SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13D
                                 (Rule 13d-101)

             Information to be Included in Statements Filed Pursuant
            to Rule 13d-1(a) and Amendments Thereto Filed Pursuant to
                                  Rule 13d-2(a)

                                (Amendment No. 6)

                              E COM VENTURES, INC.
                                (Name of Issuer)

                          Common Stock, $.01 Par Value
                         (Title of class of securities)

                                   26830k 20 5
                                 (CUSIP Number)

                           Geoffrey Etherington, Esq.
                              Edwards & Angell, LLP
                              750 Lexington Avenue
                               New York, NY 10022
                                 (212) 756-0237
                 (Name, Address, and Telephone Number of person
                authorized to receive notices and communications)

                               September 16, 2003
             (Date of event which requires filing of this statement)

If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  which is the subject of this  Schedule 13D, and is filing this
schedule because of Rule 13d-1 (b)(3) or (4), check the following box: [__].

*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for  any  subsequent   amendment   containing   information  which  would  alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 (the  "Exchange  Act") or  otherwise  subject  to the  liabilities  of that
section of the Exchange Act but shall be subject to all other  provisions of the
Exchange Act (however, see the Notes).






1. Name of Reporting Person / I.R.S. Identification No. of Above Person

Glenn H. Nussdorf

2. Check the Appropriate Box if a Member of a Group                      (a) [ ]
                                                                         (b) [X]

3. SEC Use Only

4. Source of Funds

PF

5. Check Box if Disclosure of Legal  Proceedings  is Required  Pursuant to Items
   2(d) or 2(e)                                                              [ ]

6. Citizenship or Place of Organization

United States citizen

Number of                  7.        Sole Voting Power                   285,590
Shares
Beneficially
Owned By                   8.        Shared Voting Power                    None
Each
Reporting
Person With                 9        Sole Dispositive Power              285,590


                           10        Shared Dispositive Power               None


11. Aggregate Amount Beneficially Owned by Each Reporting Person

285,590

12. Check if the  Aggregate  Amount  in Row (11)  Excludes  Certain  Shares (See
    Instructions)                                                            [ ]

13. Percent of Class Represented by Amount in Row (11)

11.50%

14.  Type of Reporting Person

IN





1. Name of Reporting Person / I.R.S. Identification No. of Above Person

Stephen L. Nussdorf

2. Check the Appropriate Box if a Member of a Group                      (a) [ ]
                                                                         (b) [X]

3. SEC Use Only

4. Source of Funds

PF

5. Check Box if Disclosure of Legal  Proceedings  is Required  Pursuant to Items
   2(d) or 2(e)                                                              [ ]

6. Citizenship or Place of Organization

United States citizen

Number of                  7.        Sole Voting Power                   121,600
Shares
Beneficially
Owned By                   8.        Shared Voting Power                    None
Each
Reporting
Person With                9.        Sole Dispositive Power              121,600


                          10.        Shared Dispositive Power               None


11. Aggregate Amount Beneficially Owned by Each Reporting Person

121,600

12. Check if the Aggregate  Amount  in Row (11)  Excludes  Certain  Shares  (See
    Instructions)                                                            [ ]

13. Percent of Class Represented by Amount in Row (11)

4.87%

14.  Type of Reporting Person

IN







This  Amendment  No. 6 to Schedule  13D relates to the Common  Stock,  par value
$0.01 per share, of E Com Ventures, Inc. (the "Issuer").  The Issuer's principal
executive offices are located at 11701 NW 101st Road, Miami, FL 33178.

This  Amendment  relates to the Schedule 13D  originally  filed June 19, 2003 by
Glenn H. Nussdorf,  as amended July 7, 2003, July 9, 2003, July 11, 2003, August
11, 2003 and August 19, 2003 by Glenn H.  Nussdorf  and Stephen L.  Nussdorf (as
amended,  the "Initial  Schedule  13D").  Item 4 of the Initial  Schedule 13D is
being amended to indicate that the Issuer has entered into nonbinding letters of
intent, a nonbinding  purchasing agreement and a confidentiality  agreement with
certain of Glenn H. Nussdorf,  Stephen L. Nussdorf, Model Reorg, Inc. ("Model"),
Quality  King  Fragrance,  Inc.  ("QKF") and Scents of Worth,  Inc.  ("Scents of
Worth"), as described in Item 4, in connection with the possible  acquisition of
the  businesses of QKF and Scents of Worth by the Issuer Item 7 has been amended
to include as Exhibits to the Initial  Schedule 13D,  copies of those letters of
intent, purchasing agreement and confidentiality agreement.

Glenn H. Nussdorf and Stephen L. Nussdorf may be considered a "group" within the
meaning of Rule 13d-5 under the  Securities  Exchange  Act of 1934,  as amended,
although each  disclaims  beneficial  ownership of the  securities  owned by the
other.  Except as  provided  herein,  the  Amendment  does not modify any of the
information  previously  reported on the  Schedule  13D.  Glenn H.  Nussdorf and
Stephen L.  Nussdorf  together  own a majority  interest in Model,  which is the
parent of QKF and Scents of Worth.


Item 4.  Purpose of the Transaction

Item 4 is hereby supplemented and amended as follows:

Glenn H. Nussdorf and Stephen L. Nussdorf may,  depending on market  conditions,
acquire  additional  securities  of the Issuer or dispose of  securities  of the
Issuer.

Glenn H.  Nussdorf and Stephen L.  Nussdorf  have received the approval from the
Board of Directors of the Issuer (the "Board") to acquire  additional  shares of
Issuer's Common Stock to increase their aggregate  holdings to approximately 40%
of the Issuer's Common Stock.  This approval exempts the additional  shares from
the  provisions of Section  607.0902 of the Florida  Statutes,  as they apply to
"control-shares".

Glenn H.  Nussdorf  and  Stephen L.  Nussdorf  may  acquire  such  shares of the
Issuer's  Common  Stock in  privately  negotiated  transactions  or open  market
purchases,  or both, to increase  their  aggregate  holding as described  above.
Following  such an  acquisition,  Glenn H.  Nussdorf and Stephen L. Nussdorf may
seek to: (a) influence  Issuer's  management,  (b) obtain  representation on the
Board and/or (c) pursue a negotiated business combination or transaction between
or  among  the  Issuer  and  one or  more  independent  companies  or  companies
affiliated with Glenn H. Nussdorf and Stephen L. Nussdorf.

On September 16, 2003,  (a) the Issuer and QKF entered into a nonbinding  letter
of intent regarding the acquisition by the Issuer of certain assets,  other than
inventory and  receivables,  of QKF (the "QKF LOI"),  (b) the Issuer,  Model and
Scents  of Worth  entered  into a  nonbinding  letter of  intent  regarding  the
acquisition  by the Issuer of all of the  capital  stock of Scents of Worth (the
"Scents of Worth LOI"), (b) Glenn H. Nussdorf , Stephen L. Nussdorf, the Issuer,
QKF,  Model and  Scents  of Worth  entered  into an  agreement  not to  disclose
information   exchanged  in  connection  with  evaluation  of  the  acquisitions
described  in the QKF  LOI  and the  Scents  of  Worth  LOI and not to use  that
confidential   information   except  for  purposes  of  that   evaluation   (the
"Confidentiality  Agreement"),  and  (d)  the  Issuer  and  QKF  entered  into a
preliminary  agreement to use their reasonable efforts to coordinate  purchasing
activities,  with QKF serving as the Issuer's  purchasing agent (the "Purchasing
Agreement").

