- Eat Well Group has engaged Avenue7Media, a leading digital merchandising agency, to develop the online snacking platform for Eat Well Group portfolio products
- The platform, scheduled for delivery in Spring 2022, will help Eat Well grow its portfolio investment, brands, and consumer products, through Amazon.com
- The snacking culture has grown over the last few years, and e-commerce has offered a convenient avenue to shop for snacks
- Eat Well Group has also engaged several other service providers as it looks to expand its North American and European digital and market awareness campaigns
Over the recent years, a growing number of people have preferred snacking to taking a full meal. In 2019, for instance, 59% of global adults opted to eat many small meals spaced throughout the day, instead of a few large meals, according to a report (https://ibn.fm/vC6Fx).
The figure grew even more in 2020, with The State of Snacking in 2020 report detailing that 88% of global adults say they are snacking more than before. The pandemic is cited as the leading cause of…
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