As filed with the Securities and Exchange Commission on August 4, 2014

 

Registration No. 333-184007

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

Amendment No. 5

FORM S-1

 

REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933

 

USELL.COM, INC.

(Exact name of registrant as specified in its charter)

  

Delaware   7389   98-0412432
(State or other jurisdiction of   (Primary Standard Industrial   (I.R.S. Employer
incorporation or organization)   Classification Code Number)   Identification No.)

 

33 E. 33rd Street, Suite 1101

New York, New York 10016

(212) 213-6805

(Address, including zip code, and telephone number, including area code, of registrant’s principal executive
offices)

 

Daniel Brauser

33 E. 33rd Street, Suite 1101

New York, New York 10016

(212) 213-6805

(Name, address, including zip code, and telephone number, including area code, of agent for service)

 

Copies to:  

Michael D. Harris, Esq.   Ralph V. De Martino, Esq.
Brian S. Bernstein, Esq.   Cavas S. Pavri, Esq.
Leah E. Hutton, Esq.   Schiff Hardin LLP
Nason, Yeager, Gerson, White & Lioce, P.A.   901 K Street, Suite 700
1645 Palm Beach Lakes Boulevard, Suite 1200   Washington, DC 20001
West Palm Beach, Florida 33401   (202) 778-6400
(561) 686-3307    

 

Approximate date of commencement of proposed sale to the public: As soon as practicable after the effective
date hereof.

 

 
 

 

If any of the securities being registered on this Form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933, check the following box: þ

 

If this Form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, please check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.   ¨

 

If this Form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.   ¨

 

If this Form is a post-effective amendment filed pursuant to Rule 462(d) under the Securities Act, check the following box and list the Securities Act registration number of the earlier effective registration statement for the same offering.    ¨

 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

 

  Large accelerated filer ¨   Accelerated filer ¨
  Non-accelerated filer ¨   Smaller reporting company x

 

   

The registrant hereby amends this registration statement on such date or date(s) as may be necessary to delay its effective date until the registrant shall file a further amendment which specifically states that this registration statement shall thereafter become effective in accordance with Section 8(a) of the Securities Act of 1933, or until the registration statement shall become effective on such date as the Commission acting pursuant to said Section 8(a) may determine.   

 

 
 

 

The information in this prospectus is not complete and may be changed.  These securities may not be sold until the registration statement filed with the Securities and Exchange Commission of which this prospectus is a part becomes effective.  This prospectus is not an offer to sell these securities and it is not soliciting an offer to buy these securities in any state where the offer or sale is not permitted.

 

Subject to Completion, Dated August 4, 2014

 

USELL.COM, INC.

 

PROSPECTUS

 

1,550,000 Units,

Each Unit consisting of One Share of Common Stock and

One-Half Warrant to purchase One Share of Common Stock

 

We are offering up to 1,550,000 units at a price per unit of $____. Each unit consists of one share of common stock and one-half warrant to purchase one share of common stock. No units will be issued, however, and purchasers will receive only shares of common stock and warrants. The warrants are immediately exercisable upon issuance at 125% of the public offering price of one unit in this offering, or $_______The warrants will expire on the fifth anniversary of the date of issuance. The shares of common stock issuable from time to time upon the exercise of the warrants are also being offered pursuant to this prospectus.

 

Our common stock trades on the Over-the-Counter Bulletin Board under the symbol "USEL". As of the last trading day before the date of this prospectus, the closing price of our common stock was $3.65 per share. All warrant, option, share and per share information in this prospectus gives effect to the 1-for-15 reverse split effectuated on January 21, 2014.

 

The units offered by this prospectus involves a high degree of risk.  See “Risk Factors” beginning on page 6 of this prospectus to read about factors you should consider before buying shares of our common stock and warrants.

 

Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved of these securities or determined whether this prospectus is truthful or complete.  Any representation to the contrary is a criminal offense.

 

We have retained Dawson James Securities, Inc. to act as our exclusive placement agent in connection with the units offered by this prospectus. We have agreed to pay the placement agent a placement agent fee equal to 8% of the gross proceeds from this offering, and a non-accountable expense allowance equal to 2% of the gross proceeds of the offering. The per unit placement agent fees are set forth in the table below, which assumes that we sell all of the units we are offering. We will also issue to the placement agent a warrant to purchase 6% of the units sold in the offering. The placement agent is not purchasing or selling any of the units we are offering, and it is not required to arrange the purchase or sale of any specific number of units or dollar amount, but they have agreed to use their “best efforts” to arrange for the sale of the units offered by this prospectus.

 

   Per Unit
(1)($)
   Total
($)
 
Public offering price          
Placement agent fees and commissions (1)(2)          
Offering proceeds to us, before expenses (3)          

 

(1)         The warrants contained in the units are exercisable at $__________ per share (125% of the unit price) over a five-year period. See “Description of Securities.”

 

(2)         We have agreed to issue warrants to the placement agent and to reimburse the placement agent for certain expenses. See “Plan of Distribution” on page 52 of this prospectus for a description of these arrangements.

 

(3)         We estimate the total expenses of this offering will be approximately $_________.

 

This offering will continue through August 29, 2014. The placement agent expects to deliver our securities, against payment, on or about ________, 2014.

 

Dawson James Securities, Inc.

 

The date of this prospectus is ________________, 2014

 

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TABLE OF CONTENTS

 

    Page
PROSPECTUS SUMMARY   4
RISK FACTORS    6
FORWARD-LOOKING STATEMENTS    16
DILUTION    17
USE OF PROCEEDS    18
CAPITALIZATION    19
MARKET FOR COMMON STOCKS    21
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS   22
BUSINESS    32
MANAGEMENT    39
EXECUTIVE COMPENSATION    44
DIRECTOR COMPENSATION    46
PRINCIPAL SHAREHOLDERS    47
RELATED PERSON TRANSACTIONS    49
DESCRIPTION OF SECURITIES    50
PLAN OF DISTRIBUTION   52
LEGAL MATTERS   54
EXPERTS    54
ADDITIONAL INFORMATION   54

 

You should rely only on information contained in this prospectus.  We have not authorized anyone to provide you with information that is different from that contained in this prospectus.  We are not offering to sell or seeking offers to buy shares of common stock in jurisdictions where offers and sales are not permitted.  The information contained in this prospectus is accurate only as of the date of this prospectus, regardless of the time of delivery of this prospectus or of any sale of our common stock.

 

3
 

 

PROSPECTUS SUMMARY

 

This summary highlights information contained elsewhere in this prospectus.  You should read the entire prospectus carefully including the section entitled “Risk Factors” before making an investment decision.  uSell.com, Inc. is referred to throughout this prospectus as “uSell,” “we,” “our” or “us.”   All numbers of shares of our common stock and common stock equivalents have been adjusted to give effect to a 1-for-15 reverse stock split effective January 21, 2014.

 

Our Company

 

uSell.com, Inc. is a technology based company focused on creating an online marketplace where sellers interested in selling small consumer electronics through an ecommerce website-based service can:

 

·Find cash offers for their items based on the make, model, and condition of each item;

 

·Efficiently compare offers for those items from a marketplace of professional buyers;

 

·Review satisfaction ratings and customer reviews of each buyer;

 

·Determine the offer they wish to accept;

 

·Immediately complete their transaction on our website with the buyer of their choice;

 

·Ship their device for free using either a prepaid shipping kit or shipping label; and

 

·Track the progress of their order online from initiation to final payment for their device.

 

Our business model is similar to successful ecommerce websites such as Amazon (www.amazon.com) and eBay (www.ebay.com). These companies leverage the power of a specialized network of merchants to (i) offer competitive pricing to the customer, (ii) assist the customer in deciding who to transact with by providing relevant information about each merchant, and (iii) provide fulfillment services to facilitate transactions. However, while websites like Amazon and eBay enable individual buyers to purchase goods by leveraging a network of professional sellers, uSell enables individual sellers to sell goods by leveraging a network of professional buyers.

 

Corporate Information

 

Our corporate headquarters are located at 33 E. 33rd Street, Suite 1101, New York, New York 10016 and our phone number is (212) 213-6805. Our website can be found at www.usell.com. The information on, or that can be accessed through, our website is not incorporated in this prospectus.

 

4
 

 

THE OFFERING

 

Common stock outstanding prior to the offering:   5,962,705 shares
     
Securities offered by uSell.com:   1,550,000 units; each unit consisting of one share of common stock and one-half warrant to purchase one share of common stock.
     
Common stock outstanding immediately following the conclusion of the offering:   7,512,705 shares (assuming no exercise of the warrants included in the units)
     
Public offering price   _________ per unit
     
Use of proceeds:   We intend to use the net proceeds of this offering for marketing, improving our platform technology, working capital and general corporate purposes.  See “Use of Proceeds” on page 18.
     
Risk Factors:   See “Risk Factors” beginning on page 6 of this prospectus for a discussion of factors you should carefully consider before deciding to invest in shares of our common stock.
     
Stock Symbol:   OTCBB: USEL

  

The number of shares of common stock to be outstanding prior to and after this offering excludes:

 

  · a total of 549,495 shares of common stock issuable upon the exercise of outstanding stock options;
  · a total of 27,520 shares of common stock issuable upon the exercise of warrants;
  · a total of 60,415 shares of common stock issuable upon the conversion Series B preferred stock;
  · 349,899 shares of common stock underlying Series A, Series C and Series E preferred stock which will no longer be subject to a 9.99% conversion blocker after all of the securities are sold in this offering;
  · 775,000 shares of common stock issuable upon exercise of the warrants issued to the public in connection with this offering;
  · 139,500 shares of common stock underlying the units to be issued to the placement agent in connection with this offering (including the common stock underlying the warrants included in the units).

 

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Except as otherwise indicated herein, all information in this prospectus assumes the warrants offered hereby are not exercised.

 

SUMMARY FINANCIAL DATA

 

The following summary of our financial data should be read in conjunction with, and is qualified in its entirety by reference to “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and our financial statements, appearing elsewhere in this prospectus.

 

Statements of Operations Data

 

   Three Months
Ended
March 31,
2014
   Three Months
Ended
March 31,
2013
   Year Ended
December 31,
   Year Ended
December 31,
 
   (unaudited)   (unaudited)   2013   2012 
   ($)   ($)   ($)   ($) 
Revenue   1,005,999    1,046,398    5,371,381    2,383,466 
                     
Loss from operations   (1,283,283)   (1,611,167)   (4,254,474)   (6,585,285)
                     
Net loss   (2,846,372)   (1,562,651)   (4,262,856)   (8,849,371)
                     
Net loss per common share – basic and diluted   (0.55)   (0.43)   (0.95)   (5.08)
                     
Weighted average common shares outstanding (basic and diluted)   5,219,842    3,656,352    4,508,215    1,779,903 

  

Balance Sheet Data

 

   March 31, 2014
(unaudited)
($)
   December 31,
2013
($)
   December 31,
2012
($)
 
Cash and cash equivalents   1,581,514    489,166    1,604,587 
                
Working capital (deficit)   769,502    (1,268,958)   504,125 
                
Total assets   2,696,954    1,647,722    2,513,576 
                
Total current liabilities   1,066,860    2,067,907    1,343,917 
                
Accumulated deficit   (47,600,505)   (44,754,133)   (40,491,277)
                
Total stockholders’ equity (deficit)   1,630,094    (666,313)   1,169,659 

 

RISK FACTORS

 

Investing in our securities involves a high degree of risk.  You should carefully consider the following Risk Factors before deciding whether to invest in uSell.  Additional risks and uncertainties not presently known to us, or that we currently deem immaterial, may also impair our business operations or our financial condition.  If any of the events discussed in the Risk Factors below occur, our business, consolidated financial condition, results of operations or prospects could be materially and adversely affected.  In such case, the value and marketability of our securities could decline.

 

6
 

 

Risks Relating to Our Business

 

Our ability to continue as a going concern is in substantial doubt absent obtaining adequate new debt or equity financing and generating sufficient revenue from operations.

 

We incurred net losses of approximately $2.8 million for the three months ended March 31, 2014, $4.2 million in 2013 and $8.8 million in 2012. We anticipate these losses will continue for the foreseeable future. Additionally, we have negative cash flows from operations. Our continued existence is dependent upon generating sufficient working capital and obtaining adequate new debt or equity financing. Because of our continuing losses, we may have to reduce our expenditures, without improvements in our cash flow from operations or new financing. Working capital limitations continue to impinge on our day-to-day operations, thus contributing to continued operating losses.

 

Because we have a limited operating history to evaluate our Company and our new business model, the likelihood of our success must be considered in light of the problems, expenses, difficulties, complications and delay frequently encountered by a new company.

 

We have been operating our current business model since April 2012, when we acquired ecoSquid Inc., or Acquisition Corp. Acquisition Corp. owned the intellectual property that we licensed in order to develop marketplace technologies to connect sellers with professional, wholesale buyers of smartphones and other electronics. Over the last two years we have continued to develop our technology, refine our pricing model, and build relationships with buyers.

 

Very recently we made a material change to our business model and how we generate revenue. Until March 2014, uSell earned up front “lead fees” from buyers when sellers accepted offers on our website and filled out a form to request a free shipping kit. This fee was received regardless of whether these sellers ultimately sent in their devices to the buyers. Beginning in February 2014, and for the subsequent six weeks, we phased in a major change to our business model. Under the new model, we eliminated the upfront lead fees to buyers and began charging transactional fees when buyers pay sellers for received devices. While prior to the change we recognized revenue upon acceptance of an offer and submission of the form on our website, we now recognize revenue upon payment to the seller. It is too early to judge the ultimate success of this change.

 

Since we have a limited operating history, we cannot assure you that our business will be profitable. Early stage companies often are unsuccessful and encounter unanticipated expenses and difficulties. Investors should consider this risk in determining whether to purchase our units or exercise our warrants.

 

If we need additional capital to fund our growing operations, we may not be able to obtain sufficient capital and may be forced to limit the scope of our operations.

 

Assuming the sale of all of the units included in this offering, we believe that our cash on hand, together with the proceeds from this offering, will be sufficient to meet our anticipated cash needs for at least one year. However, unless the net proceeds are at least $1.5 million, we expect we will need to arrange additional financing over the next year. If these resources are insufficient to satisfy our cash requirements, we may seek to sell additional equity or debt securities. Because of the difficulty that microcap companies have in raising capital, the lack of available credit for companies like us, and our stock price, we may be hampered in our ability to raise the necessary working capital. Even if we do find a source of additional capital, we may not be able to negotiate terms and conditions for receiving the additional capital that are acceptable to us. Any future capital investments will dilute or otherwise materially and adversely affect the holdings or rights of our existing shareholders. In the past, we were required to offer anti-dilution rights to certain investors. These types of rights are very dilutive to existing investors. We cannot assure you that we will not be required to issue such rights in the future. In addition, new equity or debt securities issued by us to obtain financing could have rights, preferences and privileges senior to our common stock.

 

We cannot give you any assurance that any additional financing will be available to us, or if available, will be on terms favorable to us. If we require additional financing and such financing is not available on reasonable terms or at all, we may have to reduce our marketing efforts and we will have to modify our business plans accordingly.

 

7
 

 

We may be unable to maintain or establish relationships with buyers, which would adversely affect our results of operations.

 

In July 2011, we focused our business on creating an online marketplace where sellers could sell their small electronics. This was a new, unproven market for us. Our ability to attract sellers of small electronics to our website depends in large part on providing a sufficient number of buyers to make our online marketplace efficient in order to provide sellers with the best available pricing and service. We do not have long-term or exclusive agreements with our buyers. The loss of existing relationships with buyers, or an inability to continue to add new ones, may cause our platform to provide less than optimal pricing, SKU coverage, or other benefits important to customers visiting our website. This deficiency could reduce customer confidence in the offers provided by buyers on our website, making sellers less likely to sell to our buyers and come back to our website, which would limit the revenues we are able to generate from our platform. In turn, this will adversely affect our business.

 

Because we operate a platform or marketplace, we do not purchase devices directly from sellers. We rely on our buyers to provide offers to our sellers and to complete the transactions with the sellers.

 

If our buyers limit the number of devices on which they provide offers, sellers may not receive offers for the devices they are trying to sell. As we grow our marketing campaigns, we expect the volume of transactions to increase. If sellers do not receive offers to buy their devices or if our buyers are unable to service the increased volume, sellers may be forced to go elsewhere to sell their devices, or abandon the transaction altogether.

 

If any of our buyers provide poor customer service to our sellers, it could hurt the uSell brand and adversely affect our business.

 

We believe the importance of customer service in order to generate business and repeat sellers is paramount to our ability to be successful. If any of our buyers provide poor customer service including delayed and/or reduced payments, we may lose sellers. In particular, sellers may think their electronics and other products are in better condition than they are or may not know the exact model, which could result in our buyers paying sellers less than they anticipated. Although we provide sellers with the ability to rate our buyers after they have completed their transaction, there is no assurance that this rating system provides an accurate depiction of the service provided by our buyers.

 

Because we cannot control key elements of our business, we may not be successful.

 

Although we are responsible for creating effective marketing campaigns and for providing a robust, secure and easy to use website for sellers, we have no ability to control our buyers whose ability to provide top notch service is a key part of our business model. If our buyers do not provide excellent service and prices that sellers perceive to be fair, it would affect the reputation of our business, as well as possibly helping our competitors. While our marketplace has evolved so we now control and complete all transactions on our website and through third parties (including sending mail-in packs to sellers who accept offers), we rely on buyers to make offers, provide funds to pay sellers and evaluate the condition of smartphones and other products. We cannot assure you that our buyers will perform the services in a satisfactory way.

 

8
 

 

If we cannot manage our growth effectively, we may not become profitable.

 

Businesses which grow rapidly often have difficulty managing their growth. If we grow as rapidly as we anticipate, we will need to expand our management by recruiting and employing experienced executives and key employees capable of providing the necessary support. We cannot assure you that our management will be able to manage our growth effectively or successfully. Our failure to meet these challenges could cause us to lose money, and your investment could be lost.

 

Additionally, the majority of our buyers are small electronic recycling companies which are not largely capitalized and do not have the infrastructure to adapt to our expected rapid growth. If our buyers do not have the liquidity to pay all of the sellers that come to our site, sellers may not get paid on time which would hurt the uSell brand. All of these factors could adversely affect our ability to become profitable.

 

If we do not have sufficient capital to market our service, our revenue will be insufficient to support our operations.

 

We are currently spending approximately $440,000 a month on marketing which is not enough money to market our service in a manner which we expect will generate enough revenue to support our operations. We are relying on the net proceeds of this offering and improvements in our business to permit us to accelerate our marketing spend. If we do not close this offering or our recent changes to our business do not generate the revenue level we anticipate, our revenue will be insufficient to support our operations.

 

Our future growth and profitability will depend in large part upon the effectiveness of our marketing and advertising expenditures.

 

Our future growth and profitability will depend in large part upon our media performance, including our ability to:

 

create greater awareness of our platform;
identify the most effective and efficient level of spending in each market and specific media vehicle;
determine the appropriate creative message and media mix for advertising, marketing, and promotional expenditures; and
effectively manage marketing costs (including creative and media).

 

Our planned marketing expenditures may not result in increased revenue.  If our media performance is not effective, our future results of operations and financial condition will be adversely affected.

 

If we fail to retain our key personnel, we may not be able to achieve our anticipated level of growth and our business could suffer.

 

Our future depends, in part, on our ability to attract and retain key personnel and the continued contributions of our executive officers, each of whom may be difficult to replace. In particular, Daniel Brauser, our Chief Executive Officer, and Nik Raman, our Chief Operating Officer, are important to the management of our business and operations and the development of our strategic direction. The loss of the services of any of these officers and the process to replace any key personnel would involve significant time and expense and may significantly delay or prevent the achievement of our business objectives.

 

9
 

 

Our business could be negatively affected by changes in general search engine algorithms and dynamics or termination of traffic-generating arrangements.

 

We use Internet search engines, principally through the purchase of branded and smart phone related keywords, to generate traffic to our websites. Search engines, such as Google, frequently update and change the logic which determines the placement and ordering of results of a user’s search, which may reduce the effectiveness of the keywords we have purchased. If a major search engine, such as Google, changes its algorithms in a manner that negatively affects the search engine ranking of our website, or changes its pricing, operating, or competitive dynamics to our disadvantage, our business, results of operations, and financial condition could be adversely affected.

 

Because we face intense competition for business, our future results of operations and our future financial condition may be adversely affected.

 

We compete with eBay and other online auction companies, Gazelle, a leading platform for selling used small electronics, and many small websites including our buyers. In addition, cellular service providers, such as AT&T, Verizon, T-Mobile and Sprint, and large retail companies, such as Staples, Best Buy and Radio Shack, have introduced trade-in programs for used smartphone and tablet devices, including programs which gives sellers the right to turn in their phone every six months for a new phone. Our smaller size, lack of an established brand name, shorter operating history, and limited working capital may limit our advertising levels, our ability to expand successfully into new markets or effectively compete against these other companies. If we are not able to compete effectively, our future business and our future results of operations and financial condition will be adversely affected.

 

Because we rely on the continuing rapid pace of technological development in the smartphone and tablet industries, if innovation in these industries were to decrease, our future results of operation will be adversely affected.

 

We believe that one of the driving factors for the potential success of our platform is the continued improvements in the smartphone industry and tablet market. Because many sellers have in the past expressed a continual need to have the latest generation phones and iPads or other tablets, the opportunity for providing these sellers with an outlet to sell their used electronics is promising. However, we cannot guarantee that sellers will visit our website to sell their used electronics. If innovation in smartphone or tablet device technology were to level off, the purchase of new phones and tablets could be diminished, reducing the need for an online marketplace for selling used electronics. In such an event, our results of operations would suffer and we may not be able to continue operations.

 

Because we rely on information technology to operate our businesses and maintain our competitiveness, any failure to adapt to technological developments or industry trends could harm our business.

 

We depend upon the use of sophisticated information technology, including software. As our operations grow in both size and scope, we must continuously improve and upgrade our systems including our hardware and infrastructure to offer our sellers enhanced products, services, features and functionality, while maintaining the reliability and integrity of our systems and infrastructure. Our future success also depends on our ability to adapt our services and infrastructure to meet rapidly evolving industry standards while continuing to improve the performance, features and reliability of our service in response to competitive service and product offerings and the changing demands of the marketplace. In particular, expanding our systems and infrastructure to meet any potential increases in business volume will require us to commit additional financial, operational and technical resources before those increases materialize, with no assurance that they actually will. Furthermore, our use of this technology could be challenged by claims that we have infringed upon the patents, copyrights or other intellectual property rights of others.

 

10
 

 

In addition, we may not be able to maintain our existing systems, obtain new technologies and systems, or replace or introduce new technologies and systems as quickly as our competitors or in a cost-effective manner. Also, we may fail to achieve the benefits anticipated or required from any new technology or system, or we may be unable to devote financial resources to new technologies and systems in the future.

 

If we experience system interruptions, it may cause us to lose sellers and may harm our business.

 

Our inability to maintain and improve our information technology systems and infrastructure may result in system interruptions. System interruptions and slow delivery times, unreliable service levels, prolonged or frequent service outages, or insufficient capacity may prevent us from efficiently providing services to our sellers, which could result in our losing sellers and revenue.

 

We lease space for our data center and rely on a co-location partner for power, security, connectivity and other services. We also rely on third party providers for bandwidth and content delivery. We do not control these vendors and it would take significant time and effort to replace them. We have experienced, and may in the future experience, website disruptions, outages and other performance problems due to a variety of factors, including infrastructure changes, human or software errors and capacity constraints. Our systems are vulnerable to damage or interruption from terrorist attacks, floods, fires, power loss, telecommunications failures, hurricanes, computer viruses, computer denial of service attacks or other attempts to harm our systems. If the site is unavailable when sellers attempt to access it or access is slower than a seller expects, sellers may stop visiting our site and become less likely to return, if at all. We expect to continue to make significant investments in our technology infrastructure to maintain and improve all aspects of user experience and site performance. To the extent that our disaster recovery systems are not adequate, or we do not effectively address capacity constraints, upgrade our systems, and continually develop our technology and network architecture to accommodate increasing traffic, our business and operating results may suffer.

 

Our software is highly technical and undetected errors, if any, could adversely affect our business.

 

Our service incorporates software that is highly technical and complex. Our software has contained, and may now or in the future contain, undetected errors, bugs, flaws, corrupted data or vulnerabilities. Some errors in our software code may only be discovered after the code has been released. Any errors, bugs, flaws or corrupted data could result in damage to our reputation, loss of users, or loss of revenue, any of which could adversely affect our business and financial results.

 

Because our networks and IT systems may be vulnerable to unauthorized persons hacking our systems, it could disrupt our operations and result in the theft of our proprietary information.

 

A party who is able to breach the security measures on our networks could misappropriate either our proprietary information or the personal information of our sellers, or cause interruptions or malfunctions in our operations. Hacking of websites is a growing problem. If we grow and obtain more visibility, we may be more vulnerable to hacking. We may be required to expend significant capital and other resources to protect against such threats or to alleviate problems caused by breaches in security, which could have a material adverse effect on our financial performance and operating results.

 

11
 

 

Our business is subject to a variety of U.S. and other laws, rules and regulations that could subject us to claims or otherwise harm our business.

 

Government regulation of the Internet and e-commerce is evolving and unfavorable changes could substantially harm our business and results of operations. We are subject to a variety of laws in the U.S. and elsewhere that affect advertising, that are costly with which to comply, can result in negative publicity and diversion of management time and effort, and can subject us to claims or other remedies.  In addition, the laws relating to the liability of providers of online services are currently unsettled both within the U.S. and elsewhere.  Claims can be brought under both U.S. and foreign law for defamation and other tort claims, unlawful activity, copyright, and trademark infringement.