The QKF LOI and the Scents of Worth LOI are not  binding on the  parties and the
completion of the acquisitions  contemplated are subject to numerous conditions,
including the  negotiation and execution of definitive  acquisition  agreements,
the completion of due diligence,  the absence of any material  adverse change in
the business, assets or prospects of QKF, Scents of Worth or the Issuer, and the
approval of the transaction by the independent members of the Board of Directors
and the stockholders of the Issuer and the lenders of the Issuer, QKF, Model and
Scents of Worth. Due to the upcoming  Holiday season,  and the time necessary to
complete due  diligence  and the  preparation  of final  acquisition  documents,
anticipated  closing dates for each  acquisition are set for late February 2004,
although no assurance can be given.

Under the  Confidentiality  Agreement,  the  Issuer  has  agreed to pay Glenn H.
Nussdorf  and Stephen L.  Nussdorf  and QKF,  Scents of Worth,  Model,  Glenn H.
Nussdorf  and  Stephen  L.  Nussdorf  have  agreed  to pay the  Issuer  a fee of
$1,000,000, if Issuer, on the one hand, or QKF, Scents of Worth, Model, Glenn H.
Nussdorf,  Stephen L Nussdorfs,  on the other hand,  respectively,  agree to any
proposal  received on or before February 28, 2004 regarding a transaction with a
third  party  involving  a sale by the  Issuer,  Scents of Worth or QKF of their
fragrance  businesses  or which would  prevent,  prohibit or interfere  with the
possible  acquisitions or result in material changes to the fragrance businesses
of  the  Issuer  or  the  fragrance  businesses  of  Scents  of  Worth  or  QKF,
respectively, or their respective values, financial conditions or prospects.

Under the Purchasing Agreement, QKF will be purchasing merchandise for resale to
Perfumania,  Inc.,  a  wholly-owned  subsidiary  of the Issuer.  The  Purchasing
Agreement is  preliminary  in nature and is subject to the terms of a definitive
purchasing agreement.




Item 7.  Material to be Filed as Exhibits.

Item 7 is hereby supplemented and amended as follows:

The following exhibits are attached to this Schedule 13D:

Exhibit A                  QKF LOI
Exhibit B                  Scents of Worth LOI
Exhibit C                  Confidentiality Agreement
Exhibit D                  Purchasing Agreement






                                   SIGNATURES

After  reasonable  inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this Statement is true, complete and correct.

Date: September 19, 2003


                                 /s/ Alfred R. Paliani, attorney-in-fact
                                 -----------------------------------------------
                                 Glenn H. Nussdorf
                                 By: Alfred R. Paliani, attorney-in-fact



                                 /s/ Alfred R. Paliani, attorney-in-fact
                                 -----------------------------------------------
                                 Stephen L. Nussdorf
                                 By:   Alfred R. Paliani, attorney-in-fact





                                    Exhibit A

                                                           Final Execution Draft

                        [E COM VENTURES, INC. LETTERHEAD]


September 16, 2003


Quality King Fragrance, Inc.
1095 Long Island Avenue
Deer Park, NY 11729
Attention:    Stephen Nussdorf
              President

Gentlemen:

              This letter agreement confirms our discussions pursuant to which E
Com Ventures,  Inc., or its designee ("E Com"), will acquire (the "Acquisition")
certain  assets of Quality  King  Fragrance,  Inc.  (the  "Company"),  excluding
inventory  and  receivables,  pursuant to the terms of a definitive  acquisition
agreement (the "Acquisition Agreement").

               1. (a) Aggregate  Consideration.  The aggregate consideration for
the  Acquisition  (the  "Purchase  Price")  will be an amount equal to 8 (eight)
times the Company's  after tax earnings for the fiscal year ended June 30, 2003,
payable at the closing of the Acquisition (the "Closing"). The purchase price is
payable  either in cash or a  convertible  subordinated  secured note from E Com
payable to the order of the Company (the  "Convertible  Note"), or a combination
thereof, the terms of which to be mutually agreed upon by the parties hereto.

                  (b) The  Convertible  Note shall,  among  other  matters to be
mutually agreed by the parties, provide as follows:

                    (i) the principal  amount of the  Convertible  Note shall be
payable  in full  on or  before  the  second  anniversary  of the  Closing  (the
"Maturity Date")

                    (ii)  interest on the  principal  amount of the  Convertible
Note from time to time  outstanding  shall be payable  quarterly  in arrears and
upon the payment in full thereof;

                    (iii)  all or any  portion  of the  principal  amount of the
Convertible Note, and accrued and unpaid interest  thereon,  may be converted by
the holder  thereof  into shares of the class of E Com's  capital  stock that is
registered  under U.S securities laws (the "E Com Stock") (A) in connection with
a public  offering or private  placement by E Com of E Com Stock (or  securities
convertible  into E Com Stock) as  provided  below,  (B) if E Com shall not have
completed  a  Qualified  Placement  (as  defined  below)  within one year of the
Closing, for a period of thirty (30) days following the first anniversary of the
Closing, or (C) at any time following the second anniversary of the Closing;

                    (iv) any  such  conversion  shall be at a rate per  share of
such  capital  stock  equal to the lesser of (A) the  average  closing  price of
shares  of such  capital  stock for the ten (10)  trading  days  preceding  such
conversion,  or (B) in the case of a public offering or private  placement,  the
price per  share at which E Com  Stock  shall be  offered  or issued  (or if the
offering or  placement is of  securities  convertible  into E Com Stock,  deemed
issued);

                    (v) holders of shares of such capital  stock  acquired  upon
conversion of the Convertible Note shall have registration rights on terms to be
mutually agreed to in the Acquisition Agreement;

                    (vi) in the event E Com  intends to prepay  the  Convertible
Note  prior to the  Maturity  Date in whole or in part  from the  proceeds  of a
public  offering or private  placement of E Com Stock or securities  convertible
into E Com  Stock,  the  right  in such  circumstances  of E Com to  prepay  the
Convertible  Note, the rights of the holder to convert (subject to (vii) below),
and the  procedures  governing the exercise of such rights and any  restrictions
thereon, will be subject to the mutual agreement of the parties;

                    (vii) in the event that E Com shall  propose to  undertake a
public offering or private  placement,  including without limitation a Qualified
Placement,  prior to the repayment or conversion in full of the Convertible Note
and the holder of the  Convertible  Note  exercises  its right to  convert,  the
holder shall be required to  participate in such offering or placement and shall
acquire securities pursuant to the terms of such offering or placement;

                    (viii) to the extent the holder of the Convertible Note does
not convert the Convertible Note in connection with a public offering or private
placement, at the option of such holder, the proceeds of such public offering or
private  placement shall be applied to prepay the Convertible Note in accordance
with the terms and provisions of the Acquisition Agreement;

                    (ix) for purposes hereof, the "Additional  Allocation" shall
mean an amount equal to the difference  between the (A)  $75,000,000 and (B) the
sum of the (I) aggregate  principal  amount of the  Convertible  Note and of any
convertible  subordinated  secured promissory note issued in connection with the
acquisition  of the stock of Scents of Worth,  Inc. (the "Scents of Worth Note")
and (II) the accrued and unpaid interest on the Convertible  Note and the Scents
of Worth  Note,  in each case as of the  conversion,  less any  portion  of such
difference allocated to holder of such Scents of Worth Note.

