Unassociated Document

 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
 
FORM 10-Q
 
x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the quarterly period ended     September 30, 2009
 
or
 
o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the transition period from ____ to _____
 
Commission File Number:  000-52672
 
ChinaNet Online Holdings, Inc.
(Exact name of registrant as specified in its charter)
 
Nevada
20-4672080
(State or other jurisdiction of incorporation or organization)
(I.R.S. Employer Identification No.)
 
No.3 Min Zhuang Road, Building 6
Yu Quan Hui Gu Tuspark, Haidian District, Beijing, PRC 100195
 
(Address of principal executive offices) (Zip Code)
 
+86-10-51600828
 
(Registrant’s telephone number, including area code)
 

 
(Former name, former address and former fiscal year, if changed since last report)
 
Indicate by check whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days:   Yes x No o
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes o No o
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
 
Large accelerated filer o
Accelerated filer o
Non-accelerated filer  o
Smaller reporting company  x
 
(Do not check if a smaller reporting company)
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes o No x
 
As of November 12, 2009 the registrant had 15,774,300 shares of common stock outstanding.
 

 
TABLE OF CONTENTS

PART I. FINANCIAL INFORMATION
PAGE
     
Item 1. Financial Statements
1
     
 
Consolidated Balance Sheets
1
     
 
Consolidated Statements of Income and Comprehensive Income
3
     
 
Consolidated Statements of Cash Flows
5
     
 
Notes to Consolidated Financial Statements
7
     
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
28
   
Item 3. Quantitative and Qualitative Disclosures About Market Risk
46
   
Item 4T. Controls and Procedures
46
     
PART II. OTHER INFORMATION
 
     
Item 1. Legal Proceedings
47
     
Item 1A. Risk Factors
47
   
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
47
     
Item 3. Defaults Upon Senior Securities
47
   
Item 4. Submission of Matters to a Vote of Security Holders
48
     
Item 5. Other Information
48
     
Item 6. Exhibits
48
     
Signatures
49


 
CHINANET ONLINE HOLDINGS, INC.
CONSOLIDATED BALANCE SHEETS
(In thousands)
 
PART I. FINANCIAL INFORMATION
 
Item 1. Financial Statements
 
   
September 30, 2009
   
December 31, 2008
 
   
(US $)
   
(US $)
 
   
(Unaudited)
   
(Audited)
 
Assets
           
Current assets:
           
Cash and cash equivalents
  $ 13,900     $ 2,679  
Accounts receivable
    2,426       978  
Other receivables
    896       -  
Prepayment and deposit to suppliers
    4,073       4,072  
Due from related parties
    263       109  
Due from directors
    3       -  
Due from Control Group (see note 8)
    13       243  
Inventories
    3       1  
Other current assets
    11       46  
Total current assets
    21,588       8,128  
                 
Property and equipment, net
    838       678  
Other long-term assets
    45       7  
    $ 22,471     $ 8,813  
                 
Liabilities and Stockholders’ Equity
               
Current liabilities:
               
Accounts payable
  $ 154     $ 37  
Advances from customers
    972       608  
Other payables
    41       1,333  
Accrued payroll and other accruals
    200       66  
Due to related parties
    20       346  
Due to Control Group
    954       1,149  
Due to director
    -       10  
Taxes payable
    3,026       1,746  
Total current liabilities
    5,367       5,295  
                 
Long-term liabilities:
               
Long-term borrowing from director
    128       128  
Warrant liabilities (see note 15)
    6,428       -  
 
1

 
CHINANET ONLINE HOLDINGS, INC.
CONSOLIDATED BALANCE SHEETS (CONTINUED)
(In thousands, except for number of shares and per share data)

   
September 30,
   
December 31,
 
   
2009
   
2008
 
   
(US $)
   
(US $)
 
   
(Unaudited)
   
(Audited)
 
             
Stockholders’ equity:
           
Series A convertible preferred stock,  US$0.001 par value; authorized-8,000,000 shares;  issued and outstanding-4,121,600 and nil shares at September 30, 2009 and December 31, 2008 respectively (Liquidation preference:  $10,304)
    4       -  
Common stock (US$0.001 par value; authorized-50,000,000 shares; issued and outstanding-15,774,300 shares and 13,790,800 shares at September 30, 2009 and December 31, 2008 respectively)
    16       14  
Additional paid-in capital
    10,404       599  
Appropriated retained earnings
    304       304  
(Accumulated deficit)/unappropriated retained earnings
    (296 )     2,370  
Accumulated other comprehensive income
    116       103  
Total stockholders’ equity
    10,548       3,390  
                 
    $ 22,471     $ 8,813  
 
See notes to the consolidated financial statements
 
2

 
CHINANET ONLINE HOLDINGS, INC.
CONSOLIDATED STATEMENTS OF INCOME AND COMPREHENSIVE INCOME
(In thousands)
 
   
For the nine months ended September 30,
   
For the three months
ended September 30,
 
   
2009
   
2008
   
2009
   
2008
 
   
(US $)
   
(US $)
   
(US $)
   
(US $)
 
   
(Unaudited)
   
(Unaudited)
   
(Unaudited)
   
(Unaudited)
 
                         
Sales
  $ 27,305     $ 13,314     $ 8,126     $ 6,679  
Cost of sales
    15,918       8,663       4,029       3,700  
Gross margin
    11,387       4,651       4,097       2,979  
                                 
Operating expenses
                               
Selling expenses
    3,253       1,103       624       525  
General and administrative expenses
    1,530       588       614       233  
Research and development expenses
    347       92       133       28  
      5,130       1,783       1,371       786  
                                 
Income from operations
    6,257       2,868       2,726       2,193  
                                 
Other income (expenses):
                               
Changes in fair value of warrants  (see note 15)
    (1,289 )     -       (1,289 )     -  
Interest income
    9       5       4       3  
Other income
    8       -       2       -  
Other expenses
    (100 )     (15 )     (99 )     -  
      (1,372 )     (10 )     (1,382 )     3  
Income before income tax expense
    4,885       2,858       1,344       2,196  
Income tax expense
    1,653       804       696       581  
Net income
    3,232       2,054       648       1,615  
                                 
Other comprehensive income
                               
Foreign currency translation gain
    13       71       8       2  
Comprehensive income
  $ 3,245     $ 2,125     $ 656     $ 1,617  
                                 
Net income
  $ 3,232     $ 2,054     $ 648     $ 1,615  
                                 
Beneficial conversion feature of Series A convertible preferred stock
    (5,898 )     -       (5,898 )     -  
                                 
Net income (loss) attributable to common shareholders
  $ (2,666 )   $ 2,054     $ (5,250 )   $ 1,615  
3

 
CHINANET ONLINE HOLDINGS, INC.
CONSOLIDATED STATEMENTS OF INCOME AND COMPREHENSIVE INCOME (CONTINUED)
(In thousands, except for number of shares and per share data)
 
   
For the nine months
ended September 30,
   
For the three months
ended September 30,
 
   
2009
   
2008
   
2009
   
2008
 
   
(US $)
   
(US $)
   
(US $)
   
(US $)
 
   
(Unaudited)
   
(Unaudited)
   
(Unaudited)
   
(Unaudited)
 
                         
Earnings /(loss) per share
                       
Earnings (loss) per common share
                       
Basic and diluted
  $ (0.18 )   $ 0.15     $ (0.33 )   $ 0.12  
                                 
Weighted average number of common shares outstanding:
                               
Basic and diluted
    14,495,560       13,790,800       15,774,300       13,790,800  
 
See notes to the consolidated financial statements
 
4

 
CHINANET ONLINE HOLDINGS, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)
 
   
For the nine months ended September 30,
 
   
2009
   
2008
 
   
(US $)
   
(US $)
 
   
(Unaudited)
   
(Unaudited)
 
             
Cash flows from operating activities
           
Net income
  $ 3,232     $ 2,054  
Adjustments to reconcile net income to net cash provided by operating activities
               
Depreciation and Amortization
    134       36  
Disposal of fixed assets
    19       -  
Share-based compensation expenses (see note 25)
    190       -  
Changes in fair value of warrants (see note 15)
    1,289       -  
Changes in operating assets and liabilities
               