 

The Digital Millennium Copyright Act has provisions that limit, but do not necessarily eliminate, our liability for listing or linking to third-party websites that include materials that infringe copyrights or other rights, so long as we comply with the statutory requirements of this act.  The Child Online Protection Act and the Children’s Online Privacy Protection Act restrict the distribution of materials considered harmful to children and impose additional restrictions on the ability of online services to collect information from minors. In the area of data protection, the European Union and many states have passed laws requiring notification to users when there is a security breach for personal data, such as California’s Information Practices Act. We must comply with the Federal Trade Commission’s unfair trade practices rules and state seller protection laws including “little” unfair trade practice rules.   Any failure on our part to comply with these laws, rules and regulations may subject us to additional liabilities.

 

As Internet commerce develops, federal, state and foreign governments may draft and propose new laws to regulate Internet commerce, which may negatively affect our business.

 

As Internet commerce continues to evolve, increasing regulation by federal, state or foreign governments becomes more likely.  Our business could be negatively impacted by the application of existing laws and regulations or the enactment of new laws applicable to email marketing.  The cost to comply with such laws or regulations could be significant and would increase our operating expenses.

 

If there is new tax treatment of companies engaged in Internet commerce, it could adversely affect the commercial use of our marketing services and our financial results.

 

Due to the global nature of the Internet, it is possible that governments might attempt to tax our activities. New or revised tax regulations may subject us to additional sales, income and other taxes.  New York State, for example, taxes online sales. Recently there has been movement toward Congress permitting states and localities to impose sale taxes on online purchases. In 2013, the United States Senate passed legislation to permit taxation of Internet sales; it is uncertain if the House will act or, if it does, how it will act and if any legislation will be signed into law. We cannot predict the effect of current attempts to impose sales, income or other taxes on commerce over the Internet. New or revised taxes and especially sales taxes would likely increase the cost of doing business online, and increase advertising and marketing costs over the Internet. Any of these events will increase our costs and adversely affect our business and results of operations.

 

If a third party asserts that we are infringing on its intellectual property, whether successful or not, it could subject us to costly and time-consuming litigation or require us to obtain expensive licenses, and our business may be adversely affected.

 

The Internet industry is characterized by the existence of a large number of patents, trademarks and copyrights and by frequent litigation based on allegations of infringement or other violations of intellectual property rights. A party may assert patent and other intellectual property infringement litigation against us claiming our platform infringes on its patents or otherwise violates its intellectual property rights.  Any lawsuit, whether or not successful, could:

  

·Divert management’s attention;

 

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·Result in prohibitive costs;
·Require us to enter into royalty or licensing agreements, which may not be available on acceptable terms, or at all; or
·Require us to redesign our platform to avoid infringement.

 

As a result, any third-party intellectual property claims against us could increase our expenses and adversely affect our business. In addition, agreements with third parties require us to indemnify them for intellectual property infringement claims, which would increase the cost to us resulting from an adverse ruling on any such claim. Even if we have not infringed any intellectual property rights, we cannot be sure our legal defenses will be successful, and even if we are successful in defending against such claims, our legal defense could require significant financial resources and management time. Finally, if a claimant successfully asserts a claim that our services infringe their proprietary rights, royalty or licensing agreements might not be available on terms we find acceptable, or at all.

 

If we cannot protect our intellectual property rights, we may be unable to compete with competitors developing similar technologies.

 

We regard the protection of our trade secrets and other intellectual property rights as critical to our success. A substantial amount of our processes and technologies is protected by trade secret laws. In order to protect these technologies and processes, we rely in part on confidentiality agreements with our employees, licensees, independent contractors and other advisors. These agreements may not effectively prevent disclosure of confidential information, including trade secrets, and may not provide an adequate remedy in the event of unauthorized disclosure of confidential information. In addition, others may independently discover our trade secrets and proprietary information, and in such cases we could not assert any trade secret rights against such parties. To the extent that our employees, contractors or other third parties with which we do business use intellectual property owned by others in their work for us, disputes may arise as to the rights in related or resulting know-how and inventions. Laws regarding trade secret rights in certain markets in which we currently, or in the future, operate may afford little or no protection to our trade secrets. The loss of trade secret protection could make it easier for third parties to compete with our platform by copying functionality. In addition, any changes in, or unexpected interpretations of, the trade secret and other intellectual property laws may compromise our ability to enforce our trade secret and intellectual property rights. Costly and time-consuming litigation could be necessary to enforce and determine the scope of our proprietary rights, and failure to obtain or maintain trade secret protection could adversely affect our business, revenue, reputation and competitive position.

 

Risks Related to Our Common Stock and Warrants

 

Because the market for our common stock is limited, persons who purchase our common stock and warrants may not be able to resell their shares at or above the purchase price paid for them.

 

Our common stock trades on the Over-The-Counter Bulletin Board which is not a liquid market. There is currently only a limited public market for our common stock. We cannot assure you that an active public market for our common stock will develop or be sustained in the future. If an active market for our common stock does not develop there may be a substantial decrease in the price of our common stock.

 

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Because we are subject to the “penny stock” rules, brokers cannot generally solicit the purchase of our common stock, which adversely affects its liquidity and market price.

 

The SEC has adopted regulations which generally define “penny stock” to be an equity security that has a market price of less than $5.00 per share, subject to specific exemptions, including listing on a national securities exchange like NASDAQ. The market price of our common stock on the Bulletin Board has been primarily less than $5.00 per share and therefore we are currently considered a “penny stock” according to SEC rules.  This designation requires any broker-dealer selling these securities to disclose certain information concerning the transaction, obtain a written agreement from the purchaser and determine that the purchaser is reasonably suitable to purchase the securities. We will remain subject to the “penny stock” rules unless our stock price is above $5.00.

 

Due to factors beyond our control, the price of our securities may be volatile.

 

Any of the following factors could affect the market price of our common stock and warrants:

 

·Our failure to close this offering or raise sufficient proceeds;

 

·Our failure to increase revenue in each succeeding quarter;

 

·Our failure to achieve and maintain profitability;

 

·Our failure to meet our revenue and earnings guidance or our failure to meet financial analysts’ performance expectations;

 

·The loss of a number of buyers or our failure to attract more buyers;

 

·The sale of a large amount of common stock by our shareholders;

 

·Our announcement of a pending or completed acquisition or our failure to complete a proposed acquisition;

 

·An adverse court ruling or regulatory action;

 

·Changes in market valuations of similar companies;

 

·Short selling activities;

 

·Our announcement of any financing which is dilutive to our shareholders;

 

·Our announcement of a change in the direction of our business; or

 

·Announcements by us, or our competitors, of significant contracts, acquisitions, commercial relationships, joint ventures or capital commitments.

 

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In the past, following periods of volatility in the market price of a company’s securities, securities class action litigation has often been instituted.  A securities class action suit against us could result in substantial costs and divert our management’s time and attention, which would otherwise be used to benefit our business.

 

Because we may not be able to attract the attention of major brokerage firms, it could have a material impact upon the price of our common stock and warrants.

 

It is not likely that securities analysts of major brokerage firms will provide research coverage for our common stock and warrants due to our limited size.  The absence of such coverage limits the likelihood that an active market will develop for our common stock.  It may also make it more difficult for us to attract new investors at times when we acquire additional capital.

 

Our management team will have immediate and broad discretion over the use of the net proceeds from this offering and we may use the net proceeds in ways with which you disagree.

 

The net proceeds from this offering will be immediately available to our management to use at their discretion. We currently intend to use the net proceeds from this offering for marketing and advertising, improving our platform technology, general corporate purposes and working capital. See “Use of Proceeds.” You will be relying on the judgment of our management with regard to the use of these net proceeds, and you will not have the opportunity, as part of your investment decision, to assess whether the proceeds are being used appropriately. It is possible that the net proceeds will be invested in a way that does not yield a favorable, or any, return for us or our shareholders. The failure of our management to use such funds effectively could have a material adverse effect on our business, prospects, financial condition, and results of operation.

 

If we become subject to a regulatory investigation, it could cause us to incur substantial costs or require us to change our business practices in a manner materially adverse to our business.

 

From time to time, we may receive inquiries from regulators regarding our compliance with laws and other matters. For example, in August 2011, the Florida Attorney General, which we refer to as the “AG”, initiated an official investigation into whether or not we engaged in unfair trade practices in violation of its “Little FTC Act.” The investigation was due to seller complaints primarily with our former gold business, although some complaints related to our initial cell phone business. In March 2013, we entered into a settlement with the AG in which we agreed to pay the AG $20,000. Responding to or defending other such actions would cause us to incur substantial expenses and divert our management’s attention. If we are unsuccessful, we may have to change our policies or practices. Any such change or defense of a regulatory investigation or action could reduce our future revenues and increase our costs and adversely affect our future operating results.

 

Violation of existing or future regulatory orders or consent decrees could subject us to substantial monetary fines and other penalties that could negatively affect our financial condition and results of operations. In addition, it is possible that future orders issued by, or enforcement actions initiated by, regulatory authorities could cause us to incur substantial costs or require us to change our business practices in a manner materially adverse to our business.

 

You will experience immediate and substantial dilution as a result of this offering and may experience additional dilution in the future.

 

You will incur immediate and substantial dilution as a result of this offering. If we assume the sale by us of up to 1,550,000 shares of common stock contained in the units, at an assumed public offering price of $3.22 per unit, and after deducting placement agent fees and estimated offering expenses payable by us, investors in this offering can expect an immediate dilution of $2.53 per share, at the assumed public offering price, assuming no exercise of the warrants contained in the units or issued to the placement agent. In addition, in the past, we issued preferred stock and warrants to acquire shares of common stock and may need to do so in the future to support our operations. To the extent these shares of preferred stock and/or warrants (and our current shares of preferred stock and warrants) are ultimately converted into or exercised for common stock, you will sustain future dilution.

 

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Because our officers and directors and their business associates own a significant amount of our common stock and convertible preferred stock, it is likely that they will continue to be able to exert significant control over matters which require shareholder approval including election of directors and the future sale of our business.

 

As of August 1, 2014, our executive officers and directors beneficially owned approximately 21% of our outstanding voting stock. In addition, their business associates beneficially owned approximately 38% of our outstanding voting stock, with two persons having the ability to increase their ownership if they were to waive a 9.99% beneficial ownership blocker. Therefore, these shareholders will have the ability to influence us through this ownership position. These shareholders may be able to determine all matters requiring shareholder approval. These shareholders, acting together, may be able to control elections of directors, amendments of our organizational documents, or approval of any merger, sale of assets, or other major corporate transaction. This may prevent or discourage unsolicited acquisition proposals or offers for our common stock you may believe are in your best interest as one of our shareholders.

 

Holders of warrants will have no rights as common shareholders until such holders exercise their warrants and acquire our common stock.

 

Until holders of warrants acquire shares of our common stock upon exercise of the warrants, holders of warrants will have no rights with respect to the shares of our common stock underlying such warrants. Upon exercise of the warrants, the holders will be entitled to exercise the rights of a common shareholder only as to matters for which the record date occurs after the exercise date.

 

Because this offering is limited to certain institutional investors except in New York, the holders or their transferees may not be able to exercise their warrants.

 

This offering is being limited to certain institutional investors (except in New York) in order to meet state securities laws qualification exemptions for sales to such investors. Unless our common stock is listed on a national securities exchange like NASDAQ at the time of exercise, investors holding warrants may not be able to exercise them unless a state securities law exemption is available. There are a limited number of states which permit non institutional investors to exercise warrants of companies which are not listed on a national securities exchange. Accordingly unless the institutional holders continue to meet the requirements of the state where they are domiciled or another exemption from the state qualification requirements exist, they or their transferees may not be able to exercise the warrants.

 

We do not expect to pay dividends in the future, which means that investors may not be able to realize the value of their shares except through a sale.

 

We have never, and do not anticipate that we will, declare or pay a cash dividend. We expect to retain future earnings, if any, for our business and do not anticipate paying dividends on common stock at any time in the foreseeable future. Because we do not anticipate paying dividends in the future, the only opportunity for our stockholders to realize the creation of value in our common stock will likely be through a sale of those shares.

 

FORWARD-LOOKING STATEMENTS

 

This prospectus includes forward-looking statements including market opportunities, our belief regarding the future success of our marketplace, liquidity and capital expenditures.  All statements other than statements of historical facts contained in this prospectus, including statements regarding our future financial position, liquidity, business strategy and plans and objectives of management for future operations, are forward-looking statements.  The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements.  We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs.  These forward-looking statements are subject to a number of risks, uncertainties and assumptions described in “Risk Factors” elsewhere in this prospectus.

 

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Other sections of this prospectus may include additional factors which could adversely affect our business and financial performance.  Moreover, our business is competitive and our business model is expected to change.  New risk factors emerge from time to time and it is not possible for us to predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any risk factor, or combination of risk factors, may cause actual results to differ materially from those contained in any forward-looking statements.

 

Except as otherwise required by applicable laws, we undertake no obligation to publicly update or revise any forward-looking statements or the risk factors described in this prospectus, whether as a result of new information, future events, changed circumstances or any other reason after the date of this prospectus.

 

DILUTION

 

The net tangible book value of our common stock on March 31, 2014 was approximately $801,621, or approximately $0.14 per share, based on 5,822,983 shares of our common stock outstanding as of March 31, 2014. Net tangible book value per share represents the amount of our total tangible assets, less our total liabilities, divided by the total number of shares of our common stock outstanding. Dilution in net tangible book value per share to new investors represents the difference between the amount per share paid by purchasers for units in this offering and the net tangible book value per share of our common stock immediately afterwards.

 

Assuming the sale of approximately 1,550,000 shares (not including shares of common stock underlying the warrants) contained in the units, assuming no exercise of warrants contained in the units or sold to the placement agent, at an assumed public offering price of $3.22 per unit, and after deducting the placement agent fees and estimated offering expenses, our as adjusted net tangible book value as of March 31, 2014 would have been approximately $5,068,621, or $0.69 per share. This represents an immediate increase in net tangible book value of $0.55 per share to existing shareholders and immediate dilution in net tangible book value of $2.53 per share to new investors purchasing units in this offering at the public offering price.

 

The following table illustrates this per unit dilution:

 

Public offering price per unit           $ 3.22  
Net tangible book value per share as of March 31, 2014   $ 0.14          
Increase in net tangible book value per share attributable to new investors in this offering   $ 0.55          
Pro forma net tangible book value per share as of March 31, 2014, after giving effect to this offering           $ 0.69  
Dilution per share to new investors in this offering           $ 2.53  

 

The foregoing illustration does not reflect potential dilution from the conversion of our outstanding convertible preferred stock or the exercise of outstanding stock options or warrants.

 

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The above table is based on 5,822,983 shares outstanding as of March 31, 2014 and excludes, as of that date:

 

542,995 shares of common stock issuable upon the exercise of options with an average exercise price of approximately $5.14 per share;
281,686 shares of common stock issuable upon the exercise of warrants with an average exercise price of $3.04 per share;
410,314 shares of common stock issuable upon the conversion of preferred stock;
621,333 restricted stock units; and
68,460 shares of our common stock reserved for future issuance under our 2008 Equity Incentive Plan.

 

To the extent that any of these securities are exercised or converted, there will be further dilution to new investors.

 

USE OF PROCEEDS

 

We intend to use the net proceeds from this offering for the following purposes and in the following priority: approximately 40% of the net proceeds will be spent on marketing, approximately 30% will be allocated for improvements in our platform technology and approximately 30% will be used for working capital and general corporate purposes.

 

The allocation of the net proceeds of this offering set forth above represents our best estimates based upon our current plans and assumptions regarding industry and general economic conditions and our future revenues and expenditures. If any of these factors change, it may be necessary or advisable for us to reallocate some of the proceeds within the above-described categories or to use portions for other purposes. Our management team will have discretion on allocating the proceeds amongst the categories above. Investors will be relying on the judgment of our management regarding application of the net proceeds of this offering.

 

Pending use of the proceeds of this offering, we will invest the net proceeds of this offering in short-term, investment grade, interest-bearing instruments. Assuming the sale of all the units included in this offering, we currently anticipate that the net proceeds of this offering, together with our available funds, will be sufficient to meet our anticipated needs for working capital and capital expenditures through at least 12 months following the closing of this offering. Because this is a best efforts offering with no minimum, we may not have enough capital to support our operations See risk factor at page 7 of this prospectus.

 

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CAPITALIZATION

 

The following table sets forth our cash and cash equivalents and our capitalization as of March 31, 2014:

 

•          on an actual basis; and

 

•          on a pro forma basis, based upon an assumed offering price of $3.22 per unit, to give effect to the sale of the units being offered hereunder, after deducting the estimated placement agent fees and commissions and estimated offering expenses payable by us.

 

Based on the assumed offering price of $3.22 per unit, we allocated all of the consideration to common stock and additional paid-in capital. The pro forma information below is only for illustrative purposes and our capitalization following the completion of this offering will be adjusted based on the actual offering price and other terms of this offering determined at pricing. The pro forma information below is only for illustrative purposes and our capitalization following the completion of this offering will be adjusted based on the actual offering price and other terms of this offering determined at pricing. You should read this table in conjunction with “Use of Proceeds” above as well as our “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and financial statements and the related notes appearing elsewhere in this prospectus.

 

          March 31, 2014  
    Actual     As
Adjusted
 
          (1)(2)  
             
Shareholders’ Equity (Deficit):                
                 
Series A convertible preferred stock, ($0.0001 par value, 325,000 shares authorized, 100,000 shares issued and outstanding). Liquidation preference $300,000   $ 10     $ 10  
                 
Series B convertible preferred stock, ($0.0001 value per share, 4,000,000 shares authorized, 951,250 shares issued and outstanding). Liquidation preference $951,250     95       95  
                 
 Series C convertible preferred stock, ($0.0001 value per share, 146,667 shares authorized, 146,667 shares issued and outstanding)     15       15  
                 
Series D convertible preferred stock, ($0.0001 value per share, 350,000 shares authorized, 0 shares issued and outstanding)     -       -  
                 
Series E convertible preferred stock, ($0.0001 value per share, 103,232 shares authorized, 103,232 shares issued and outstanding)     10       10  
                 
Common stock, ($0.0001 par value, 650,000,000 shares authorized, 5,878,535 shares issued and 5,822,983 shares outstanding) (1)     582       737  
                 
Additional paid-in capital     49,229,887       53,496,732  
                 
Accumulated deficit     (47,600,505 )     (47,600,505 )
                 
Total stockholders’ equity   $ 1,630,094     $ 5,897,094  
                 
Total capitalization   $ 1,630,094     $ 5,897,094  

 

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(1)The Adjusted amounts give effect to the sale of the units being sold in this offering. No effect is given restricted stock units or other outstanding options and warrants itemized in Note (2) below.

 

(2)The Actual amounts do not include:

 

·a total of 542,995 shares of common stock issuable upon the exercise of outstanding stock options;

 

·a total of 483,333 shares of common stock issuable upon the vesting (and delivery) of restricted stock units;

 

·a total of 281,686 shares of common stock issuable upon the exercise of warrants;

 

· 775,000 shares of common stock issuable upon exercise of the warrants to be issued to the public in connection with this offering; and

 

· 139,500 shares of common stock underlying units to be issued to the placement agent (including the common stock underlying the warrants included in the units).

 

MARKET FOR COMMON STOCK

 

Our common stock is quoted on the Bulletin Board under the symbol “USEL.” As of August 1, 2014, the last reported sale price of our common stock as reported by the Bulletin Board was $3.65 per share. As of that date, there were 121 shareholders of record. This number does not include beneficial owners whose shares are held in the names of various securities brokers, dealers and registered clearing agencies. All share and per share information in the table below reflects the 1-for-15 reverse stock split which was effected on January 21, 2014.

 

The following table provides the high and low bid price information for our common stock for the periods indicated which reflect inter-dealer prices, without retail mark-up, mark-down or commission and may not necessarily represent actual transactions.

 

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Year  Quarter Ended  Stock Price 
      High   Low 
      ($)   ($) 
2014  June 30   4.98    2.85 
   March 31   5.35    2.47 
              
2013  December 31   5.62    2.10 
   September 30   3.46    2.10 
   June 30   3.45    1.05 
   March 31   2.70    1.27 
              
2012  December 31   2.85    0.75 
   September 30   7.35    2.25 
  June 30   8.25    3.60 

 

Dividend Policy

 

We have not paid any cash dividends on our common stock and do not plan to pay any such dividends in the foreseeable future. We currently intend to use all available funds to develop our business. We can give no assurances that we will ever have excess funds available to pay dividends.

 

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MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

 

The following discussion and analysis should be read in conjunction with our consolidated financial statements and related notes appearing elsewhere in this prospectus. In addition to historical information, this discussion and analysis contains forward-looking statements that involve risks, uncertainties, and assumptions. Our actual results may differ materially from those anticipated in these forward-looking statements as a result of certain factors, including but not limited to those set forth under “Risk Factors” in this prospectus.

 

Company Overview

 

uSell.com, Inc. is a technology based company focused on creating an online marketplace where sellers interested in selling small consumer electronics through an ecommerce website based service can:

 

Find cash offers for their items based on the make, model, and condition of each item

Efficiently compare offers for those items from a marketplace of professional buyers

Review satisfaction ratings and customer reviews of each buyer

Determine the offer they wish to accept

Immediately complete their transaction on our website with the buyer of their choice

Ship their device for free using either a prepaid shipping kit or shipping label, and

Track the progress of their order online from initiation to final payment for their device

 

Our business model is similar to well established ecommerce websites such as Amazon (www.amazon.com) and eBay (www.ebay.com). These companies leverage the power of a specialized network of merchants to (i) offer competitive pricing to the customer, (ii) assist the customer in deciding who to transact with by providing relevant information about each merchant, and (iii) provide fulfillment services to facilitate transactions. However, while websites like Amazon and eBay enable individual buyers to purchase goods by leveraging a network of professional sellers, uSell enables individual sellers to sell goods by leveraging a network of professional buyers.

 

We utilize consumer oriented advertising efforts, such as direct response television commercials and various forms of Internet advertising, to attract sellers to our website. Effective consumer oriented advertising requires significant expertise and up-front capital to efficiently create, produce, edit and air the advertising campaigns.  Ineffective advertisements can result in significant costs that do not generate revenue sufficient to cover costs.

 

We work with professional, wholesale buyers and provide them with a low risk, cost-efficient way to acquire inventory that they can then resell through various means. Through participation in the uSell marketplace, our buyers can benefit from the high volume response rates to our national television advertising and broad-based Internet advertising campaigns, while minimizing the investment and risk associated with creating and running their own branded advertising campaigns.  Additionally, we provide our buyers with value added services such as shipping kit fulfillment, check processing, and analytics.

 

When sellers enter information about the devices they intend to sell on our website, they are presented with offers from our buyers that are interested in purchasing these items. Until late March 2014, uSell earned up front “lead fees” from buyers when sellers accepted offers on our website and filled out a form to request a free shipping kit. This fee was received regardless of whether these sellers ultimately sent in their devices to the buyers.

 

By late March 2014, we completed a material change to our business model. We began implementing this change in early February, and phased it in over the subsequent four to six weeks. Under the new model, buyers pay us a commission only when they pay the seller for a received device. We believe this model accomplishes the following:

 

·lowers risk for our buyers;
·provides buyers with a more competitive device acquisition cost;
·allows buyers to offer higher prices to sellers;
·increases our conversion rates and throughput; and
·will increase our revenues and cash flows.

 

The new business model and pricing is designed so that our marketplace business is only successful when our sellers and buyers are successful.

 

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Key Business Metrics

 

Our management periodically reviews certain key business metrics for operational planning purposes and to evaluate the effectiveness of our operational strategies, and allocation of resources. These key business metrics include:

 

Gross Merchandise Value. Gross Merchandise Value, or GMV, is the total value of all successfully closed transactions on our platform during the applicable period. It is the value of what the buyers are putting through our platform, a portion of which is paid to sellers and a portion paid to us. GMV is measured when sellers are paid. Accordingly, GMV would not be a meaningful measure for the three months ended March 31, 2014, as this represents the transition period of our new business model, the effects of which will not be fully measurable until late April 2014. In future filings, we will report GMV.

 

Orders Placed. Orders Placed represents the number of transactions in a given period from which sellers have placed orders which have not been completed, which we refer to as “Orders Completed” (defined below). Orders Placed is a leading indicator of what future GMV will be less breakage (orders where the seller does not send their device to the buyer or buyers rejecting devices) and it provides an additional measurement of the volume of activity flowing through our marketplace.

 

Orders Completed. Orders Completed represents the number of transactions in a given period from which sellers and buyers have completed a transaction and we have received payment from buyers.

 

We refer to Orders Placed and Orders Completed collectively as Orders.

 

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Reverse Stock Split

 

On January 21, 2014, we effected a 1-for-15 reverse stock split of our common stock. As a result of the reverse stock split, every fifteen shares of our common stock were combined into one share of common stock. Immediately after the January 21, 2014 effective date, we had 4,907,462 shares of common stock outstanding. The share numbers and prices contained herein have been adjusted to give retroactive effect to the reverse stock split.

 

New Accounting Pronouncements

 

See Note 3 to the accompanying Consolidated Financial Statements contained herein for a discussion of recent accounting pronouncements.