                  (c) Purchase of  Inventory.  E Com shall agree to purchase all
of the  marketable  inventory  of the Company as of the Closing on or before the
first anniversary of the Closing at a purchase price equal to the Company's cost
therefor.  E Com shall be required first to purchase those fragrance products of
such manufacturer  that are already in the existing  inventory of Company that E
Com is required to purchase  hereunder before any such products can be purchased
by E Com (or on its  behalf)  from such  manufacturer.  In the event  that E Com
fails to  purchase  any of the  marketable  inventory  of  Company  by the first
anniversary of the Closing,  at the Company's  written  election  delivered to E
Com,  such  inventory  shall be deemed  purchased by E Com for a purchase  price
equal to the Company's  cost of such  inventory.  Such  purchase  price shall be
evidenced  by a demand  promissory  note of E Com  payable  to the  order of the
Company  convertible  to E Com Stock at any time into shares of E Com Stock at a
rate per share of such  capital  stock  equal to the  average  closing  price of
shares  of such  capital  stock for the ten (10)  trading  days  preceding  such
conversion

                  (d)  Qualified  Placement.  E Com shall  agree to use its best
efforts to complete a Qualified  Placement on or before the first anniversary of
the Closing.  The net proceeds of a Qualified  Placement  shall be used to repay
the Convertible Notes to the extent unconverted in accordance with the terms and
provisions  of the  Acquisition  Agreement.  For purposes  hereof,  a "Qualified
Placement" shall be an underwritten  public offering or private placement of the
E Com Stock that  results in net proceeds to E Com of at least equal to the then
outstanding  principal  amount of the Convertible  Note, plus accrued and unpaid
interest thereon.

               2. Closing. We anticipate that the Closing will occur on or prior
to February 28, 2004.

               3. Conditions.  The Closing is subject to the satisfaction of the
following conditions:

                  (a) the negotiation and execution of the Acquisition Agreement
and the  Convertible  Note  satisfactory  in form and  substance  to the parties
hereto in all respects;


                  (b) the  satisfactory  completion of E Com's and its advisors'
legal, environmental, business and accounting due diligence investigations;


                  (c)  the  satisfactory  completion  of the  Company's  and its
advisors'   legal,   environmental,   business  and   accounting  due  diligence
investigations;

                  (d)  the  absence  of  any  material  adverse  change  in  the
business,  assets,  condition  (financial  or  otherwise)  or  prospects  of the
Company;

                  (e)  the  absence  of  any  material  adverse  change  in  the
business,  assets,  condition  (financial  or  otherwise) or prospects of E Com,
unless the entire Purchase Price shall be paid in cash;

                  (f)  the  approval  of the  terms  of the  Acquisition  by the
independent members of the Board of Directors of E Com;

                  (g)  receipt  of any  approvals  of third  parties,  including
without  limitation  governmental  authorities,  required in connection with the
transactions contemplated in connection with the Acquisition;

                  (h) filing of any pre-merger  notification form and expiration
of any waiting period without action by applicable agencies required pursuant to
the Hart-Scott-Rodino Antitrust Improvements Act;

                  (i)  Approval  of  the  Board  of  Directors  of E Com  of the
acquisition  of  shares  of  E  Com's  capital  stock  upon  conversion  of  the
Convertible  Note by the holder thereof for purposes of Section  607.0902(2)(d),
7; and

                  (j) Approval by the  stockholders  of E Com of the issuance of
shares of E Com's capital  stock upon  conversion  of the  Convertible  Note, as
required under NASDAQ rules.

              4. Termination. (a) Except for paragraphs 4, 6, 7 and 8 which will
survive any  termination of this letter  agreement,  this letter  agreement will
automatically  terminate and be of no further force and effect upon the earliest
of (i) the execution and delivery of the Acquisition Agreement,  (ii) the mutual
written  agreement  of E Com and the Company,  (iii) the date (the  "Termination
Date") that is  forty-five  (45) days from and after your  acceptance  hereof as
evidenced by your return to the  undersigned  of an executed copy of this letter
agreement  as  contemplated  by the  last  paragraph  hereof  (the  date of such
acceptance being herein referred to as the "Acceptance  Date"),  (iv) by written
notice by the Company to E Com, if E Com shall not have  provided to the Company
on or before  the date that is  thirty  (30) days from and after the  Acceptance
Date written evidence  reasonably  satisfactory to the Company that the terms of
the Acquisition  shall not have been approved by the independent  members of the
Board of Directors  of E Com;  and (v) by written  notice of either E Com or the
Company to the other,  if the lenders of either E Com or the  Company  shall not
have  approved  the  Acquisition  on or before the date that is thirty (30) days
from and after the Acceptance Date.  Notwithstanding the previous sentence,  the
termination of this letter  agreement  shall not affect any rights any party has
with respect to the breach of this letter  agreement  by another  party prior to
such termination.

              5. Access to Information.  (a) The Company shall afford, and cause
its shareholders, officers, directors, affiliates and representatives to afford,
to E Com and its  representatives  full and  complete  access  to the  Company's
properties,  business,  personnel, and financial,  legal, tax and other data and
information as any of them may reasonably request.

                  (b) E Com shall afford, and cause its shareholders,  officers,
directors,  affiliates  and  representatives  to afford,  to the Company and its
representatives  full  and  complete  access  to E Com's  properties,  business,
personnel,  and financial,  legal,  tax and other data and information as any of
them may reasonably request.

              6. Legal Effect.  This letter  agreement is intended to constitute
an  expression of the  Company's,  on the one hand,  and E Com's,  on the other,
mutual intent regarding the subject matter hereof.  Except as referred to or set
forth in paragraph 4, neither E Com nor the Company (nor any of their respective
shareholders,  affiliates  or  representatives)  shall have any legally  binding
obligations,  rights or liabilities of any nature whatsoever to each other or to
any other  persons or  entities,  whether  pursuant to this letter  agreement or
relating  in  any  manner  to  the  transactions   contemplated  hereby  or  the
consideration  thereof.  Neither this letter agreement nor any party's execution
thereof shall  constitute an obligation or commitment of any party to enter into
the Acquisition Agreement or give any party any rights or claims against another
in the event any party for any  reason  terminates  negotiations  to effect  the
transactions  contemplated  hereby, other than in respect of claimed breaches of
paragraphs 4, 6, 7 and 8. All  obligations  or  commitments  to proceed with the
transactions  contemplated  hereby  shall be contained  only in the  Acquisition
Agreement.  This  letter  agreement  shall  be  governed  by  and  construed  in
accordance with the domestic laws of the State of Florida, without giving effect
to any choice of law or conflict of law  provision or rule (whether of the State
of Florida or any other  jurisdiction)  that would cause the  application of the
laws of any jurisdiction other than the State of Florida.

              7.  Waiver  of Jury  Trial.  EACH  OF THE  PARTIES  HERETO  HEREBY
VOLUNTARILY  AND  IRREVOCABLY  WAIVES  TRIAL  BY JURY  IN ANY  ACTION  OR  OTHER
PROCEEDING  BROUGHT IN  CONNECTION  WITH THIS LETTER OR ANY OF THE  TRANSACTIONS
CONTEMPLATED HEREBY.

              8. Expense.  Whether or not the parties enter into the Acquisition
Agreement,  each of the  parties  hereto  will pay its own  expenses  (including
without  limitation legal,  financial advisory and accounting fees and expenses)
in connection with the Acquisition and the  negotiation,  execution and delivery
of the Acquisition Agreement.  Each party represents to the other that it is not
bound by any agreement  under which the other would be liable to any third party
for brokerage or finders fees,  commissions or other payments as a result of the
execution of this letter or the Acquisition Agreement.

              9.   Counterparts.   This  letter  may  be  executed  in  multiple
counterparts.


                  [Remainder of Page Intentionally Left Blank]






              If you are in agreement  with the terms set forth above and desire
to proceed with the Acquisition on that basis, please sign this letter agreement
in the space  provided  below and return an executed copy to the  undersigned at
251 International Parkway, Sunrise, FL 33325.

                                    Very truly yours,

                                    E COM VENTURES, INC


                                    By:  /s/ Ilia Lekach
                                        ----------------------------------------
                                        Name:  Ilia Lekach
                                        Title: Chairman of the Board
                                                and Chief Executive Officer
ACCEPTED AND AGREED:

QUALITY KING FRAGRANCE, INC.


