UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549   

 

FORM 10-Q

 

  x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the quarterly period ended: June 30, 2014

 

or

 

  ¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the transition period from ________________ to ________________

 

Commission file number 000-50494

 

usell.com, Inc.

(Exact name of registrant as specified in its charter)  

 

Delaware   98-0412432
(State or other jurisdiction of
incorporation or organization)
  (I.R.S. Employer
Identification No.)
     
33 East 33rd Street, Suite 1101
New York, New York
  10016
(Address of principal executive offices)   (Zip Code)

 

(212) 213-6805

(Registrant’s telephone number, including area code)

 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.   Yes   x    No   ¨

 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes    x     No   ¨

 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

 

Large accelerated filer ¨      Accelerated filer ¨

 

Non-accelerated filer ¨ (Do not check if a smaller reporting company)   Smaller reporting company x

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).   Yes   ¨    No   x

 

Indicate the number of shares outstanding of each of the issuer's classes of common stock, as of the latest practicable date.

 

Class   Outstanding as of August 14, 2014
Common Stock, $0.0001 par value per share   5,962,705 shares

 

 
 

 

uSell.com, Inc. and Subsidiaries

 

TABLE OF CONTENTS

 

      Page
  PART I - FINANCIAL INFORMATION    
       
Item 1. Financial Statements.   3
       
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations.   20
       
Item 3. Quantitative and Qualitative Disclosures About Market Risk.   26
       
Item 4. Controls and Procedures.   26
       
  PART II - OTHER INFORMATION    
       
Item 1. Legal Proceedings.   26
       
Item 1A. Risk Factors.   26
       
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.   27
       
Item 3. Defaults Upon Senior Securities.   27
       
Item 4. Mine Safety Disclosures.   27
       
Item 5. Other Information.   27
       
Item 6. Exhibits.   27
       
SIGNATURES   28

  

2
 

 

PART I - FINANCIAL INFORMATION

 

  Item 1. Financial Statements.

 

uSell.com, Inc. and Subsidiaries

Consolidated Balance Sheets

 

   June 30,   December 31, 
   2014   2013 
   (Unaudited)     
Assets          
Current Assets:          
Cash and cash equivalents  $1,036,046   $489,166 
Accounts receivable, net   111,372    184,718 
Other receivables   -    29,257 
Prepaid expenses and other current assets   89,248    95,808 
Total Current Assets   1,236,666    798,949 
           
Property and equipment, net   5,198    7,289 
Intangible assets, net   854,178    806,964 
Other assets   205,697    34,520 
           
Total Assets  $2,301,739   $1,647,722 
           
Liabilities and Stockholders' (Deficit) Equity          
Current Liabilities:          
Accounts payable  $1,103,553   $651,296 
Accrued expenses   275,644    327,913 
Deferred revenue   113,097    87,313 
Derivative liability   -    1,001,385 
Total Current Liabilities   1,492,294    2,067,907 
           
Convertible notes payable, net of discount   -    246,128 
Total Liabilities   1,492,294    2,314,035 
           
Stockholders' Equity (Deficit):          
Convertible Series A preferred stock; $0.0001 par value; 325,000 shares authorized; 100,000 and 0 shares issued and outstanding, respectively. Liquidation preference $300,000 and $0, respectively   10    - 
Convertible Series B preferred stock; $0.0001 value per share; 4,000,000 shares authorized; 951,250 and 976,250 shares issued and outstanding, respectively. Liquidation preference $951,250 and $976,250, respectively   95    98 
Convertible Series C preferred stock; $0.0001 value per share; 146,667 shares authorized; 146,667 and 0 shares issued and outstanding, respectively.   15    - 
Convertible Series E preferred stock; $0.0001 value per share; 103,232 shares authorized; 103,232 and 0 shares issued and outstanding, respectively   10    - 
Common stock; $0.0001 par value; 650,000,000 shares authorized; 5,887,703 and 4,973,073 shares issued, respectively, and 5,837,705 and 4,907,462 shares outstanding, respectively   583    490 
Additional paid in capital   49,714,890    44,087,232 
Accumulated deficit   (48,906,158)   (44,754,133)
Total Stockholders' Equity (Deficit)   809,445    (666,313)
           
Total Liabilities and Stockholders' Equity (Deficit)  $2,301,739   $1,647,722 

 

See accompanying notes to unaudited interim condensed consolidated financial statements.