 

Critical Accounting Policies

 

In response to financial reporting release FR-60, Cautionary Advice Regarding Disclosure About Critical Accounting Policies, from the Securities and Exchange Commission, or the SEC, we have selected our more subjective accounting estimation processes for purposes of explaining the methodology used in calculating the estimate, in addition to the inherent uncertainties pertaining to the estimate and the possible effects on the our financial condition. The accounting estimates are discussed below and involve certain assumptions that if incorrect could have a material adverse impact on our results of operations and financial condition. See Note 3 to our Consolidated Financial Statements contained herein for further discussion regarding our critical accounting policies and estimates.

 

Intangible Assets

 

Our intangible assets pertain to capitalized software costs and our website domain address. We capitalize costs related to software developed or obtained for internal use when management commits to funding the project, the project completes the preliminary project stage and the software will be used to perform the function intended. Capitalization of such costs ceases when the project is substantially complete and ready for its intended use.

 

We periodically review the carrying values of our long-lived assets when events or changes in circumstances indicate that it is more likely than not that their carrying values may exceed their fair values, and record an impairment charge when considered necessary.

 

Revenue Recognition

 

Revenue is recognized when all of the following conditions exist: (1) persuasive evidence of an arrangement exists, (2) delivery has occurred, (3) the sales price is fixed or determinable, and (4) collectability is reasonably assured.

 

Seller Electronics Referrals

 

Sellers responding to our advertising campaigns go to our website where they can search for the items they wish to sell using a streamlined point and click interface. Once they have identified their device, they are asked a single question to describe the condition of the device. At this point, they are presented with the “best match,” or uSell’s recommended offer from one of our buyers. We offer this recommendation based on both the price offered by the buyer relative to other buyers and the quality of ratings of the buyer relative to other buyers. The seller may choose to view a larger list of offers from all buyers interested in purchasing their device. During 2013, and into 2014, we earned up front “lead fees” from buyers when sellers accepted offers on our website and filled out a form to request a free shipping kit. This fee was received regardless of whether the sellers ultimately sent in their devices to the buyers. We recognized revenue upon online acceptance of the buyer’s offer by the seller. We record payments received from buyers in advance of offer acceptance as deferred revenue at the time payment is received. The financial statements as of and for the years ended December 31 2013 and 2012 contained in this prospectus used this method of recognizing revenue.

 

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Until January 2013, all our buyers paid on a tiered pricing structure, where fees were based on the offer price that was offered to the seller. For instance, we charged a higher fee when a seller placed an order to sell their device for $100 than we earned when a seller placed an order to sell their device for $50.

 

Beginning in January 2013, we changed our fee structure to our buyers. Our buyers paid fees based on the demand for the individual SKU which the seller was seeking to sell. Fees were no longer based on the value of the item sold. For instance, an iPhone might have had a higher fee than an Android, even if that particular Android had a higher offer price to the seller. All other terms of our agreements with our buyers remained the same.

 

Beginning in February 2014, we started a transition of our business model, which was phased in over the subsequent six weeks. Under the new model, buyers pay us a commission only when they pay the seller for a received device and we recognize revenue upon payment to the seller. See below “Results of Operations – Seller Electronics Referral” for further discussion regarding the change in our business model.

 

Fulfillment Revenue

 

In December 2012, we began to offer fulfillment services on behalf of our buyers for the items sold by sellers. We began acting as the agent in these transactions, passing orders booked by our buyers to our fulfillment vendors, who then assemble the kits and mail them directly to the sellers. We earn a standard fee from our buyers and recognize revenue upon shipment of the kits to the sellers. We evaluated the presentation of revenue on a gross versus net basis and determined that since we perform as an agent without assuming the risks and rewards of ownership of the goods, revenue should be reported on a net basis.

 

Advertising Revenue

 

Advertising revenues primarily come from payments for text-based sponsored links and display advertisements. Generally, our advertisers pay us on a cost per click, or CPC basis, which means advertisers pay us only when someone clicks on one of their advertisements, or on a cost per thousand impression basis, or CPM. Paying on a CPM basis means that advertisers pay us based on the number of times their advertisements appear on our websites or mobile applications.

 

Share-Based Payment Arrangements

 

We account for stock options in accordance with Accounting Standards Codification (“ASC”) 718: Compensation - Stock Compensation (“ASC 718”). ASC 718 requires generally that all equity awards be accounted for at their “fair value.” This fair value is measured on the grant date for stock-settled awards, and at subsequent exercise or settlement for cash-settled awards. Fair value is equal to the underlying value of the stock for “full-value” awards such as restricted stock and performance shares, and estimated using an option-pricing model with traditional inputs for “appreciation” awards such as stock options and stock appreciation rights.

 

Costs equal to these fair values are recognized ratably over the requisite service period based on the number of awards that are expected to vest, or in the period of grant for awards that vest immediately and have no future service condition. For awards that vest over time, cumulative adjustments in later periods are recorded to the extent actual forfeitures differ from our initial estimates: previously recognized compensation cost is reversed if the service or performance conditions are not satisfied and the award is forfeited. The expense resulting from share-based payments is recorded in general and administrative expense.

 

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Subsequent modifications to outstanding awards result in incremental cost if the fair value is increased as a result of the modification. Thus, a value-for-value stock option repricing or exchange of awards in conjunction with an equity restructuring does not result in additional compensation cost.

 

Results of Operations

 

2014 Highlights

 

We completed a material change to our business model during the quarter ended March 31, 2014, which we believe will improve our revenues and cash flow in the future. However, because of the lag in recognizing revenue, our results of operations and cash flows for the quarter ended March 31, 2014 were adversely affected (see below). In spite of these results, we noted the following achievements during the quarter:

 

·Improved our working capital from a deficit of ($1,268,958) at December 31, 2013 to working capital of $769,502 at March 31, 2014.
·Improved our loss from operations from ($1,611,167) for the three months ended March 31, 2013 to ($1,283,283) for the three months ended March 31, 2014.

·We saw increases in prices offered to sellers, conversion rates and throughput during the quarter ended March 31, 2014, compared to the quarter ended December 31, 2013 and the month of January 2014.
·We experienced positive trends in Orders Placed, new and repeat customer growth and cost per visitor.

 

Recent Developments

 

As summarized below, we have seen a significant improvement in several of our marketplace metrics. Based upon our preliminary unaudited and unreviewed second quarter financial results, we expect revenue will be approximately $1.7 million for the quarter ended June 30, 2014, compared to approximately $1 million for the quarter ended March 31, 2014. We expect our loss from operations and net loss for the quarter ended June 30, 2014 will each be approximately $1.3 million, compared to approximately $1.3 million and $2.8 million, respectively, for the first quarter of 2014. The first quarter of 2014 was impacted by $891,000 of interest charges. Due to our private placement earlier this year, we expect that our stockholders’ equity will be approximately $809,000 at June 30, 2014, compared to a deficit at December 31, 2013 of approximately $666,000.

 

Comparison of the Three Months Ended March 31, 2014 to the Three Months Ended March 31, 2013

 

The following tables set forth, for the periods indicated, results of operations information from our unaudited interim condensed consolidated financial statements:

 

   Three Months Ended
March 31,
   Change   Change 
   2014   2013   (Dollars)   (Percentage) 
Revenue  $1,005,999   $1,046,398   $(40,399)   -4%
Costs and Expenses                    
Cost of Revenue   126,544    81,606    44,938    55%
Sales and Marketing   1,085,439    871,640    213,799    25%
General and Administrative   1,077,299    1,704,319    (627,020)   -37%
Operating Loss   (1,283,283)   (1,611,167)   327,884    -20%
Other (Expense) Income   (1,563,089)   48,516    (1,611,605)   NM 
Net Loss  $(2,846,372)  $(1,562,651)  $(1,283,721)   82%

 

Revenue by Type

 

The following table breaks down our revenue by type:

 

   Three Months Ended March 31, 
   2014   2013 
Seller Electronics Referrals  $851,032    85%  $1,012,058    97%
Fulfillment Revenue   44,961    4%   25,943    2%
Advertising Revenue   73,343    7%   8,395    1%
Other Revenue   36,663    4%   2    0%
   $1,005,999    100%  $1,046,398    100%

 

Seller Electronics Referral. Before March 2014, uSell earned up front “lead fees” from buyers when sellers accepted offers on our website and filled out a form to request a free shipping kit. This fee was received regardless of whether these sellers ultimately sent in their devices to the buyers. Buyers treated these lead fees as a marketing expense, and had to consider historical data on “send in rates” when setting pricing on the website. uSell recognized the related revenue upon the sellers’ acceptance of an offer and submission of the form on the website.

 

Beginning in February 2014 and for the subsequent six weeks, we phased in a major change to our business model. Under the new model, we eliminated the upfront lead fees to buyers and began charging transactional fees when buyers pay sellers for received devices. Prior to the change, we recognized revenue upon acceptance of an offer and submission of the form on our website, we now recognize revenue upon payment to the seller. This aligns our incentives with sellers and reduces risk for buyers. It also creates a material change in our timing of revenue recognition, as sellers typically receive payment 2-5 weeks after placing orders on the website, depending on when they send in their devices. The impact of the change on our timing of revenue recognition significantly affected our revenues during the three months ended March 31, 2014, and continued to impact revenues through late April 2014. Additionally, we also experienced a significant impact to our cash flows during the three months ended March 31, 2014 since buyers are now paying uSell after having received the devices from sellers. Notwithstanding the lag in the timing of our revenue recognition and cash flows during this transitional period, revenues for the quarter ended June 30, 2014 were higher than our revenues for the quarter ended March 31, 2014.

 

Although we experienced a decrease in revenues during the three months ended March 31, 2014 resulting from the transition in our model, we have seen a dramatic and directly correlated up-tick in several of our marketplace metrics. Most notably, we have seen meaningful increases in prices offered to sellers, conversion rates, and throughput as compared to the three months ended December 31, 2013 and the month of January 2014. Since the change, the average price offered to sellers on our top 100 SKUs has increased by nearly 20%. This increase in pricing has resulted in our conversion rate jumping by more than 100%.  As conversion has increased, so has throughput, as measured by Orders Placed on the website. We generated over 54,000 Orders Placed in the month of June, 47,000 Orders Placed in May and 45,000 Orders Placed in April. Prior to the shift, we generated approximately 25,000 Orders Placed per month. The second quarter Orders Placed totaled 146,000 as compared to 85,000 Orders Placed in the first quarter (the quarter in which the shift in our business took place) which equates to over 70% sequential growth. We are using Orders Placed as a leading indicator of GMV, since GMV can only be reliably measured on a 5-6 week lag. In the future, GMV will be our primary measure of throughput.

 

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The full impact of the increase in throughput will not be entirely realized in the short term. We have identified a strong correlation between increases in throughput and organic customer demand in the form of repeat and word of mouth traffic. Growth in these free traffic sources is a key driver of future growth and profitability. Therefore, we anticipate further positive long-term impacts as a result of the change in our business model.

 

Historically, our business has had a low rate of refunds to buyers. For the years ended December 31, 2013 and 2012, the refunds we made to buyers amounted to 0.25% and 2.15%, respectively, of our corresponding revenues. For the three months ended March 31, 2014 and 2013, the refunded amounts were 0% and 0.43%, respectively, of corresponding revenues.

 

Fulfillment Revenue. Our fulfillment services offered on behalf of our buyers for items sold by sellers was fully implemented in March 2013. Accordingly, the three months ended March 31, 2013 do not reflect normalized fulfillment revenue, compared to the three months ended March 31, 2014.

 

Advertising Revenue. We generate advertising revenues from text-based sponsored links and display advertisements. Advertising services was implemented in June 2013 and, accordingly, the three months ended March 31, 2013 do not reflect normalized advertising revenue, compared to the three months ended March 31, 2014.

 

Other Revenue. Other revenue during the three months ended March 31, 2014 mainly represents fees earned for the development and hosting of the trade-in platform related to our Staples contract.

 

Cost of Revenue

 

Our cost of revenue for generating leads for our buyers consists primarily of costs to maintain our website, including amortization expense on our technology platform software.

 

Sales and Marketing Expenses

 

The following table compares our revenue to the amount of sales and marketing expenses for the corresponding periods.

 

   Three Months Ended March 31, 
   2014   2013 
Revenue  $1,005,999   $1,046,398 
Sales and Marketing Expenses  $1,085,439   $871,640 
Percentage of Revenue   108%   83%

 

Our sales and marketing expenses represent one of our most significant costs, amounting to 108% and 83% of revenue for the three months ended March 31, 2014 and 2013, respectively. Advertising and marketing costs as a percentage of revenue was impacted by the transition of our business model from earning revenue upon the sellers’ acceptance of the buyers offer to earning revenue upon payment to the seller.

 

We utilize direct response advertising and marketing campaigns, including television, print and Internet to attract visitors to our website. Our sales and marketing costs include production costs to produce and edit advertisements as well as the costs to run them. We manage our advertising and marketing campaigns, and make allocation decisions, by measuring their effectiveness based on a variety of metrics, including response rates, conversion rates and average revenue statistics. The nature of our direct response advertising and marketing campaigns generally yields a strong correlation between our level of spending on sales and marketing and our revenue. Hence, as we increase our advertising and marketing budgets, we anticipate that our revenue will grow accordingly.

 

Factors such as the time of year and significant local or nationally televised events can influence the effectiveness of our advertising campaigns. Our marketing spending will continue to vary during 2014 as we add new partners and increase our conversion rates and throughput. As we continue to invest in and improve our infrastructure, we believe it will improve our efficiency and expand the buyers on our site; this will allow us to increase our marketing spending and, accordingly, increase our revenues. Finally, our future marketing spending will be based, in part, on whether we close this offering and the amount of net proceeds.

 

General and Administrative Expenses

 

General and administrative expenses include professional fees for technology, legal and accounting services as well as consulting and internal personnel costs for our back office support functions. Our general and administrative expenses for the three months ended March 31, 2014 were impacted by non-cash compensation expense pertaining to share grants and option grants for services.

 

Excluding non-cash compensation expense, our general and administrative expenses for the three months ended March 31, 2014 remained relatively consistent compared to the three months ended March 31, 2013. Non-cash compensation amounted to $317,000 and $939,000 for the three months ended March 31, 2014 and 2013, respectively.

 

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Other Income (Expense)

 

Other income (expense) during the three months ended March 31, 2014 resulted primarily from the conversion of our Convertible Notes in February 2014. As a result of the conversion, the remaining unamortized discount of $874,000, as well as the remaining unamortized balance of debt issue costs of $9,000, were recognized as non-cash interest expense. Additionally, we recorded approximately $9,000 of contractual interest expense and approximately $681,000 of derivative expense related to the change in the market value of the derivative liability on our Convertible Notes through the date of conversion. In future quarters, we will not incur these non-cash charges.

 

Other income (expense) during the three months ended March 31, 2013 includes approximately $48,000 of income due to the change in the market value of the derivative liability pertaining to our 2011 Series A preferred stock, or 2011 Series A. In March 2013, all 177,906 shares of outstanding 2011 Series A were converted into common stock and this derivative liability was eliminated.

 

Comparison of the Year Ended December 31, 2013 to the Year Ended December 31, 2012

 

2013 Highlights

 

·Revenues of $5.4 million for the year ended December 31, 2013, up 125% from revenues of $2.4 million for the year ended December 31, 2012;
·Gross margins above 90% for the 8th consecutive quarter;
·Operating loss of $4.3 million for the year ended December 31, 2013, a $2.3 million improvement from an operating loss of $6.6 million for the year ended December 31, 2012; and
·Cash used in operating activities of $1.8 million for the year ended December 31, 2013, a $1.5 million improvement compared to $3.3 million of cash used in operating activities for the year ended December 31, 2012.

 

The following table sets forth, for the periods indicated, consolidated statements of operations information:

 

   Years Ended December 31,   Change   Change 
   2013   2012   (Dollars)   (Percentage) 
Revenue  $5,371,381   $2,383,466   $2,987,915    125%
Cost of Revenue   416,233    222,036    194,197    87%
Gross Profit   4,955,148    2,161,430    2,793,718    129%
Sales and Marketing   4,729,552    2,601,655    2,127,897    82%
General and Administrative   4,480,070    6,145,060    (1,664,990)   -27%
Operating Loss   (4,254,474)   (6,585,285)   2,330,811    -35%
Other Expense   (8,382)   (2,264,086)   2,255,704    -100%
Net Loss  $(4,262,856)  $(8,849,371)  $4,586,515    -52%

 

Revenue by Type

 

The following table breaks down our revenue by type:

 

   Years Ended December 31, 
   2013   2012 
Seller Electronics Referrals  $4,923,124    92%  $2,357,772    99%
Precious Metals   -    0%   11,000    1%
Fulfillment Revenue   162,965    3%   7,041    0%
Advertising Revenue   285,292    5%   7,653    0%
   $5,371,381    100%  $2,383,466    100%

 

Comparison of Revenue and Sales and Marketing Spend

 

The following table compares our revenue to the amount of sales and marketing expenses for the corresponding periods.

 

   Years Ended Dec. 31, 
   2013   2012 
Revenue  $5,371,381   $2,383,466 
Sales and Marketing Expenses  $4,729,552   $2,601,655 
Percentage of Revenue   88%   109%

 

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As we increase our sales and marketing expenses, our revenues increase which demonstrates a strong correlation between revenue and our spending on advertising and marketing. Comparison of revenue, cost of revenue and the resulting gross margins for the year ended December 31, 2013 to the same period in 2012 highlights the effects of the growth of our business over the last year. We have increased our revenues by 125% over the prior year, while improving our gross margin percentage. Our revenues for the years ended December 31, 2013 and 2012 were primarily generated by earning lead fees for providing our buyers with sellers. Additionally, during the year ended December 31, 2013 we began to generate advertising revenues primarily from text-based sponsored links and display advertisements.

 

Cost of Revenue

 

Our cost of revenue for generating leads for our buyers consists primarily of costs to access and maintain our website, as well as amortization expense on our technology platform software.

 

Sales and Marketing Expenses

 

Our sales and marketing expenses represent one of our most significant costs, amounting for 88% and 109% of revenue for the years ended December 31, 2013 and 2012, respectively. We utilize direct response advertising and marketing campaigns, including television, print, and Internet to attract sellers to our website. Our sales and marketing costs include production costs to produce and edit advertisements, as well as the costs to run them. We manage our advertising and marketing campaigns, and make allocation decisions, by measuring their effectiveness based on a variety of metrics, including response rates, conversion rates and average revenue statistics. During 2012, our advertising and marketing costs exceeded our revenue as we incurred significant production costs to generate advertisements promoting our new online marketplace and optimized the placement of those advertisements. We have seen improvement in the return on our advertising and marketing expenses through 2013, as evidenced by the decline in total sales and marketing costs as a percentage of revenue as noted in the above table. Factors such as the time of year and significant local or nationally televised events can influence the effectiveness of our advertising campaigns. Our marketing spending will continue to vary during 2014 as we add new buyers and increase our conversion rates. As we continue to invest in and improve our infrastructure, we believe it will improve our efficiency and service and increase prices on our site; allowing us to increase our marketing spend, thereby increasing traffic to our website and, accordingly, increase our revenues.

 

General and Administrative Expenses

 

General and administrative expenses include professional fees for technology, legal and accounting services as well as consulting and internal personnel costs for our back office support functions. Our general and administrative expenses for the years ended December 31, 2013 and 2012 were impacted by non-cash compensation expense pertaining to share grants and option grants for services.

 

Excluding non-cash compensation expense, our general and administrative expenses for the year ended December 31, 2013 decreased by approximately $226,000, compared to the year ended December 31, 2012. The year ended December 31, 2013 includes a recovery of bad debt expense of approximately $67,000, whereas the year ended December 31, 2012 includes a provision for bad debt expense of approximately $100,000, resulting from our ongoing assessment of the recoverability and collectability of our accounts receivable. Additionally, the year ended December 31, 2013 reflects the recognition of approximately $218,000 of income due to the reversal of previously recorded liabilities. The decrease in our general and administrative expenses was offset by an increase in salary and salary related expenses of approximately $159,000, as we invested in our infrastructure by increasing our headcount to support our business model.

 

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Other Income (Expenses)

 

Other income (expense) during the year ended December 31, 2013 includes approximately $335,000 of interest expense primarily attributable to our 2013 convertible notes. We recorded approximately $309,000 of non-cash interest expense related to the accretion of the discount associated with our 2013 convertible notes and approximately $23,000 of contractual interest expense on our 2013 convertible notes. Additionally, we recorded approximately $61,000 of derivative expense in connection with the initial valuation of the derivative liability pertaining to the price protection feature on our 2013 convertible notes and approximately $149,000 related to the change in the market value of the derivative liability pertaining to our 2013 convertible notes. Other income (expense) during the year ended December 31, 2013 also includes approximately $189,000 related to the gain on the settlement of certain accounts payable due to the final liquidation of our UK subsidiary and approximately $48,000 of income due to the change in the market value of the derivative liability pertaining to our 2011 Series A preferred stock which we refer to as the 2011 Series A. In March 2013, all 177,906 shares of outstanding 2011 Series A were converted into common stock.

 

Other income (expense) during the year ended December 31, 2012 was primarily attributable to the change in the market value of the derivative liability pertaining to our 2011 Series A mainly resulting from the change in our stock price. The derivative liability related to the price protection provided to investors in the 2011 Series A offering. During the year ended December 31, 2012, we also incurred interest expense associated with our 2011 convertible notes of approximately $400,000, partially offset by a gain on the settlement of certain accounts payable of $190,000.

 

Liquidity and Capital Resources

 

We utilize direct response advertising and marketing campaigns, including television, print and Internet to attract sellers to our website where we help them monetize household items, such as small consumer electronics that they are no longer using. These advertising and marketing campaigns are our most significant use of cash from operations. Payment policies for these campaigns vary by advertising medium and by vendor. Payment terms vary as well, but in general payment for our advertisements is due within two weeks or less of when the advertisement airs. Other significant uses of cash include production costs to create our advertisements, salary expense for our employees, and professional fees.

 

Under our new business model, we typically collect cash receipts from buyers on the uSell marketplace within five days of when buyers receive devices.  This time period may be longer in the case when the device received is either a different device or is in a different condition than what the seller represented when completing the sign-up on our website.  In those instances, a re-quote process occurs.  A new offer is made to the seller, which the seller may either accept or reject.  If the re-quote offer is accepted, we typically collect the corresponding the cash receipts within five days from the day the offer was accepted.  If the re-quote is rejected, the device is sent back to the seller and no cash receipts are received.  The re-quote process occurs on approximately 30% of devices received and 75% of re-quotes are accepted.

 

The cash flows from operations for the years ended December 31, 2013 and 2012 which follow are based on our old business model, while the cash flows from operations for the quarter ended March 31, 2014 primarily reflect our old business model due to the implementation of the new business model during the last two months and the lag in revenue recognition.

 

Cash Flows from Operating Activities

 

We used approximately $749,000 of cash in operating activities during the three months ended March 31, 2014, an increase from approximately $573,000 of cash used in operating activities during the three months ended March 31, 2013. Our net loss during the three months ended March 31, 2014 of approximately $2.8 million was mainly offset by approximately $874,000 from the amortization of remaining debt discount on our Convertible Notes, $681,000 from the change in the market value of the derivative liability pertaining to our Convertible Notes, $317,000 of stock-based compensation and $123,000 of depreciation and amortization. Changes in working capital provided approximately $95,000 of cash during the three months ended March 31, 2014. During the three months ended March 31, 2013, we had a net loss of approximately $1.6 million, which was mainly offset by approximately $939,000 of stock-based compensation. Changes in working capital provided approximately $29,000 of cash during the three months ended March 31, 2013.

 

We used approximately $1.8 million of cash in operating activities in 2013, a decrease of approximately $1.5 million, from approximately $3.3 million of cash used in operating activities in 2012. Our net loss of approximately $4.3 million was mainly offset by approximately $2.1 million of stock-based compensation, $363,000 of depreciation and amortization and $309,000 of amortization of debt discount pertaining to our 2013 convertible notes. The 2013 net loss was also impacted by a gain on the settlement of certain accounts payable of approximately $189,000 and approximately $149,000 from the change in the market value of the derivative liability pertaining to our 2013 convertible notes. Changes in working capital provided approximately $46,000 of cash during the year ended December 31, 2013.

 

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Our 2012 net loss of approximately $8.8 million was mainly offset by approximately $3.6 million of stock-based compensation and a change in fair value of derivative liability related to our Series A preferred stock of approximately $2.1 million. Changes in working capital used approximately $523,000 of cash during the year ended December 31, 2012.

 

Cash Flows from Investing Activities

 

During the three months ended March 31, 2014, we capitalized approximately $143,000 of website development costs, compared to approximately $83,000 in 2013. We currently do not have any capital obligations or commitments that will require a significant amount of capital.

 

During the year ended December 31, 2013, we capitalized approximately $541,000 of website development costs, compared to approximately $248,000 in 2012. We currently do not have any capital obligations or commitments that will require a significant amount of capital.

 

Cash Flows from Financing Activities

 

During the three months ended March 31, 2014, our financing activities generated approximately $1.7 million in net proceeds from the private placement offering of our common stock. In addition, we received proceeds of $300,000 from the sale of our Convertible Series A Preferred Stock. We did not generate any cash flows from financing activities during the three months ended March 31, 2013.

 

During the year ended December 31, 2013, our financing activities generated approximately $1.2 million in net proceeds from our 2013 convertible notes. During the year ended December 31, 2012, our financing activities generated approximately $3.3 million in net proceeds, mainly comprised of proceeds from the sale of our 2011 Series A, partially offset by the repayment of an outstanding note payable to an investor.