By: s/Michael W. Katz                            Date:  9-16-03
     -----------------                                  ------------------------
     Name:  Michael W. Katz
     Title: Executive Vice President





                                    Exhibit B

                                                           Final Execution Draft

                        [E COM VENTURES, INC. LETTERHEAD]


September 16, 2003


Scents of Worth, Inc.
1095 Long Island Avenue
Deer Park, NY 11729
Attention:    Stephen Nussdorf
              President

Gentlemen:

              This letter agreement confirms our discussions pursuant to which E
Com Ventures,  Inc., or its designee ("E Com"), will acquire (the "Acquisition")
all of the outstanding capital stock of Scents of Worth, Inc. (the "Company"), a
wholly-owned subsidiary of Model Reorg, Inc. ("Model"), pursuant to the terms of
a   definitive    acquisition    agreement   (the   "Acquisition    Agreement").
Notwithstanding  the  foregoing,  prior to the closing of the  Acquisition  (the
"Closing"), the Company will dispose of its accounts receivable such that at the
Closing, the Company will have no accounts receivable.

              1. Aggregate  Consideration.  (a) The aggregate  consideration for
the Acquisition (the "Purchase Price") will be an amount equal to the sum of (i)
8 (eight) times the Company's  after tax earnings for the fiscal year ended June
30, 2003,  and (ii) the cost basis of the Company's  inventory as of the date of
the Closing,  payable at the Closing.  The purchase  price is payable  either in
cash or a convertible  subordinated secured note from E Com payable to the order
of Model (the "Convertible  Note"), or a combination thereof, the terms of which
to be mutually agreed upon by the parties hereto.

                  (b) The  Convertible  Note shall,  among  other  matters to be
mutually agreed by the parties, provide as follows:

                    (i) the principal  amount of the  Convertible  Note shall be
payable  in full  on or  before  the  second  anniversary  of the  Closing  (the
"Maturity Date")

                    (ii)  interest on the  principal  amount of the  Convertible
Note from time to time  outstanding  shall be payable  quarterly  in arrears and
upon the payment in full thereof;

                    (iii)  all or any  portion  of the  principal  amount of the
Convertible Note, and accrued and unpaid interest  thereon,  may be converted by
the holder  thereof  into shares of the class of E Com's  capital  stock that is
registered  under U.S securities laws (the "E Com Stock") (A) in connection with
a public  offering or private  placement by E Com of E Com Stock (or  securities
convertible  into E Com Stock) as  provided  below,  (B) if E Com shall not have
completed  a  Qualified  Placement  (as  defined  below)  within one year of the
Closing, for a period of thirty (30) days following the first anniversary of the
Closing, or (C) at any time following the second anniversary of the Closing;

                    (iv) any  such  conversion  shall be at a rate per  share of
such  capital  stock  equal to the lesser of (A) the  average  closing  price of
shares  of such  capital  stock for the ten (10)  trading  days  preceding  such
conversion,  or (B) in the case of a public offering or private  placement,  the
price per  share at which E Com  Stock  shall be  offered  or issued  (or if the
offering or  placement is of  securities  convertible  into E Com Stock,  deemed
issued);

                    (v) holders of shares of such capital  stock  acquired  upon
conversion of the Convertible Note shall have registration rights on terms to be
mutually agreed to in the Acquisition Agreement;

                    (vi) in the event E Com  intends to prepay  the  Convertible
Note  prior to the  Maturity  Date in whole or in part  from the  proceeds  of a
public  offering or private  placement of E Com Stock or securities  convertible
into E Com  Stock,  the  right  in such  circumstances  of E Com to  prepay  the
Convertible  Note, the rights of the holder to convert (subject to (vii) below),
and the  procedures  governing the exercise of such rights and any  restrictions
thereon, will be subject to the mutual agreement of the parties;

                    (vii) in the event that E Com shall  propose to  undertake a
public offering or private  placement,  including without limitation a Qualified
Placement,  prior to the repayment or conversion in full of the Convertible Note
and the holder of the  Convertible  Note  exercises  its right to  convert,  the
holder shall be required to  participate in such offering or placement and shall
acquire securities pursuant to the terms of such offering or placement;

                    (viii) to the extent the holder of the Convertible Note does
not convert the Convertible Note in connection with a public offering or private
placement, at the option of such holder, the proceeds of such public offering or
private  placement shall be applied to prepay the Convertible Note in accordance
with the terms and provisions of the Acquisition Agreement;

                    (ix) for purposes hereof, the "Additional  Allocation" shall
mean an amount equal to the difference  between the (A)  $75,000,000 and (B) the
sum of the (I) aggregate  principal  amount of the  Convertible  Note and of any
convertible  subordinated  secured promissory note issued in connection with the
acquisition of certain assets of Quality King  Fragrance,  Inc. (the "QKF Note")
and (II) the accrued and unpaid  interest  on the  Convertible  Note and the QKF
Note,  in each case as of the  conversion,  less any portion of such  difference
allocated to holder of such QKF Note.

                 (c)  Qualified  Placement.  E Com  shall  agree to use its best
efforts to complete a Qualified  Placement on or before the first anniversary of
the Closing.  The net proceeds of a Qualified  Placement  shall be used to repay
the Convertible Notes to the extent unconverted in accordance with the terms and
provisions  of the  Acquisition  Agreement.  For purposes  hereof,  a "Qualified
Placement" shall be an underwritten  public offering or private placement of the
E Com Stock that  results in net proceeds to E Com of at least equal to the then
outstanding  principal  amount of the Convertible  Note, plus accrued and unpaid
interest thereon.

              2. Closing.  We anticipate that the Closing will occur on or prior
to February 28, 2004.

              3.  Conditions.  The Closing is subject to the satisfaction of the
following conditions:

                  (a) the negotiation and execution of the Acquisition Agreement
and the  Convertible  Note  satisfactory  in form and  substance  to the parties
hereto in all respects;

                  (b) the  satisfactory  completion of E Com's and its advisors'
legal, environmental, business and accounting due diligence investigations;

                  (c) the  satisfactory  completion of Model's and its advisors'
legal, environmental, business and accounting due diligence investigations;

                  (d)  the  absence  of  any  material  adverse  change  in  the
business,  assets,  condition  (financial  or  otherwise)  or  prospects  of the
Company;

                  (e)  the  absence  of  any  material  adverse  change  in  the
business,  assets,  condition  (financial  or  otherwise) or prospects of E Com,
unless the entire Purchase Price shall be paid in cash;

                  (f)  the  approval  of the  terms  of the  Acquisition  by the
independent members of the Board of Directors of E Com;

                  (g)  receipt  of any  approvals  of third  parties,  including
without  limitation  governmental  authorities,  required in connection with the
transactions contemplated in connection with the Acquisition;

                  (h) filing of any pre-merger  notification form and expiration
of any waiting period without action by applicable agencies required pursuant to
the Hart-Scott-Rodino Antitrust Improvements Act;

                  (i)  Approval  of  the  Board  of  Directors  of E Com  of the
acquisition of shares of E Com capital stock upon  conversion of the Convertible
Note by the holder  thereof  for  purposes of Section  607.0902(2)(d),  7 of the
Florida Statutes; and

                  (j) Approval by the  stockholders  of E Com of the issuance of
shares of E Com's capital  stock upon  conversion  of the  Convertible  Note, as
required under NASDAQ rules.