 

3
 

 

uSell.com, Inc. and Subsidiaries

Consolidated Statements of Operations

(Unaudited)

 

   Three Months Ended June 30,   Six Months Ended June 30, 
   2014   2013   2014   2013 
Revenue  $1,709,250   $1,224,340   $2,715,249   $2,270,738 
                     
Costs and Expenses                    
Cost of revenue   138,095    89,558    264,639    171,164 
Sales and marketing expenses   1,640,107    1,083,436    2,725,546    1,955,076 
General and administrative expenses   1,237,103    1,187,288    2,314,402    2,891,607 
Total operating expenses   3,015,305    2,360,282    5,304,587    5,017,847 
Loss from Operations   (1,306,055)   (1,135,942)   (2,589,338)   (2,747,109)
                     
Other (Expense) Income:                    
Interest income   418    566    692    1,225 
Interest expense   (16)   (504)   (891,295)   (523)
Gain on settlements of accounts payable   -    4,772    9,038    4,772 
Change in fair value of derivative liability - embedded conversion feature of Convertible Series A preferred stock   -    -    -    47,876 
Change in fair value of derivative liability - convertible notes payable   -    -    (681,122)   - 
Total Other (Expense) Income, Net   402    4,834    (1,562,687)   53,350 
Net Loss  $(1,305,653)  $(1,131,108)  $(4,152,025)  $(2,693,759)
                     
Basic and Diluted Loss per Common Share:                    
Net loss per common share - basic and diluted  $(0.22)  $(0.24)  $(0.75)  $(0.65)
                     
Weighted average number of common shares outstanding during the period - basic and diluted   5,829,539    4,682,380    5,526,375    4,172,200 

 

See accompanying notes to unaudited interim condensed consolidated financial statements.

 

4
 

  

uSell.com, Inc. and Subsidiaries

Consolidated Statements of Cash Flows

(Unaudited)

 

   Six Months Ended June 30, 
   2014   2013 
CASH FLOWS FROM OPERATING ACTIVITIES:          
Net loss  $(4,152,025)  $(2,693,759)
Adjustments to reconcile net loss to net cash and cash equivalents used in operating activities:          
Depreciation and amortization   255,633    144,667 
Provision for (Recovery of) bad debt   8,835    (20,299)
Stock based compensation expense   811,897    1,419,678 
Amortization of debt issue costs into interest expense   8,645    - 
Amortization of debt discount into interest expense   873,872    - 
Lease termination expense   -    9,000 
Gain on settlement of accounts payable   (9,038)   (4,772)
Change in fair value of derivative liability - embedded conversion feature of convertible Series A preferred stock issuance   -    (47,876)
Change in fair value of derivative liability - convertible notes payable   681,122    - 
Changes in operating assets and liabilities:          
Accounts receivable   73,346    (33,404)
Other receivables   20,422    23,005 
Prepaid and other current assets   (3,003)   (92,544)
Accounts payable   461,295    63,289 
Accrued expenses   (21,276)   (10,964)
Deferred revenues   25,784    21,734 
Net Cash and Cash Equivalents Used In Operating Activities   (964,491)   (1,222,245)
           
CASH FLOWS FROM INVESTING ACTIVITIES:          
Website development costs   (300,756)   (155,005)
Cash paid to purchase property and equipment   0    (5,646)
Net Cash and Cash Equivalents Used In Investing Activities   (300,756)   (160,651)

 

See accompanying notes to unaudited interim condensed consolidated financial statements.

