      o     independent auditors,

      o     internal accounting staff, and

      o     management.

      In  discharging   its  oversight  role,  the  Committee  is  empowered  to
investigate  any matter  brought to its attention with full access to all books,
records,  facilities,  and personnel of the Company. The Committee is authorized
to retain outside or special counsel, auditors, accounting or other consultants,
experts,  and  professionals  (collectively,  "Advisors") for this purpose.  The
Company shall provide  funding,  as determined by the Committee,  for payment of
(i) compensation to the independent auditors,  (ii) compensation to any Advisors
employed by the  Committee  and (iii)  ordinary  administrative  expenses of the
Committee that are necessary or appropriate in carrying out its duties.

      The  Committee  may  request any officer or employee of the Company or the
Company's  outside  counsel or  independent  auditors to attend a meeting of the
Committee  or to meet with any members of, or  consultants  or advisors  to, the
Committee.

      The  Committee  shall  review and  reassess  the  adequacy of this Charter
annually and  recommend  any proposed  changes to the Board for  approval.  This
Charter shall be published as an appendix to the Company's  Proxy  Statement for
the Company's annual meeting of shareholders to the extent required by the rules
and regulations of the Securities and Exchange Commission (the "SEC").

MEMBERS OF THE COMMITTEE

      The Audit  Committee shall be composed of at least three directors each of
whom must: o meet all "independence" and qualification requirements of the rules
and regulations of the Nasdaq Stock Market, as such rules and regulations may be
amended or supplemented from time-to-time,  or the rules and regulations of such
other exchange or inter-dealer  quotation  system on which the Company's  common
stock is then traded;


                                      -24-


      o     meet the criteria  for  independence  set forth in Rule  10A-3(b)(1)
            under the  Securities  Exchange Act of 1934,  as amended  ("Exchange
            Act");

      o     not have participated in the preparation of the financial statements
            of the Company or any current  subsidiary of the Company at any time
            during the past three years; and

      o     be able to read and  understand  fundamental  financial  statements,
            including a company's balance sheet, income statement, and cash flow
            statement.

      In  addition,  at  least  one  member  of the  Committee  must  have  past
employment  experience in finance or accounting,  professional  certification in
accounting,  or other  comparable  experience or background that results in such
individual's financial  sophistication  including,  but not limited to, being or
having been a chief executive officer,  chief financial officer, or other senior
officer with financial oversight responsibilities, or who otherwise qualifies as
an "audit committee financial expert" under SEC rules and regulations. No member
of the Committee may accept any consulting,  advisory, or other compensatory fee
from the Company  other than for board  service,  and no member of the Committee
may be an affiliated person (as defined in SEC rules) of the Company.

      Under exceptional and limited circumstances, however, one director who (i)
is not  independent as defined in the rules and  regulations of the Nasdaq Stock
Market,  (ii)  meets the  criteria  set forth  under  Section  10A(m)(3)  of the
Exchange Act, and (iii) is not a current  officer or employee or a family member
of an officer or employee of the Company may serve as a member of the  Committee
for no longer than two years (but may not chair the Committee), provided that:

      o     the  Board  determines  that  membership  by the  individual  on the
            Committee  is required by the best  interests of the Company and its
            shareholders; and

      o     the Board  discloses,  in the  annual  proxy  statement  after  such
            determination,  the nature of the  relationship  and the reasons for
            the determination.

KEY RESPONSIBILITIES AND PROCESSES

      The primary  responsibility  of the Committee is to oversee the accounting
and financial  reporting  process of the Company and the audits of the financial
statements  of the  Company on behalf of the Board and to report the  results of
the  Committee's   activities  to  the  Board.  The  Committee  recognizes  that
management shall be responsible for preparing the Company's financial statements
and the  independent  certified  public  accountants  shall be  responsible  for
auditing those financial statements.  The functions set forth below shall be the
principal  recurring  activities  of the Committee in carrying out its oversight
function.  In carrying out its  responsibilities,  however,  the Committee shall
remain flexible in order to best react to changing conditions and circumstances.

      The following  functions  are set forth as a guide with the  understanding
that the Committee may deviate from this guide and supplement  these  functions,
as the Committee deems appropriate under the circumstances.


                                      -25-


      1. The Committee shall have a clear  understanding with management and the
independent  certified public accountants that the independent  certified public
accountants are ultimately  accountable to the Committee,  as representatives of
the Company's shareholders.  The Committee shall appoint, compensate, retain and
oversee the work of the independent  auditors.  The  independent  auditors shall
report  directly to the Audit  Committee,  and the Audit Committee shall resolve
any  disagreements  between  management and the independent  auditors  regarding
financial reporting.

      2. The  Committee  shall  approve,  in  advance,  all  auditing  services,
internal  control-related  services and permitted  non-audit services (including
the terms thereof) to be performed for the Company by its independent  auditors,
subject to the de minimus exceptions for non-audit services described in Section
10A(i)(1)(B)  of the Exchange Act which are approved by the  Committee  prior to
the completion of the audit. The Committee may form and delegate  authority to a
subcommittee  consisting of one or more members when appropriate,  including the
authority to grant  pre-approvals  of audit and  permitted  non-audit  services,
provided that the decision of such subcommittee to grant  pre-approvals shall be
presented to the full Committee at its next scheduled meeting.