Accounts receivable
    (1,445 )     (550 )
Other receivables
    (166 )     (88 )
Prepayment and deposit to suppliers
    9       (1,718 )
Due from related parties
    (154 )     (88 )
Due from/to Control Group
    33       737  
Other current assets
    33       (47 )
Accounts payable
    117       (182 )
Advances from customers
    361       273  
Accrued payroll and other accruals
    134       8  
Due to related parties
    (327 )     200  
Taxes payable
    1,275       706  
Net cash provided by operating activities
    4,734       1,341  
                 
Cash flows from investing activities
               
Purchases of vehicles and office equipment
    (310 )     (136 )
Purchases of Intangible and other long-term assets
    (38 )     (6 )
Net cash used in investing activities
    (348 )     (142 )
 
5

 
CHINANET ONLINE HOLDINGS, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS (CONTINUED)
(In thousands)

   
For the nine months
ended September 30,
 
   
2009
   
2008
 
   
(US $)
   
(US $)
 
   
(Unaudited)
   
(Unaudited)
 
             
Cash flows from financing activities
           
Increase of long-term borrowing from director
    -       125  
Decrease of short-term loan to third parties
    (730 )     -  
Increase/(decrease) in due to director
    (13 )     536  
Increase/(decrease) in other payables
    (1,294 )     836  
Cancellation and retirement of common stock  (see  note 17)
    (300 )     -  
Proceeds from issuance of Series A convertible preferred stock and warrants (net of issuance cost of US$ 1,142)
      9,162         -  
Net cash provided by financing activities
    6,825       1,497  
                 
Effect of exchange rate fluctuation on cash and cash equivalents
    10       78  
                 
Net increase in cash and cash equivalents
    11,221       2,774  
                 
Cash and cash equivalents at beginning of year
    2,679       317  
Cash and cash equivalents at end of year
  $ 13,900     $ 3,091  
                 
Supplemental disclosure of cash flow information
               
                 
Interest paid
  $ -     $ -  
Income taxes paid
  $ 900     $ 161  
 
See notes to the consolidated financial statements
 
6

 
1.
Organization and principal activities
 
ChinaNet Online Holdings, Inc. (formerly known as Emazing Interactive, Inc.) (the “Company”), was incorporated in the State of Texas in April 2006 and re-domiciled to become a Nevada corporation in October 2006. From the date of the Company’s incorporation until June 26, 2009, when the Company consummated the Share Exchange (as defined below), the Company’s activities were primarily concentrated in web server access and company branding in hosting web based e-games.
 
On June 26, 2009, the Company entered into a Share Exchange Agreement (the “Exchange Agreement”), with (i) China Net Online Media Group Limited, a company organized under the laws of British Virgin Islands (“China Net BVI”), (ii) China Net BVI’s shareholders, Allglad Limited, a British Virgin Islands company (“Allglad”), Growgain Limited, a British Virgin Islands company (“Growgain”), Rise King Investments Limited, a British Virgin Islands company (“Rise King BVI”), Star (China) Holdings Limited, a British Virgin Islands company (“Star”), Surplus Elegant Investment Limited, a British Virgin Islands company (“Surplus”), Clear Jolly Holdings Limited, a British Virgin Islands company (“Clear” and together with Allglad, Growgain, Rise King BVI, Star and Surplus, the “China Net BVI Shareholders”), who together owned shares constituting 100% of the issued and outstanding ordinary shares of China Net BVI (the “China Net BVI Shares”) and (iii) G. Edward Hancock, the principal stockholder of the Company at that time. Pursuant to the terms of the Exchange Agreement, the China Net BVI Shareholders transferred to the Company all of the China Net BVI Shares in exchange for the issuance of 13,790,800  shares (the “Exchange Shares”) of the Company’s common stock (the “Share Exchange”). As a result of the Share Exchange, China Net BVI became a wholly owned subsidiary of the Company and the Company is now a holding company, which through certain contractual arrangements with operating companies in the People’s Republic of China (the “PRC”), is engaged in providing advertising, marketing and communication services to small and medium companies in China through www.28.com (the portal website of the Company’s PRC Variable Interest Entity), TV media and bank kiosks.
 
The Company’s wholly owned subsidiary, China Net BVI was incorporated in the British Virgin Islands on August 13, 2007. In April 11, 2008, China Net BVI became the parent holding company of a group of companies comprised of CNET Online Technology Limited, a Hong Kong company (“China Net HK”), which established and is the parent company of Rise King Century Technology Development (Beijing) Co., Ltd., a wholly foreign-owned enterprise (“WFOE”) established in the PRC (“Rise King WFOE”). The Company refers to the transactions that resulted in China Net BVI becoming an indirect parent company of Rise King WFOE as the “Offshore Restructuring.” Through a series of contractual agreements, the Company operates its business in China primarily through Business Opportunity Online (Beijing) Network Technology Co., Ltd. (“Business Opportunity Online”), Beijing CNET Online Advertising Co., Ltd. (“Beijing CNET Online”). Beijing CNET Online owns 51% of Shanghai Borongdingsi Computer Technology Co., Ltd. (“Shanghai Borongdingsi”). Business Opportunity Online, Beijing CNET Online and Shanghai Borongdingsi, were incorporated on December 8, 2004, January 27, 2003 and August 3, 2005, respectively. From time to time, we refer to them collectively as the “PRC Operating Entities.”
 
Shanghai Borongdingsi is owned 51% by Beijing CNET Online. Beijing CNET Online and Shanghai Borongdingsi entered into a cooperation agreement in June 2008, followed up with a supplementary agreement in December 2008, to conduct e-banking advertisement business. The business is based on an e-banking cooperation agreement between Shanghai Borongdingsi and Henan provincial branch of China Construction Bank which allows Shanghai Borongdingsi or its designated party to conduct in-door advertisement business within the business outlets throughout Henan Province. The e-banking cooperation agreement has a term of eight years starting August 2008. However, Shanghai Borongdingsi was not able to conduct the advertisement as a stand-alone business due to the lack of an advertisement business license and supporting financial resources. Pursuant to the aforementioned cooperation agreements, Beijing CNET Online committed to purchase equipment, and to provide working capital, technical and other related support to Shanghai Borongdingsi. Beijing CNET Online owns the equipment used in the kiosk business, is entitled to sign contracts in its name on behalf of the business, and holds the right to collect the advertisement revenue generated from the kiosk business exclusively until the recovery of the cost of purchase of the equipment. Thereafter, Beijing CNET Online has agreed to distribute 49% of the succeeding net profit generated from the e-banking advertising business, if any, to the minority shareholders of Shanghai Borongdingsi.
 
7

 
2.
Summary of significant accounting policies
 
 
a)
Change of reporting entity and basis of presentation
 
As a result of the Share Exchange on June 26, 2009, the former China Net BVI shareholders owned a majority of the common stock of the Company.  The transaction was regarded as a reverse merger whereby China Net BVI was considered to be the accounting acquirer as its shareholders retained control of the Company after the Share Exchange, although the Company is the legal parent company.  The share exchange was treated as a recapitalization of the Company.  As such, China Net BVI (and its historical financial statements) is the continuing entity for financial reporting purposes. Pursuant to the terms of the Share Exchange, Emazing Interactive, Inc. was delivered with zero assets and zero liabilities at time of closing. Following the Share Exchange, the company changed its name from Emazing Interactive, Inc. to ChinaNet Online Holdings, Inc. The financial statements have been prepared as if China Net BVI had always been the reporting company and then on the share exchange date, had changed its name and reorganized its capital stock.
 
The accompanying unaudited interim consolidated financial statements include the accounts of the Company, and its subsidiaries and Variable Interest Entities (“VIEs”), China Net BVI, China Net HK, Rise King WFOE, Beijing CNET Online and Business Opportunity Online.  According to the agreements between Beijing CNET Online and Shanghai Borongdingsi, although Beijing CNET Online legally owns 51% of Shanghai Borongdingsi’s interests, Beijing CNET Online only controls the assets and liabilities related to the bank kiosks business, which has been all included in the financial statements of Beijing CNET Online, but not controls other assets of Shanghai Borongdingsi, thus, Shanghai Borongdingsi’s financial statements were not consolidated by the Company.
 