 

5
 

  

uSell.com, Inc. and Subsidiaries

Consolidated Statements of Cash Flows

(Continued)

(Unaudited)

 

   Six Months Ended June 30, 
   2014   2013 
CASH FLOWS FROM FINANCING ACTIVITIES:          
Proceeds from sale of common stock   1,774,999    - 
Proceeds from sale of convertible Series A preferred stock   300,000    - 
Proceeds from exercise of warrants   12,500    - 
Cash paid for direct offering costs   (275,372)   - 
Net Cash and Cash Equivalents Provided By Financing Activities   1,812,127    - 
           
Net Increase (Decrease) in Cash and Cash Equivalents   546,880    (1,382,896)
Cash and Cash Equivalents - Beginning of Period   489,166    1,604,587 
           
Cash and Cash Equivalents - End of Period  $1,036,046   $221,691 
           
SUPPLEMENTARY CASH FLOW INFORMATION:          
Cash Paid During the Period for:          
Interest  $-   $- 
Taxes  $-   $- 
           
SUPPLEMENTARY DISCLOSURE OF NON-CASH INVESTING AND FINANCING ACTIVITIES:          
Derivative liability reclassified to Additional Paid in Capital upon conversion of Convertible Notes Payable  $1,682,507   $- 
Conversion of Convertible Notes Payable and accrued interest to common stock  $841,294   $- 
Conversion of Convertible Notes Payable and accrued interest to Series E preferred stock  $309,698      
Common stock issued for services  $21,195   $13,500 
Derivative liability reclassified to Additional Paid in Capital upon conversion of Series A preferred stock  $-   $105,900 
Issuance of Series C preferred stock in exchange for warrants  $15   $- 
Conversion of Series A preferred stock into common stock  $-   $18 
Conversion of Series B preferred stock into common stock  $3   $110 
Conversion of Series D preferred stock into common stock  $-   $35 

 

See accompanying notes to unaudited interim condensed consolidated financial statements.

  

6
 

 

uSell.com, Inc. and Subsidiaries

Notes to Interim Condensed Consolidated Financial Statements

June 30, 2014

(Unaudited)

 

Note 1 - Organization and Business

 

uSell.com, Inc., through our wholly-owned subsidiaries (collectively, “uSell,” “Company,” “we,” “us,” and/or “our”), is a technology based company focused on creating an online marketplace where sellers can sell small consumer electronics to professional buyers using an ecommerce website-based platform. Through participation in the uSell marketplace, our buyers can acquire high volumes of inventory in a cost effective manner, while minimizing the investment and risk associated with creating and running their own branded advertising campaigns.

 

We utilize consumer oriented advertising efforts, such as direct response television commercials, and various forms of Internet advertising to attract sellers to our website. We facilitate transactions by developing technology and logistics systems that seamlessly move product from sellers’ homes to buyers’ warehouses. We also provide our buyers with value added services, such as shipping kit fulfillments, check processing and analytics.

 

Reverse Stock Split

 

On January 21, 2014, we effected a 1-for-15 reverse stock split of our common stock (“Reverse Split”). As a result of the Reverse Split, every fifteen shares of our common stock were combined into one share of common stock. Immediately after the January 21, 2014 effective date, we had 4,907,462 shares of common stock outstanding. All share and per share amounts have been retroactively restated to reflect the Reverse Split. The authorized number of shares of our common stock and the par value remained the same. The Reverse Split did not affect the shares of preferred stock outstanding, however it did affect the number of common stock shares issuable to holders upon conversion.

 

Note 2 – Going Concern

 

As reflected in the accompanying financial statements, the Company had a net loss of approximately $4,152,000 and net cash and cash equivalents used in operations of approximately $964,000 for the six months ended June 30, 2014. The Company has an accumulated deficit of approximately $48,906,000 and a working capital deficit of approximately $256,000 at June 30, 2014. The Company does not yet have a history of financial stability. Historically, the principal source of liquidity has been the issuance of debt and equity securities. These factors raise substantial doubt about the Company’s ability to continue as a going concern.