              4. Termination. (a) Except for paragraphs 4, 6, 7 and 8 which will
survive any  termination of this letter  agreement,  this letter  agreement will
automatically  terminate and be of no further force and effect upon the earliest
of (i) the execution and delivery of the Acquisition Agreement,  (ii) the mutual
written agreement of E Com and Model,  (iii) the date (the  "Termination  Date")
that is forty-five (45) days from and after your acceptance  hereof as evidenced
by your return to the  undersigned of an executed copy of this letter  agreement
as contemplated by the last paragraph  hereof (the date of such acceptance being
herein referred to as the "Acceptance Date"), (iv) by written notice by Model to
E Com,  if E Com shall not have  provided to Model on or before the date that is
thirty (30) days from and after the Acceptance Date written evidence  reasonably
satisfactory  to Model  that the  terms of the  Acquisition  shall not have been
approved by the independent  members of the Board of Directors of E Com; and (v)
by written  notice of either E Com or Model to the other,  if the lenders of any
of E Com,  Model or the Company  shall not have approved the  Acquisition  on or
before  the date that is thirty  (30) days from and after the  Acceptance  Date.
Notwithstanding the previous sentence,  the termination of this letter agreement
shall not affect  any  rights  any party has with  respect to the breach of this
letter agreement by another party prior to such termination.

              5. Access to Information.  (a) The Company and Model shall afford,
and cause their respective officers,  directors,  affiliates and representatives
to afford,  to E Com and its  representatives  full and  complete  access to the
Company's properties,  business,  personnel, and financial, legal, tax and other
data and information as any of them may reasonably request.

                 (b) E Com shall afford,  and cause its shareholders,  officers,
directors,   affiliates  and   representatives  to  afford,  to  Model  and  its
representatives  full  and  complete  access  to E Com's  properties,  business,
personnel,  and financial,  legal,  tax and other data and information as any of
them may reasonably request.

              6. Legal Effect.  This letter  agreement is intended to constitute
an expression of the Company's and Model's, on the one hand, and E Com's, on the
other, mutual intent regarding the subject matter hereof.  Except as referred to
or set forth in  paragraph  4, none of E Com,  the  Company or Model (nor any of
their respective  shareholders,  affiliates or  representatives)  shall have any
legally binding  obligations,  rights or liabilities of any nature whatsoever to
each other or to any other persons or entities,  whether pursuant to this letter
agreement or relating in any manner to the transactions  contemplated  hereby or
the  consideration  thereof.  Neither  this  letter  agreement  nor any  party's
execution  thereof shall  constitute an obligation or commitment of any party to
enter  into the  Acquisition  Agreement  or give any party any  rights or claims
against another in the event any party for any reason terminates negotiations to
effect the transactions  contemplated  hereby,  other than in respect of claimed
breaches of paragraphs 4, 6, 7 and 8. All  obligations or commitments to proceed
with  the  transactions  contemplated  hereby  shall  be  contained  only in the
Acquisition Agreement.  This letter agreement shall be governed by and construed
in  accordance  with the domestic laws of the State of Florida,  without  giving
effect to any choice of law or conflict of law provision or rule (whether of the
State of Florida or any other  jurisdiction) that would cause the application of
the laws of any jurisdiction other than the State of Florida.

              7.  Waiver  of Jury  Trial.  EACH  OF THE  PARTIES  HERETO  HEREBY
VOLUNTARILY  AND  IRREVOCABLY  WAIVES  TRIAL  BY JURY  IN ANY  ACTION  OR  OTHER
PROCEEDING  BROUGHT IN  CONNECTION  WITH THIS LETTER OR ANY OF THE  TRANSACTIONS
CONTEMPLATED HEREBY.

              8. Expense.  Whether or not the parties enter into the Acquisition
Agreement,  each of the  parties  hereto  will pay its own  expenses  (including
without  limitation legal,  financial advisory and accounting fees and expenses)
in connection with the Acquisition and the  negotiation,  execution and delivery
of the Acquisition Agreement.  Each party represents to the other that it is not
bound by any agreement  under which the other would be liable to any third party
for brokerage or finders fees,  commissions or other payments as a result of the
execution of this letter or the Acquisition Agreement.

              9.   Counterparts.   This  letter  may  be  executed  in  multiple
counterparts.

                  [Remainder of Page Intentionally Left Blank]






         If you are in  agreement  with the terms set forth  above and desire to
proceed with the Acquisition on that basis, please sign this letter agreement in
the space provided  below and return an executed copy to the  undersigned at 251
International Parkway, Sunrise, FL 33325.

                                  Very truly yours,

                                  E COM VENTURES, INC


                                  By: /s/ Ilia Lekach
                                      ------------------------------------------
                                      Name:   Ilia Lekach
                                      Title:  Chairman of the Board
                                                and Chief Executive Officer

ACCEPTED AND AGREED:

SCENTS OF WORTH, INC.


By: /s/Michael W. Katz                            Date: 9-16-03
    --------------------------------                    ------------------------
    Name:  Michael W. Katz
    Title: Executive Vice President

MODEL REORG, INC.

By: /s/Michael W. Katz                            Date: 9-16-03
    --------------------------------                    ------------------------
    Name:  Michael W. Katz
    Title: Executive Vice President






                                    Exhibit C


September 16, 2003

Mr. Ilia Lekach
Chairman of the Board
E Com Ventures, Inc.
251 International Parkway
Sunrise, Florida 33325

Dear Mr. Lekach:

Glenn H.  Nussdorf  and  Stephen L.  Nussdorf  (the  "Nussdorfs"),  on behalf of
certain companies controlled by or affiliated with the Nussdorfs  (collectively,
the "Nussdorf Entities") and E Com Ventures, Inc. ("E Com"), on behalf of itself
and  its  subsidiaries  and  affiliates  (collectively  with E  Com,  the "E Com
Entities"),  are  considering  a  possible  acquisition  of one or  more  of the
Nussdorf Entities engaged in the fragrance business (collectively, the "Nussdorf
Fragrance  Entities")  by  one  or  more  of  the E  Com  Entities  or  business
combination of one or more of the Nussdorf  Fragrance  Entities with and/or into
one or more of the E Com Entities (the  "Possible  Transaction").  In connection
with the  evaluation  and  negotiation  of a Possible  Transaction,  the parties
hereto  intend for  Evaluation  Materials  (as  defined  below) to be  exchanged
between the Nussdorf Entities and the E Com Entities. For purposes hereof, if an
E Com  Entity is  furnished  or  otherwise,  directly  or  indirectly,  receives
Evaluation  Materials of a Nussdorf Entity, or vice versa, the person furnishing
or providing such Evaluation  Materials is herein referred to as the "Disclosing
Party" and the person receiving such Evaluation  Materials is herein referred to
as the "Receiving Party". The parties hereto agree (and to cause each applicable
Nussdorf Entity or E Com Entity to agree) as follows:

Confidentiality of Evaluation Materials
---------------------------------------

The Receiving Party will treat  confidentially any information  (whether written
or oral, visual or otherwise) that the Disclosing Party or any of its directors,
officers, employees, agents, advisors (including, but not limited to, attorneys,
accountants  and  financial  advisors),  lenders and other  sources of financing
(collectively,  "Representatives")  furnishes or has previously furnished to the
Receiving Party in connection with a Possible Transaction,  together with notes,
analyses, compilations,  studies, interpretations or other documents prepared by
the Receiving Party or by its Representatives which contain or otherwise reflect
such information or the Receiving  Party's review of, or interest in, a Possible
Transaction  (collectively,  the  "Evaluation  Materials").  The Receiving Party
recognizes and  acknowledges the competitive  value of the Evaluation  Materials
and the  damage  that could  result to the  Disclosing  Party if the  Evaluation
Materials were used or disclosed except as authorized by this letter  agreement.
Further,  the Receiving Party  acknowledges that the Evaluation  Materials shall
remain the property of the Disclosing Party.