The accompanying unaudited consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“US GAAP”) for interim financial information and with the instructions to Form 10-Q and Article 10 of Regulation S-X, as promulgated by the Securities and Exchange Commission (the “SEC”). Accordingly, they do not include all of the information and notes required by US GAAP for annual financial statements. However, management believes that the disclosures are adequate to ensure the information presented is not misleading.
 
In the opinion of the management, the accompanying unaudited consolidated financial statements reflect all adjustments, consisting only of normal recurring adjustments, which are necessary for a fair presentation of the results for the interim periods presented. These financial statements should be read in conjunction with the audited financial statements and notes thereto included in China Net BVI’s audited financial statements on Form 8-K for the fiscal year ended December 31, 2008. The results of operations for the interim periods presented are not indicative of the operating results to be expected for the Company’s fiscal year ending December 31, 2009.
 
 
b)
FASB Establishes Accounting Standards Codification ™
 
In June 2009, the FASB issued Accounting Standards Update No. 2009-01, “Generally Accepted Accounting Principles” (ASC Topic 105) which establishes the FASB Accounting Standards Codification (“the Codification” or “ASC”) as the official single source of authoritative U.S. generally accepted accounting principles (“GAAP”). All existing accounting standards are superseded. All other accounting guidance not included in the Codification will be considered non-authoritative. The Codification also includes all relevant SEC guidance organized using the same topical structure in separate sections within the Codification.
 
8

 
Following the Codification, the Financial Accounting Standards Board will not issue new standards in the form of Statements, FASB Staff Positions or Emerging Issues Task Force Abstracts. Instead, it will issue Accounting Standards Updates (“ASU”) which will serve to update the Codification, provide background information about the guidance and provide the basis for conclusions on the changes to the Codification.
 
The Codification is not intended to change GAAP, but it will change the way GAAP is organized and presented. The Codification is effective for the Company’s third-quarter 2009 financial statements and the principal impact on the Company’s financial statements is limited to disclosures as all future references to authoritative accounting literature will be referenced in accordance with the Codification.  In order to ease the transition to the Codification, the Company are providing the Codification cross-reference alongside the references to the standards issued and adopted prior to the adoption of the Codification.
 
 
c)
Principles of Consolidation
 
The consolidated financial statements include the financial statements of all the subsidiaries and VIEs of the Company. All transactions and balances between the Company and its subsidiaries and VIEs have been eliminated upon consolidation.
 
 
d)
Use of estimates
 
The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenue and expenses during the reporting period. Management makes these estimates using the best information available at the time the estimates are made; however actual results could differ from those estimates. US GAAP requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, contingencies and results of operations. While management has based their assumptions and estimates on the facts and circumstances existing as of September 30, 2009, final amounts may differ from these estimates.
 
 
e)
Foreign currency translation
 
The functional currency of the Company is United States dollars (“US$”), and the functional currency of China Net HK is Hong Kong dollars (“HK$”).  The functional currency of the Company’s PRC operating entities is Renminbi (“RMB”), and PRC is the primary economic environment in which the Company operates.
 
For financial reporting purposes, the financial statements of the Company’s PRC operating entities, which are prepared using the RMB, are translated into the Company’s reporting currency, the United States Dollar (“US$”). Assets and liabilities are translated using the exchange rate at each balance sheet date.  Revenue and expenses are translated using average rates prevailing during each reporting period, and shareholders’ equity is translated at historical exchange rates. Adjustments resulting from the translation are recorded as a separate component of accumulated other comprehensive income in shareholders’ equity.
 
Transactions denominated in currencies other than the functional currency are translated into the functional currency at the exchange rates prevailing at the dates of the transactions.  The resulting exchange differences are included in the determination of net income of the consolidated financial statements for the respective periods.
 
 
f)
Cash and cash equivalents
 
The Company received net proceeds of approximately US$9,162,000 in its August 2009 financing for continuing business expansion and development in PRC. The Company’s operations in PRC use RMB as its functional currency. The company is subject to the effects of exchange rate fluctuation with respect to any of these currencies.  Among approximately US$22,471,000 total assets of the Company, cash and cash equivalents increased to approximately US$ 13,900,000 as of September 30, 2009.
 
9

 
 
g)
Revenue recognition
 
The Company’s revenue recognition policies are in compliance with Staff Accounting Bulletin No. 104, “Revenue Recognition” (Accounting Standards Codification ™ (“ASC”) Topic 605). In accordance with ASC Topic 605, revenues are recognized when the four of the following criteria are met: (i) persuasive evidence of an arrangement exists, (ii) the service has been rendered, (iii) the fees are fixed or determinable, and (iv) collectability is reasonably assured.
 
Sales
 
Sales include revenues from reselling of advertising time purchased from TV stations and internet advertising, reselling of internet advertising spaces and other advertisement related resources. No revenue from advertising-for-advertising barter transactions was recognized because the transactions did not meet the criteria for recognition in EITF abstract issue No. 99-17 (“ASC Topic 605, subtopic 20”).  Advertising contracts establish the fixed price and advertising services to be provided.  Pursuant to advertising contracts, the Company provides advertisement placements in different formats, including but not limited to banners, links, logos, buttons, rich media and content integration. Revenue is recognized ratably over the period the advertising is provided and, as such, the Company considers the services to have been delivered. The Company treats all elements of advertising contracts as a single unit of accounting for revenue recognition purposes.  Based upon the Company’s credit assessments of its customers prior to entering into contracts, the Company determines if collectability is reasonably assured.  In situations where collectability is not deemed to be reasonably assured, the Company recognizes revenue upon receipt of cash from customers, only after services have been provided and all other criteria for revenue recognition have been met.
 
 
h)
Cost of sales
 
Cost of sales primarily includes the cost of media advertising time, internet advertisement related resources and other technical services purchased from third parties, labor cost and benefits and PRC business tax.
 
 
i)
Advertising costs
 
Advertising costs are expensed when incurred and are included in “selling expenses” in the statement of income and comprehensive income. For the nine months ended September 30, 2009 and 2008, advertising expenses were approximately US$2,330,000 and US$697,000, respectively.
 
 
j)
Income taxes
 
The Company follows the liability method of accounting for income taxes.  Under this method, deferred tax assets and liabilities are determined based on the difference between of the financial reporting and tax bases of assets and liabilities using enacted tax rates that will be in effect in the period in which the differences are expected to reverse. The Company records a valuation allowance to offset deferred tax assets if based on the weight of available evidence, it is more likely than not that some portion, or all, of the deferred tax assets will not be realized. The effect on deferred taxes of a change in tax rates is recognized in income statement in the period that includes the enactment date. The Company had no deferred tax assets and liabilities recognized for the nine months ended September 30, 2009 and 2008, and for the year ended December 31, 2008.
 
 
k)
Uncertain tax positions
 
The Company adopted Financial Accounting Standards Board Interpretation No. 48, Accounting for Uncertainty in Income Taxes (“ASC Topic 740”). ASC Topic 740 prescribes a more likely than not threshold for financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. This Interpretation also provides guidance on recognition of income tax assets and liabilities, classification of current and deferred income tax assets and liabilities, accounting for interest and penalties associated with tax positions, accounting for income taxes in interim periods, and income tax disclosures. For the nine month ended September 30, 2009 and 2008, and for the year ended December 31, 2008, the Company did not have any interest and penalties associated with tax positions and did not have any significant unrecognized uncertain tax positions.
 
10

 
 
l)
Share-based Compensation
 
The Company accounts for stock-based compensation arrangements using the fair value method in accordance with the provisions of the FASB issued Statement of Financial Accounting Standards No, 123 (revised 2004) (Share-Based Payment) (“ASC Topic 718”). ASC Topic 718 is a revision of SFAS 123 (Accounting for Stock-Based Compensation), and supersedes Accounting Principles Beard (“APB”) Opinion No. 25 (Accounting for Stock Issued to Employees). ASC Topic 718 requires that the fair value of share awards issued, modified, repurchased or cancelled after implementation, under share-based payment arrangements, be measured as of the date the award is issued, modified, repurchased or cancelled. The resulting cost is then recognized in the statement of income and comprehensive income over the service period.
 