 

Liquidity

 

We do not yet have a sustained history of financial stability. Historically our principal source of liquidity has been the issuances of debt and equity securities (including to related parties), including preferred stock, common stock and various debt financing transactions of which some of the recent offerings are described in the next paragraph. Losses from operations are continuing subsequent to ..March 31, 2014. These factors raise substantial doubt about the Company’s ability to continue as a going concern. We anticipate that we will continue to generate losses from operations in the near future. If necessary, we will reduce operating expenses, other than marketing and advertising expenses. As we continue to invest in and improve our infrastructure, we believe it will improve our efficiency and expand the number of buyers on our site; which will allow us to increase our marketing spend and, accordingly, increase our revenues. However, the net proceeds from this offering may not be enough to permit us to invest in our technology. See “Use of Proceeds.”

 

In late 2013, we sold $1,220,000 of convertible notes. The convertible notes, plus accrued interest, were converted in February 2014. In February and March 2014, we issued a total of 591,666 shares of common stock to several investors in exchange for net proceeds of $1,700,000. In addition, in January 2014, we issued a total of 100,000 shares of Series A Convertible Preferred Stock in exchange for $300,000. This offering is designed to provide additional working capital. If we do not close this offering, we expect that we have enough cash to sustain operations at the present level for approximately five months.

 

Our cash burn rate was approximately $118,000 in June 2014, approximately $149,000 (not including deferred offering costs) in May 2014, and approximately $160,000 in April 2014, compared to an average monthly cash burn rate of approximately $300,000 for the three months ended March 31, 2014. Management believes this amount will continue to improve under our new business model, although this expectation is based in part on early results of our new business model.

 

We intend to use a portion of the proceeds from the public offering for marketing and advertising. Management may decide, from time to time, to increase spending on marketing and advertising in order to accelerate our revenue growth. However, because of revenue recognition and cash flow timing under our new business model, we will see a short-term increase in our cash burn in periods of accelerated marketing spend.

 

There can be no assurance that the plans and actions proposed by management will be successful, that we will generate profitability and positive cash flows in the future, that our diversification and expansion plans will not require substantial amounts of capital beyond our current capabilities, or that this offering will close. If it does not close, we may be required to seek additional funding sources in the future or effectuate plans to conserve liquidity unless we raise at least $1.5 million in net proceeds. Moreover, even if we raise all of the anticipated net proceeds from the sale of all units offered, we may need additional financing after one year. If additional sources of funds are needed to continue operations, future efforts to raise additional funds may not be successful or they may not be available on acceptable terms, if at all.

 

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The financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The financial statements do not include any adjustments relating to the recovery of the recorded assets or the classification of the liabilities that might be necessary should uSell be unable to continue as a going concern. The ability of uSell to continue as a going concern is dependent on management’s plans, which include further implementation of its business plan and continuing to raise capital, including the closing of this offering.

 

Related Party Transactions

 

See Note 13 of the Consolidated Financial Statements contained herein.

 

Off-Balance Sheet Arrangements

 

We do not have any off-balance sheet arrangements.

 

BUSINESS

 

uSell.com, Inc. is a technology based company focused on creating an online marketplace where sellers interested in selling consumer electronics through an ecommerce website based service can:

 

·Find cash offers for their items based on the make, model, and condition of each item;
·Efficiently compare offers for those items from a marketplace of professional buyers;
·Review satisfaction ratings and customer reviews of each buyer;
·Determine the offer they wish to accept;
·Immediately complete their transaction on our website with the buyer of their choice;
·Ship their device for free using either a prepaid shipping kit or shipping label; and
·Track the progress of their order online from initiation to final payment for their device.

 

Our business model is similar to well established ecommerce websites such as Amazon (www.amazon.com) and eBay (www.ebay.com). These companies leverage the power of a specialized network of merchants to (i) offer competitive pricing to the customer (ii) assist the customer in deciding who to transact with by providing relevant information about each merchant and (iii) provide fulfillment services to facilitate transactions. However, while websites like Amazon and eBay enable individual buyers to purchase goods by leveraging a network of professional sellers, uSell enables individual sellers to sell goods by leveraging a network of professional buyers.

 

We utilize consumer oriented advertising efforts, such as direct response television commercials and various forms of Internet advertising, to attract sellers to our website. Effective consumer oriented advertising requires significant expertise and up-front capital to efficiently create, produce, edit and air the advertising campaigns.  Ineffective advertisements can result in significant costs that do not generate revenue sufficient to cover costs.

 

We work with professional, wholesale buyers and provide them with a low risk, cost-efficient way to acquire inventory that they can then resell through various means. Through participation in the uSell marketplace, our buyers can benefit from the high volume response rates to our national television advertising and broad-based Internet advertising campaigns, while minimizing the investment and risk associated with creating and running their own branded advertising campaigns.  Additionally, we provide our buyers with value added services such as shipping kit fulfillment, check processing, and analytics.

 

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When sellers enter information about the devices they intend to sell on our website, they are presented with offers from our buyers that are interested in purchasing these items. Until late March 2014, uSell earned up front “lead fees” from buyers when sellers accepted offers on our website and filled out a form to request a free shipping kit. This fee was received regardless of whether these sellers ultimately sent in their devices to the buyers. By late March 2014, we completed a material change to our business model.

 

We began implementing this change in early February, and phased it in over the subsequent four to six weeks. Under the new model, buyers pay us a commission only when they pay the seller for a received device. We believe this model accomplishes the following:

 

·lowers risk for our buyers;
·provides buyers with a more competitive device acquisition cost;
·allows buyers to offer higher prices to sellers;
·increases our conversion rates and throughput; and
·will increase our revenues and cash flows.

 

The new business model and pricing is designed so that our marketplace business is only successful when our sellers and buyers are successful.

 

Company Evolution

 

We were incorporated in Delaware on November 18, 2003. On July 23, 2008, we acquired Money4Gold, Inc., an early stage precious metals company, and changed our name to Money4Gold Holdings, Inc. We started our business operations in 2008, buying precious metals directly from the public and selling it to a partner company. On May 7, 2009, we acquired My Gold Envelope, Inc., or MGE. MGE brought a management team with extensive experience in creating and growing businesses that provide shareholder value in a broad array of industries, including direct response, Internet marketing and national retail distribution and sales. MGE’s ability to reach a broader number of sellers through its management’s experience in multi-language television advertising, direct response, and retail distribution and sales greatly accelerated our growth and increased our depth of management experience. In mid-2010, we changed our name to Upstream Worldwide, Inc. and diversified our business by introducing a service similar to our precious metals business for cellular phones. The response rates to the cellular phone offering far outpaced the responses on our precious metals campaigns. Hence, we began to focus our efforts on the domestic market for cellular phones and small consumer electronics. Through the end of 2010 and into 2011, our revenues began to shift substantially toward cellular phones. We stopped offering to purchase precious metals in the United Kingdom and European markets during the fourth quarter of 2010 and in Canada and the United States in early 2011. By mid-2011 we further adapted our business strategy and stopped offering to purchase cellular phones directly. In July 2011, we began to focus more intently on our core strengths of cost-effective customer acquisition and technology development by creating an online marketplace to connect sellers interested in selling consumer electronics to top-rated, reputable buyers. This strategy also allowed us to quickly expand into new product categories beyond cellular phones; we now offer a place to sell smartphones, iPads and other tablets, Kindles and other e-readers, digital cameras, MP3 players, and handheld game consoles. In April 2012, we acquired Acquisition Corp. Acquisition Corp owned the intellectual property that we licensed in order to implement our marketplace technology platform. On July 23, 2012, we changed our name to uSell.com, Inc., and are continuing to build our business model to help sellers monetize household items, such as small consumer electronics that they are no longer using.

 

To date we have established several significant milestones toward our strategy:

 

·We have developed and are using a differentiated marketplace technology where professional buyers can manage bids for various electronics devices, send prepaid shipping kits and/or shipping labels to sellers, process received items, communicate with sellers about orders, and initiate payments to sellers. We have also built and optimized a front end website for both desktops and mobile devices where sellers can find instant offers, buyer information including ratings submitted by other sellers, place orders, and track orders.

 

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·We have established strong relationships with approximately 50 professional buyers to date, and are continuously working to bring more buyers to the platform. We believe that a higher number of buyers will make our online marketplace more efficient, thereby ensuring that sellers receive the best available pricing and service.

 

·We have successfully scaled our marketing efforts during 2012 and 2013 through ongoing online and offline campaigns. Each campaign is carefully monitored which is intended to provide the highest returns, factoring in revenue and cost, as well as conversion rates at each phase of the process. By optimizing our advertising to focus on the most successful campaigns, we strive to have the highest returns on our investments and can consistently deliver the most cost efficient inventory acquisition channel to our buyers. We believe these benefits will be amplified even further as we increase the levels of our advertising investment moving forward.

 

·We have facilitated more than 200,000 transactions, and currently attract over 1 million visitors to our website each month.

 

·We have recently signed contracts with two major retail buyers, Staples and Tracfone, in which we have leveraged our best in class marketplace technology to offer technology trade-in to their respective customer bases. We believe these deals further validate both the demand for our service as well as the differentiation in our technology.

 

Market Opportunity

 

We believe that the market for online reverse commerce or reCommerce, though just emerging, is substantial, and that the smartphone and handheld electronics verticals offer the most immediate and compelling opportunities. There were approximately 121 million new smartphones sold in 2013. Most sellers do not know what to do with their old devices after they upgrade. Historically, only approximately 10% of used smartphones have been sold or traded in by sellers. We believe that this is because sellers (i) do not realize how much value their smartphones still hold after they have finished using them and (ii) believe that selling devices online is difficult and ultimately not worth the hassle. This prevailing seller mindset has created a constant lack of supply in the secondhand market. Demand, on the other hand, is thriving, fueled domestically by handset insurance providers and carrier refurbishment programs and abroad by foreign wholesalers looking to sell American products into their respective markets. We estimate that the smartphone aftermarket alone represents a $10 billion annual opportunity in the United States. We believe secondhand markets for other mobile electronics, such as laptops, tablets, mp3 players, and handheld gaming devices will continue to develop rapidly as well, and we estimate these markets represent another $15 billion in annual opportunity.

 

While electronics is the most immediate opportunity, we believe the opportunity for reCommerce extends beyond, to high demand secondhand goods like textbooks, gift cards, designer clothing and accessories, and numerous other goods that represent a goldmine of dormant inventory sitting in sellers’ homes. uSell estimates that the total market for in-home inventory is between $50-75 billion annually. This amount includes not only the items that are currently listed on our platform, but also other items for which we believe there is a robust potential reCommerce market. Our estimate of this market is more speculative than our estimates of the smartphone aftermarket and secondhand markets for other mobile electronics discussed above.

 

Challenges

 

There are several challenges that exist today in the market for online reCommerce and in particular used seller electronics, including:

 

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·Seller Adoption: The online reCommerce model is still emerging and it will take time to build seller awareness. Sellers currently have preconceived notions about the process of selling online that must be overcome. Sites like eBay and Craigslist have created a perception that an online selling process involves creating an account, posting pictures, writing detailed product descriptions, and/or overseeing a time-consuming auction process. In certain cases, the fees on these sites may be less than uSell’s fees or non-existent. We intend to develop new approaches that will fight against this seller inertia that has developed over time.

 

·Controlling Quality: uSell is a marketplace, and therefore does not directly handle inventory. Instead, it utilizes the buying power of a network of professional buyers to purchase devices from sellers. uSell does not pay the end seller directly and therefore does not directly control processing, payment times, and payment accuracy. uSell has built systems to algorithmically oversee buyer performance, but is still exposed to inadequate service from its buyers. Our main defense is to continue to build relationships with industry leading buyers and to maintain strict service levels to which its buyers must adhere. uSell may also take control of additional pieces of the value chain, such as the processing and testing of devices, in order to ensure a consistently excellent experience.

 

·Seller Confusion: uSell offers a system where a seller may receive an instant quote for a certain item that he/she wishes to sell. However, it is the responsibility of the seller to correctly identify the make, model, and condition of a particular item. Due to the enormously vast number of SKUs in different categories, it is easy for a seller to incorrectly identify a product. When this happens, the seller may be subject to a revised quote from a buyer, which leads to a poor experience. uSell intends to continue to develop user interface optimizations that reduce seller confusion and ultimately lead to a better customer experience.

 

Competition

 

While still nascent, the market for reCommerce has gained significant momentum over the last two years, especially within the used smartphone vertical. Both online and offline competitors have entered the market looking to gain market share. Competitors within the smartphone vertical include:

 

·Wireless carriers that have increased their focus on “trade-in” programs in part due to an effort to help their customers self-subsidize smartphones and tablets as they move away from traditional contract subsidies. These programs typically offer customers credit towards a new phone or eligibility to upgrade phones during the contract without paying for the new phone for a monthly fee.

 

·Retailers and big box stores such as Best Buy, Walmart, and Staples also have implemented buyback programs. These retailers offer trade-in programs that issue gift cards or store credit. uSell currently powers Staples.com online Trade-in program.

 

·Direct buyers such as Gazelle.com. Unlike uSell, Gazelle is not a marketplace, but instead directly purchases inventory from sellers and sells it either domestically or abroad. Like uSell, Gazelle also relies on television and other advertising and incurs associated operating expenses.

 

·Traditional online marketplaces such as eBay and online classified sites such as Craigslist. These sites continue to offer an alternative to sellers but require a time intensive review of all available offers and less streamlined logistics.

 

Beyond the smartphone and electronics verticals, reCommerce participants have emerged in almost every major category. Chegg and ValoreBooks compete to purchase used textbooks, CardCash and Cardpool focus on purchasing used gift cards, and Twice and Thredup vie to purchase used clothing directly from sellers. We believe that each of these individual verticals, in addition to new verticals, will continue to saturate, further enhancing the need for a comprehensive reCommerce marketplace solution.

 

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Our Approach

 

Product

 

Sellers responding to our advertising campaigns come to our website where they use a simple search mechanism to identify the make and model of the item that they wish to sell. They are then asked to appraise the product by answering one simple question about the product’s condition- whether it is in “Flawless,” “Good,” or “Damaged” condition. They are then presented with a list of cash offers from uSell’s network of professional buyers. In addition to assessing the various prices offered, sellers can review ratings left by other sellers that have transacted with a particular buyer. uSell also recommends one offer based on its “Best Match” criteria, which takes into account both the price offered and the ratings of a particular buyer.

 

Once a seller accepts an offer, the transaction is completed after the seller indicates its preferred method of payment and mailing address. uSell then sends the seller a prepaid shipping kit to ship the device to the buyer. The buyer then manages and processes the order through the uSell platform and ultimately issues payment to the seller through the uSell system. The seller may create an account on uSell to track the status of the order throughout the process. In the event of a revised offer, the seller may opt to accept the revised offer or have the device returned free of charge.

 

Strengths

 

We believe that we have certain key strengths that will enable us to be successful:

 

·Industry Best Pricing and Cash Offers: Due to uSell’s marketplace approach, we believe we should have a significant pricing advantage over our competition. Due to the nature of the industry, different buyers have pricing advantages at different times on different products. The secondhand market for smartphones is highly dynamic and no buyer can maintain a true pricing advantage for a long period of time. Because uSell is a marketplace that leverages the collective buying power of an entire network of buyers, we believe that we will offer industry-leading pricing. Furthermore, we believe that offering cash, rather than store credit or gift cards, provides us with a distinct advantage over carrier and retailer programs.

 

·Unlimited Virtual Catalog: We believe that we are the first online marketplace of our kind in the reCommerce industry. While many competitors have attempted to gain market share in individual verticals, none have taken a vertically agnostic approach. Because we can leverage the buying power of many buyers in different verticals, we can offer sellers the ability to sell a broader list of SKUs than any individual buyer that is directly purchasing inventory. We believe this ability to cross monetize sellers in different verticals will create customer stickiness and a sustained competitive advantage.

 

·Technology Driven: We believe we have one of the strongest technology teams in the reCommerce industry. We strive to innovate quickly and are continuously developing and releasing new functionality on our website to enhance the customer experience. While most of our competitors must focus on the operational challenges of processing and selling inventory on a day-to-day basis, we focus on improving our product and technology.

 

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·Scalable and Cost Efficient: We designed our business model and technology platform to be highly scalable and cost efficient. Our software and systems have been designed to handle significant growth in users and queries, without requiring significant re-engineering or major capital expenditures. In addition, we use a combination of proprietary software and public domain technologies that will allow us to leverage our technology investments as our traffic volume continues to grow. We do not incur meaningful costs or overhead associated with fulfillment or customer service, and we maintain relatively low fixed operating costs.

 

·Flexible Discretionary Advertising: Our largest expenditures pertain to our advertising and marketing campaigns. Our seller oriented advertising efforts include television and various forms of Internet advertising, as well as both affiliate and personal referral programs. Each approach is highly flexible and engineered in such a way as to minimize any significant up-front investments. We can dynamically tailor our campaigns to specific audiences and timeframes and adjust our spending levels to maximize our returns on each particular campaign and minimize the cost per visitor to our website.

 

·Strong Management Team: Our management team is comprised of experienced marketing, technology and business entrepreneurs. Our varied industry backgrounds are united by the application of technological innovation to new or existing industries. We feel that our collective experience puts us in a unique position to focus on leveraging technology in an innovative way, while minimizing capital expenditures and overhead costs, to create an online marketplace that provides sellers a better way to sell small consumer electronics that they are no longer using.

 

Marketing and Advertising

 

We utilize consumer oriented advertising efforts, such as direct response television commercials and various forms of Internet advertising, to attract visitors to our website. The methods of advertising used and the level of advertising investment vary based on a variety of factors that influence the effectiveness of direct response advertising. The nature of our direct response advertising and marketing campaigns generally yields a strong correlation between our level of spending on sales and marketing and our revenue. See page 29 for further description of the revenue and marketing spend correlation. Hence, as we increase our advertising and marketing budgets, we anticipate that our revenue will grow accordingly. Our advertising methods include the following:

 

·Television advertisements that can be targeted toward specific demographics based on the type of show and time of day.  Factors such as the time of year and significant local or nationally televised events can influence the effectiveness of campaigns.
·Internet and affiliate marketing that target various demographics by advertising on publisher websites and on search engines, most commonly with keyword-based text ads, as well as with banners and contextual banners, focused on generating potential sellers by driving traffic to our websites.  Internet marketing also reaches sellers who are using the web on their smart phones.
·Mobile phone marketing that targets mobile phone users and provides the ability to specifically target owners of smart phones in general and certain specific models.
·Remarketing efforts that focus on users who have visited the uSell site, but did not sell their phone. This incremental online advertising effort maximizes the dollars spent to initially bring the customer to the site by increasing overall conversions.
·Referral marketing that encourage users to refer friends and family to uSell by offering cash incentives, thus allowing uSell to acquire multiple new sellers at a low incremental cost.

 

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Growth Strategy

 

We believe that the online component of reCommerce will eventually tip towards a single provider, and that a marketplace solution is the best candidate to succeed. We intend to continue to focus on providing the highest prices and the best service in the industry. This means continued investment in our marketplace and logistics technologies.

 

We believe we have made significant strides establishing industry leading solutions as we have had success in growing repeat and referral business.  While we are early in our lifecycle, we already see significant numbers of sellers coming from both of these categories.  Growth in these segments positively impacts our business as there is no significant advertising cost required. Early traction in repeat and referral traffic represents the ultimate validation of our service model by our sellers.  We believe these channels will continue to grow relative to other channels as we continue to enhance our customer experience.

 

In addition to growing our marketplace organically, we have developed an Application Programming Interface, as well as a hosted white label solution, to offer our technology to other web properties interested in offering device trade-in as a service to sellers. We believe that this is a natural extension of our business model and an exciting new way for us to extend the reach of our service. We have entered into agreements with Staples and Tracfone to provide them with an online trade-in program for their customers. We believe these partnerships will pave the way for other similar opportunities over the next year. Under our agreements with both Staples and Tracfone, we make our technology and platform available for each company to utilize in providing online trade-in services to their customers. Under the terms of each agreement, we share commissions in accordance with an agreed-upon formula. To date, revenues under each agreement have not been material.

 

Government Regulation

 

Advertising and promotional information presented to visitors on our websites and our other marketing activities are subject to federal and state consumer protection laws that regulate unfair and deceptive practices. In the United States, Congress has begun to adopt legislation that regulates certain aspects of the Internet, including online content, user privacy, taxation, liability for third-party activities and jurisdiction. Such legislation includes the Communications Decency Act of 1996, which regulates content of material on the Internet and the Digital Millennium Copyright Act of 1998, which provides recourse for owners of copyrighted material who believe that their rights under U.S. copyright law have been infringed on the Internet. In the area of data protection, the U.S. Federal Trade Commission and certain state agencies have investigated various Internet companies’ use of their consumers’ personal information, and certain federal and state statutes regulate specific aspects of privacy and data collection practices. We are also subject to a variety of state and federal regulations and laws including state telemarketing laws, federal and state privacy laws, the CAN-SPAM Act, and the Federal Trade Commission Act and its accompanying regulations and guidelines, including “little” unfair trade practice laws. Because we engage in marketing activities over the Internet and email, we may be subject to some of these laws and regulations.

 

Federal, state, local and foreign governments are also considering other legislative and regulatory proposals that would regulate the Internet in more and different ways than exist today. It is impossible to predict whether new restrictions, fees, or taxes will be imposed on our services, and whether and how we would be affected. Increased regulation of the Internet both in the United States and abroad may decrease its growth and hinder technological development, which may negatively impact the cost of doing business via the Internet or otherwise materially adversely affect our business, financial condition or operational results.

 

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Employees

 

As of the date of this prospectus, we had 22 full-time employees. None of our employees are subject to a collective bargaining agreement.

 

Intellectual Property

 

Our proprietary intellectual property consists of trade secrets. We rely primarily on trade secret laws, and restrictions on disclosure to protect our intellectual property rights. We enter into proprietary information and confidentiality agreements with our employees, consultants and commercial buyers and control access to, and distribution of our software documentation and other proprietary information.

 

Property

 

We lease approximately 3,000 square feet for our corporate headquarters, sales, marketing, development and customer support divisions located at 33 East 33rd Street, Suite 1101, New York, New York 10016 under a lease expiring in August 2015.

 

We believe that our existing facilities are suitable and adequate and that we have sufficient capacity to meet our current anticipated needs.  This facility is not critical to our operations because suitable alternatives are available in substantially all of the locations where we conduct business.  We continuously review our anticipated requirements for facilities and, on the basis of that review, may from time to time acquire or lease additional facilities and/or dispose of existing facilities.

 

Legal Proceedings

 

From time to time, we are periodically a party to or otherwise involved in legal proceedings arising in the normal and ordinary course of business. As of the date of this prospectus, we are not aware of any proceeding, threatened or pending, against us which, if determined adversely, would have a material effect on our business, results of operations, cash flows or financial position.

 

MANAGEMENT

 

The following is a list of our executive officers and directors.  All directors serve one-year terms or until each of their successors are duly qualified and elected.  The officers are elected by the Board of Directors, which we refer to as our Board.

 

Name   Age   Position
         
Daniel Brauser   33   Chief Executive Officer, President and Director
         
Nik Raman   30   Chief Operating Officer and Director
         
Jennifer Calabrese   43   Executive Vice President of Finance and interim Chief Financial Officer
         
Peter Benz   54   Director
         
Michael Brauser   58   Director
         
Brett Cravatt   40   Director
         
Grant Fitzwilliam   46   Director
         
Amitabh Jhawar   32   Director

 

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Daniel Brauser has served as our Chief Executive Officer since October 16, 2013, our President since January 27, 2012 and as a director since July 23, 2008. Mr. Brauser previously served as our Chief Executive Officer from July 10, 2012 until October 10, 2012. Prior to being appointed Chief Executive Officer, Mr. Brauser served as our Chief Financial Officer from July 23, 2008 through July 10, 2012. From July 23, 2008 through May 7, 2009, Mr. Brauser also served as our President and Chief Operating Officer. From November 2005 until September 2007, Mr. Brauser served as the Senior Vice President of Health Benefits Direct Corporation. Mr. Brauser was selected as a director for his extensive experience managing the growth of young companies from start-up through to maturity. In addition, as a founder of our reverse logistics business, Mr. Brauser possesses an in-depth understanding of the challenges and risks and characteristics unique to our business model and the reverse logistics market.

 

Nik Raman was appointed as our Chief Operating Officer on January 27, 2012 and a director on April 24, 2012. After graduating from Harvard Business School, Mr. Raman founded and served as Manager of Ft. Knox Recycling, LLC doing business as EcoSquid. From 2008 until 2010, Mr. Raman attended Harvard Business School during which time he interned at FPL Energy’s Corporate Development Group. Mr. Raman was appointed a director in connection with the acquisition of Acquisition Corp. in April 2012.

 

Jennifer Calabrese was appointed Executive Vice President of Finance on March 28, 2013 and interim Chief Financial Officer on April 11, 2014. Ms. Calabrese had been acting as our principal financial and accounting officer since October 2012 when our then Chief Financial Officer began providing a high level direction on a very limited basis due to health reasons. Since August 2012, Ms. Calabrese has been the Managing Member of Calabrese Consulting, LLC, a company she founded, which provides SEC financial reporting compliance and consulting services. From March 2010 through August 2012, Ms. Calabrese served as the Director of Accounting and SEC Reporting at eLandia Group, Inc., a provider of information technology products and services to small, medium-sized and large businesses as well as government entities, primarily in Latin America. From July 2007 through March 2010, Ms. Calabrese was the Managing Director of SEC Solutions Group, LLC, a company specializing in SEC financial reporting compliance and consulting services. She is a Certified Public Accountant in New York.