The term "Evaluation  Materials" also includes all information  furnished to the
Receiving  Party orally or in writing  (whatever the form or storage  medium) or
gathered  by  inspection,   and  regardless  of  whether  such   information  is
specifically identified as "confidential".  The term "Evaluation Materials" does
not  include  information  which (i) is or becomes  generally  available  to the
public  other  than as a result  of  disclosure  by the  Receiving  Party or its
Representatives;  (ii) was or  becomes  available  to the  Receiving  Party on a
non-confidential basis from a source that is not prohibited from disclosing such
information  to  the  Receiving  Party  by a  contractual,  legal  or  fiduciary
obligation  to the  Disclosing  Party  or any of its  Representatives;  (iii) is
independently  developed by the  Receiving  Party  without  violating  Receiving
Party's obligations hereunder; or (iv) is known to the Receiving Party as of the
date  hereof.  The parties  hereto  acknowledges  that  certain of the  Nussdorf
Entities are in the same  industry  and in a similar  business to those of the E
Com Entities and such  Nussdorf  Entities and the E Com  Entities,  as Receiving
Parties, may already have obtained or developed some of the information that may
be included in the Evaluation Materials supplied by a Disclosing Party.

Use of Evaluation Materials
---------------------------

The  Receiving  Party  and its  Representatives  will  not  use  the  Evaluation
Materials for any purpose other than for the exclusive purpose of the evaluation
of a Possible Transaction. The Receiving Party and its Representatives will keep
the Evaluation Materials completely  confidential;  provided,  however, that (i)
the Evaluation Materials may only be disclosed to those of the Receiving Party's
Representatives  who are actively  participating in the evaluation of a Possible
Transaction and who need to review the Evaluation Materials for that purpose (it
being understood that the Receiving Party's Representatives shall be informed by
the Receiving Party of the confidential nature of such information, and shall be
directed by the Receiving  Party and shall each agree,  to treat the  Evaluation
Materials  confidentially in accordance with this letter agreement) and (ii) any
other disclosure of the Evaluation  Materials may only be made if the Disclosing
Party  consents in writing prior to any such  disclosure.  Without  limiting the
generality of the  foregoing,  in the event that a Possible  Transaction  is not
consummated,  neither the Receiving Party nor any of its  Representatives  shall
use any of the Evaluation Materials for any purpose. The Receiving Party will be
responsible for any breach of this letter agreement by its Representatives.

In the event that the Receiving  Party or any of its  Representatives  or anyone
else to whom the Receiving Party supplies or has supplied  Evaluation  Materials
(with the Disclosing  Party's written consent) receives a request or is required
(by  deposition,   interrogatory,   request  for  documents,   subpoena,   civil
investigative  demand or similar  process)  to  disclose  all or any part of the
Evaluation  Materials,  the Receiving Party or its Representatives,  as the case
may be, agree to: (i) promptly notify  Disclosing Party of the existence,  terms
and circumstances  surrounding such a request;  (ii) consult with the Disclosing
Party on the advisability of taking legally  available steps to resist or narrow
such  request;  and (iii)  assist the  Disclosing  Party in seeking a protective
order or other  appropriate  remedy.  In the event that such protective order or
other remedy is not obtained or that the Disclosing Party waives compliance with
the provisions  hereof; (x) the Receiving Party or its  Representatives,  as the
case may be, may disclose to any tribunal or other body seeking such  disclosure
only that  portion of the  Evaluation  Materials  which the  Receiving  Party is
advised by written opinion of counsel is legally  required to be disclosed,  and
shall use commercially  reasonable efforts to obtain assurance that confidential
treatment will be accorded such Evaluation Materials and (y) the Receiving Party
shall not be liable for such disclosure.

Nothing  contained in this letter  agreement or any disclosure of the Evaluation
Material by the Disclosing Party shall confer any  intellectual  property rights
upon the Receiving Party or its representatives.

Non-Disclosure
--------------

The disclosure of the interest of the Nussdorfs,  E Com, any Nussdorf  Entity or
any E Com  Entity in a  specific  Possible  Transaction  could  have a  material
adverse effect on each of such persons if for any reason a Possible  Transaction
is not  consummated.  Accordingly,  the Nussdorfs agree (and agree to cause each
Nussdorf  Entity to agree)  and E Com  agrees  (and  agrees to cause  each E Com
Entity to agree),  unless required by applicable law or regulatory  authority or
permitted  under the terms of the  Transaction  Documents  (as  defined  below),
except for such information  regarding a Possible  Transaction that is disclosed
in any press releases or public filings made in compliance  with this paragraph,
that prior to the closing of a Possible  Transaction,  without the prior written
consent of the other,  it will not, and it will direct its  Representatives  not
to, disclose to any person that an evaluation of a Possible Transaction is being
conducted, or disclose to any person that discussions or negotiations are taking
place concerning a Possible Transaction or any of the terms, conditions or other
facts  with  respect  to any such  Possible  Transaction,  including  the status
thereof.  The term  "person" as used in this letter  agreement  shall be broadly
interpreted  to  include,   without  limitation,   any  corporation,   tribunal,
governmental agency or body, stock exchange,  partnership,  association,  trust,
other entity (formed or to be formed) or individual.

Return of Documents
-------------------

If the Nussdorfs or E Com determine  that they or it do not wish to proceed with
a  Possible  Transaction,  the other  party  will be  promptly  advised  of that
decision.  At any  time,  upon  the  request  of the  Nussdorfs  or E Com,  each
Receiving Party that was furnished  Evaluation Materials by the requesting party
or entities controlled by or affiliated with such party will promptly deliver to
such  requesting  party all such  Evaluation  Materials and any other  materials
without  retaining,  in whole or in any  part,  any  copies,  extracts  or other
reproductions   (whatever  the  form  or  storage  medium)  of  such  Evaluation
Materials,  and shall certify the delivery of all such  Evaluation  Materials in
writing to such requesting party.  Notwithstanding  the return of the Evaluation
Materials,  both parties,  the Nussdorf  Entities,  the E Com Entities and their
respective  Representatives  will continue to be bound by their  obligations  of
confidentiality and other obligations hereunder.

No Unauthorized Contact
-----------------------

During the course of the evaluation and  negotiation of a Possible  Transaction,
all inquiries and other communications of (a) the Nussdorfs, any Nussdorf Entity
or their  respective  Representatives  are to be made directly to E Com's CEO or
CFO or Akerman  Senterfitt,  counsel to E Com,  unless such CEO or CFO  provides
otherwise  in  writing,  or (b) E Com,  any E Com  Entity  or  their  respective
Representatives  are to be made directly to Glenn Nussdorf or Stephen  Nussdorf,
or Michael Katz or Alfred R. Paliani, respectively, the Executive Vice President
and the General Counsel of Quality King Distributors,  or Edwards & Angell, LLP,
counsel to the Nussdorfs, unless one of the Nussdorfs or Messrs. Katz or Paliani
provides  otherwise in writing.  Accordingly,  the Nussdorfs agree (and agree to
cause each Nussdorf  Entity to agree) and E Com agrees (and agrees to cause each
E Com Entity to agree) not to directly or indirectly contact or communicate with
any director, officer or other employee or customer or vendor of the other party
(or entities  controlled by or affiliated with such party)  regarding a Possible
Transaction  or  any  Evaluation  Materials,  or  to  seek  any  information  in
connection  therewith  from such  persons,  without the  express  consent of the
applicable person specified above.  Except as provided in this letter agreement,
the Nussdorfs agree (and agree to cause each Nussdorf Entity to agree) and E Com
agrees  (and agrees to cause each E Com Entity to agree) not to, and shall cause
their respective  Representatives not to, discuss their evaluation of a Possible
Transaction  or any  matters  relating to such a Possible  Transaction  with any
third party, including any governmental  authority,  or offer to any third party
any equity  participation  or other role in a Possible  Transaction  without the
prior written consent of the applicable person specified above.

