When it comes to building a website, two popular options are Wix and WordPress. While both platforms have their pros and cons, there are some key differences between the two. However, there may be some differences between Wix and WordPress, which may explain why WordPress is often considered the better platform.

Ease of Use 

Wix is known for its user-friendly interface and drag-and-drop website builder. This makes it a great option for those with little to no technical knowledge who want to build a website quickly and easily. On the other hand, WordPress can be a bit more complex, especially for those who are new to website building. However, once a user gets the hang of it, the platform offers a lot of flexibility and customization options.

Design Flexibility 

Wix offers a wide range of templates that are easy to customize and make your own. However, the platform's design flexibility is limited by the templates you choose. WordPress, on the other hand, offers a much wider range of design possibilities. With WordPress, you can use a wide range of templates and themes, or even build your own custom theme from scratch.

Search Engine Optimization (SEO) 

When it comes to SEO, WordPress has a clear advantage over Wix. WordPress is built with SEO in mind and offers a range of plugins and tools to help improve your website's ranking in search engines. Wix, on the other hand, does not offer as many SEO tools and plugins, making it more difficult to optimize your website for search engines.

Cost 

Both Wix and WordPress offer free plans, but the cost of each platform can vary greatly depending on the specific needs. Wix's free plan is limited in terms of storage space and features, but the platform offers paid plans that start at $14 per month. WordPress, on the other hand, is free to use, but users will need to pay for hosting, a domain name, and any additional plugins or themes they might need.

Ownership and Control 

One of the biggest differences between Wix and WordPress is ownership and control. With Wix, users don't have full control over their website and its content. Wix owns and manages its users' websites, which means they are limited in terms of what they can do with them. With WordPress, users have full control over the website and its content. This means they can make any changes they want, whenever they want.

Scalability 

Another key difference between Wix and WordPress is scalability. Wix is a great option for small businesses and individuals, but as the website grows, users may find that the platform's limitations become more pronounced. WordPress, on the other hand, is highly scalable and can grow with users’ websites. With WordPress, users can add new features and plugins as needed, making it a great option for businesses that are looking to expand in the future.

Deleting the Website 

When it comes to deleting a Wix website, the process is straightforward, but the results are permanent. That’s right, once a Wix website has been deleted, it is impossible to get it back, so users need to have backed everything up first. For this reason alone, a lot of people prefer WordPress, as the site data is always safe and it is a lot easier to move it elsewhere if needed. 

Case Study: Best of Singapore 

For Best of Singapore owner Annie Goh, moving from Wix to WordPress was a no-brainer as her business began to scale.  

“We started Best of Singapore on Wix, but we quickly found we were behind the eight ball when it came to search engine optimization and scalability. We were producing better content than our competition, but the platform didn’t support us. As soon as we moved to WordPress, our traffic increased, which meant our revenue increased, and we were able to bring in an additional writer to help us grow faster. Since making the switch, it has been smooth sailing,” said Goh.

In conclusion, while both Wix and WordPress have their pros and cons, WordPress is often considered the better platform for a number of reasons. With its focus on SEO, scalability, and ownership and control, WordPress offers a lot of benefits that Wix simply can't match. Of course, the best platform for users will depend on their specific needs and preferences, but for a powerful and flexible website builder, WordPress is definitely worth considering!