 

Peter Benz was appointed a director on May 15, 2014. Mr. Benz is the Chief Executive Officer of Viking Asset Management, LLC, an asset and investment management company which he founded in 2001. Since January 2012, Mr. Benz has served as a director of Starboard Resources, Inc. Mr. Benz was appointed a director as a result of his knowledge and experience in developing companies and capital markets that strengthen our Board's collective qualifications, skills, and experience.

 

Michael Brauser has served as our Chairman of the Board since October 16, 2013 and our director since November 18, 2011. From November 18, 2011 until January 27, 2012, Mr. Brauser served as our Chairman of the Board. From January 27, 2012, until October 10, 2012, Mr. Brauser served as our Co-Chairman. Mr. Brauser has been the manager of Marlin Capital Partners, LLC, a private investment company, since 2003. Mr. Brauser served as the Co-Chairman of interclick, inc. from August 2007 until it was acquired by Yahoo, Inc. in December 2011. Since October 2011, Mr. Brauser has served as a Co-Chairman on the Board of Directors of Chromadex Corp., a publicly-traded developer of phytochemical and botanical reference standards. Mr. Brauser also served as a Co-Chairman of the Board of Directors of Chromadex Corp between May 2010 and March 2011. Mr. Brauser was selected as a director due to his significant experience in the Internet industry including his service as Co-Chairman of interclick, and his extensive business, financial and management expertise. He is the father of Mr. Dan Brauser, our Chief Executive Officer.

 

Brett Cravatt has served as a director since May 15, 2014. In 2010, Mr. Cravatt co-founded Centerfield Media, an online customer acquisition company and has served as its co-President since its inception. From 2006 until 2010, Mr. Cravatt was the Chief Executive Officer and founder of WebYES! LLC., an online media and marketing services company. During this same time period, Mr. Cravatt co-founded and now serves as Chairman of Achieve Financial Services, one of the fastest growing general purpose reloadable debit card businesses. Mr. Cravatt was selected to serve as a director on our Board due to his valuable financial and legal expertise and his extensive experience with Internet marketing companies.

 

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Grant Fitzwilliam has served as a director since September 30, 2009. Mr. Fitzwilliam is currently the President of 3c InSight, a software and consulting firm that he co-founded in 2008, which is focused on providing operational excellence solutions for companies throughout the United States. From August 2005 until August 2007, Mr. Fitzwilliam served as Executive Vice President of Finance and Chief Financial Officer of The Hackett Group a leading business and technology consulting firm and also served as a Managing Director leading Hackett’s national Oracle and Sarbanes Oxley business units. Mr. Fitzwilliam was formerly an auditor with KPMG LLP and is a licensed CPA in Georgia. Mr. Fitzwilliam was selected as a director for his accounting, financial and professional management experience.

 

Amitabh Jhawar was appointed a director on May 15, 2014. Since January 2012, Mr. Jhawar has been Chief Operating Officer and Chief Financial Officer of Braintree, a mobile app payments company. In December 2013, PayPal, which is an eBay (NASDAQ: EBAY) company, purchased Braintree for $800 million in cash. As COO and CFO at Braintree, Mr. Jhawar is responsible for the management and direction of that company's finance and accounting functions and new business development initiatives, including expanding Braintree's partnerships and continued international growth. Prior to Braintree, Mr. Jhawar was an Associate at KKR Capstone & Co. L.P. from July 2010 to December 2011. Previous to this, Mr. Jhawar was a student at Harvard Business School where he graduated with high honors in 2010. Mr. Jhawar was appointed a director due to his expertise in online marketplaces and accounting and finance.

 

Family Relationships

 

With the exception of Michael and Daniel Brauser, who are father and son, there are no family relationships among our directors and executive officers.

 

Corporate Governance

 

Board Responsibilities and Structure

 

The Board oversees, counsels, and directs management in the long-term interest of uSell and its shareholders. The Board’s responsibilities include:

 

·Establishing broad corporate policies,
·Reviewing the overall performance of uSell and
·Monitoring risks.

 

The Board is not, however, involved in the operating details on a day-to-day basis.

 

Board Committees and Charters

 

The Board and its Committees meet and act by written consent from time to time as appropriate. The Board has formed and appointed members to its: Audit, Compensation and Nominating and Corporate Governance Committees. Committees are expected to regularly report on their activities and actions to the Board. Each of the Audit Committee and the Compensation Committee each have a written charter approved by the Board. Each of our committee charters, as well as our Code of Ethics, Insider Trading Policy and Whistleblower Policy, are available through the “Investors” section on our website, which can be found at www.usell.com. The information on, or that can be accessed through, our website is not incorporated in this prospectus. In addition, we will provide a copy of any of the foregoing documents, without charge, to anyone that requests one in writing to uSell.com, Inc., 33 East 33rd Street, Suite 1101, New York, New York 10016, Attention: Corporate Secretary.

 

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The following table identifies the independent and non-independent current Board and Committee members:

 

Name   Independent   Audit   Compensation  

Nominating

& Corporate
Governance

                 
Peter Benz        
Michael Brauser                
Daniel Brauser                
Brett Cravatt          
Grant Fitzwilliam     Chairman      
Amitabh Jhawar          
Nik Raman                

 

Independence

 

Our Board has determined that Messrs. Benz, Cravatt, Fitzwilliam and Jhawar are independent under the NASDAQ Stock Market listing rules and are independent in accordance with the NASDAQ independence standards for audit committees.

 

Audit Committee

 

The Audit Committee’s primary role is to review our accounting policies and any issues which may arise in the course of the audit of our financial statements. The Audit Committee selects our independent registered public accounting firm, approves all audit and non-audit services, and reviews the independence of our independent registered public accounting firm.  The Audit Committee also reviews the audit and non-audit fees of the auditors.  Our Audit Committee is also responsible for certain corporate governance and legal compliance matters including internal and disclosure controls and compliance with the Sarbanes-Oxley Act of 2002.

 

Our Board has determined that Grant Fitzwilliam, Peter Benz and Amitabh Jhawar are qualified as Audit Committee Financial Experts, as that term is defined by the rules of the SEC and in compliance with the Sarbanes-Oxley Act of 2002.

 

Compensation Committee

 

The function of the Compensation Committee is to determine the compensation of our executive officers.  The Compensation Committee has the power to set performance targets for determining periodic bonuses payable to executive officers and may review and make recommendations with respect to shareholder proposals related to compensation matters.   Additionally, the Compensation Committee is responsible for administering our 2008 Equity Incentive Plan, which we refer to as the Plan.

 

Nominating and Corporate Governance Committee

 

The Nominating and Corporate Governance Committee assists the Board with developing and maintaining the Company's corporate governance policies, determining the qualifications, qualities, skills, and other expertise required to be a director and identifying individuals meeting those criteria. In considering prospective Board nominees, the Committee will consider, among other factors, the candidate’s demonstrated leadership ability, business experience, and personal and professional ethics, as well as a candidate’s independence under the NASDAQ standards. The Committee may also consider whether a prospective Board member will contribute a diversity of viewpoints, background, experience and demographics as compared to the current members of the Board.

 

The Committee will consider any nominations of director candidates validly made by stockholders in accordance with applicable laws, rules and regulations and the provisions of the Company's charter documents. Director candidates submitted by our stockholders will be evaluated by the Nominating and Corporate Governance Committee on the same basis as any other director candidates.

 

Board Assessment of Risk

 

The Board is actively involved in the oversight of risks that could affect uSell. This oversight is conducted primarily through the Audit Committee, but the full Board has retained responsibility for general oversight of risks. The Audit Committee considers and reviews with our independent public accounting firm and management the adequacy of our internal controls, including the processes for identifying significant risks and exposures, and elicits recommendations for the improvements of such procedures where desirable. In addition to the Audit Committee’s role, the full Board is involved in oversight and administration of risk and risk management practices. Members of our senior management have day-to-day responsibility for risk management and establishing risk management practices, and members of management are expected to report matters relating specifically to the Audit Committee directly thereto, and to report all other matters directly to the Board as a whole. Members of our senior management have an open line of communication to the Board and have the discretion to raise issues from time-to-time in any manner they deem appropriate, and management’s reporting on issues relating to risk management typically occurs through direct communication with directors or committee members as matters requiring attention arise. Members of our senior management regularly attend portions of the Board’s meetings, and often discuss the risks related to our business.

 

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Presently, the largest risk affecting uSell is the inability to generate sufficient revenue so that we have positive cash flow from operations. The Board actively interfaces with management on seeking solutions. The recent change in our business model was undertaken in an effort to increase revenue and positive cash flow. Although initial results are promising, it is too early to fully evaluate whether we will achieve our intended results.

 

Risk Assessment Regarding Compensation Policies and Practices

 

Our compensation program for employees does not create incentives for excessive risk taking by our employees or involve risks that are reasonably likely to have a material adverse effect on uSell. Our compensation has the following risk-limiting characteristics:

 

·Our base pay programs consist of competitive salary rates that represent a reasonable portion of total compensation and provide a reliable level of income on a regular basis, which decreases incentive on the part of our executives to take unnecessary or imprudent risks;
·A portion of executive incentive compensation opportunity is tied to long-term incentive compensation that emphasizes sustained performance over time. This reduces any incentive to take risks that might increase short-term compensation at the expense of longer-term Company results.
·Awards are not tied to formulas that could focus executives on specific short-term outcomes;
·Equity awards may be recovered by us should a restatement of earnings occur upon which incentive compensation awards were based, or in the event of other wrongdoing by the recipient; and
·Equity awards, generally, have multi-year vesting which aligns the long-term interests of our executives with those of our shareholders and, again, discourages the taking of short-term risk at the expense of long-term performance.

 

Code of Ethics

 

Our Board has adopted a Code of Ethics that applies to all of our employees, including our Chief Executive Officer and Chief Financial Officer. Although not required, the Code of Ethics also applies to our directors. The Code of Ethics provides written standards that we believe are reasonably designed to deter wrongdoing and promote honest and ethical conduct, including the ethical handling of actual or apparent conflicts of interest between personal and professional relationships, full, fair, accurate, timely and understandable disclosure and compliance with laws, rules and regulations, including insider trading, corporate opportunities and whistle-blowing or the prompt reporting of illegal or unethical behavior.  See “Board Committees and Charters,” above, for information on accessing or requesting a copy, free of charge, of our Code of Ethics and other corporate governance documents.

 

Shareholder Communications

 

Although we do not have a formal policy regarding communications with our Board, shareholders may communicate with the Board by writing to us at uSell.com, Inc., 33 East 33rd Street, Suite 1101, New York, New York 10016, Attention: Corporate Secretary, or by facsimile (888) 748-1120.  Shareholders who would like their submission directed to a member of the Board may so specify, and the communication will be forwarded, as appropriate.

 

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EXECUTIVE COMPENSATION

 

The following information is related to the compensation paid, distributed or accrued by us to our Chief Executive Officer (principal executive officer) and the two other most highly compensated executive officers serving at the end of the last fiscal year whose total compensation exceeded $100,000 in 2013. We refer to these persons as the “Named Executive Officers.”

 

2013 Summary Compensation Table

 

Name and
Principal Position
(a)
  Year
(b)
   Salary
($)(c)(1)
   Stock
Awards
($)(e)(2)
   Option
Awards
($)(f)(2)
   Total
($)(j)
 
Daniel Brauser   2013    108,654    126,500(3)   -    235,154 
Chief Executive Officer   2012    122,596    -    51,000(4)   173,596 
                          
Sergio Zyman   2013    437,500(5)   -    -    437,500 
Former Chief Executive Officer   2012    720,000(6)   1,137,500(7)   344,000(8)   2,201,500 
                          
Nik Raman   2013    107,663    126,500(3)   -    234,163 
Chief Operating Officer   2012    122,596    -    112,000(4)(9)   234,596 

 

(1)With the exception of Mr. Zyman, the compensation in this column represents cash compensation, see Notes (5) and (6) below.
(2)The amounts in this column represent the fair value of the award as of the grant date as computed in accordance with FASB ASC Topic 718 and the SEC disclosure rules. These amounts represent equity awards and do not reflect the actual amounts that may be realized by the Named Executive Officers. Our assumptions with respect to the calculation of these values are set forth in Note 3 of our Consolidated Financial Statements contained herein.
(3)In October 2013, as compensation for services to be provided as a member of the Board, Messrs. Brauser and Raman were each granted 36,666 restricted stock units, which vest annually over five years beginning October 31, 2014.
(4)In 2012, as compensation for services provided as a member of the Board, Messrs. Brauser and Raman were each granted 13,333 five-year stock options exercisable at $3.00 per share, which vested on July 10, 2013.
(5)In February 2013, Mr. Zyman was granted 233,333 fully vested shares of the Company’s common stock in lieu of a cash salary.
(6)In 2012, Mr. Zyman was granted 400,000 shares of uSell’s common stock in lieu of a cash salary.  See “Named Executive Officer Employment Arrangements” below for a description of this grant.
(7)In 2012, Mr. Zyman was granted 233,333 fully vested shares of common stock as compensation for services provided as a member of the Board.
(8)In 2012, Mr. Zyman was granted 66,666 fully vested stock options exercisable at $3.00 per share as compensation for services provided as a member of the Board. When he sold his shares of common stock in a private transaction in March 2014, he cancelled his options.
(9)In 2012, Mr. Raman was granted 13,333 five-year stock options exercisable at $3.00 per share. Of the options, 25% vested on August 28, 2013 and the remaining vest (or vested) every three months thereafter over a three-year period.

 

44
 

 

Named Executive Officer Employment Arrangements

 

Daniel Brauser. Effective January 1, 2012, Mr. Daniel Brauser, our Chief Executive Officer, began drawing a salary of $125,000 per year under an oral contract.

 

Sergio Zyman. Prior to his resignation, Mr. Sergio Zyman, our former Chief Executive Officer, did not receive a salary. In December 2012, Mr. Zyman was granted 400,000 shares of restricted common stock as consideration for his service as Chief Executive Officer in lieu of cash and other compensation. When Mr. Zyman was appointed Chief Executive Officer on October 10, 2012, the Company deferred consideration of his compensation. Of these shares, 33,333 were immediately vested (representing the period of time Mr. Zyman had performed services prior to his appointment as Chief Executive Officer) and the remaining shares vested (or were to vest) in equal increments of 16,666 shares on the 10th day of each month over a 22-month period, subject to his continued employment on each applicable vesting date. With his resignation, 216,667 shares did not vest. In February 2013, Mr. Zyman was granted 233,333 fully vested shares of common stock in connection with his employment as Chief Executive Officer.

 

Nik Raman. Mr. Nik Raman receives a base salary of $125,000 per year under an oral contract.

 

On April 11, 2014, the Board granted 150,000 restricted stock units to Messrs. Daniel Brauser and Nik Raman. The restricted stock units vest annually over a five-year period subject to continued employment and fully vesting upon a change of control of uSell.

 

Termination Provisions

 

No executive officer is entitled to any severance rights.

 

Outstanding Equity Awards At 2013 Fiscal Year-End

 

Listed below is information with respect to unexercised options and shares of common stock that have not vested for each Named Executive Officer outstanding as of December 31, 2013:

 

   Option Awards  Stock Awards 
Name  Number of
Securities
Underlying
Unexercised
Options (#)
Exercisable
   Number of
Securities
Underlying
Unexercised
Options (#)
Unexercisable
   Option
Exercise
Price ($)
   Option
Expiration
Date
  Number
of
Shares or
Units of
Stock
That
Have Not
Vested (#)
   Market
Value of
Shares or
Units of
Stock That
Have Not
Vested ($)
 
(a)  (b)   (c)   (e)   (f)  (g)   (h) 
                        
Daniel Brauser   705    0    10.23   12/22/2014          
    9,526    0    10.23   12/22/2014          
    13,378    3,087(1)   10.23   9/10/2015          
    13,333    0    3.00   7/10/2017          
                      36,666(2)   109,998(2)
                             
Sergio Zyman(3)   66,666    0    3.00   7/18/2017          
                             
Nik Raman   13,333    0    3.00   7/10/2017          
    4,167    9,166(4)   3.00   8/28/2017          
                      36,666(2)   109,998(2)

 

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(1)The unvested options vest each calendar quarter until September 30, 2014.
(2)Represents unvested restricted stock units. Market value is based on $3.00 closing price on December 31, 2013.
(3)These options were cancelled in March 2014.
(4)These unvested options vest in 11 equal increments every three months with the first vesting date being February 28, 2014.

 

Director Compensation

 

We do not pay cash compensation to our directors for service on our Board. Directors are reimbursed for reasonable expenses incurred in attending meetings and carrying out duties as Board and committee members.

 

2013 Director Compensation

 

The table below sets forth certain information with respect to compensation awarded to, paid to or earned by each of our non-employee directors during 2013. Mr. Daniel Brauser and Mr. Raman’s director compensation is included in the Summary Compensation Table above.

 

Name
(a)
  Stock
Awards
($)(c)(1)(2)
   Option
Awards
($)(d)(1)
   Total
($)(j)
 
             
Michael Brauser   230,000         230,000 
                
Doug Feirstein   80,500         80,500 
                
Grant Fitzwilliam   34,500         34,500 
                
Scott Frohman   34,500         34,500 

 

(1)The amounts in these columns represent the fair value of the award as of the grant date as computed in accordance with FASB ASC Topic 718 and the SEC disclosure rules. These amounts represent equity awards and do not reflect the actual amounts that may be realized by the directors. Our assumptions with respect to the calculation of these values are set forth in Note 3 of our Consolidated Financial Statements contained herein.
(2)In 2013, we granted restricted stock units to our directors for their service as described below.  The restricted stock units vest annually over a five year period with the first vesting date being October 31, 2014, subject to continued service on each applicable vesting date. Additionally, the restricted stock units automatically vest under certain circumstances including in the event of a change of control of uSell.  The restricted units were granted as follows:

 

Michael Brauser   66,666 
Douglas Feirstein   23,333 
Grant Fitzwilliam   10,000 
Scott Frohman   10,000 

 

Effective May 19, 2014, we granted 30,000 restricted stock units to all of our independent directors (except for 20,000 to Mr. Fitzwilliam who received 10,000 last year) and an additional 4,000 restricted stock units to each of our four independent directors for each of the committees they serve on. These restricted stock units vest in three equal annual increments beginning May 19, 2015 and fully vest in the event of a change of control.

 

46
 

 

PRINCIPAL SHAREHOLDERS

 

The following table sets forth the number of shares of our common stock beneficially owned as of August 1, 2014 by (i) those persons known by us to be owners of more than 5% of our common stock, (ii) each director, (iii) our Named Executive Officers and (iv) all of our executive officers and directors of as a group. Unless otherwise specified in the notes to this table, the address for each person is: c/o uSell.com, Inc., 33 East 33rd Street, Suite 1101, New York, New York 10016.

 

Title of Class   Beneficial Owner  

Amount and

Nature of Beneficial

Owner (1)

   

Percent of

Class (1)

 
                 
Directors and Executive Officers:                    
                     
Common Stock   Daniel Brauser (2)     764,712       12.7 %
Common Stock   Sergio Zyman (3)     0       0 %
Common Stock   Nik Raman (4)     322,000       5.4 %
Common Stock   Peter Benz (5)     1,000       *  
Common Stock   Michael Brauser (6)     575,959       9.6 %
Common Stock   Brett Cravatt (7)     0       0 %
Common Stock   Grant Fitzwilliam (8)     15,749       *  
Common Stock   Amitabh Jhawar (9)     0       0 %
                     
Common Stock   All directors and executive officers as a group (8 persons)     1,273,974       21.0 %
                     
5% Shareholders:                    
                     
Common Stock   Barry Honig (10)     595,674       9.9 %
Common Stock   Todd Oretsky (11)     724,680       12.2 %
Common Stock   Hakan Koyuncu (12)     727,220       12.2 %
Common Stock   Frost Gamma Investments Trust (13)     595,674       9.9 %
Common Stock   Gerald Unterman (14)     533,333       8.9 %
Common Stock   Marcy Czeizler (14)     527,753       8.9 %
Common Stock   Douglas Feirstein (15)     762,806       12.7 %

 

* Less than 1%.

 

(1) Applicable percentages are based on 5,962,705 shares of common stock outstanding as of August 1, 2014. Beneficial ownership is determined under the rules of the SEC and generally includes voting or investment power with respect to securities. Shares of common stock subject to options, warrants, convertible notes and preferred stock currently exercisable or convertible or exercisable or convertible within 60 days are deemed outstanding for computing the percentage of the person holding such securities but are not deemed outstanding for computing the percentage of any other person. The table includes shares of common stock, options, warrants, and preferred stock exercisable or convertible into common stock and vested or vesting within 60 days. Unless otherwise indicated in the footnotes to this table, we believe that each of the shareholders named in the table has sole voting and investment power with respect to the shares of common stock indicated as beneficially owned by them. The table does not include restricted stock units that do not have the right to vote until they vest and the shares are delivered.

 

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The shares of common stock beneficially owned by each of Messrs. Daniel Brauser, Feirstein, Koyuncu and Oretsky include all shares of common stock subject to a Shareholders Agreement, which terminates when each member of the group beneficially owns less than 127 shares. Under the Shareholders Agreement, the group agreed to vote all of their shares of common stock together on any action as determined by a majority of the members of the group still owning 25 shares. The shares of common stock individually owned by them are:

  

Mr. Brauser 314,234 shares
Mr. Feirstein 393,198 shares
Mr. Koyuncu 6,097 shares
Mr. Oretsky 11,151 shares

 

(2) Mr. Daniel Brauser is a director and executive officer. Represents: (i) 314,234 shares of common stock and (ii) 40,032 vested options.
(3)Mr. Zyman is a former director and executive officer. Subsequent to his resignation, he sold all shares he beneficially owned in a private transaction.
(4)Mr. Raman is a director and executive officer. Includes 20,000 vested options.
(5)Mr. Benz is a director.
(6) Mr. Michael Brauser is a director. Includes shares of common stock jointly held with Mr. Brauser’s wife. Does not include shares held in a trust created by Mr. Brauser, of which one of his adult sons is the trustee and all of his four adult children including Daniel Brauser are the beneficiaries. Mr. Brauser disclaims beneficial ownership of these securities, and this disclosure shall not be deemed an admission of beneficial ownership of these securities for Section 16 of the Securities Exchange Act of 1934 or for any other purposes. Also includes 28,579 shares of common stock underlying Series B Preferred Stock.
(7)Mr. Cravatt is a director.
(8)Mr. Fitzwilliam is a director. Includes 15,380 vested options.
(9)Mr. Jhawar is a director.
(10)Includes (i) 289,999 shares of common stock held individually by Mr. Barry Honig, (ii) 178,962 shares of common stock held by GRQ Consultants, Inc. 401(K), of which the reporting person is the trustee, and (iii) 2,540 shares of common stock held by GRQ Consultants, Inc. Does not include all of the shares of common stock issuable upon the conversion of preferred stock as a result of a 9.99% blocker. Address is 555 South Federal Highway, Suite 450, Boca Raton, Florida 33432.
(11)Mr. Oretsky is a former executive officer and director. Mr. Oretsky’s shares are held by Jack Oretsky Holdings, LLC, a limited liability company in which Mr. Oretsky, to our knowledge, is the managing member. Mr. Oretsky is a former director and executive officer. Address is 547 N.E. 59th Street, Miami, Florida 33137. See Note (1) above.
(12)Mr. Koyuncu is a former executive officer and director. Includes 2,540 vested options. Address is 750 SW 3rd Street, Boca Raton, Florida 33486. See Note (1) above.
(13)Dr. Phillip Frost is the trustee of Frost Gamma Investments Trust. Does not include all of the shares of common stock issuable upon the conversion of preferred stock as a result of a 9.99% blocker. Address is 4400 Biscayne Blvd., Miami, Florida 33137.
(14)Mrs. Czeizler is the independent adult daughter of Mr. Unterman. The securities reported for each of the reporting persons does not include the ownership of the other reporting person. The reporting persons disclaim beneficial ownership of the securities held by the other reporting person, and this disclosure shall not be deemed an admission of beneficial ownership of these securities for Section 16 of the Securities Exchange Act of 1934, which we refer to as the Exchange Act,  or for any other purposes. Mr. Unterman’s address is 610 Park Avenue, New York, New York 10065. Mrs. Czeizler’s address is 255 East 74th Street, Apt. 19C, New York, New York 10021.
(15) Mr. Feirstein is a former executive officer and director. Represents: (i) 393,198 shares of common stock (of which 3,176 are held by the Feirstein Family Holdings, LLLP, an entity controlled by Mr. Feirstein), and (ii) 38,126 vested options. See Note (1) above.

 

48
 

 

RELATED PERSON TRANSACTIONS

 

As part of the acquisition of ecoSquid, Douglas Feirstein, our then Chief Executive Officer and director, Daniel Brauser, our then Chief Financial Officer and director, along with Nik Raman, and Christian Croft, the key managers of ecoSquid, formed Acquisition Corp, which was initially funded by $150,000 from certain investors including Michael Brauser, a director. On February 29, 2012, Acquisition Corp acquired ecoSquid for $500,000, which was distributed to the non-management ecoSquid members. As part of the $500,000 consideration, Acquisition Corp issued a $350,000 promissory note, which was paid by Mr. Michael Brauser and by an entity controlled by Barry Honig, a 5% shareholder of the Company. In April 2012, the Company acquired Acquisition Corp. Acquisition Corp owned the intellectual property that the Company licensed in order to implement its comparison technology platform. As consideration for the acquisition, the Company issued 350,000 shares of Series D preferred stock to the Acquisition Corp shareholders, including 90,000 shares each to Messrs. Douglas Feirstein, Daniel Brauser, and Nik Raman, our Chief Operating Officer and 25,000 shares each to Mr. Michael Brauser, our then Co-Chairman, and Barry Honig.