Obligations regarding M&A Proposals
-----------------------------------

In the event that,  on or after the date  hereof,  (a) either E Com or any E Com
Entity agrees to an E Com M&A Proposal (as defined below),  or (b) the Nussdorfs
or any Nussdorf Entity agrees to a Nussdorf M&A Proposal (as defined below),  in
the case of an E Com M&A Proposal,  E Com shall pay to the Nussdorfs,  or in the
case of a Nussdorf M&A  Proposal,  the  Nussdorfs  shall pay to E Com, in either
case within five days of such  agreement,  to the intended  recipient the sum of
One Million Dollars ($1,000,000.00) by wire transfer in same-day funds to a bank
account designated by the intended  recipient.  In no event will such sum exceed
$1,000,000, regardless of any subsequent E Com M&A Proposal that is agreed to by
either E Com or any E Com Entity or any subsequent Nussdorf M&A Proposal that is
agreed to by either the Nussdorfs or any Nussdorf Entity.

E Com shall  promptly  notify the  Nussdorfs  after  receipt by E Com, any E Com
Entity or  directors  or other  agents of E Com or any E Com Entity  (the "E Com
Agents")  of  any  E Com  M&A  Proposal,  any  indication  that  any  person  is
considering making an E Com M&A Proposal,  any request for nonpublic information
relating  to E Com or any E Com  Entity or any  access to the  assets,  books or
records  of the E Com or any E Com  Entity,  and will keep the  Nussdorfs  fully
informed  of the status and  details of any E Com M&A  Proposal,  indication  or
request.

The Nussdorfs  shall promptly  notify E Com after receipt by the Nussdorfs,  any
Nussdorf  Entity or  directors  of any  Nussdorf  Entity or other  agents of the
Nussdorfs or any Nussdorf  Entity of any  Nussdorf M&A Proposal  (the  "Nussdorf
Agents"),  any indication  that any person is considering  making a Nussdorf M&A
Proposal,  any  request  for  nonpublic  information  relating  to any  Nussdorf
Fragrance  Entity or any access to the assets,  books or records of any Nussdorf
Fragrance  Entity,  and will keep E Com fully informed of the status and details
of any Nussdorf M&A Proposal, indication or request.

The term "E Com M&A Proposal"  means any offer or proposal or any  indication of
interest in any of the following,  not contemplated  hereby,  received by E Com,
any E Com  Entity  or any E Com  Agent  on or  before  February  28,  2004  (the
"Applicable Date"):

                  (a) the  acquisition  of all or any  material  portion  of the
         assets,  indebtedness  or capital  stock of E Com or any E Com  Entity,
         other than E Com or another E Com Entity;

                  (b) the sale,  transfer  or other  disposition  of the assets,
         indebtedness  or equity  securities  of any person (other than an E Com
         Entity) to E Com or any E Com  Entity,  or any  merger,  consolidation,
         joint venture or other business  combination  transaction of any person
         (other than E Com or an E Com  Entity)  with E Com or any E Com Entity,
         which,  if consummated,  would  reasonably be expected to: (i) prevent,
         prohibit or materially  hinder,  delay or interfere  with, the Possible
         Transaction,  (ii) have a material  adverse  effect on the fair  market
         value,  financial  condition or future prospects of E Com and the E Com
         Entities or their business taken as a whole,  (iii)  materially  change
         the business of E Com and the E Com Entities,  (iv) result in E Com and
         the E Com Entities or the  surviving  or  resulting  entity of any such
         merger,  consolidation,  joint  venture or other  business  combination
         being not primarily  engaged in the businesses in which E Com and the E
         Com Entities  were engaged  prior to such  transaction,  or (v) have an
         effect similar to any of the foregoing.

The term  "Nussdorf M&A Proposal"  means any offer or proposal or any indication
of interest in any of the following,  not contemplated  hereby,  received by the
Nussdorfs, any Nussdorf Entity or any Nussdorf Agent on or before the Applicable
Date:

                  (a) the  acquisition  of all or any  material  portion  of the
         assets,  indebtedness or capital stock of any Nussdorf Fragrance Entity
         by any person,  other than the Nussdorfs or another Nussdorf  Fragrance
         Entity;

                  (b) the sale,  transfer  or other  disposition  of the assets,
         indebtedness or equity  securities of any person (other than a Nussdorf
         Entity) to any Nussdorf Fragrance Entity, or any merger, consolidation,
         joint venture or other business  combination  transaction of any person
         (other than a Nussdorf  Entity)  with any  Nussdorf  Fragrance  Entity,
         which,  if consummated,  would  reasonably be expected to: (i) prevent,
         prohibit or materially  hinder,  delay or interfere  with, the Possible
         Transaction,  (ii) have a material  adverse  effect on the fair  market
         value,   financial  condition  or  future  prospects  of  the  Nussdorf
         Fragrance Entities or their business taken as a whole, (iii) materially
         change the business of the Nussdorf Fragrance Entities,  (iv) result in
         the Nussdorf Fragrance Entities or the surviving or resulting entity of
         any  such  merger,  consolidation,  joint  venture  or  other  business
         combination  being not primarily engaged in the businesses in which the
         Nussdorf Fragrance Entities were engaged prior to such transaction,  or
         (v) have an effect similar to any of the foregoing.

No Representation or Warranty
-----------------------------

Although the Nussdorfs and the Nussdorf Entities, on the one hand, and E Com and
the E Com  Entities,  on the other hand,  have  endeavored  and will endeavor to
include in the Evaluation Materials that are furnished by them information known
to them  which they  believe to be  relevant  for the  purpose of the  Receiving
Party's  investigation,  the  Receiving  Party  acknowledges  and agrees that no
Disclosing Party nor any of its  Representatives is making any representation or
warranty,  expressed  or  implied,  as to the  accuracy or  completeness  of the
Evaluation  Materials furnished or provided by such Disclosing Party and neither
such Disclosing Party nor any of its Representatives,  affiliates,  stockholders
or owners will have any  liability  to the  Receiving  Party or any other person
resulting from the use of such  Evaluation  Materials by the Receiving  Party or
any of its  Representatives,  or for any errors therein or omissions  therefrom.
Only  those  representations  or  warranties  that  are  made to a party  in the
definitive  agreements  and  other  instruments  with  respect  to the  Possible
Transaction (collectively,  the "Transaction Documents"), when, as, and if it is
executed by each party thereto, and subject to such limitations and restrictions
as may be specified in such Transaction Documents, will have any legal effect.

The parties  hereto (a)  acknowledge  and agree that no  contract  or  agreement
providing for the Possible Transaction shall be deemed to exist between or among
the Nussdorfs and any of the Nussdorf  Entities,  on the one hand, and E Com and
any of the E Com Entities,  on the other hand,  unless and until the Transaction
Documents  have been  executed and delivered by each party  thereto,  (b) hereby
waive,  in  advance,  any  claims  (including,  without  limitation,  breach  of
contract)  in  connection  with  the  Possible   Transaction  unless  and  until
Transaction  Documents  have been  executed and delivered by each of the parties
thereto, and (c) agree that unless and until Transaction  Documents with respect
to the Possible  Transaction  have been  executed  and  delivered by each of the
parties thereto,  there shall not be any legal obligation of any kind whatsoever
with respect to the Possible  Transaction by virtue of this letter  agreement or
any other written or oral expression with respect to such transaction except, in
the case of this  letter  agreement,  for the  matters  specifically  agreed  to
herein. For purposes of this letter agreement,  the term "Transaction Documents"
does  not  include  an  executed  non-binding  letter  of  intent  or any  other
preliminary  written  agreement  which, by its terms, is non-binding nor does it
include any oral acceptance of an offer or bid.

