Ellington properties nitin bhatnagar
Art at Ellington Properties

Nitin Bhatnagar, co-founder and president of Ellington Properties, a leading design-led boutique property developer has recently emphasized the importance of art as a unique differentiator present in the company's various real estate projects.

According to Bhatnagar, artworks in real estate projects attract a certain type of highly coveted customers and investors who seek not only the functional value of a property but also its style and personality. 

Bhatnagar says: "We have seen many referrals come through our client base just because we focus on art and resort style amenities. We have even witnessed architects, designers and artists purchasing our properties then asking us to co-create art with them to install in our projects such as Eaton Place for example."

Bhatnagar believes that carefully designed artworks in a building lobby spark wonder and anticipation for new visitors. This is why Ellington Properties has commissioned many local designers to work on public art pieces now displayed in the company's many projects in Dubai thus establishing a kind of permanent gallery for these aspiring artists.

Bhatnagar adds: "Property value is linked to multiple aspects: Supply and demand, delivered amenities, the upkeep of the community and other practical parameters. In our instance, we have gone even further by engaging with local artists to bring unique art pieces into our different projects. We treat the building as a gallery and hence art is one of the reasons why we are able to maintain a premium on our sales and rental income despite the many challenges the market has faced over the past couple of years."

Finally, Bhatnagar believes that the intangible contribution of art adds an extra value to the property which in turn translates into an extra amount of money potential buyers are willing to invest.

About Ellington Properties: 

Founded in 2014, Ellington Properties endeavors to craft beautiful environments for exceptionally high-quality lifestyles. Inspired by art and reflective of their owners' aspirations, Ellington Properties residences are classic in feel but contemporary of vision. Ellington Properties' current projects include elegant high-rise design-led residences and multi-family communities in Dubai, located in the prestigious Downtown Dubai, Mohammed Bin Rashid City, Emirates Hills, Palm Jumeirah and the upcoming Jumeirah Village Circle. www.ellingtonproperties.ae.  

For further information, contact Ellington Properties' media department: info@ellingtongroup.com.