The Company periodically issue common stock for acquisitions and services rendered.  Common stock issued in these circumstances is valued at the estimated fair market value.
 
m)
Earnings / (loss) per share
 
Earnings / (loss) per share are calculated in accordance with SFAS No. 128, “Earnings Per Share” (“ASC Topic 260”). Basic earnings per share is computed by dividing income attributable to common stockholders by the weighted average number of shares of common stock outstanding during the period. Diluted earnings per share reflect the potential dilution that could occur if securities or other contracts to issue common stock were exercised or converted into common stock. Common shares issuable upon the conversion of the convertible preferred shares are included in the computation of diluted earnings per share on an “if-converted” basis when the impact is dilutive. The dilutive effect of outstanding common stock warrants is reflected in the diluted earnings per share by application of the treasury stock method when the impact is dilutive.
 
3.
Cash and cash equivalents
 
   
September 30,
   
December 31,
 
   
2009
   
2008
 
   
US$(‘000)
   
US$(‘000)
 
             
Cash
    703       131  
Deposits with short-term maturities
    13,197       2,548  
      13,900       2,679  

11

 
4.
Accounts receivable
 
   
September 30,
   
December 31,
 
   
2009
   
2008
 
   
US$(‘000)
   
US$(‘000)
 
             
Accounts receivable
    2,426       978  
 
All of the accounts receivable are non-interest bearing.  Based on the Company’s assessment of collectability, there has been no allowance for doubtful accounts required in the nine months ended September 30, 2009 and the year ended December 31, 2008.
 
5.
Other receivables
 
   
September 30,
   
December 31,
 
   
2009
   
2008
 
   
US$(‘000)
   
US$(‘000)
 
             
Short-term loan to third parties
    730       -  
Staff advances
    166       -  
      896       -  
 
The short-term loan to third parties is non-interest bearing and will be collected by the end 2009.
 
6.
Prepayment and deposit to suppliers
 
   
September 30,
   
December 31,
 
   
2009
   
2008
 
   
US$(‘000)
   
US$(‘000)
 
             
Contract execution guarantee to TV advertisement  and internet resources providers
    3,320       2,268  
Prepayments to TV advertisement and internet resources providers
    676       1,784  
Other deposits and prepayments
    77       20  
      4,073       4,072  
 
Contract execution guarantee to TV advertisement and internet resources providers are paid as a contractual deposit to the Company’s service providers.  These amounts will be used to offset the service fee needs to be paid to the service providers in the last month of each contract period.
 
According to the contracts signed between the Company and its suppliers, the Company is normally required to pay the contract amount in advance.  These prepayments will be transferred to cost of sales when the related services are provided.
 
Therefore, management believes that there will not be any collectability issue about these deposits and prepayments, and no allowance for doubtful accounts is required.
 
12

 
7.
Due from related parties
 
   
September 30,
   
December 31,
 
   
2009
   
2008
 
   
US$(‘000)
   
US$(‘000)
 
             
Beijing Saimeiwei Food Equipment Technology Co., Ltd.
    114       49  
Beijing Zujianwu Technology Co., Ltd.
    14       15  
Beijing Xiyue Technology Co., Ltd.
    -       7  
Beijing Fengshangyinli Technology Co., Ltd
    -       15  
Beijing Telijie Century Environmental Technology Co., Ltd.
    25       -  
Soyilianmei Advertising Co., Ltd.
    110       23  
      263       109  
 
These related parties are directly or indirectly owned by the Control Group (see note 8). The Company provided advertising services to these parties. Due from these parties were outstanding payments for advertising services provided.
 
8.
Due from Control Group
 
   
September 30,
   
December 31,
 
   
2009
   
2008
 
   
US$(‘000)
   
US$(‘000)
 
             
Due from Control Group
    13       243  
 
Mr. Handong Cheng, Mr. Xuanfu, Liu and Ms. Li Sun, the owners of the Company’s PRC VIEs, Business Opportunities Online, and Beijing CNET Online before the Offshore Restructuring, are collectively referred to as the “Control Group”.
 
Due from Control Group were short-term, non-interest bearing loan borrowed by the Control Group individuals.
 
9.
Property and equipment
 
Property and equipment consist of the following:
 
   
September 30,
   
December 31,
 
   
2009
   
2008
 
   
US$(‘000)
   
US$(‘000)
 
             
Vehicles
    262       90  
Office equipment
    397       286  
Electronic devices
    438       437  
Total property and equipment
    1,097       813  
Less: accumulated depreciation
    259       135  
Total property and equipment, net
    838       678  
 
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10.
Other payables
 
   
September 30,
   
December 31,
 
   
2009
   
2008
 
   
US$(‘000)
   
US$(‘000)
 
             
Due to third parties
    -       1,255  
Others
    41       78  
      41       1,333  
 
Due to third parties as of December 31, 2008 represents non-interest bearing, working capital loans borrowed by the Company from third parties, which were repaid as of September 30, 2009.
 
11.
Due to related parties
 
   
September 30,
   
December 31,
 
   
2009
   
2008
 
   
US$(‘000)
   
US$(‘000)
 
             
Beijing Rongde Information Technology Co., Ltd.
    -       292  
Beijing Saimeiwei Food Equipments Technology Co., Ltd
    16       54  
Beijing Telijie Century Environmental Technology Co., Ltd.
    4       -  
      20       346  
 
The related parties listed above are directly or indirectly owned by the Control Group and the Company provided advertising services to them. The advance payments listed above were received from these parties for advertising services that will be provided in the future.
 
12.
Due to Control Group
 
   
September 30,
   
December 31,
 
   
2009
   
2008
 
   
US$(‘000)
   
US$(‘000)
 
             
Due to Control Group
    954       1,149  
 
Due to Control Group were amounts paid by Control Group individuals on behalf of the Company which mainly included staff salary, performance bonus and cost of resources purchased.
 
13.
Taxation
 
1)
Income tax
 
i). The Company is incorporated in the state of Nevada.  Under the current law of Nevada, the company is not subject to state corporate income tax.  The Company become a holding company after the Share Exchange and does not conduct any substantial operations of its own. No provision for federal corporate income tax have been made in the financial statements as the Company has no assessable profits for the nine months ended September 30, 2009 or prior periods.
 
ii). China Net BVI was incorporated in the British Virgin Islands (“BVI”).  Under the current law of the BVI, the Company is not subject to tax on income or capital gains.  Additionally, upon payments of dividends by China Net to its shareholders, no BVI withholding tax will be imposed.
 
14

 
iii). China Net HK was incorporated in Hong Kong and does not conduct any substantial operations of its own. No provision for Hong Kong profits tax have been made in the financial statements as China Net HK has no assessable profits for the nine months ended September 30, 2009. Additionally, upon payments of dividends by China Net HK to its shareholders, no Hong Kong withholding tax will be imposed.
 
iv).  The Company’s PRC operating entities, being incorporated in the PRC, are governed by the income tax law of the PRC and is subject to PRC enterprise income tax (“EIT”).  Effective from January 1, 2008, the EIT rate of PRC was changed from 33% of to 25%, and applies to both domestic and foreign invested enterprises.
 
 
·
Rise King WFOE is a software company qualified by the related PRC governmental authorities and was entitled to a two-year EIT exemption from its first profitable year and a 50% reduction of its applicable EIT rate, which is 25% of its taxable income for the exceeding three years, which subjects to an application filling by the Company.  Rise King WFOE had a cumulative operating loss for the year ended December 31, 2008. Rise King will file the application for an income tax exemption if it achieves an operating profit for the year ended December 31, 2009.
 