      3.  The  Committee  shall  discuss  with  management  and the  independent
auditors the overall  scope and plans for the audit,  including  the adequacy of
staffing  and  the  compensation  to be paid to the  independent  auditors.  The
Committee also shall discuss with  management and the  independent  auditors the
adequacy and  effectiveness of the Company's  internal  accounting and financial
controls, including the Company's system to monitor and manage business risk, as
well as legal and ethical compliance programs. To the extent the Committee deems
it to be  necessary,  the  Committee  shall meet  separately  with the  internal
accounting  staff  and the  independent  auditors,  with or  without  management
present,  as well as the Company's Chief Financial  Officer and other management
personnel, to discuss the results of the Committee's examinations.

      4. The Committee shall:

      o     ensure  that  the  independent  auditors  submit  annually  a formal
            written  statement   delineating  all   relationships   between  the
            independent  auditors and the Company,  consistent with Independence
            Standards  Board  Standard No. 1, as such standard may be amended or
            supplemented from time to time;

      o     discuss  with the  independent  auditors any such  relationships  or
            services  provided by the  independent  auditors and their impact on
            the objectivity and independence of the independent auditors; and

      o     take,  or  recommend  that the  Board  take,  appropriate  action to
            oversee the independence of the independent auditors.

      5. The Committee shall review with management and the independent auditors
(i) the financial  statements  to be included in the Company's  Annual Report on
Form 10-K (or the Annual  Report to  Shareholders  if  distributed  prior to the
filing of the Form 10-K),  including the auditors'  judgment  about the quality,
not just acceptability,  of the Company's accounting principles, the consistency
of the Company's accounting policies and their application,  and the clarity and
completeness  of the Company's  financial  statements  and related  disclosures,
including  the  disclosures  under  "Management's  Discussion  and  Analysis  of
Financial  Condition and Results of Operations,"  "Critical  Accounting Policies
and "Controls and  Procedures."  The Committee also shall discuss the results of
the  annual  audit and any other  matters  required  to be  communicated  to the
Committee  by  the  independent   auditors  under  generally  accepted  auditing
standards,  including SAS No. 61, as such might be amended or supplemented.  The
Committee shall recommend to the Board whether the audited financial  statements
should be included in the Form 10-K.


                                      -26-


      6. Once the Company is subject to Section 404 of the Sarbanes-Oxley Act of
2002, the Committee shall review and discuss with management and the independent
auditor the Company's  internal  controls report and the  independent  auditor's
attestation of the report prior to filing of the Company's Annual Report on Form
10-K.

      7. Prior to the filing of the Company's  Quarterly Report on Form 10-Q the
Committee (as a whole or acting through the Committee chair) shall:

      o     review the interim financial  statements and the related disclosures
            under  "Management's  Discussion and Analysis of Financial Condition
            and  Results of  Operations,"  "Critical  Accounting  Policies"  and
            "Controls  and  Procedures"  to be  included  in the Form  10-Q with
            management and the independent auditors; and

      o     discuss the results of the  quarterly  review and any other  matters
            required to be  communicated  to the  Committee  by the  independent
            auditors under  generally  accepted  auditing  standards,  including
            Statement  of  Auditing  Standards  ("SAS")  No.  71, as such may be
            amended or supplemented from time to time.

      8. Review and discuss quarterly reports from the independent auditor on:

      o     all critical accounting policies and practices to be used;

      o     all alternative treatments of financial information within generally
            accepted  accounting   principles  that  have  been  discussed  with
            management, ramifications of the use of such alternative disclosures
            and  treatments,  and the  treatment  preferred  by the  independent
            auditor; and

      o     other  material  written   communications  between  the  independent
            auditor and management, such as any management letter or schedule of
            unadjusted differences;

      9. The  Committee  shall  prepare the report  required by the rules of the
Securities  and  Exchange  Commission  to be  included  in the  Company's  Proxy
Statement to be delivered  to  shareholders  in  connection  with the  Company's
annual meeting of shareholders.

      10. The Committee shall review with the independent  auditors any problems
or  difficulties  the auditors may have  encountered  and any management  letter
provided by the independent  auditors and the Company's response to that letter.
Such review should include:

      o     any  difficulties  encountered  in the  course  of the  audit  work,
            including any  restrictions  on the scope of activities or access to
            required information; and

      o     any changes required in the planned scope of the audit.

      11. The Committee  shall meet  periodically  with management to review the
Company's major  financial risk exposures and the steps  management has taken to
monitor and control such exposures.


                                      -27-


      12. The  Committee  shall review with the  Company's  general  counsel any
legal matters that may have a material impact on the financial  statements,  the
Company's  compliance  policies,  and any material reports or inquiries received
from regulators or governmental agencies.