 

The accompanying financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. These financial statements do not include any adjustments relating to the recovery of the recorded assets or the classification of the liabilities that might be necessary should the Company be unable to continue as a going concern. The ability of the Company to continue as a going concern is dependent on management's plans, which include further implementation of its business plan and continuing to raise funds through debt and/or equity raises.

 

As discussed in Note 11, on August 11, 2014, the Company’s Registration Statement on Form S-1/A registering up to $5,000,000 of units comprised of common stock and warrants went effective. We anticipate closing on the sale of $4.65 million shortly after the filing of this report. Assuming the Company closes this offering, management expects that the going concern treatment will no longer be relevant, although no assurances can be given.

 

Note 3 - Significant Accounting Policies

 

Basis of Presentation

 

The accompanying unaudited interim condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and pursuant to the instructions to Form 10-Q and Article 8 of Regulation S-X of the United States Securities and Exchange Commission (“SEC”). Certain information or footnote disclosures normally included in financial statements prepared in accordance with GAAP have been condensed or omitted, pursuant to the rules and regulations of the SEC for interim financial reporting. Accordingly, they do not include all the information and footnotes necessary for a comprehensive presentation of financial position, results of operations, or cash flows. It is our opinion, however, that the accompanying unaudited interim condensed consolidated financial statements include all adjustments, consisting of a normal recurring nature, which are necessary for a fair presentation of the financial position, operating results and cash flows for the periods presented.

 

7
 

  

uSell.com, Inc. and Subsidiaries

Notes to Interim Condensed Consolidated Financial Statements

June 30, 2014

(Unaudited)

 

The accompanying unaudited interim condensed consolidated financial statements should be read in conjunction with our Annual Report on Form 10-K for the year ended December 31, 2013 as filed with the SEC, which contains the audited financial statements and notes thereto, together with Management’s Discussion and Analysis, for the years ended December 31, 2013 and 2012. The financial information as of December 31, 2013 is derived from the audited financial statements presented in our Annual Report on Form 10-K for the year ended December 31, 2013. The interim results for the three and six months ended June 30, 2014 are not necessarily indicative of the results to be expected for the year ending December 31, 2014 or for any future interim periods.

 

Principles of Consolidation

  

The accompanying unaudited interim condensed consolidated financial statements include the accounts of uSell and its wholly-owned subsidiaries. All significant intercompany balances and transactions have been eliminated in consolidation.

 

Use of Estimates

 

The preparation of unaudited interim condensed consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period.

 

Making estimates requires management to exercise significant judgment. It is at least reasonably possible that the estimate of the effect of a condition, situation or set of circumstances that existed at the date of the unaudited interim condensed consolidated financial statements, which management considered in formulating its estimate, could change in the near term due to one or more future confirming events. Accordingly, the actual results could differ significantly from our estimates.

 

Cash and Cash Equivalents

 

All highly liquid investments with an original maturity of 90 days or less when purchased are considered to be cash equivalents. Cash equivalents are stated at cost, which approximates market value. Cash equivalents generally consist of money market accounts.

 

We minimize credit risk associated with cash by periodically evaluating the credit quality of our primary financial institution. At times, our cash may be uninsured or exceed the Federal Deposit Insurance Corporation (“FDIC”) insurance limit. 

 

Accounts Receivable and Other Receivables

 

Accounts receivable and other receivables represent obligations from our buyers. We periodically evaluate the collectability of our accounts receivable and other receivables and consider the need to record an allowance for doubtful accounts based upon historical collection experience and specific information. Actual amounts could vary from the recorded estimates. Our allowance for doubtful accounts was $12,335 and $3,500 at June 30, 2014 and December 31, 2013, respectively.

 

Intangible Assets

 

Our intangible assets pertain to capitalized software costs and our website domain address. We capitalize costs related to software developed or obtained for internal use when management commits to funding the project, the project completes the preliminary project stage and the software will be used to perform the function intended. Capitalization of such costs ceases when the project is substantially complete and ready for its intended use.