 

In July 2013, uSell issued a $300,000 note to Frost Gamma Investments Trust, a 5% beneficial owner of uSell, in exchange for a $300,000 investment. The note was convertible at $3.00 per share. In February 2014, Frost Gamma Investments Trust converted the note into Series E preferred stock. The investment was made on terms identical to others in the 2013 note offering.

 

On January 27, 2014, in exchange for $300,000, we sold 100,000 shares of newly designated Series A convertible preferred stock, which we refer to as Series A, to GRQ Consultants, Inc. 401(K), of which Mr. Barry Honig, a 5% beneficial owner of uSell, is the trustee. The Series A shares: (i) convert into 100,000 shares of uSell’s common stock. Additionally, we issued GRQ 146,667 shares of newly designated Series C convertible preferred stock in exchange for 216,667 warrants, which were cancelled. The Series C shares convert into 146,667 shares of the Company’s common stock. See Note (10) to the table above.

 

On February 14, 2014, in exchange for $300,000, we sold 100,000 shares of common stock to Frost Gamma Investments Trust, a 5% beneficial owner of uSell. On the same date, in exchange for $300,000, we sold 100,000 shares of common stock to Gerald Unterman, a 5% beneficial owner. The investments were made on terms identical to others in the February 2014 common stock offering.

 

In accordance with a Commission Agreement, Digital Connect Solutions, Inc. which we refer to as DCS, an entity controlled by Scott Frohman, a former director, received a 25% commission on the gross profits generated by us from traffic generated by DCS. We paid DCS $29,691 in 2013 and $3,622 in 2014. The Commission Agreement was terminated in January 2014.

 

In April 2014, we entered into agreements with Michael Brauser, our Chairman of the Board, and Douglas Feirstein, our then director, where they agreed within 90 days to exercise 216,666 and 33,333 warrants, respectively, exercisable at $3.00 per share, with one-half exercised for cash and the other half exchanged for restricted stock units. Upon exercise in July 2014, Mr. Brauser and Mr. Feirstein paid us $324,999 and $50,000, respectively. The warrants were exercisable at any time through January 2017.

 

49
 

 

Jennifer Calabrese, our Executive Vice President of Finance and interim Chief Financial Officer, provides her services through Calabrese Consulting, LLC, a company she controls. This company is paid on an hourly basis.

 

DESCRIPTION OF SECURITIES

 

Common Stock

 

We are authorized to issue 650,000,000 shares of common stock, par value $0.0001 per share. As of August 1, 2014, there were 5,962,705 shares of common stock outstanding. The holders of common stock are entitled to one vote per share on all matters submitted to a vote of shareholders, including the election of directors. There is no cumulative voting in the election of directors. The holders of common stock are entitled to any dividends that may be declared by the Board out of funds legally available for payment of dividends subject to the prior rights of holders of preferred stock and any contractual restrictions we have against the payment of dividends on common stock. In the event of our liquidation or dissolution, holders of common stock are entitled to share ratably in all assets remaining after payment of liabilities and the liquidation preferences of any outstanding shares of preferred stock. Holders of common stock have no preemptive rights and have no right to convert their common stock into any other securities.

 

Preferred Stock

 

We are authorized to issue of 25,000,000 shares of $0.0001, par value preferred stock in any series.  The Board has the authority to establish and designate a series, and to fix the number of shares included in such series and the variations in the relative rights, preferences and limitations in the series.  The issuance of preferred stock may have the effect of delaying, deferring or preventing a change in control of our company without further action by shareholders and could adversely affect the rights and powers, including voting rights, of the holders of common stock. In certain circumstances, the issuance of preferred stock could depress the market price of the common stock.

 

As of the date of this prospectus, usell had 100,000 shares of Series A, 951,250 shares of Series B, 146,667 shares of Series C and 103,232 shares of Series E preferred stock outstanding.

 

The Series A shares: (i) convert into 100,000 shares of our common stock at the option of the holder, (ii) are entitled to vote on all matters submitted to shareholders of the Company and vote on an as converted basis (subject to a blocker) and (iii) have a liquidation preference of $3.00 per share. The Series B shares: (i) convert into 60,415 shares of our common stock at the option of the holders, (ii) are entitled to vote on all matters submitted to shareholders of the Company and vote on an as converted basis and (iii) have a liquidation preference of $1.00 per share. The Series C shares (i) convert into 146,667 shares of our common stock at the option of the holder and (ii) are entitled to vote on all matters submitted to shareholders of the Company and vote on an as converted basis (subject to a blocker). The Series E shares (i) convert into 103,232 shares of our common stock at the option of the holder and (ii) are entitled to vote on all matters submitted to shareholders of the Company and vote on an as converted basis (subject to a blocker). The Series A, Series C and Series E shares all contain a blocker which prevents the holder from beneficially owning more than 9.9% of our common stock.

 

50
 

 

Warrants

 

As of August 1, 2014, warrants for the issuance of 27,520 shares of our common stock were outstanding, exercisable at a weighted average exercise price of $3.37 per share, exercisable through various dates expiring through February 14, 2019.

 

Warrants Issued in this Offering

 

The warrants issued in this offering entitle the registered holder to purchase one share of our common stock at an exercise price equal to 125% of the public offering price of one unit in this offering or $_____ per share, subject to adjustment as discussed below, at any time commencing upon consummation of this offering and terminating at 5:00 p.m., New York City time, five years from the date of this prospectus.

 

The warrants will be issued in registered form under a warrant agreement between us and our warrant agent. The material provisions of the warrants are set forth herein but are only a summary and are qualified in their entirety by the provisions of the warrant agreement that has been filed as an exhibit to the registration statement of which this prospectus forms a part.

 

The exercise price and number of shares of common stock issuable upon exercise of the warrants may be adjusted in certain circumstances, including in the event of a stock dividend, extraordinary dividend on or recapitalization, reorganization, merger or consolidation. However, the warrants will not be adjusted for issuances of common stock at a price below their respective exercise prices.  The warrants may be redeemed by usell, for consideration equal to $0.001 per warrant, if (i) the closing price of our common stock is above 200% of the offering price of one-half unit sold in this offering (or $______ for any period of 20 consecutive trading days, (ii) the daily trading volume during each day of this period exceeds $200,000, (iii) the holder is not in possession of information that may constitute material non-public information and (iv) the holder does not exercise its warrants within 20 trading days of the warrant agent sending notice to the holders of usell’s intent to redeem the warrants.

 

The warrants may be exercised upon surrender of the warrant certificate on or prior to the expiration date at the offices of the warrant agent, with the exercise form on the reverse side of the warrant certificate completed and executed as indicated, accompanied by full payment of the exercise price, by certified or official bank check payable to us, or by bank wire transfer in immediately available funds, for the number of warrants being exercised. Under the terms of the warrant agreement, we have agreed to use our best efforts to maintain the effectiveness of the registration statement and current prospectus relating to the common stock issuable upon exercise of the warrants until the expiration of the warrants. During any period we fail to have maintained an effective registration statement covering the shares underlying the warrants, the warrant holders may exercise the warrants on a cashless basis. The warrant holders do not have the rights or privileges of holders of common stock and any voting rights until they exercise their warrants and receive shares of common stock. After the issuance of shares of common stock upon exercise of the warrants, each holder will be entitled to one vote for each share held of record on all matters to be voted on by shareholders.

 

The warrants are not exercisable by their holder to the extent (but only to the extent) that such holder or any of its affiliates would beneficially own in excess of 4.99% of our common stock.

 

You should review a copy of the warrant agent agreement and the form of warrant, each of which are included as exhibits to the registration statement of which this prospectus forms a part.

 

Placement Agent’s Warrants

 

We have also agreed to issue to the placement agent’s warrants to purchase a number of our units equal to an aggregate of 6.0% of the units sold in this offering. The placement agent’s warrants will have an exercise price equal to 125% of the public offering price of the units set forth on the cover of this prospectus and may be exercised on a cashless basis. The placement agent’s warrants are not redeemable by us. This prospectus also covers the sale of the placement agent’s warrants and the shares of common stock and warrants issuable upon the exercise of the placement agent’ warrants, as well as the shares underlying such warrants. Except as described above or as summarized below, the warrants underlying the placement agent warrants will be in substantially the same form as the warrants included in the units.

 

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Anti-takeover Effects of Delaware Law

 

We are subject to the “business combination” provisions of Section 203 of the Delaware General Corporation Law.  In general, such provisions prohibit a publicly-held Delaware corporation from engaging in various “business combination” transactions such as a merger with any interested shareholder which includes, a shareholder owning 15% of a corporation’s outstanding voting securities, for a period of three years after the date in which the person became an interested shareholder, unless:

 

·The transaction is approved by the corporation’s Board prior to the date the shareholder became an interested shareholder;

 

·Upon closing of the transaction which resulted in the shareholder becoming an interested shareholder, the shareholder owned at least 85% of the shares of stock entitled to vote generally in the election of directors of the corporation outstanding excluding those shares owned by persons who are both directors and officers and specified types of employee stock plans; or

 

·On or after such date, the business combination is approved by the Board and at least 66 2/3% of outstanding voting stock not owned by the interested shareholder.

 

A Delaware corporation may opt out of Section 203 with either an express provision in its original Certificate of Incorporation or an amendment to its Certificate of Incorporation or Bylaws approved by its shareholders.  We have not opted out of this law.  This law could prohibit, discourage or delay mergers or other takeover attempts to acquire us.

 

Special Meetings of Shareholders

 

Special meetings of the shareholders shall be held when directed by the Board, or when requested in writing by the holders of not less than 10% of all the shares entitled to vote at the meeting.

 

Transfer and Warrant Agent

 

We have appointed Island Stock Transfer, as our transfer and warrant agent.  Their contact information is: 100 Second Avenue South, Ste. 705S, St. Petersburg, Florida 33701, phone number (727) 289-0010, facsimile (727) 289-0069, www.islandstocktransfer.com.

 

PLAN OF DISTRIBUTION

 

Placement Agent Agreement

 

In connection with this offering, we will enter into a placement agent agreement with Dawson James Securities, Inc., pursuant to which Dawson James Securities, Inc. will agree to act as our exclusive placement agent on a best efforts basis in connection with the sale of our units. The placement agent will not purchase or sell any securities offered by us under this prospectus for its own account, nor will it be required to arrange the purchase or sale of any specific number or dollar amount of the securities, but the placement agent will agree to act as our agent and to use its reasonable best efforts to arrange for the sale of all of the securities in this offering. The placement agent may engage selected dealers to assist in the placement of the securities. There is no required minimum number of units that must be sold as a condition to completion of this offering.

 

The placement agent agreement will provide that the obligations of the placement agent are subject to certain conditions precedent, including, among other things, the absence of any material adverse change in our business and the receipt of customary legal opinions, letters and certificates. In addition, we will make certain representations and warranties in the placement agent agreement and we will agree to certain covenants in the placement agent agreement.

 

We currently anticipate that the closing of the sale of the units offered hereby will take place on or about __________, 2014. Upon closing, we will deliver to each purchaser delivering funds the number of shares of common stock and warrants included in the units purchased by such purchaser in electronic format.

 

Fees and Expenses

 

We will pay the placement agent a fee equal to 8% of the gross proceeds of the offering. We have also agreed to pay the placement agent a non-accountable expense allowance equal to 2% of the gross proceeds of the offering. In addition, we have agreed to reimburse the placement agent for all of its accountable expenses up to $10,000, whether or not the offering is completed, and any expenses incurred by the placement agent in conducting its due diligence (including reimbursement of legal fees), less any advances and amounts previously paid to the placement agent by us in reimbursement for such expenses up to a maximum amount of $85,000. Any portion of the advance payment will be returned to us in the event not actually incurred. We will also reimburse the placement agent up to $25,000 for the placement agent’s expenses (including fees of counsel) incurred relating to registration or qualification of the units under the “blue sky” securities laws. The placement agent may allow concessions, or pay commissions, to other dealers participating in this offering.

 

52
 

 

We estimate the total expenses of this offering, excluding the placement agent fees, will be approximately $_______. Because there is no minimum offering amount required as a condition to closing in this offering, the actual offering amount, placement agent fees and proceeds to us, if any, in this offering may be substantially less than the maximum offering amounts set forth in this prospectus.

 

We have also agreed to issue to the placement agent warrants to purchase a number of our units equal to an aggregate of 6.0% of the units sold in this offering. The placement agent warrants will have an exercise price equal to 125% of the public offering price of the units set forth on the cover of this prospectus and may be exercised on a cashless basis. The placement agent warrants are not redeemable by us. This prospectus also covers the sale of the placement agent warrants and the shares of common stock and warrants issuable upon the exercise of the placement agent warrants, as well as the shares underlying such warrants. Except as described above or as summarized below, the placement agent warrants will be in substantially the same form as the warrants included in the units. The placement agent warrants and the underlying securities have been deemed compensation by FINRA, and are therefore subject to FINRA Rule 5110(g)(1). In accordance with FINRA Rule 5110(g)(1), neither the placement agent warrants nor any shares of our common stock or warrants issued upon exercise of the placement agent warrants may be sold, transferred, assigned, pledged, or hypothecated, or be the subject of any hedging, short sale, derivative, put, or call transaction that would result in the effective economic disposition of such securities by any person for a period of 180 days immediately following the date of effectiveness or commencement of sales of the offering pursuant to which the placement agent warrants are being issued, except the transfer of any security:

 

by operation of law or by reason of reorganization of our company;

 

to any FINRA member firm participating in this offering and the officers or partners thereof, if all securities so transferred remain subject to the lock-up restriction described above for the remainder of the time period;

 

if the aggregate amount of our securities held by either a placement agent or a related person do not exceed 1% of the securities being offered;

 

that is beneficially owned on a pro-rata basis by all equity owners of an investment fund, provided that no participating member manages or otherwise directs investments by the fund, and participating members in the aggregate do not own more than 10% of the equity in the fund; or

 

the exercise or conversion of any security, if all securities received remain subject to the lock-up restriction set forth above for the remainder of the time period.

 

In addition, in accordance with FINRA Rule 5110(f)(2)(G), the placement agent warrants may not contain certain terms.

 

Lock-Up Agreements

 

We, our officers, directors and certain of our shareholders have agreed, subject to limited exceptions, until the earlier of: (i) 90 days after the date of the placement agent agreement and (ii) the end of the fifth consecutive trading day on which the closing price of our common stock exceeds $5.00 per share, the date of the placement agent agreement and such earlier date above, being referred to as the “Lock-Up Period”, not to offer, sell, contract to sell, pledge, grant any option to purchase, make any short sale or otherwise dispose of, directly or indirectly any shares of common stock or any securities convertible into or exchangeable for our common stock either owned as of the date of the placement agent agreement or thereafter acquired without the prior written consent of the placement agent. The Lock-Up Period may be extended if (1) during the last 17 days of the Lock-Up Period, we issue an earnings release or material news or a material event regarding us occurs or (2) prior to the expiration of the Lock-Up Period, we announce that we will release earnings results during the 16-day period beginning on the last day of the Lock-Up Period, then the period of such extension will be 18 days, beginning on the issuance of the earnings release or the occurrence of the material news or material event. If after any announcement described in clause (2) of the preceding sentence, we announce that we will not release earnings results during the 16-day period, the Lock-Up Period shall expire the later of the expiration of the Lock-Up Period and the end of any extension of such period made pursuant to clause (1) of the preceding sentence. The placement agent, in its sole discretion and at any time or from time to time before the termination of the Lock-Up Period, without notice, release all or any portion of the securities subject to lock-up agreements.

 

Investor Standards and State Blue Sky Information

 

We will only offer and sell the units to institutional investors in Connecticut, Illinois, Texas and Wisconsin and any investors in New York in reliance on exemptions from registration in such states for sales to institutional investors (as defined in such jurisdictions).

 

Other Matters

 

We have agreed to indemnify the placement agent and certain other persons against certain liabilities, including civil liabilities under the Securities Act of 1933, as amended, and the Securities Exchange Act of 1934, as amended, to advance costs of defense incurred in respect of those liabilities, and to contribute to payments that the placement agent may be required to make in respect of those liabilities.

 

The placement agent has informed us that it will not engage in over-allotment, stabilizing transactions or syndicate covering transactions in connection with this offering.

 

This prospectus in electronic format may be made available on websites or through other online services maintained by the placement agent, or by its affiliates. Other than this prospectus in electronic format, the information on the placement agent’s website and any information contained in any other website maintained by a placement agent is not part of this prospectus or the registration statement of which this prospectus forms a part, has not been approved and/or endorsed by us or any placement agent in their capacity as placement agent, and should not be relied upon by investors.

 

53
 

 

From time to time, certain of the placement agents and/or their affiliates may provide various investment banking and other financial services for us for which services they may in the future receive customary fees. Except for services provided in connection with this offering, no placement agent has provided any investment banking or other financial services during the 180-day period preceding the date of this prospectus and we do not expect to retain any placement agent to perform any investment banking or other financial services for at least 90 days after the date of this prospectus.

 

LEGAL MATTERS

 

The validity of the securities offered hereby will be passed upon for us by Nason, Yeager, Gerson, White & Lioce, P.A., West Palm Beach, Florida.  An attorney employed by this firm owns 24,420 shares of uSell common stock. Schiff Hardin LLP, Washington, D.C., is acting as counsel for the placement agent in connection with certain legal matters related to this offering.

 

EXPERTS

 

The financial statements appearing in this prospectus and registration statement as of and for the years ended December 31, 2013 and 2012 have been audited by Marcum LLP (for 2013) and Berman & Company, P.A. (for 2012), independent registered public accounting firms, as set forth in their reports appearing elsewhere herein, and are included in reliance upon such report given on the authority of such firm as experts in accounting and auditing.

 

ADDITIONAL INFORMATION

 

We have filed with the SEC a registration statement on Form S-1, including the exhibits, schedules, and amendments to this registration statement, under the Securities Act with respect to the securities to be sold in this offering.  This prospectus, which is part of the registration statement, does not contain all the information set forth in the registration statement.  For further information with respect to us and the securities to be sold in this offering, we make reference to the registration statement.  Although this prospectus contains all material information regarding us, statements contained in this prospectus as to the contents of any contract, agreement or other document referred to are not necessarily complete, and in each instance we make reference to the copy of such contract, agreement, or other document filed as an exhibit to the registration statement, each such statement being qualified in all respects by such reference.  We are an Exchange Act reporting company and are required to file periodic reports on Form 10-K and 10-Q and current reports on Form 8-K.  You may read and copy all or any portion of the registration statement or any other information, which we file at the SEC’s public reference room at 100 F Street, N.E., Washington, DC 20549, on official business days during the hours of 10:00 AM to 3:00 PM.  We also file periodic reports and other information with the SEC.  You can request copies of these documents, upon payment of a duplicating fee, by writing to the SEC.  Please call the SEC at 1-800-SEC-0330 for further information on the operation of the public reference rooms.  Our SEC filings, including the registration statement, are also available to you on the SEC’s website, www.sec.gov and on our investor relations website at http://ir.stockpr.com/usell/.

 

54
 

 

Index to Consolidated Financial Statements

 

    Page
     
Consolidated Balance Sheets at March 31, 2014 (unaudited) and December 31, 2013   F-1
     
Consolidated Statements of Operations for the three months ended March 31, 2014 and 2013 (unaudited)   F-2
     
Consolidated Statements of Cash Flows for the three months ended March 31, 2014 and 2013 (unaudited)   F-3
     
Notes to Interim Condensed Consolidated Financial Statements   F-5
     
Reports of Independent Registered Public Accounting Firms   F-17
     
Consolidated Balance Sheets at December 31, 2013 and 2012   F-19
     
Consolidated Statements of Operations for the years ended December 31, 2013 and 2012   F-20
     
Consolidated Statements of Changes in Stockholders’ Equity (Deficit) for the years ended December 31, 2013 and 2012   F-21
     
Consolidated Statements of Cash Flows for the years ended December 31, 2013 and 2012   F-22
     
Notes to Consolidated Financial Statements   F-24

 

55
 

  

uSell.com, Inc. and Subsidiaries

Consolidated Balance Sheets

 

   March 31,   December 31, 
   2014   2013 
   (Unaudited)     
Assets          
Current Assets:          
Cash and cash equivalents  $1,581,514   $489,166 
Accounts receivable, net   117,388    184,718 
Other receivables   -    29,257 
Prepaid expenses and other current assets   137,460    95,808 
Total Current Assets   1,836,362    798,949 
           
Property and equipment, net   6,244    7,289 
Intangible assets, net   828,473    806,964 
Other assets   25,875    34,520 
           
Total Assets  $2,696,954   $1,647,722 
           
Liabilities and Stockholders' (Deficit) Equity          
Current Liabilities:          
Accounts payable  $637,069   $651,296 
Accrued expenses   337,437    327,913 
Deferred revenue   92,354    87,313 
Derivative liability   -    1,001,385 
Total Current Liabilities   1,066,860    2,067,907 
           
Convertible notes payable, net of discount   -    246,128 
Total Liabilities   1,066,860    2,314,035 
           
Stockholders' Equity (Deficit):          
Convertible Series A preferred stock; $0.0001 par value; 325,000 shares authorized; 100,000 and 0 shares issued and outstanding, respectively. Liquidation preference $300,000 and $0, respectively   10    - 
Convertible Series B preferred stock; $0.0001 value per share; 4,000,000 shares authorized; 951,250 and 976,250 shares issued and outstanding, respectively. Liquidation preference $951,250 and $976,250, respectively   95    98 
Convertible Series C preferred stock; $0.0001 value per share; 146,667 shares authorized; 146,667 and 0 shares issued and outstanding, respectively.   15    - 
Series D preferred stock; $0.0001 value per share; 350,000 shares authorized; 0 shares issued and outstanding, respectively   -    - 
Convertible Series E preferred stock; $0.0001 value per share; 103,232 shares authorized; 103,232 and 0 shares issued and outstanding, respectively   10    - 
Common stock; $0.0001 par value; 650,000,000 shares authorized; 5,878,535 and 4,973,073 shares issued, respectively, and 5,822,983 and 4,907,462 shares outstanding, respectively   582    490 
Additional paid in capital   49,229,887    44,087,232 
Accumulated deficit   (47,600,505)   (44,754,133)
Total Stockholders' Equity (Deficit)   1,630,094    (666,313)
           
Total Liabilities and Stockholders' Equity (Deficit)  $2,696,954   $1,647,722 

 

See accompanying notes to unaudited interim condensed consolidated financial statements.

 

F-1
 

 

uSell.com, Inc. and Subsidiaries

Consolidated Statements of Operations

(Unaudited)

 

   Three Months Ended March 31, 
   2014   2013 
Revenue  $1,005,999   $1,046,398 
           
Costs and Expenses          
Cost of revenue   126,544    81,606 
Sales and marketing expenses   1,085,439    871,640 
General and administrative expenses   1,077,299    1,704,319 
Total operating expenses   2,289,282    2,657,565 
Loss from Operations   (1,283,283)   (1,611,167)
           
Other (Expense) Income:          
Interest income   274    659 
Interest expense   (891,279)   (19)
Gain on settlements of accounts payable   9,038    - 
Change in fair value of derivative liability - embedded conversion feature of Convertible Series A preferred stock   -    47,876 
Change in fair value of derivative liability - convertible notes payable   (681,122)   - 
Total Other (Expense) Income, Net   (1,563,089)   48,516 
Net Loss  $(2,846,372)  $(1,562,651)
           
Basic and Diluted Loss per Common Share:          
Net loss per common share - basic and diluted  $(0.55)  $(0.43)
           
Weighted average number of common shares outstanding during the period - basic and diluted   5,219,842    3,656,352 

 

 

See accompanying notes to unaudited interim condensed consolidated financial statements.

 

F-2
 

 

uSell.com, Inc. and Subsidiaries

Consolidated Statements of Cash Flows

(Unaudited)

 

   Three Months Ended March 31, 
   2014   2013 
CASH FLOWS FROM OPERATING ACTIVITIES:          
Net loss  $(2,846,372)  $(1,562,651)
Adjustments to reconcile net loss to net cash and cash equivalents used in operating activities:          
Depreciation and amortization   122,554    69,075 
Provision for bad debt   8,835    - 
Stock based compensation expense   316,947    938,751 
Amortization of debt issue costs into interest expense   8,645    - 
Amortization of debt discount into interest expense   873,872    - 
Gain on settlement of accounts payable   (9,038)   - 
Change in fair value of derivative liability - embedded conversion feature of convertible Series A preferred stock issuance   -    (47,876)
Change in fair value of derivative liability - convertible notes payable   681,122    - 
Changes in operating assets and liabilities:          
Accounts receivable   67,330    6,960 
Other receivables   20,422    - 
Prepaid and other current assets   (33,552)   (68,850)
Accounts payable   (5,189)   40,087 
Accrued expenses   40,516    37,414 
Deferred revenues   5,041    13,834 
Net Cash and Cash Equivalents Used In Operating Activities   (748,867)   (573,256)
           
CASH FLOWS FROM INVESTING ACTIVITIES:          
Website development costs   (143,018)   (83,250)
Cash paid to purchase property and equipment   -    (5,646)
Net Cash and Cash Equivalents Used In Investing Activities   (143,018)   (88,896)

 

See accompanying notes to unaudited interim condensed consolidated financial statements.