 
·
Business Opportunity Online was qualified as a High and New Technology Enterprise in Beijing High-Tech Zone in 2005.  In March 2007, a new enterprise income tax law (the “New EIT”) in the PRC was enacted which was effective on January 1, 2008. The New EIT applies a uniform 25% EIT rate to both foreign invested enterprises and domestic enterprises. On April 14, 2008, relevant governmental regulatory authorities released qualification criteria, application procedures and assessment processes for “High and New Technology Enterprise” status under the New EIT which would entitle qualified and approved entities to a favorable statutory tax rate of 15%.  Business Opportunity Online has not obtained the approval of its reassessment of the qualification as a “High and New Technology Enterprise” under the New EIT law as of September 30, 2009.  Accordingly, Business Opportunity Online accounted for its current income tax using a tax rate of 25% for the nine months ended September 30, 2009 and 2008, and year ended December 31, 2008.  If Business Opportunity Online is able to be re-qualified as a “High and New Technology Enterprise”, it will be entitled to the preferential tax rate of 15%.  Business Opportunity Online will file the application for tax refund to the tax authorities for the fiscal year 2009 after it obtains the approval for its High and New Technology Enterprise qualification.
 
 
·
The applicable income tax rate for Beijing CNET Online was 25% for the nine months ended September 30, 2009 and 2008, and the year ended December 31, 2008.
 
 
·
The New EIT also imposed a 10% withholding income tax for dividends distributed by a foreign invested enterprise to its immediate holding company outside China, which were exempted under the previous enterprise income tax law and rules.  A lower withholding tax rate will be applied if there is a tax treaty arrangement between mainland China and the jurisdiction of the foreign holding company. Holding companies in Hong Kong, for example, will be subject to a 5% rate.  Rise King WFOE is invested by immediate holding company in Hong Kong and will be entitled to the 5% preferential withholding tax rate upon distribution of the dividends to its immediate holding company.
 
2)
Business tax and relevant surcharges
 
Revenue of advertisement services are subject to 5.5% business tax and 3% cultural industry development surcharge of the gross service income, revenue from reselling of TV advertisement time is subject to 5.5% business tax and 3% cultural industry development surcharge of the net service income after deducting amount paid to ending media promulgators. Revenue of internet technical support services is subjected to 5.5% business tax.  Business tax charged was included in cost of sales.
 
15

 
3)
Value added tax
 
As a small-scale value added tax payer, revenue from sales of self-developmented software of Rise King WFOE is subjected to 3% value added tax.
 
As of September 30, 3009 and December 31, 2008, taxes payable consist of:
 
   
September 30,
   
December 31,
 
   
2009
   
2008
 
   
US$(‘000)
   
US$(‘000)
 
             
Business tax payable
    790       556  
Culture industry development surcharge payable
    292       4  
Value added tax payable
    3       -  
Enterprise income tax payable
    1,889       1,132  
Individual income tax payable
    52       54  
 
    3,026       1,746  
 
14.
Long-term borrowing from director
 
   
September 30,
   
December 31,
 
   
2009
   
2008
 
   
US$(‘000)
   
US$(‘000)
 
             
Long-term borrowing from director
    128       128  
 
Long-term borrowing from director was a non-interest bearing loan from a director of the Company relating to the long-term investment in the Company’s wholly-owned subsidiary Rise King WFOE.
 
15.
Warrant liabilities
 
On August 21, 2009 (the “Closing Date”), the Company entered into a securities purchase agreement (the “Purchase Agreement”), with several investors, including institutional, accredited and non-US persons and entities (the “Investors”), pursuant to which the Company sold units, comprised of 10% Series A Convertible Preferred Stock, par value US$0.001 per share (the “Series A preferred stock”), and two series of warrants, for a purchase price of US$2.50 per unit (the “August 2009 Financing”).  The Company sold 4,121,600 units in the aggregate, which included (i) 4,121,600 shares of Series A preferred stock, (ii) Series A-1 Warrants to purchase 2,060,800 shares of common stock at an exercise price of US$3.00 per share with a three-year term, and (iii) Series A-2 Warrants to purchase 2,060,800 shares of common stock at an exercise price of US$3.75 with a five-year term.  Net proceeds were approximately US$9,162,000, net of issuance costs of approximately US$1,142,000.  TriPoint Global Equities, LLC acted as placement agent and received (i) a placement fee in the amount equal to 8% of the gross proceeds and (ii) warrants to purchase up to 329,728 shares of common stock at an exercise price of US$2.50, 164,864 shares at an exercise price of US$3.00 and 164,864 shares at an exercise price of US$3.75, respectively, with a five-year term (“Placement Agent Warrants” and together with the Series A-1 Warrant and Series A-2 Warrant, the “Warrants”).
 
The Warrants have an initial exercise price which is subject to adjustments in certain circumstances for stock splits, combinations, dividends and distributions, reclassification, exchange or substitution, reorganization, merger, consolidation or sales of assets, issuance of additional shares of common stock or equivalents.  The Warrants may not be exercised if it would result in the holder beneficially owning more than 9.99% of the Company’s outstanding common shares. That limitation may be waived by the holders of the Warrants by sending a written notice to the Company not less than 61 days prior to the date that they would like to waive the limitation.
 
16

 
Accounting for warrants
 
The Company analyzed the Warrants in accordance to SFAS No. 133, “Accounting for Derivative Instruments and Hedging Activities” (“ASC Topic 815”) to determine whether the Warrants meet the definition of a derivative under ASC Topic 815 and, if so, whether the Warrants meet the scope exception of ASC Topic 815, which is that contracts issued or held by the reporting entity that are both (1) indexed to its own stock and (2) classified in stockholders’ equity shall not be considered to be derivative instruments for purposes of ASC Topic 815.  The Company adopted the provisions of Emerging Issues Task Force (“EITF”) Issue No. 07-5, “Determining Whether an Instrument (or Embedded Feature) Is Indexed to an Entity’s Own Stock” (“ASC Topic 815 subtopic 40”), which applies to any freestanding financial instruments or embedded features that have the characteristics of a derivative, as defined by ASC Topic 815 and to any freestanding financial instruments that are potentially settled in an entity’s own common stock.  As a result of adopting ASC Topic 815 subtopic 40, the Company concluded that the Warrants issued in the August 2009 financing should be treated as a derivative liability because the Warrants are entitled to a price adjustment provision to allow the exercise price to be reduced in the event the Company issues or sells any additional shares of common stock at a price per share less than the then-applicable exercise price or without consideration, which is typically referred to as a “Down-round protection” or “anti-dilution” provision.  According to ASC Topic 815 subtopic 40, the “Down-round protection” provision is not considered to be an input to the fair value of a fixed-for-fixed option on equity shares which leads the Warrants to fail to be qualified as indexed to the Company’s own stock and then to fail to meet the scope exceptions of ASC Topic 815. Therefore, the Company accounted for the Warrants as derivative liabilities under ASC Topic 815.  Pursuant to ASC Topic 815, derivatives should be measured at fair value and re-measured at fair value with changes in fair value recorded in earnings at each reporting period.
 
Fair value of the warrants
 
Fair value is generally based on independent sources such as quoted market prices or dealer price quotations. To the extent certain financial instruments trade infrequently or are non-marketable securities, they may not have readily determinable fair values. The Company estimated the fair value of the Warrants and Series A preferred stock using various pricing models and available information that management deems most relevant. Among the factors considered in determining the fair value of financial instruments are discounted anticipated cash flows, the cost, terms and liquidity of the instrument, the financial condition, operating results and credit ratings of the issuer or underlying company, the quoted market price of similar traded securities, and other factors generally pertinent to the valuation of financial instruments.
 
Allocation of the proceeds at commitment date and re-measurement as of September 30, 2009
 
As described in Note 16 below, the total proceeds allocated to the Series A-1 Warrants and Series A-2 Warrants were approximately US$4,406,000 as of August 21, 2009, and the re-measured fair value of the warrants as of September 30, 2009 was approximately US$5,503,000.  The changes in fair value of the Series A-1 Warrants and Series A-2 Warrants which are approximately US$1,097,000 were recorded in earnings for the nine and three month period ended September 30, 2009.
 