Injunctive Relief
-----------------

Each party  hereto  acknowledges  and agrees  that in the event of any breach of
this letter agreement by it or any entity  controlled by or affiliated with such
party, the other party would be irreparably and immediately harmed and cannot be
made whole solely by monetary damages.  It is accordingly agreed that each party
and each  Disclosing  Party,  in addition to any other remedy to which it may be
entitled, at law or in equity, shall be entitled to an injunction or injunctions
to prevent breaches of this letter agreement by the other party or any Receiving
Party and to compel specific  performance of this letter  agreement  without the
need of proof of actual  damages.  Each party  hereto and each  Receiving  Party
hereby waives,  and agrees to use its best efforts to cause its  Representatives
to waive,  any requirement for the securing or posting of any bond in connection
with such remedy.

This letter  agreement shall be governed by and construed in accordance with the
laws of the State of New York  applicable  to  agreements  made and to be wholly
performed  within such state without  regard to the conflicts of law  principles
thereof.  THE PARTIES HERETO,  EACH RECEIVING  PARTY AND EACH  DISCLOSING  PARTY
HEREBY  WAIVE ALL  RIGHTS TO  TRIAL-BY-JURY  IN ANY SUIT,  ACTION OR  PROCEEDING
(WHETHER BASED UPON CONTRACT,  TORT OR OTHERWISE)  ARISING OUT OF OR RELATING TO
THIS LETTER AGREEMENT.  Further,  the parties  irrevocably agree that service of
copies of the summons and complaint and any other  processes  that may be served
in any such action or proceeding  brought in such a court may be made by mailing
or delivering a copy of such process to them at their respective addresses.

Other
-----

Notwithstanding anything to the contrary contained in this letter agreement, the
parties to this  letter  agreement  and their  respective  representatives  (and
representatives,  employees and agents of such  representatives) may disclose to
any and all persons,  without  limitation of any kind, the tax treatment and tax
structure of the Possible  Transaction  and all materials of any kind (including
opinions  or other tax  analyses)  that are  provided  to the  parties and their
representatives  relating  to  such  tax  treatment  and tax  structure,  all as
contemplated by Treasury Regulation Section  1.6011-4(b)(3)(iii).  The preceding
disclosure  authorization shall not affect, or prevent any person from asserting
any attorney-client  privilege,  work-product doctrine, tax advisor privilege or
other applicable  privilege or defense against  disclosure of such  information.
Additionally,   the  preceding  disclosure  authorization  does  not  extend  to
disclosure of any other confidential  information,  including without limitation
the  identities  (other than the tax status) of the  participants  or  potential
participants in the Possible Transaction or any other term or detail not related
to the tax structure or tax treatment of the Possible Transaction. Further, this
paragraph  is intended to cause the  Possible  Transaction  not to be treated as
having been offered under conditions of confidentiality  for purposes of Section
1.6011-4(b)(3)  (or  any  successor   provision)  of  the  Treasury  Regulations
promulgated under Section 6011 of the Internal Revenue Code of 1986, as amended,
and  shall be  strictly  construed  in a manner  consistent  with  such  limited
purpose.

This  letter  agreement  constitutes  the entire  agreement  between the parties
hereto regarding the subject matter hereof. This letter agreement may be changed
only by a written  agreement  signed by the parties  hereto or their  authorized
representatives. No failure or delay by any party hereto or any Disclosing Party
in exercising any right,  power or privilege  hereunder will operate as a waiver
hereof,  nor will any single or partial  exercise  thereof preclude any other or
further  exercise  thereof  or the  exercise  of any right,  power or  privilege
hereunder.

If any  provision  of this  letter  agreement  is held by a court  of  competent
jurisdiction  to be invalid,  void or  unenforceable,  such  provision  shall be
enforced to the fullest  extent  permitted by law and the  remaining  provisions
hereof  shall  nevertheless  continue  in full  force and effect  without  being
impaired or invalidated to any degree.

                            [Signature page follows]






If you are in agreement with the  foregoing,  please sign and return one copy of
this letter  agreement,  it being  understood that all  counterpart  copies will
constitute  but one agreement  with respect to the subject matter of this letter
agreement.

                                       Very truly yours,



                                      /s/ Glenn H. Nussdorf
                                      ------------------------------------------
                                      (Glenn H. Nussdorf)



                                      /s/ Stephen L. Nussdorf
                                      ------------------------------------------
                                      (Stephen L Nussdorf)

Accepted and agreed to as of the date hereof:

E COM VENTURES, INC.


By:  /s/Ilia Lekach
     ------------------------------
     Name:  Ilia Lekach
     Title: CEO

MODEL REORG, INC.


By:  /s/Michael W. Katz
     ------------------------------
     Name:  Michael W. Katz
     Title: Executive Vice President

SCENTS OF WORTH, INC.


By:  /s/Michael W. Katz
     ------------------------------
     Name:  Michael W. Katz
     Title: Executive Vice President

QUALITY KING FRAGRANCE, INC.


By:  /s/Michael W. Katz
     ------------------------------
     Name:  Michael W. Katz
     Title: Executive Vice President






                                    Exhibit D

                              E COM VENTURES, INC.
                            251 INTERNATIONAL PARKWAY
                             SUNRISE, FL 33325-6218




                                                     September 16, 20003



Quality King Fragrance, Inc.
2060 Ninth Avenue
Ronkonkoma, NY  11779

Gentlemen:

         Reference  is  hereby  made to our  recent  discussion  concerning  the
appointment by E Com Ventures,  Inc. ("E Com") of Quality King  Fragrance,  Inc.
("QKF"),  as the purchasing  agent for E Com for those select suppliers and upon
such terms and  conditions  as the  parties  hereto may agree.  Pursuant  to our
conversations, we have mutually determined that to the extent possible, it would
be in the  best  interests  of both E Com and  QKF  for QKF to  assist  E Com in
purchasing inventory from certain manufacturers and wholesale suppliers. To this
end, we both hereby agree to use our reasonable efforts to coordinate purchasing
activities,  with QKF  serving  as E Com's  purchasing  agent  to  those  select
suppliers and upon such terms and  conditions as we may mutually agree upon from
time to time.  QKF  shall  use its  reasonable  efforts  to  notify E Com of any
discussions  with  those  select   manufacturers  and  wholesale   suppliers  of
fragrances  as the parties  hereto  agree  should be contacted by QKF, and E Com
will use its reasonable  efforts to notify QKF with respect to any manufacturers
or  wholesale  suppliers of  fragrances  which E Com desires QKF to contact on E
Com's behalf.

         The parties further agree that any such  transaction  pursuant to which
QKF will serve as the purchasing agent for E Com will be subject to a definitive
letter agreement outlining the terms and conditions of such appointment.

         In  addition,  the  parties  hereto  agree  that  on all  purchases  of
fragrances  made by QKF hereunder on E Com's behalf and sold to E Com hereunder,
QKF  will  extend  60-day  credit  terms  to E Com  to a  maximum  credit  limit
established by mutual agreement of the parties.

         This  Agreement  may be  terminated  by either party hereto upon thirty
(30) days prior written notice.  This Agreement shall be governed by the laws of
the State of Florida,  without  application  to the  principles  of conflicts of
laws.

                                                     Very truly yours,

                                                     /s/ Ilia Lekach
                                                     ---------------------------
                                                     CEO



Agreed and Accepted to:



Quality King Fragrance, Inc.


By: /s/ Michael W. Katz
    ------------------------
    EVP