 

F-3
 

 

uSell.com, Inc. and Subsidiaries

Consolidated Statements of Cash Flows

(Continued)

(Unaudited)

 

   Three Months Ended March 31, 
   2014   2013 
         
CASH FLOWS FROM FINANCING ACTIVITIES:          
Proceeds from sale of convertible Series A preferred stock   300,000    - 
Proceeds from sale of common stock   1,774,999    - 
Cash paid for direct offering costs   (90,766)   - 
Net Cash and Cash Equivalents Provided By Financing Activities   1,984,233    - 
           
Net Increase (Decrease) in Cash and Cash Equivalents   1,092,348    (662,152)
Cash and Cash Equivalents - Beginning of Period   489,166    1,604,587 
           
Cash and Cash Equivalents - End of Period  $1,581,514   $942,435 
           
SUPPLEMENTARY CASH FLOW INFORMATION:          
Cash Paid During the Period for:          
Interest  $-   $- 
Taxes  $-   $- 
           
SUPPLEMENTARY DISCLOSURE OF NON-CASH INVESTING AND FINANCING ACTIVITIES:          
Derivative liability reclassified to Additional Paid in Capital upon conversion of Convertible Notes Payable  $1,682,507   $- 
Conversion of Convertible Notes Payable and accrued interest to common stock  $841,294   $- 
Conversion of Convertible Notes Payable and accrued interest to Series E preferred stock  $309,698      
Common stock issued for services  $21,195   $- 
Derivative liability reclassified to Additional Paid in Capital upon conversion of Series A preferred stock  $-   $105,900 
Issuance of Series C preferred stock in exchange for warrants  $15   $- 
Conversion of Series A preferred stock into common stock  $-   $18 
Conversion of Series B preferred stock into common stock  $3   $110 
Conversion of Series D preferred stock into common stock  $-   $32 

 

See accompanying notes to unaudited interim condensed consolidated financial statements.

 

F-4
 

 

uSell.com, Inc. and Subsidiaries

Notes to Interim Condensed Consolidated Financial Statements

March 31, 2014

(Unaudited)

 

Note 1 - Organization and Business

 

uSell.com, Inc., through our wholly-owned subsidiaries (collectively, “uSell,” “Company,” “we,” “us,” and/or “our”), is a technology based company focused on creating an online marketplace where sellers can sell small consumer electronics to professional buyers using a free, web-based platform. Through participation in the uSell marketplace, our buyers can acquire high volumes of inventory in a cost effective manner, while minimizing the investment and risk associated with creating and running their own branded advertising campaigns.

 

We utilize consumer oriented advertising efforts, such as direct response television commercials, and various forms of Internet advertising to attract sellers to our website. We facilitate transactions by developing technology and logistics systems that seamlessly move product from sellers’ homes to buyers’ warehouses. We also provide our buyers with value added services, such as shipping kit fulfillments, check processing and analytics.

 

Reverse Stock Split

 

On January 21, 2014, we effected a 1-for-15 reverse stock split of our common stock (“Reverse Split”). As a result of the Reverse Split, every fifteen shares of our common stock were combined into one share of common stock. Immediately after the January 21, 2014 effective date, we had 4,907,462 shares of common stock outstanding. All share and per share amounts have been retroactively restated to reflect the Reverse Split. The authorized number of shares of our common stock and the par value remained the same. The Reverse Split did not affect the shares of preferred stock outstanding, however it did affect the number of common stock shares issuable to holders upon conversion.

 

Note 2 – Going Concern

 

As reflected in the accompanying financial statements, the Company had a net loss of approximately $2,846,000 and net cash and cash equivalents used in operations of approximately $749,000 for the three months ended March 31, 2014. The Company has an accumulated deficit of approximately $47,601,000 and working capital of approximately $770,000 at March 31, 2014. The Company does not yet have a history of financial stability. Historically, the principal source of liquidity has been the issuance of debt and equity securities. These factors raise substantial doubt about the Company’s ability to continue as a going concern.

 

The accompanying financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business.  These financial statements do not include any adjustments relating to the recovery of the recorded assets or the classification of the liabilities that might be necessary should the Company be unable to continue as a going concern. The ability of the Company to continue as a going concern is dependent on management's plans, which include further implementation of its business plan and continuing to raise funds through debt and/or equity raises.

 

As discussed in Note 11, the Company recently filed a registration statement in connection with a primary offering of at least $10 million in gross proceeds its securities. Assuming the Company closes this offering, management expects that the going concern treatment will no longer be relevant, although no assurances can be given.

 

Note 3 - Significant Accounting Policies

 

Basis of Presentation

 

The accompanying unaudited interim condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and pursuant to the instructions to Form 10-Q and Article 8 of Regulation S-X of the United States Securities and Exchange Commission (“SEC”). Certain information or footnote disclosures normally included in financial statements prepared in accordance with GAAP have been condensed or omitted, pursuant to the rules and regulations of the SEC for interim financial reporting. Accordingly, they do not include all the information and footnotes necessary for a comprehensive presentation of financial position, results of operations, or cash flows. It is our opinion, however, that the accompanying unaudited interim condensed consolidated financial statements include all adjustments, consisting of a normal recurring nature, which are necessary for a fair presentation of the financial position, operating results and cash flows for the periods presented.

 

F-5
 

 

uSell.com, Inc. and Subsidiaries

Notes to Interim Condensed Consolidated Financial Statements

March 31, 2014

(Unaudited)

 

The accompanying unaudited interim condensed consolidated financial statements should be read in conjunction with our Annual Report on Form 10-K for the year ended December 31, 2013 as filed with the SEC, which contains the audited financial statements and notes thereto, together with Management’s Discussion and Analysis, for the years ended December 31, 2013 and 2012. The financial information as of December 31, 2013 is derived from the audited financial statements presented in our Annual Report on Form 10-K for the year ended December 31, 2013.  The interim results for the three months ended March 31, 2014 are not necessarily indicative of the results to be expected for the year ending December 31, 2014 or for any future interim periods.

 

Principles of Consolidation

  

The accompanying unaudited interim condensed consolidated financial statements include the accounts of uSell and its wholly-owned subsidiaries. All significant intercompany balances and transactions have been eliminated in consolidation.

 

Use of Estimates

 

The preparation of unaudited interim condensed consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period.

 

Making estimates requires management to exercise significant judgment. It is at least reasonably possible that the estimate of the effect of a condition, situation or set of circumstances that existed at the date of the unaudited interim condensed consolidated financial statements, which management considered in formulating its estimate, could change in the near term due to one or more future confirming events. Accordingly, the actual results could differ significantly from our estimates.

 

Cash and Cash Equivalents

 

All highly liquid investments with an original maturity of 90 days or less when purchased are considered to be cash equivalents. Cash equivalents are stated at cost, which approximates market value. Cash equivalents generally consist of money market accounts.

 

We minimize credit risk associated with cash by periodically evaluating the credit quality of our primary financial institution. At times, our cash may be uninsured or exceed the Federal Deposit Insurance Corporation (“FDIC”) insurance limit. 

 

Accounts Receivable and Other Receivables

 

Accounts receivable and other receivables represent obligations from our buyers. We periodically evaluate the collectability of our accounts receivable and other receivables and consider the need to record an allowance for doubtful accounts based upon historical collection experience and specific information. Actual amounts could vary from the recorded estimates. Our allowance for doubtful accounts was $12,335 and $3,500 at March 31, 2014 and December 31, 2013, respectively.

 

Intangible Assets

 

Our intangible assets pertain to capitalized software costs and our website domain address. We capitalize costs related to software developed or obtained for internal use when management commits to funding the project, the project completes the preliminary project stage and the software will be used to perform the function intended. Capitalization of such costs ceases when the project is substantially complete and ready for its intended use.

 

We periodically review the carrying values of our long-lived assets when events or changes in circumstances indicate that it is more likely than not that their carrying values may exceed their fair values, and record an impairment charge when considered necessary. When circumstances indicate that an impairment of value may have occurred, we test such assets for recoverability by comparing the estimated undiscounted future cash flows expected to result from the use of such assets and their eventual disposition to their carrying amounts. If the undiscounted future cash flows are less that the carrying amount of the asset, an impairment loss, measured as the excess of the carrying amount of the asset over its estimated fair value, is recognized. Fair value, for purposes of calculating impairment, is measured based on estimated future cash flows, discounted at a market rate of interest.

 

F-6
 

 

uSell.com, Inc. and Subsidiaries

Notes to Interim Condensed Consolidated Financial Statements

March 31, 2014

(Unaudited)

 

Convertible Instruments

 

We review all of our convertible instruments for the existence of an embedded conversion feature which may require bifurcation, if certain criteria are met. These criteria include circumstances in which:

 

  a) The economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host contract,

 

  b) The hybrid instrument that embodies both the embedded derivative instrument and the host contract is not remeasured at fair value under otherwise applicable GAAP with changes in fair value reported in earnings as they occur, and

 

  c) A separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument subject to certain requirements (except for when the host instrument is deemed to be conventional).

 

A bifurcated derivative financial instrument may be required to be recorded at fair value and adjusted to market at each reporting period end date. In addition, we may be required to classify certain stock equivalents issued in connection with the underlying debt instrument as derivative liabilities.

 

For convertible instruments that we have determined should not be bifurcated from their host instruments, we record discounts to convertible notes for the intrinsic value of conversion options embedded in debt instruments based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note. Debt discounts under these arrangements are amortized over the term of the related debt to their earliest date of redemption. Also when necessary, we record deemed dividends for the intrinsic value of conversion options embedded in preferred shares based upon the differences between the fair value of the underlying common stock at the commitment date of the financing transaction and the effective conversion price embedded in the preferred shares.

 

Finally, if necessary, we will determine the existence of liquidated damage provisions. Liquidated damage provisions are not marked to market, but evaluated based upon the probability that a related liability should be recorded.

 

Common Stock Purchase Warrants and Derivative Financial Instruments

 

We review any common stock purchase warrants and other freestanding derivative financial instruments at each balance sheet date and classify them on our balance sheet as:

 

  a) Equity if they (i) require physical settlement or net-share settlement, or (ii) gives us a choice of net-cash settlement or settlement in our own shares (physical settlement or net-share settlement), or

 

  b) Assets or liabilities if they (i) require net-cash settlement (including a requirement to net cash settle the contract if an event occurs and if that event is outside our control), or (ii) give the counterparty a choice of net-cash settlement or settlement in shares (physical settlement or net-share settlement).

 

We assess classification of our common stock purchase warrants and other freestanding derivatives at each reporting date to determine whether a change in classification between assets and liabilities is required.

 

Revenue Recognition  

 

Revenue is recognized when all of the following conditions exist: (1) persuasive evidence of an arrangement exists, (2) delivery has occurred, (3) the sales price is fixed or determinable, and (4) collectability is reasonably assured.

 

Seller Electronics Referrals

 

Sellers responding to our advertising campaigns go to our website where they can search for the items they wish to sell using a streamlined point and click interface. Once they have identified their device, they are asked a single question to describe the condition of the device. At this point, they are presented with the “best match,” or uSell’s recommended offer from one of our buyers. We offer this recommendation based on both the price offered by the buyer relative to other buyers and the quality of ratings of the buyer relative to other buyers. The seller may choose to view a larger list of offers from all buyers interested in purchasing their device. During 2013, and into 2014, we earned up front “lead fees” from buyers when sellers accepted offers on our website and filled out a form to request a free shipping kit. This fee was received regardless of whether the sellers ultimately sent in their devices to the buyers. We recognized revenue upon online acceptance of the buyer’s offer by the seller. We record payments received from buyers in advance of offer acceptance as deferred revenue at the time payment is received.

 

F-7
 

 

uSell.com, Inc. and Subsidiaries

Notes to Interim Condensed Consolidated Financial Statements

March 31, 2014

(Unaudited)

 

During 2013, our buyers paid fees based on the demand for the individual item which the seller was seeking to sell. Fees were not based on the value of the item sold. For instance, an iPhone might have had a higher fee than an Android, even if that particular Android had a higher offer price to the seller.

 

Beginning in February 2014, we started a transition of our business model, which was phased in over the subsequent six weeks. Under the new model, buyers pay us a commission only when they pay the seller for a received device and we recognize revenue upon payment to the seller.

 

Fulfillment Revenue

 

In December 2012, we began to offer fulfillment services on behalf of our buyers for the items sold by sellers. We act as the agent in these transactions, passing orders booked by our buyers to our fulfillment vendors, who then assemble the kits and mail them directly to the sellers. We earn a standard fee from our buyers and recognize revenue upon shipment of the kits to the sellers. We evaluated the presentation of revenue on a gross versus net basis and determined that since we perform as an agent without assuming the risks and rewards of ownership of the goods, revenue should be reported on a net basis.

 

Advertising Revenue

 

Advertising revenues primarily come from payments for text-based sponsored links and display advertisements. Generally, our advertisers pay us on a cost per click, or CPC basis, which means advertisers pay us only when someone clicks on one of their advertisements, or on a cost per thousand impression basis, or CPM. Paying on a CPM basis means that advertisers pay us based on the number of times their advertisements appear on our websites or mobile applications.

 

Cost of Revenue

 

Our cost of revenue consists primarily of costs to maintain our website, including amortization expense on our technology platform software.

 

Advertising

 

Advertising costs are expensed as they are incurred and are included in sales and marketing expenses. Advertising expense amounted to $1,060,969 and $837,847 for the three months ended March 31, 2014 and 2013, respectively.

 

Share-Based Payment Arrangements

 

We account for stock options in accordance with Accounting Standards Codification (“ASC”) 718: Compensation - Stock Compensation (“ASC 718”). ASC 718 requires generally that all equity awards be accounted for at their “fair value.” This fair value is measured on the grant date for stock-settled awards, and at subsequent exercise or settlement for cash-settled awards. Fair value is equal to the underlying value of the stock for “full-value” awards such as restricted stock and performance shares, and estimated using an option-pricing model with traditional inputs for “appreciation” awards such as stock options and stock appreciation rights.

 

Costs equal to these fair values are recognized ratably over the requisite service period based on the number of awards that are expected to vest, or in the period of grant for awards that vest immediately and have no future service condition. For awards that vest over time, cumulative adjustments in later periods are recorded to the extent actual forfeitures differ from our initial estimates: previously recognized compensation cost is reversed if the service or performance conditions are not satisfied and the award is forfeited. The expense resulting from share-based payments is recorded in general and administrative expense for the three months ended March 31, 2014 and 2013.

 

Subsequent modifications to outstanding awards result in incremental cost if the fair value is increased as a result of the modification. Thus, a value-for-value stock option repricing or exchange of awards in conjunction with an equity restructuring does not result in additional compensation cost.

 

F-8
 

 

uSell.com, Inc. and Subsidiaries

Notes to Interim Condensed Consolidated Financial Statements

March 31, 2014

(Unaudited)

 

Net Loss per Share

 

Basic loss per share (“EPS”) is computed by dividing net loss available to common stockholders by the weighted average number of common shares outstanding during the period, excluding the effects of any potentially dilutive securities. Diluted EPS gives effect to all dilutive potential of shares of common stock outstanding during the period including stock options or warrants, using the treasury stock method (by using the average stock price for the period to determine the number of shares assumed to be purchased from the exercise of stock options or warrants) and convertible debt or convertible preferred stock, using the if-converted method. Diluted EPS excludes all dilutive potential of shares of common stock if their effect is anti-dilutive.

 

The computation of basic and diluted loss per share at March 31, 2014 and 2013 excludes the common stock equivalents of the following potentially dilutive securities because their inclusion would be anti-dilutive:

 

   Three Months Ended March 31, 
   2014   2013 
Convertible Series A Preferred Stock   100,000    - 
Convertible Series B Preferred Stock   60,415    62,002 
Convertible Series C Preferred Stock   146,667    - 
Convertible Series D Preferred Stock   -    83,333 
Convertible Series E Preferred Stock   103,232    - 
Unvested Restricted Stock and Restricted Stock Units   238,885    316,667 
Stock Warrants   281,686    546,906 
Stock Options   542,995    478,546 
    1,473,880    1,487,454 

 

Legal Proceedings

  

From time to time, we are a party to or otherwise involved in legal proceedings arising in the normal and ordinary course of business. As of the date of this report, we are not aware of any proceeding, threatened or pending, against us which, if determined adversely, would have a material effect on our business, results of operations, cash flows or financial position.

 

Customer Concentrations

 

The following table shows significant concentrations in our revenues and accounts receivable for the periods indicated.

 

   Percentage of
Revenue During the
Three Months Ended
   Percentage of Accounts
Receivable at
 
   March 31,   March 31,   December 31, 
   2014   2013   2014   2013 
Buyer A   14%   22%   -    3%
Buyer B   11%   20%   18%   14%
Buyer C   10%   11%   -    1%
Buyer D   5%   -    30%   35%
Buyer E   3%   -    24%   - 
Buyer F   -    -    -    17%

 

Recent Accounting Pronouncements

 

In July 2013, the Financial Accounting Standards Board issued ASU, No. 2013-11, Presentation of an Unrecognized Tax Benefit When a Net Operating Loss Carryforward, a Similar Tax Loss, or a Tax Credit Carryforward Exists (“ASU 2013-11”). ASU 2013-11 provides explicit guidance on the financial statement presentation of an unrecognized tax benefit when a net operating loss carryforward, a similar tax loss, or a tax credit carryforward exists. The guidance is effective prospectively for fiscal years, and interim periods within those years, beginning after December 15, 2013, with an option for early adoption. The adoption of this standard did not have a material impact on the Company’s consolidated financial statements.  

 

F-9
 

 

uSell.com, Inc. and Subsidiaries

Notes to Interim Condensed Consolidated Financial Statements

March 31, 2014

(Unaudited)

 

Note 4 - Fair Value

 

The fair value of our financial assets and liabilities reflects our estimate of amounts that we would have received in connection with the sale of the assets or paid in connection with the transfer of the liabilities in an orderly transaction between market participants at the measurement date. In connection with measuring the fair value of our assets and liabilities, we seek to maximize the use of observable inputs (market data obtained from independent sources) and to minimize the use of unobservable inputs (internal assumptions about how market participants would price assets and liabilities). The following fair value hierarchy is used to classify assets and liabilities based on the observable inputs and unobservable inputs used in order to value the assets and liabilities:

 

  Level 1: Quoted prices in active markets for identical assets or liabilities. An active market for an asset or liability is a market in which transactions for the asset or liability occur with sufficient frequency and volume to provide pricing information on an ongoing basis.

 

  Level 2: Observable inputs other than Level 1 inputs. Examples of Level 2 inputs include quoted prices in active markets for similar assets or liabilities and quoted prices for identical assets or liabilities in markets that are not active.

 

  Level 3: Unobservable inputs based on our assessment of the assumptions that market participants would use in pricing the asset or liability.

 

The following are the major categories of assets and liabilities measured at fair value on a recurring basis at March 31, 2014 and December 31, 2013, using quoted prices in active markets for identical assets (Level 1); significant other observable inputs (Level 2); and significant unobservable inputs (Level 3):

 

   At March 31, 2014   At December 31, 2013 
   Assets   Liabilities   Assets   Liabilities 
Level 1                    
None  $-   $-   $-   $- 
Level 2                    
None   -    -    -    - 
Level 3                    
Derivative liability   -    -    -    1,001,385 
   $-   $-   $-   $1,001,385 

 

The following table reflects the change in fair value of our derivative liabilities for the three months ended March 31, 2014:

 

Balance at beginning of period  $1,001,385 
Change in value of derivative liability - convertible notes   681,122 
Reclassification of price protection feature to additional paid in capital - convertible notes   (1,682,507)
Balance at end of period  $- 

 

We determined the estimated fair value amounts using available market information and appropriate methodologies. However, considerable judgment is required in interpreting market data to develop the estimates of fair value. The estimates presented are not necessarily indicative of the amounts that we could realize in a current market exchange. The use of different market assumptions and/or estimation methodologies may have a material effect on the estimated fair value amounts. We have based these fair value estimates on pertinent information available as of the respective balance sheet dates and have determined that, as of such dates, the carrying value of all financial instruments approximates fair value.

 

Note 5 – Other Receivables

 

During the year ended December 31, 2013, the Company entered into two promissory notes with two buyers, whereby certain accounts receivable due to the Company were converted into promissory notes. One of the promissory notes, entered into on February 27, 2013 for $65,771, required weekly payments of $1,028, including interest, had a stated interest rate of 5% per year, and was due on June 4, 2014. The Company agreed to settle the outstanding balance with the buyer for $15,000. Accordingly, the Company recorded other receivables in the amount of $15,000 at December 31, 2013, representing the balance owed on this note. The Company received the payment on this note in January 2014. The second promissory note, entered into on February 14, 2013, as amended on May 8, 2013, requires weekly payments of $500, has no stated interest rate and is due to be repaid on July 30, 2014. Based upon the uncertainty of the collectability of this amount, the Company has recorded an allowance for doubtful accounts on the entire balance due of $8,835 as of March 31, 2014.

 

F-10
 

 

uSell.com, Inc. and Subsidiaries

Notes to Interim Condensed Consolidated Financial Statements

March 31, 2014

(Unaudited)

 

Note 6 – Intangible Assets

 

Intangible assets consist of the following:

 

   Capitalized
Software
   Website
Domain
   Total 
 Gross value at March 31, 2014  $1,460,994   $67,752   $1,528,746 
 Accumulated amortization at March 31, 2014   (632,521)   (67,752)   (700,273)
 Net value at March 31, 2014  $828,473   $-   $828,473 
                
                
 Gross value at December 31, 2013  $1,317,976   $67,752   $1,385,728 
 Accumulated amortization at December 31, 2013   (511,012)   (67,752)   (578,764)
 Net value at December 31, 2013  $806,964   $-   $806,964 

 

Our intangible assets are amortized on a straight-line basis over their estimated useful lives of two to three years. Amortization expense amounted to $121,509 and $67,785 for the three months ended March 31, 2014 and 2013, respectively.

 

Future annual estimated amortization expense is summarized as follows:

 

Years ending December 31,     
2014 (remaining nine months)  $396,278 
2015   335,705 
2016   90,119 
2017   6,371 
   $828,473 

 

Note 7 – Convertible Notes

 

During the year ended December 31, 2013, we borrowed $1,220,000 and issued convertible notes payable (the “Convertible Notes”) which we used for working capital purposes. The Convertible Notes were convertible at $3.00 per share, after giving effect to the Reverse Split as defined in Note 1, due two years from the date of the investment and bore interest of 5% per annum payable in common stock upon maturity or conversion. The Convertible Notes automatically converted if the Company consummated (i) a financing of at least $1 million in which it issued common stock or common stock equivalents for a price greater than $3.75 per share or (ii) a change of control transaction whereby a majority of the Company’s outstanding voting stock was sold or there was a sale of substantially all of the Company’s assets, or (iii) the closing price of the Company’s common stock was more than $4.50 for 10 consecutive trading days. Additionally, investors had price protection on future non-exempted issuances at a price lower than $3.00 per share of common stock or common stock equivalent.

 

At the time of the issuances, we determined that the price protection feature on the Convertible Notes constituted a derivative liability and estimated the fair value of such liability to be $1,244,351 using the Black-Scholes option pricing model. We recorded the fair value of the liability of $1,244,351 as a derivative liability since the price protection feature of the Convertible Notes represented a variable conversion feature. Of this amount, we recorded $1,182,856 as a discount to the Convertible Notes and $61,495 as derivative expense.

 

During the year ended December 31, 2013, we issued 33,514 shares of our common stock in connection with the conversion of $100,000 of Convertible Notes, along with accrued interest of $541.

 

F-11
 

 

uSell.com, Inc. and Subsidiaries

Notes to Interim Condensed Consolidated Financial Statements

March 31, 2014

(Unaudited)

 

In February 2014, holders of $820,000 Convertible Notes converted their principal, plus accrued interest of $21,294, into 280,427 shares of common stock. In addition, in February 2014, a holder of a $300,000 Convertible Note converted his note, plus accrued interest of $9,698, into 103,232 shares of newly designated Series E Preferred Stock (see Note 8). On the date of conversion, we determined the fair value of the derivative liability to be $1,682,507 using the Black-Scholes option pricing model with the following assumptions:

 

Risk-free interest rate   0.22%
Expected dividend yield   0.0%
Expected volatility   239.41%
Expected term   1.35 – 1.77 years 

 

We recorded an expense of $681,122 during the three months ended March 31, 2014, representing the net change in the fair value of the derivative liability pertaining to the Convertible Notes through the date of conversion and, as the derivative liability is eliminated upon conversion, recorded $1,682,507 as additional paid in capital.

 

We evaluated the conversion of the $300,000 Convertible Note into the Series E Preferred Stock using the applicable guidance in ASC 470-20, “Debt with Conversion and Other Options,” whereby if a convertible instrument is converted to equity securities of the debtor pursuant to an inducement offer, the debtor shall recognize an expense equal to the fair value of all securities and other consideration transferred in the transaction in excess of the fair value of securities issuable pursuant to the original conversion terms. No gain or loss was recognized by the Company upon the conversion of the Convertible Notes into the Series E Preferred Stock since the fair value of the securities transferred was determined to be equal to the fair value of the securities issuable pursuant to the original conversion terms.

 

The discount of $1,182,856 was being accreted to non-cash interest expense over the contractual term of the Convertible Notes. During the three months ended March 31, 2014, accretion of the remaining discount amounted to $873,872. Contractual interest expense on the Convertible Notes amounted to $8,745 for the three months ended March 31, 2014.