Placement Agent Warrants
 
In accordance with Staff Accounting Bulletin Topic 5.A: “Miscellaneous Accounting-Expenses of Offering” (“ASC Topic 340 subtopic 10 section S99-1”), “specific incremental costs directly attributable to a proposed or actual offering of securities may properly be deferred and charged against the gross proceeds of the offering.”  In accordance with the SEC accounting and reporting manual “cost of issuing equity securities are charged directly to equity as deduction of the fair value assigned to share issued.”  Accordingly, the Company concluded that the warrants issued to the placement agents are directly attributable to the August 2009 financing.  If the Company had not issued the warrants to the placement agent, the Company would have had to pay the same amount of cash as the fair value.  Therefore, the Company deducted the total fair value of the Placement Agent Warrants as of the Commitment Date which was approximately US$733,000 as a deduction of the fair value assigned to the Series A preferred stock.
 
17

 
Since they contain the same terms as the Series A-1 and Series A-2 Warrants, the Placement Agent Warrants are also entitled to the benefits of the “Down-round protection” provisions, which means that the Placement Agent Warrants will also need to be accounted for as a derivative under SFAS 133 (“ASC Topic 815”) with changes in fair value recorded in earnings at each reporting period. As of September 30, 2009, the total fair value of the Placement Agent Warrants were approximately US$925,000, therefore, the changes of the total fair value of the Placement Agent Warrants which were approximately US$192,000 were recorded in earnings for the nine and three month periods ended September 30, 2009.
 
The following table summarized the above transactions:
 
   
As of
September 30, 2009
   
As of
August 21,
2009
   
Changes in
Fair Value
 
   
US$’000
   
US$’000
   
US$’000
 
Fair value of the Warrants:
                 
Series A-1 warrant
    2,962       2,236       726  
Series A-2 warrant
    2,541       2,170       371  
Placement Agent Warrants
    925       733       192  
      6,428       5,139       1,289  
 
16.
Series A Convertible Preferred Shares
 
Key terms of the Series A preferred stock sold by the Company in the August 2009 financing are summarized as follows:
 
Dividends
 
Dividends on the Series A preferred stock shall accrue and be cumulative from and after the issuance date.  For each outstanding share of Series A preferred stock, dividends are payable at the per annum rate of 10% of the Liquidation Preference Amount of the Series A preferred stock.  Dividends are payable quarterly within thirty (30) days following the last Business Day of each August, November, February and May of each year (each, a “Dividend Payment Date”), and continuing until such stock is fully converted. The Company shall have the right, at its sole and exclusive option, to pay all or any portion of each and every quarterly dividend that is payable on each Dividend Payment Date, either (i) in cash, or (ii) by issuing to the holder of Series A preferred stock such number of additional Conversion Shares which, when multiplied by US$2.50 would equal the amount of such quarterly dividend not paid in cash.
 
Voting Rights
 
The Series A preferred stock holders are entitled to vote separately as a class on matters affecting the Series A preferred stock and with regard to certain corporate matters set forth in the Series A Certificate of Designation, so long as any shares of the Series A preferred stock remain outstanding. Holders of the Series A preferred stock are not, however, entitled to vote on general matters along with holders of common stock.
 
Liquidation Preference
 
In the event of the liquidation, dissolution or winding up of the affairs of the Company, whether voluntary or involuntary (each, a “Liquidation”), the holders of the Series A preferred stock then outstanding shall be entitled to receive, out of the assets of the Company available for distribution to its stockholders, an amount equal to US$2.50 per share of the Series A preferred stock, plus any accrued but unpaid dividends thereon, whether or not declared, together with any other dividends declared but unpaid thereon, as of the date of Liquidation (collectively, the “Series A Liquidation Preference Amount”) before any payment shall be made or any assets distributed to the holders of the common stock or any other junior stock. If upon the occurrence of Liquidation, the assets thus distributed among the holders of the Series A shares shall be insufficient to permit the payment to such holders of the full Series A Preference Amount, then the entire assets of the Company legally available for distribution shall be distributed ratably among the holders of the Series A preferred stock.
 
18

 
Conversion Rights
 
Voluntary Conversion:
 
At any time on or after the date of the initial issuance of the Series A preferred stock, the holder of any such shares of Series A preferred stock may, at such holder’s option, subject to the limitations described below in “Conversion Restriction”, elect to convert all or portion of the shares of Series A preferred stock held by such person into a number of fully paid and non-assessable shares of common stock equal to the quotient of Liquidation preference amount of the Series A preferred stock divided by the initial conversion price of US$2.5. The initial conversion price may be adjusted for stock splits and combinations, dividend and distributions, reclassification, exchange or substitution, reorganization, merger, consolidation or sales of assets, issuance of additional shares of common stock or equivalents with lower price or without considerations etc, as stimulated in the Certification of Designations.
 
Mandatory Conversion:
 
All outstanding shares of the Series A preferred stock shall automatically convert into shares of common stock, subject to the limitations described below in “Conversion Restriction”, at the earlier to occur of (i) twenty-four month anniversary of the Closing Date, and (ii) at such time that the Volume Weighted Average Price of the Company’s common stock is no less than US$5.00 for a period of ten (10) consecutive trading days with the daily volume of the common stock of at least 50,000 shares per day.
 
Conversion Restriction
 
Holders of the Series A preferred stock may not convert the preferred stock to common shares if the conversion would result in the holder beneficially owning more than 9.99% of the Company’s outstanding shares of common stock. That limitation may be waived by a holder of the Series A preferred stock by sending a written notice to the Company on not less than 61 days prior to the date that they would like to waive the limitation.
 
Registration Rights Agreement
 
In connection with the Financing, the Company entered into a registration rights agreement (the “RRA”) with the Investors in which the Company agreed to file a registration statement (the “Registration Statement”) with the SEC to register the shares of common stock underlying the Series A preferred stock (the “Conversion Shares”) and the Warrants (the “Warrant Shares”), thirty (30) days after the closing of the Financing.  The Company has agreed to use its best efforts to have the Registration Statement declared effective within 150 calendar days after filing, or 180 calendar days after filing in the event the Registration Statement is subject to a “full review” by the SEC.
 
The Company is required to keep the Registration Statement continuously effective under the Securities Act until such date as is the earlier of the date when all of the securities covered by that registration statement have been sold or the date on which such securities may be sold without any restriction pursuant to Rule 144 (the “Financing Effectiveness Period”).  The Company will pay liquidated damages of 2% of each holder’s initial investment in the Units sold in the Financing per month, payable in cash, up to a maximum of 10%, if the Registration Statement is not filed or declared effective within the foregoing time periods or ceases to be effective prior to the expiration of the Financing Effectiveness Period.  However, no liquidated damages shall be paid with respect to any securities being registered that the Company are not permitted to include in the Financing Registration Statement due to the SEC’s application of Rule 415.
 
19

 
The Company evaluated the contingent obligation related to the RRA liquidated damages in accordance to Financial Accounting Standards Board Staff Position No. EITF 00-19-2 “Accounting for Registration Payment Arrangements” (“ASC Topic 825 subtopic 20”), which required the contingent obligation to make future payments or otherwise transfer consideration under a registration payment arrangement, whether issued as a separate agreement or included as a provision of a financial instrument or other agreement be separately recognized and measured in accordance with FASB Statement No. 5, “Accounting for Contingencies” (“ASC Topic 450”).  The Company concluded that such obligation was not probable to incur based on the best information and facts available as of September 30, 2009.  Therefore, no contingent obligation related to the RRA liquidated damages was recognized as of September 30, 2009.
 
Security Escrow Agreement
 
The Company entered into a securities escrow agreement with the Investors (the “Escrow Agreement”), pursuant to which Rise King Investment Limited, a British Virgin Islands company (the “Principal Stockholder”), initially placed 2,558,160 shares of Common Stock (the “Escrow Shares”) into an escrow account.  Of the Escrow Shares, 1,279,080 shares (equivalent to 50% of the Escrow Shares) are being held as security for the achievement of audited net income equal to or greater than $7.7 million for the fiscal year 2009 (the “2009 Performance Threshold”) and the remaining 1,279,080 of the Escrow Shares are being held as security for the achievement of audited net income equal to or greater than $14 million for the fiscal year 2010 (the “2010 Performance Threshold”).
 