      13.  The  Committee  shall  review and  discuss  with  management  and the
independent  auditor  any  major  issues  as to the  adequacy  of the  Company's
internal  controls,  any  special  steps  adopted in light of  material  control
deficiencies  and the adequacy of disclosures  about changes in internal control
over financial reporting.

      14.  The  Committee  shall  establish  procedures  for:  (i) the  receipt,
retention  and  treatment  of  complaints  received  by  the  Company  regarding
accounting,  internal  accounting  controls  or  auditing  matters  and (ii) the
confidential,  anonymous  submission  by  employees  of the  Company of concerns
regarding questionable accounting or auditing matters.

      With  respect  to  the  foregoing   responsibilities  and  processes,  the
Committee  recognizes  that the Company's  financial  management,  including its
internal audit staff,  if any, as well as the  independent  auditors,  have more
time,  knowledge,  and more detailed  information  regarding the Company than do
Committee members.  Consequently, in discharging its oversight responsibilities,
the Committee  will not provide or be deemed to provide any expertise or special
assurance  as  to  the  Company's  financial   statements  or  any  professional
certification as to the independent  auditors' work. While the Committee has the
responsibilities and powers set forth in this Charter, it is not the duty of the
Committee to plan or conduct audits or to determine that the Company's financial
statements  are  complete  and accurate  and are in  accordance  with  generally
accepted accounting principles. This is the responsibility of management and the
independent  auditors.  Nor is it the duty of the Committee to assure compliance
with laws and regulations and the Company's internal policies and procedures.


                                      -28-


                              E COM VENTURES, INC.
                            251 INTERNATIONAL PARKWAY
                             SUNRISE, FLORIDA 33325
                  PROXY FOR 2004 ANNUAL MEETING OF SHAREHOLDERS

     THIS PROXY IS SOLICITED ON BEHALF OF THE COMPANY'S BOARD OF DIRECTORS

      The undersigned holder of common stock of E Com Ventures,  Inc., a Florida
corporation (the "Company"), hereby appoints A. Mark Young and Donovan Chin, and
each  of  them,  as  proxies  for the  undersigned,  each  with  full  power  of
substitution,  for and in the name of the undersigned to act for the undersigned
and to vote, as  designated  on the reverse side of this proxy card,  all of the
shares of stock of the Company held of record by the undersigned at the close of
business  on  November  11,  2004  at  the  Company's  2004  Annual  Meeting  of
Shareholders,  to be held on Tuesday,  December 14, 2004, at 11:00 a.m. at the E
Com Ventures, Inc. Corporate Office, 251 International Parkway, Sunrise, Florida
33325, and at any adjournments or postponements thereof.

                 PLEASE DETACH AND MAIL IN THE ENVELOPE PROVIDED

|X|   PLEASE MARK YOUR VOTES AS IN THIS EXAMPLE.

1.    Election of Directors.

      Vote for all Nominees Listed Below (except as written below)
      |_|

      Vote Withheld from all Nominees
      |_|

THE BOARD OF  DIRECTORS  RECOMMENDS  A VOTE FOR THE ELECTION OF ALL THE DIRECTOR
NOMINEES LISTED IN THIS PROPOSAL NO. 1.

NOMINEES:      Stephen Nussdorf
               Michael W. Katz
               Carole Ann Taylor
               Joseph Bouhadana
               Paul Garfinkle

      (Instruction:  To withhold authority for an individual nominee, write that
      nominee's name on the line provided below.)

______________________________________

2.  Ratification  of the appointment of Deloitte & Touche LLP as our independent
public accountants.

              |_|  For     |_|  Against     |_|  Abstain


                                      -29-


3. In their discretion, upon such other business as may properly come before the
Annual Meeting or any adjournment or postponement thereof.

THIS PROXY, WHEN PROPERLY EXECUTED,  WILL BE VOTED IN THE MANNER DIRECTED HEREIN
BY THE  UNDERSIGNED  SHAREHOLDER.  IF NO DIRECTION  IS MADE,  THIS PROXY WILL BE
VOTED "FOR" THE ELECTION OF ALL DIRECTOR  NOMINEES  LISTED  HEREIN,  AND FOR THE
RATIFICATION  OF THE  APPOINTMENT  OF  DELOITTE & TOUCHE LLP AS OUR  INDEPENDENT
PUBLIC ACCOUNTANTS.

PLEASE  MARK,  SIGN AND DATE  THIS  PROXY  CARD AND  PROMPTLY  RETURN  IT IN THE
ENVELOPE PROVIDED.

DATE ______________________________________

SIGNATURE _________________________________

SIGNATURE (If held jointly) _____________________________________

Note:  Please sign exactly as your name appears hereon and mail it promptly even
though you may plan to attend the Annual Meeting.  When shares are held by joint
tenants,  both should sign. When signing as attorney,  executor,  administrator,
trustee or guardian,  please give full title as such. If a  corporation,  please
sign in full  corporate  name by  president  or  other  authorized  officer.  If
partnership, please sign in the partnership name by authorized person.