 

The Company incurred fees associated with the closing of the Convertible Notes of $10,970. These amounts were recorded as other assets and were being amortized to interest expense over the contractual term of the Convertible Notes. During the three months ended March 31, 2014, accretion of the fees amounted to $8,645.

 

At March 31, 2014, all Convertible Notes have been converted and, as such, no balances remain outstanding.

 

Note 8 – Preferred Stock

 

Convertible Series A Preferred Stock

 

As of March 31, 2014, we have 100,000 shares of Convertible Series A Preferred Stock, with a par value of $0.0001 per share (“Series A”), outstanding.  The Series A has:

 

  a) Seniority and a liquidation preference over all classes of common stock, but is subordinate to our Series B Preferred Stock;
  b) Voting rights and powers equal to the voting rights and powers of our common stock. Each share of Series A is entitled to the number of votes that the holder would be entitled to upon the conversion of the shares into common stock;
  c) A stated liquidation value of $3.00 per share;
  d) No stated dividends; and
  e) An option by the holder to convert each share into common shares at a rate of one share of common for each share of Series A.

 

On January 27, 2014, we sold 100,000 shares of Series A for proceeds of $300,000.

 

F-12
 

 

uSell.com, Inc. and Subsidiaries

Notes to Interim Condensed Consolidated Financial Statements

March 31, 2014

(Unaudited)

 

Convertible Series B Preferred Stock

 

As of March 31, 2014, we have 951,250 shares of Convertible Series B Preferred Stock, with a par value of $0.0001 per share, (“2010 Series B PS”) outstanding.

 

The 2010 Series B PS has:

 

  (a) Seniority to all classes of common and preferred stock existing or issued in the future;
  (b) Voting rights and powers equal to the voting rights and powers of our common stock. Each share of 2010 Series B PS is entitled to the number of votes that the holder would be entitled to upon the conversion of the shares into common stock;
  (c) A stated liquidation value of $1.00 per share, and a liquidation preference of the greater of $1 per share, or the amount that would be due if all 2010 Series B PS shares had been converted to common stock immediately prior to the liquidation event;
  (d) No stated dividends;
  (e) An option by the holder to convert each share into common shares at a rate of 0.0635 shares of common for each share of 2010 Series B PS;

 

On February 4, 2014, a holder of 25,000 shares of our 2010 Series B PS converted his shares into 1,587 shares of common stock.

 

Convertible Series C Preferred Stock

 

On January 24, 2014, our Board authorized the issuance of up to 146,667 shares of Convertible Series C Preferred Stock (“Series C”), with a par value of $0.0001 per share.  The Series C has:

 

  a) Voting rights and powers equal to the voting rights and powers of our common stock. Each share of Series C is entitled to the number of votes that the holder would be entitled to upon the conversion of the shares into common stock;
  b) No stated dividends; and
  c) An option by the holder to convert each share into common shares at a rate of one share of common for each share of Series C.

 

On January 27, 2014, we issued 146,667 shares of Series C in exchange for 216,667 warrants, which were cancelled.

 

At March 31, 2014, there are 146,667 shares of Series C outstanding.

 

Convertible Series E Preferred Stock

 

On March 3, 2014, our Board authorized the issuance of up to 103,232 shares of Convertible Series E Preferred Stock (“Series E”), with a par value of $0.0001 per share.  The Series E has:

 

  a) Voting rights and powers equal to the voting rights and powers of our common stock. Each share of Series C is entitled to the number of votes that the holder would be entitled to upon the conversion of the shares into common stock;
  b) No stated dividends; and
  c) An option by the holder to convert each share into common shares at a rate of one share of common for each share of Series E.

 

In February 2014, we issued 103,232 shares of Series E upon the conversion of a $300,000 Convertible Note, plus accrued interest of $9,698.

 

At March 31, 2014, there are 103,232 shares of Series E outstanding.

 

F-13
 

 

uSell.com, Inc. and Subsidiaries

Notes to Interim Condensed Consolidated Financial Statements

March 31, 2014

(Unaudited)

 

Note 9 – Common Stock

 

In February and March 2014, we sold an aggregate of 591,666 shares of our common stock, par value $0.0001, in a private placement offering for gross proceeds of $1,774,999. Palladium Capital Advisors, LLC (“Palladium”) acted as our placement agent for the offering, received a commission of $75,000 and was issued 22,083 five-year warrants exercisable at $3.00 per share. The Company estimated that the fair value of warrant was $62,241 using the Black-Scholes option pricing model. The fair value of the warrant granted to Palladium was estimated as of the date of grant using the following assumptions: (1) expected volatility of 58.9%, (2) risk-free interest rate of 1.53% and (3) expected life of five years. The Company accounted for the fair value of the warrant as a cost of the private placement offering resulting in a charge directly to stockholders’ equity. Net proceeds, after the payment of commissions and legal and other expenses of $90,766, amounted to $1,684,233.

 

Shares Granted to Directors, Consultants and Employees

 

On January 27, 2014, we entered into a six month joint marketing agreement with a third party consultant. Pursuant to the terms of the agreement, we are required to pay a cash fee of $40,000 for the first month of service, $30,000 for the second and third month and $10,000 per month thereafter. Additionally, we issued the consultant 30,000 fully vested shares of common stock, having a fair value of $123,744, based on the quoted closing trading price of our common stock as of the grant date. We recorded $123,744 as compensation expense pertaining to this grant during the three months ended March 31, 2014.

 

On January 30, 2014, we granted 2,000 fully-vested shares of common stock, having a fair value of $6,056, based on the quoted closing trading price of our common stock as of the grant date, to an advisor for services provided. We recorded $6,056 as professional fees expense pertaining to this grant during the three months ended March 31, 2014.

 

Note 10 – Stock-Based Compensation

 

Stock Option Grants

 

During the three months ended March 31, 2014, we granted 59,332 stock options to employees for future services. These options had a fair value of $90,431 using the Black-Scholes option pricing model with the following assumptions:

 

Risk-free interest rate   1.19 – 1.35%
Expected dividend yield   0%
Expected volatility   57.22 – 56.95%
Expected term   3.75 years 

 

The options are exercisable at a weighted average exercise price of $3.92 per share over a five-year term and vest over four years. We recorded $15,695 during the three months ended March 31, 2014 as compensation expense pertaining to this grant.

 

Including prior period grants and the above grants, we recorded non-cash compensation expense of $114,759 and $380,801 for the three months ended March 31, 2014 and 2013, respectively, pertaining to stock option grants.

 

The following table summarizes our stock option activity for the three months ended March 31, 2014:

 

   Number of
Options
   Weighted
Average
Exercise Price
   Weighted
Average
Remaining
Contractual
Life
(in Years)
   Aggregate
Intrinsic Value
 
Outstanding - December 31, 2013   557,413   $4.98    4.0   $5,250 
Granted   59,332    3.92           
Exercised   -    -           
Forfeited or Canceled   (73,750)   3.01           
Outstanding - March 31, 2014   542,995   $5.14    3.9   $869,661 
                     
Exercisable - March 31, 2014   275,296   $6.81    3.9   $404,577 

 

F-14
 

 

uSell.com, Inc. and Subsidiaries

Notes to Interim Condensed Consolidated Financial Statements

March 31, 2014

(Unaudited)

 

The following table summarizes our stock option activity for non-vested options for the three months ended March 31, 2014:

 

   Number of
Options
   Weighted
Average
Grant Date
Fair Value
 
Balance at December 31, 2013   237,040   $4.45 
Granted   59,332    1.52 
Vested   (21,590)   (6.91)
Forfeited or Canceled   (7,083)   (3.01)
Balance at March 31, 2014   267,699   $3.66 

 

Warrants

 

The following summarizes our warrant activity for the three months ended March 31, 2014:

 

   Number of
Warrants
   Weighted
Average
Exercise Price
   Weighted
Average
Remaining
Contractual Life
(in Years)
   Aggregate
Intrinsic Value
 
Outstanding - December 31, 2013   476,270    3.02    3.1   $- 
Granted   22,083    3.00           
Exercised   -    -           
Cancelled/Forfeited   (216,667)   3.00           
Outstanding - March 31, 2014   281,686   $3.04    3.0   $555,224 
                     
Exercisable - March 31, 2014   281,686   $3.04    3.0   $555,224 

 

As discussed in Note 9, in February 2014, in connection with the private placement offering of our common stock, we issued Palladium five-year warrants to purchase up to an aggregate of 22,083 shares of our common stock at an exercise price of $3.00 per share.

 

Additionally, as discussed in Note 9, we issued 146,667 shares of Series C in exchange for 216,667 warrants, which were cancelled.

 

There was no expense pertaining to warrants recorded during the three months ended March 31, 2014 and 2013.

 

Restricted Stock Awards

 

In June 2013, we entered into a one year investor relations agreement with a third party consultant. Pursuant to the terms of the agreement, we are required to pay a monthly cash fee of $3,000 and issued 18,000 shares of our common stock, with 4,500 shares vesting on a quarterly basis, beginning on the effective date of June 10, 2013. During the three months ended March 31, 2014, the final tranche of 4,500 shares, having a fair value of $21,195, based on the quoted closing trading price of our common stock as of the grant date, vested. This amount has been recorded as a prepaid expense and is being amortized over the remaining service term. We recorded $13,095 as professional fees expense pertaining to this grant during the three months ended March 31, 2014.

 

On October 18, 2013, we granted an aggregate of 66,666 shares of restricted common stock to two of our advisors for future services to be provided. The restricted stock vests quarterly over a three year period with the first vesting date being December 31, 2013, subject to continued service on each applicable vesting date. Additionally, the restricted stock will automatically vest under certain circumstances including in the event of a change of control of the Company. During the three months ended March 31, 2014, 5,556 shares, having a fair value of $27,668, based on the quoted closing trading price of our common stock as of the grant date, vested. Accordingly, we recorded $27,668 as compensation expense pertaining to the vested portion of this grant during the three months ended March 31, 2014.

 

F-15
 

 

uSell.com, Inc. and Subsidiaries

Notes to Interim Condensed Consolidated Financial Statements

March 31, 2014

(Unaudited)

 

Total unrecognized compensation expense related to unvested stock awards and unvested restricted stock units at March 31, 2014 amounts to $597,454 and is expected to be recognized over a weighted average period of 4.2 years.

 

A summary of the restricted stock award activity for the three months ended March 31, 2014 is as follows:

 

   Number of
Shares
 
      
Unvested Outstanding at December 31, 2013   248,941 
Granted   32,000 
Vested   (42,056)
Unvested Outstanding at March 31, 2014   238,885 

 

Note 11 – Subsequent Events

 

On April 10, 2014, our Board of Directors granted 150,000 Restricted Stock Units, or RSUs, to each of Daniel Brauser, our Chief Executive Officer, and Nik Raman, our Chief Operating Officer. The RSUs vest in five equal annual increments over a five-year period subject to continued employment and earlier upon a change of control as defined in the 2008 Equity Incentive Plan. Additionally, on April 10, 2014, we entered into agreements with Michael Brauser and Doug Feirstein, both directors of the Company, through which each agreed within 90 days to prematurely exercise for cash one-half of their warrants and exchange one-half for RSUs. Mr. Brauser holds 216,666 warrants and Mr. Feirstein holds 33,333 warrants, each issued on January 27, 2012 and exercisable for five years at $3.00 per share (giving effect to the reverse stock split). The RSUs will be identical to other RSUs they hold, including vesting over five years.

 

On July 22, 2014, we filed an amendment to a registration statement on Form S-1 for the public sale of up to $5,000,000 of units, consisting of an unspecified number of shares of common stock and warrants at a public offering price to be determined. Dawson James Securities, Inc. will be acting as placement agent on a best-efforts basis.

 

F-16
 

 

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

 

 

To the Audit Committee of the

Board of Directors and Stockholders

of uSell.com, Inc. and Subsidiaries

 

We have audited the accompanying consolidated balance sheet of uSell.com, Inc. and Subsidiaries (the “Company”) as of December 31, 2013, and the related consolidated statements of operations, stockholders’ (deficit) equity and cash flows for the year then ended. These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these consolidated financial statements based on our audit.

 

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement.  The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audit included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion.  An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the consolidated financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall consolidated financial statement presentation.  We believe that our audit provides a reasonable basis for our opinion.

 

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the consolidated financial position of uSell.com, Inc. and Subsidiaries, as of December 31, 2013, and the consolidated results of its operations and its cash flows for the year then ended in conformity with accounting principles generally accepted in the United States of America.

 

The accompanying consolidated financial statements have been prepared assuming that uSell.com, Inc. and Subsidiaries will continue as a going concern. As discussed in Note 2 to the consolidated financial statements, under existing circumstances, there is substantial doubt about the ability of the Company to continue as a going concern at December 31, 2013. Management’s plans in regard to that matter are also described in Note 2. The consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty. Our opinion is not modified with respect to this matter.

 

Marcum llp

 

West Palm Beach, FL
March 27, 2014

 

F-17
 

 

 

 

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

 

To the Board of Directors and Stockholders of:

uSell.com, Inc. & Subsidiaries


We have audited the accompanying consolidated balance sheets of uSell.com, Inc. and Subsidiaries as of December 31, 2012 and 2011, and the related statements of operations, stockholders’ equity (deficit) and cash flows for the years then ended. These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on these financial statements based on our audits.

 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audits included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.


In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of uSell.com, Inc. and Subsidiaries as of December 31, 2012 and 2011, and the results of its operations and its cash flows for the years then ended, in conformity with accounting principles generally accepted in the United States of America.

 

Berman & Company, P.A.

  

Boca Raton, Florida

April 1, 2013

  

551 NW 77th Street Suite 201 · Boca Raton, FL 33487

Phone: (561) 864-4444 · Fax: (561) 892-3715

www.bermancpas.com · info@bermancpas.com

Registered with the PCAOB · Member AICPA Center for Audit Quality

Member American Institute of Certified Public Accountants

Member Florida Institute of Certified Public Accountants

  

F-18
 

 

usell.com, Inc. and Subsidiaries

Consolidated Balance Sheets

 

   December 31, 
   2013   2012 
         
Assets          
Current Assets:          
Cash and cash equivalents  $489,166   $1,604,587 
Accounts receivable - net   184,718    154,481 
Other receivables   29,257    269 
Prepaid expenses and other current assets   95,808    88,705 
Total Current Assets   798,949    1,848,042 
           
Property and Equipment - net   7,289    6,506 
           
Other Assets:          
Intangible assets - net   806,964    624,153 
Other assets   34,520    34,875 
Total Other Assets   841,484    659,028 
           
Total Assets  $1,647,722   $2,513,576 
           
Liabilities and Stockholders' (Deficit) Equity          
Current Liabilities:          
Accounts payable  $651,296   $634,083 
Accrued expenses   327,913    553,749 
Deferred revenue   87,313    2,309 
Derivative liability   1,001,385    153,776 
Total Current Liabilities   2,067,907    1,343,917 
           
Convertible notes payable, net of discount   246,128    - 
Total Liabilities   2,314,035    1,343,917 
           
Stockholders' (Deficit) Equity:          
Convertible Series A preferred stock, ($0.0001 par value, 10,000,000 shares authorized, 0 and 177,906 shares issued and outstanding, respectively)   -    18 
           
Convertible Series B preferred stock, ($0.0001 value per share, 4,000,000 shares authorized, 976,250 and 2,076,250 shares issued and outstanding, respectively) Liquidation preference $976,250 and $2,076,250, respectively   98    208 
           
Series D preferred stock, ($0.0001 value per share, 350,000 shares authorized, 0 and 350,000 shares issued and outstanding, respectively) Liquidation preference $0 and $3,500,000, respectively   -    35 
           
Common stock, ($0.0001 par value, 650,000,000 shares authorized, 4,973,073 and 3,509,749 shares issued, respectively, and 4,907,462 and 3,143,082 shares outstanding, respectively)   490    314 
Additional paid in capital   44,087,232    41,660,361 
Accumulated deficit   (44,754,133)   (40,491,277)
Total Stockholders' (Deficit) Equity   (666,313)   1,169,659 
           
Total Liabilities and Stockholders' (Deficit) Equity  $1,647,722   $2,513,576 

 

See accompanying notes to Consolidated Financial Statements.

 

F-19
 

 

usell.com, Inc. and Subsidiaries

Consolidated Statements of Operations

 

   Years Ended December 31, 
   2013   2012 
Revenue  $5,371,381   $2,383,466 
           
Costs and Expenses          
Cost of revenue   416,233    222,036 
Sales and marketing expenses   4,729,552    2,601,655 
General and administrative expenses   4,480,070    6,145,060 
Total operating expenses   9,625,855    8,968,751 
Loss from Operations   (4,254,474)   (6,585,285)
           
Other Income (Expense):          
Interest income   1,808    6,862 
Interest expense   (334,678)   (399,651)
Gain on settlements of accounts payable   188,709    190,203 
Derivative expense - convertible notes payable   (61,495)   - 
Change in fair value of derivative liability - embedded conversion feature of convertible Series A preferred stock   47,876    (2,089,744)
Change in fair value of derivative liability - convertible notes payable   149,398    28,244 
Total Other Income (Expense) - Net   (8,382)   (2,264,086)
Net Loss  $(4,262,856)  $(8,849,371)
           
Basic and Diluted Loss per Common Share:          
Net loss  $(4,262,856)  $(8,849,371)
Preferred stock dividends - Series A   -    (191,630)
Net loss available to common stockholders  $(4,262,856)  $(9,041,001)
           
Net loss per common share - basic and diluted  $(0.95)  $(5.08)
           
Weighted average number of common shares outstanding during the period - basic and diluted   4,508,215    1,779,903 

 

See accompanying notes to Consolidated Financial Statements.

 

F-20
 

 

usell.com, Inc. and Subsidiaries

Consolidated Statement of Changes in Stockholders' Equity (Deficit)

For the Years Ended December 31, 2013 and 2012

 

   Series A Preferred Stock,
$0.0001 Par Value
   Series B Preferred Stock,
$0.0001 Par Value
   Series C Preferred Stock,
$0.0001 Par Value
   Series D Preferred Stock,
$0.0001 Par Value
   Common Stock, $0.0001
Par Value
   Subscriptions   Additional   Accumulated   Total Stockholders' 
   Shares   Amount   Shares   Amount   Shares   Amount   Shares   Amount   Shares   Amount   Receivable   Paid in Capital   Deficit   Equity (Deficit) 
Balance, December 31, 2011   4,045,000   $405    2,626,250   $263    14,797   $1    -   $-    386,018   $39   $(2,000,000)  $33,233,100   $(31,450,276)   (216,468)
                                                                       
Conversion of Convertible Debt to Series A Preferred Stock   1,600,000    160    -    -    -    -    -    -    -    -    -    799,840    -    800,000 
Reclassification of Accrued Interest upon Conversion of Convertible Debt to Series A Preferred Stock   -    -    -    -    -    -    -    -    -    -    -    1,770    -    1,770 
Reclassification of Derivative Liability upon Conversion of Convertible Debt to Series A Preferred Stock   -    -    -    -    -    -    -    -    -    -    -    1,593    -    1,593 
Reclassification of Derivative Liability upon Conversion of Series A Preferred Stock to Common Stock   -    -    -    -    -    -    -    -    -    -    -    2,127,598    -    2,127,598 
Sale of Series A Preferred Stock   1,361,000    136    -    -    -    -    -    -    -    -    2,000,000    1,360,864    -    3,361,000 
Issuance of Series D Preferred Stock in connection with acquisition   -    -    -    -    -    -    350,000    35    -    -    -    499,965    -    500,000 
Payment of offering costs   -    -    -    -    -    -    -    -    -    -    -    (6,713)   -    (6,713)
Dividend arising from Preferred A beneficial conversion feature   -    -    -    -    -    -    -    -    -    -    -    -    (191,630)   (191,630)
Conversion of Series A Preferred Stock to Common Stock   (6,828,094)   (683)   -    -    -    -    -    -    2,276,031    228    -    455    -    - 
Conversion of Series B Preferred Stock to Common Stock   -    -    (550,000)   (55)   -    -    -    -    34,931    3    -    52    -    - 
Conversion of Series C Preferred Stock to Common Stock   -    -    -    -    (14,797)   (1)   -    -    1,879    0    -    1    -    - 
Warrants issued as payment of accounts payable   -    -    -    -    -    -    -    -    -    -    -    24,999    -    24,999 
Stock based compensation   -    -    -    -    -    -    -    -    444,223    44    -    3,616,837    -    3,616,881 
Net loss   -    -    -    -    -    -    -    -    -    -    -    -    (8,849,371)   (8,849,371)
                                                                       
Balance, December 31, 2012   177,906   $18    2,076,250   $208    -   $(0)   350,000   $35    3,143,082   $314   $-   $41,660,361   $(40,491,277)  $1,169,659 
                                                                       
Conversion of Series A Preferred Stock to Common Stock   (177,906)   (18)   -    -    -    -    -    -    59,302    6    -    12    -    0 
Conversion of Series B Preferred Stock to Common Stock   -    -    (1,100,000)   (110)   -    -    -    -    69,864    7    -    103    -    - 
Conversion of Series D Preferred Stock to Common Stock   -    -    -    -    -    -    (350,000)   (35)   1,166,667    117    -    (82)   -    (0)
Reclassification of Derivative Liability upon Conversion of Series A Preferred Stock to Common Stock   -    -    -    -    -    -    -    -    -    -    -    105,900    -    105,900 
Reclassification of Derivative Liability upon Conversion of Convertible Notes to Common Stock   -    -    -    -    -    -    -    -    -    -    -    93,568    -    93,568 
Cashless exercise of warrants   -    -    -    -    -    -    -    -    31,579    3    -    (3)   -    - 
Conversion of Convertible Notes and Accrued Interest to Common Stock   -    -    -    -    -    -    -    -    33,514    3         100,538    -    100,541 
Stock based compensation   -    -    -    -    -    -    -    -    403,454    40    -    2,126,835    -    2,126,875 
Net loss   -    -    -    -    -    -    -    -    -    -    -    -    (4,262,856)   (4,262,856)
                                                                       
Balance, December 31, 2013   -   $0    976,250   $98    -   $(0)   -   $-    4,907,462   $490   $-   $44,087,232   $(44,754,133)  $(666,313)

 

See accompanying notes to Consolidated Financial Statements.

 

F-21
 

 

usell.com, Inc. and Subsidiaries

Consolidated Statements of Cash Flows

 

   Years Ended December 31, 
   2013   2012 
CASH FLOWS FROM OPERATING ACTIVITIES:          
Net loss  $(4,262,856)  $(8,849,371)
Adjustments to reconcile net loss to net cash and cash equivalents used in operating activities:          
Depreciation and amortization   362,993    165,018 
(Recovery of) Provision for bad debt   (67,432)   100,299 
Stock based compensation expense   2,147,763    3,586,431 
Amortization of debt issue costs into interest expense   2,325    2,858 
Amortization of debt discount into interest expense   308,984    395,470 
Lease termination expense   9,000    - 
Gain on settlement of accounts payable   (188,709)   (190,203)
Derivative expense pertaining to convertible notes payable   61,495    - 
Change in fair value of derivative liability - embedded conversion feature of convertible Series A preferred stock issuance   (47,876)   2,089,744 
Change in fair value of derivative liability - convertible notes payable   (149,398)   (28,244)
Changes in operating assets and liabilities:          
Accounts receivable   (33,838)   (235,866)
Other receivables   42,045    - 
Inventory   -    16,876 
Prepaid and other current assets   (27,991)   (30,705)
Other assets   -    (34,875)
Accounts payable   205,922    (214,991)
Accrued expenses   (225,295)   (25,932)
Deferred revenues   85,004    2,309 
Net Cash and Cash Equivalents Used In Operating Activities   (1,777,864)   (3,251,182)
           
CASH FLOWS FROM INVESTING ACTIVITIES:          
Website development costs   (540,942)   (248,241)
Cash paid to purchase property and equipment   (5,645)   (6,900)
Net Cash and Cash Equivalents Used In Investing Activities   (546,587)   (255,141)

 

See accompanying notes to Consolidated Financial Statements.

 

F-22
 

 

usell.com, Inc. and Subsidiaries

Consolidated Statements of Cash Flows

(Continued)

 

   Years Ended December 31, 
   2013   2012 
CASH FLOWS FROM FINANCING ACTIVITIES:          
Principal repayments toward note payable   -    (35,000)
Cash paid for debt issue costs   (10,970)   - 
Proceeds from convertible notes payable   1,220,000    - 
Proceeds from sale of convertible Series A preferred stock   -    3,361,000 
Cash paid for direct offering costs of Series A preferred stock   -    (6,713)
Net Cash and Cash Equivalents Provided By Financing Activities   1,209,030    3,319,287 
           
Net (Decrease) Increase in Cash and Cash Equivalents   (1,115,421)   (187,036)
Cash and Cash Equivalents - Beginning of Year   1,604,587    1,791,623 
           
Cash and Cash Equivalents - End of Year  $489,166   $1,604,587 
           
SUPPLEMENTARY CASH FLOW INFORMATION:          
Cash Paid During the Period for:          
Interest  $-   $- 
Taxes  $-   $- 
           
SUPPLEMENTARY DISCLOSURE OF NON-CASH INVESTING AND FINANCING ACTIVITIES:          
Debt discount recorded on convertible notes payable  $1,182,856   $- 
Derivative liability reclassified to Additional Paid in Capital upon conversion of Series A preferred stock  $105,900 &n