If the Company achieves at least 95% of the applicable Performance Threshold, all of the Escrow Shares for the corresponding fiscal year shall be returned to the Principal Stockholder. If the Company achieves less than 95% of the applicable Performance Threshold, the Investors shall receive in the aggregate, on a pro rata basis (based upon the number of shares of Series A preferred stock or conversion shares owned by each such Investor as of the date of distribution of the Escrow Shares), 63,954 shares of the Escrow Shares for each percentage by which the applicable Performance Threshold was not achieved up to the total number of Escrow Shares for the applicable fiscal year.  Any Escrow Shares not delivered to any investor because such investor no longer holds shares of Series A preferred stock or conversion shares shall be returned to the Principal Stockholder.
 
For the purposes of the Escrow Agreement, net income is defined in accordance with US GAAP and reported by the Company in its audited financial statements for each of the fiscal years ended 2009 and 2010; provided, however, that net income for each of fiscal years ended 2009 and 2010 shall be increased by any non-cash charges incurred (i) as a result of the Financing , including without limitation, as a result of the issuance and/or conversion of the Series A preferred stock, and the issuance and/or exercise of the Warrants, (ii) as a result of the release of the Escrow Shares to the Principal Stockholder and/or the investors, as applicable, pursuant to the terms of the Escrow Agreement, (iii) as a result of the issuance of ordinary shares of the Principal Stockholder to Messrs. Handong Cheng and Xuanfu Liu and Ms. Li Sun (the “PRC Shareholders”), upon the exercise of options granted to the PRC Shareholders by the Principal Stockholder, (iv) as a result of the issuance of warrants to any placement agent and its designees in connection with the Financing, (v) the exercise of any warrants to purchase common stock outstanding and (vi) the issuance under any performance based equity incentive plan that the Company adopts.
 
Fair Value of the Series A preferred stock:
 
Fair value is generally based on independent sources such as quoted market prices or dealer price quotations. To the extent certain financial instruments trade infrequently or are non-marketable securities, they may not have readily determinable fair values. The Company estimated the fair value of the Warrants and Series A preferred stock using various pricing models and available information that management deems most relevant. Among the factors considered in determining the fair value of financial instruments are discounted anticipated cash flows, the cost, terms and liquidity of the instrument, the financial condition, operating results and credit ratings of the issuer or underlying company, the quoted market price of similar traded securities, and other factors generally pertinent to the valuation of financial instruments.
 
20

 
Accounting for the Series A preferred stock
 
The Series A preferred stock has been classified as permanent equity as there was no redemption provision at the option of the holders that is not within the control the Company on or after an agreed upon date. The Company evaluated the embedded conversion feature in its Series A preferred stock to determine if there was an embedded derivative requiring bifurcation.  The Company concluded that the embedded conversion feature of the Series A preferred stock does not required to be bifurcated because the conversion feature is clearly and closely related to the host instrument.
 
Allocation of the proceeds at commitment date and calculation of beneficial conversion feature
 
The following table summarized the allocation of proceeds to the Series A preferred stock and the Warrants:
 
   
Gross proceeds Allocated
   
Number of Instruments
   
Allocated value per instrument
 
   
US$ (‘000)
         
US$
 
                   
Series A-1 Warrant
    2,236       2,060,800       1.08  
Series A-2 Warrant
    2,170       2,060,800       1.05  
Series A preferred stock
    5,898       4,121,600       1.43  
Total
    10,304                  
 
In accordance to the schedule above, the unit price is: [1.08*50%+1.05*50%+1.43] = US$2.50 per unit.
 
The Company then evaluated whether a beneficial conversion feature exists by comparing the operable conversion price of Series A preferred stock with the fair value of the common stock at the commitment date.  The Company concluded that the fair value of common stock was greater than the operable conversion price of Series A preferred stock at the commitment date and the intrinsic value of the beneficial conversion feature is greater than the proceeds allocated to the Series A preferred stock.  In accordance to ASC Topic 470, subtopic 20, if the intrinsic value of beneficial conversion feature is greater than the proceeds allocated to the Series A preferred stock, the amount of the discount assigned to the beneficial conversion feature is limited to the amount of the proceeds allocated to the Series A preferred stock.  Accordingly, the total proceeds allocated to Series A preferred stock were allocated to the beneficial conversion feature with a credit to Additional paid-in capital upon the issuance of the Series A preferred stock.  Since the Series A preferred stock may convert to the Company’s common stock at any time on or after the initial issue date, all discount was immediately recognized as a deemed dividend and a reduction to net income attributable to common shareholders.
 
According to Staff Accounting Bulletin Topic 5.A: “Miscellaneous Accounting-Expenses of Offering” (“ASC Topic 340 subtopic 10 section S99-1”), “specific incremental costs directly attributable to a proposed or actual offering of securities may properly be deferred and charged against the gross proceeds of the offering”.  And in accordance with the SEC accounting and reporting manual “cost of issuing equity securities are charged directly to equity as deduction of the fair value assigned to share issued”.  Accordingly, the Company deducted the direct issuing cost paid in cash which were approximately US$1,142,000 from the assigned fair value to the Series A preferred stock.
 
21

 
The movement of balance of the Series A preferred stock presented on the consolidated balance sheet is as follows:
 
   
Par Value
   
Additional paid in capital
 
   
US$ (‘000)
   
US$ (‘000)
 
             
Series A preferred stock-Balance as of July 1, 2009
    -       -  
Proceeds allocated to Series A preferred stock as of August 21, 2009
    4       5,894  
Allocation of proceeds to beneficial conversion feature
    (4 )     (5,894 )
Recognize the beneficial conversion feature as deemed dividend
    4       5,894  
Deduction of issuing cost paid in cash
    -       (1,142 )
Deduction of fair value of the Placement Agent Warrant
    -       (733 )
Series A preferred stock-Balance as of September 30, 2009
    4       4,019  
 
17.
Reverse merger and common stock (reclassification of stockholders’ equity)
 
In a reverse acquisition the historical shareholder’s equity of the accounting acquirer prior to the merger is retroactively reclassified (a recapitalization) for the equivalent number of shares received in the merger after giving effect to any difference in par value of the registrant’s and the accounting acquirer’s stock by an offset in paid in capital.
 
Pursuant to the terms of Share Exchange Agreement, the China Net BVI shareholders transferred to the Company all of the China Net BVI shares in exchange for the issuance of 13,790,800 shares of the Company’s common stock. Accordingly, the Company reclassified its common stock and additional paid-in-capital accounts for the year ended December 31, 2008.
 
Immediately prior to the Share Exchange, 4,400,000 shares of the Company’s outstanding common stock were cancelled and retired.  China Net BVI also deposited $300,000 into an escrow account, which amount was paid to Emazing’s principal stockholder, who owned the 4,400,000 shares as a result of the Share Exchange having been consummated.
 
18.
Additional paid-in capital
 
The movement of balance of the Series A preferred stock presented on the consolidated balance sheet is as follows:
 
   
Additional paid-in capital
 
   
US$(‘000)
 
       
Balance as of July 1, 2009
    447  
Share-based payment
    40  
Total movement of Series A preferred stock in additional paid-in capital (note 16)
    4,019  
Allocation of proceeds to beneficial conversion feature
    5,898  
Series A preferred stock-balance as of September 30, 2009
    10,404  
 
19.
Restricted net assets
 
The Company’s ability to pay dividends is primarily dependent on the Company receiving distributions of funds from its PRC operating entities. Relevant PRC statutory laws and regulations permit payments of dividends by the Company’s PRC operating entities only out of their retained earnings, if any, as determined in accordance with PRC accounting standards and regulations. The results of operations reflected in the financial statements prepared in accordance with U.S. GAAP differ from those reflected in the statutory financial statements of the Company’s PRC operating entities.
 
22

 
In accordance with the Regulations on Enterprises with Foreign Investment of China and their articles of association, a foreign invested enterprise established in the PRC is required to provide certain statutory reserves, namely general reserve fund, the enterprise expansion fund and staff welfare and bonus fund which are appropriated from net profit as reported in the enterprise’s PRC statutory accounts. A wholly-owned foreign invested enterprise is required to allocate at least 10% of its annual after-tax profit to the general reserve until such reserve has reached 50% of its respective registered capital based on the enterprise’s PRC statutory accounts. Appropriations to the enterprise expansion fund and staff welfare and bonus fund are at the discretion of the board of directors for all foreign invested enterprises. The aforementioned reserves can only be used for specific purposes and are not distributable as cash dividends. Rising King WFOE was established as a wholly-owned foreign invested enterprise and therefore is subject to the above mandated restrictions on distributable profits.
 
Additionally, in accordance with the Company Law of the PRC, a domestic enterprise is required to provide statutory common reserve at least 10% of its annual after-tax profit until such reserve has reached 50% of its respective registered capital based on the enterprise’s PRC statutory accounts. A domestic enterprise is also required to provide for discretionary surplus reserve, at the discretion of the board of directors, from the profits determined in accordance with the enterprise’s PRC statutory accounts. The aforementioned reserves can only be used for specific purposes and are not distributable as cash dividends. China Net Beijing and Business Opportunity Online were established as a domestic invested enterprise and therefore are subject to the above mandated restrictions on distributable profits.
 
As a result of these PRC laws and regulations that require annual appropriations of 10% of after-tax income to be set aside prior to payment of dividends as general reserve fund, the Company’s PRC operating entities  are restricted in their ability to transfer a portion of their net assets to the Company.
 
Amounts restricted include paid-in capital and statutory reserve funds of the Company’s PRC operating entities as determined pursuant to PRC generally accepted accounting principles, totaling approximately US$ 1,035,000 as of September 30, 2009.
 
20.
Related party transactions
 
   
Nine months ended September 30,
 
   
2009
   
2008
 
   
US$(‘000)
   
US$(‘000)
 
             
Advertising revenue from related parties:
           
-Beijing Saimeiwei Food Equipment Technology Co., Ltd,
    1,232       187  
-Beijing Zujianwu Technology Co., Ltd.
    -       33  
-Beijing Fengshangyinli Technology Co., Ltd.
    72       95  
-Soyilianmei Advertising Co., Ltd.
    539       247  
-Shiji Huigu Technology Investment Co., Ltd
    -       1  
-Beijing Telijie Cleaning Technology Co., Ltd.
    15       53  
-Beijing Telijie Century Environmental Technology Co., Ltd.
    127       29  
-Beijing Rongde Information Technology Co., Ltd.
    -       214  
 
    1,985       859  
 
23

 
   
Three months ended September 30,
 
   
2009
   
2008
 
   
US$(‘000)
   
US$(‘000)
 
             
Advertising revenue from related parties:
           
-Beijing Saimeiwei Food Equipment Technology Co., Ltd,
    345       107  
-Beijing Zujianwu Technology Co., Ltd.
    -       11  
-Beijing Fengshangyinli Technology Co., Ltd.
    11       47  
-Soyilianmei Advertising Co., Ltd.
    111       122  
-Shiji Huigu Technology Investment Co., Ltd
    -       -  
-Beijing Telijie Cleaning Technology Co., Ltd.
    -       21  
-Beijing Telijie Century Environmental Technology Co., Ltd.
    55       20  
-Beijing Rongde Information Technology Co., Ltd.
    -       146  
      522       474  
 
21.
Employee defined contribution plan
 
Full time employees of the Company in the PRC participate in a government mandated defined contribution plan, pursuant to which certain pension benefits, medical care, employee housing fund and other welfare benefits are provided to employees. Chinese labor regulations require that the PRC subsidiaries of the Company make contributions to the government for these benefits based on certain percentages of the employees’ salaries. The Company has no legal obligation for the benefits beyond the contributions made. The total amounts for such employee benefits, which were expensed as incurred, were approximately US$ 118,000 and US$ 77,000 for the nine months ended September 30, 2009 and 2008, respectively.
 
22.
Commitments
 
The following table sets forth the Company’s contractual obligations as of September 30, 2009:
 
 
Rental payments
 
Server hosting and board-band lease payments
 
Internet
resources and TV advertisement  
purchase payments
 
Total
 
US$(‘000)
 
US$(‘000)
 
US$(‘000)
 
US$(‘000)
               
Three months ended December 31, 2009
-
 
33
 
4,483
 
4,516
Year ended December 31,
             
-2010
260
 
-
 
244
 
504
-2011
260
 
-
 
-
 
260
Total
520
 
33
 
4,727
 
5,280
 
23.
Segment reporting
 
Based on the criteria established by SFAS No. 131, “Disclosures about Segments of an Enterprise and Related Information” (“ASC Topic 280”), as of September 30, 2009, the Company mainly operated in five principal segments: TV advertising, internet advertising, bank kiosk advertising, internet advertising resources resell and internet information management. Internet information management is a new product and business segment of the Company, which was officially launched in August 2009. It is an intelligence software that is based on our proprietary search engine optimization technology which helps our clients gain an early warning in order to identify and respond to potential negative exposure on the internet. The following tables present summarized information by segments.
 
24

 
    Nine months ended September 30, 2009  
   
Internet Ad.
   
TV Ad.
   
Bank kiosk
   
Internet Ad. resources resell
   
IIM
   
Others
   
Intersegment and reconciling item
   
Total
 
   
US$
(‘000)
   
US$
(‘000)
   
US$
(‘000)
   
US$
(‘000)
   
US$
(‘000)
   
US$
(‘000)
   
US$
(‘000)
   
US$
(‘000)
 
                                                 
Revenue
    12,601       14,299       21       1,088       38       713       (1,455 )     27,305  
Cost of sales
    3,396       12,218       2       1,008       2       34       (742 )     15,918  
Total operating expenses
    4,175       485       99       -       -       *992       (621 )     5,130  
Including: Depreciation and amortization expense
    31       36       62       -       -       5       -       134  
Operating income(loss)
    5,030       1,596       (80 )     80       36       (313 )     (92 )     6,257  
                                                                 
Changes in fair value of warrants (See note 15)
    -       -       -       -       -       (1,289 )     -       (1,289 )
                                                                 
Expenditure for long-term assets
    169       135       -       -       -       136       (92 )     348  
Net income (loss)
    3,333       1,557       (80 )     80       36       (1,602 )     (92 )     3,232  
 
*Including US$190,000 share-based compensation expenses (See note 25).
 
   
Three months ended September 30, 2009
 
   
Internet Ad.
   
TV Ad.
   
Bank kiosk
   
Internet Ad. resources resell
   
IIM
   
Others
   
Intersegment and reconciling item
   
Total
 
   
US$
(‘000)
   
US$
(‘000)
   
US$
(‘000)
   
US$
(‘000)
   
US$
(‘000)
   
US$
(‘000)
   
US$
(‘000)
   
US$
(‘000)
 
                                                 
Revenue
    4,730       3,114       1       243       38       421       (421 )     8,126  
Cost of sales
    1,241       2,534       2       232       2       18       -       4,029  
Total operating expenses
    1,063       177       21       -       -       *439       (329 )     1,371  
Including: Depreciation and  amortization expense
    12       12       21       -       -       4       -       49  
Operating income(loss)
    2,426       403       (22 )     11       36       (36 )     (92 )     2,726  
                                                                 
Changes in fair value of warrants (See note 15)
    -       -       -       -       -       (1,289 )     -       (1,289 )
 
                                                               
Expenditure for long-term assets
    133       118       -       -       -       88       (92 )     247  
Net income (loss)
    1,654       386       (22 )     11       36       (1,325 )     (92 )     648  
Total assets at 9/30/2009
    10,359       5,985       355       -       -       9,868       (4,096 )     22,471  
 
*Including US$40,000 share-based compensation expenses (See note 25).
 
25

 
   
Nine months ended September 30, 2008
 
   
Internet Ad.
   
TV Ad.
   
Bank kiosk
   
Internet Ad. resources resell
   
IIM
   
Others
   
Intersegment and reconciling item
   
Total
 
   
US$
(‘000)
   
US$
(‘000)
   
US$
(‘000)
   
US$
(‘000)
   
US$
(‘000)
   
US$
(‘000)
   
US$
(‘000)
   
US$
(‘000)
 
                                                 
Revenue
    7,317       3,882       -       2,115       -       -       -       13,314  
Cost of sales
    2,853       3,272       -       2,538       -       -       -       8,663  
Total operating expenses
    1,139       643       -       -       -       1       -       1,783  
Including: Depreciation and amortization expense
    15       21       -