 

We periodically review the carrying values of our long-lived assets when events or changes in circumstances indicate that it is more likely than not that their carrying values may exceed their fair values, and record an impairment charge when considered necessary. When circumstances indicate that an impairment of value may have occurred, we test such assets for recoverability by comparing the estimated undiscounted future cash flows expected to result from the use of such assets and their eventual disposition to their carrying amounts. If the undiscounted future cash flows are less that the carrying amount of the asset, an impairment loss, measured as the excess of the carrying amount of the asset over its estimated fair value, is recognized. Fair value, for purposes of calculating impairment, is measured based on estimated future cash flows, discounted at a market rate of interest.

 

8
 

  

uSell.com, Inc. and Subsidiaries

Notes to Interim Condensed Consolidated Financial Statements

June 30, 2014

(Unaudited)

 

Convertible Instruments

 

We review all of our convertible instruments for the existence of an embedded conversion feature which may require bifurcation, if certain criteria are met. These criteria include circumstances in which:

 

  a) The economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host contract,

 

  b) The hybrid instrument that embodies both the embedded derivative instrument and the host contract is not remeasured at fair value under otherwise applicable GAAP with changes in fair value reported in earnings as they occur, and

 

  c) A separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument subject to certain requirements (except for when the host instrument is deemed to be conventional).

 

A bifurcated derivative financial instrument may be required to be recorded at fair value and adjusted to market at each reporting period end date. In addition, we may be required to classify certain stock equivalents issued in connection with the underlying debt instrument as derivative liabilities.

 

For convertible instruments that we have determined should not be bifurcated from their host instruments, we record discounts to convertible notes for the intrinsic value of conversion options embedded in debt instruments based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note. Debt discounts under these arrangements are amortized over the term of the related debt to their earliest date of redemption. Also when necessary, we record deemed dividends for the intrinsic value of conversion options embedded in preferred shares based upon the differences between the fair value of the underlying common stock at the commitment date of the financing transaction and the effective conversion price embedded in the preferred shares.

 

Finally, if necessary, we will determine the existence of liquidated damage provisions. Liquidated damage provisions are not marked to market, but evaluated based upon the probability that a related liability should be recorded.

 

Common Stock Purchase Warrants and Derivative Financial Instruments

 

We review any common stock purchase warrants and other freestanding derivative financial instruments at each balance sheet date and classify them on our balance sheet as:

 

  a) Equity if they (i) require physical settlement or net-share settlement, or (ii) give us a choice of net-cash settlement or settlement in our own shares (physical settlement or net-share settlement), or

 

  b) Assets or liabilities if they (i) require net-cash settlement (including a requirement to net cash settle the contract if an event occurs and if that event is outside our control), or (ii) give the counterparty a choice of net-cash settlement or settlement in shares (physical settlement or net-share settlement).

 

We assess classification of our common stock purchase warrants and other freestanding derivatives at each reporting date to determine whether a change in classification between assets and liabilities is required.

 

Revenue Recognition  

 

Revenue is recognized when all of the following conditions exist: (1) persuasive evidence of an arrangement exists, (2) delivery has occurred, (3) the sales price is fixed or determinable, and (4) collectability is reasonably assured.

 

Seller Electronics Referrals

 

Sellers responding to our advertising campaigns go to our website where they can search for the items they wish to sell using a streamlined point and click interface. Once they have identified their device, they are asked a single question to describe the condition of the device. At this point, they are presented with the “best match,” or uSell’s recommended offer from one of our buyers. We offer this recommendation based on both the price offered by the buyer relative to other buyers and the quality of ratings of the buyer relative to other buyers. The seller may choose to view a larger list of offers from all buyers interested in purchasing their device. During 2013, and into 2014, we earned up front “lead fees” from buyers when sellers accepted offers on our website and filled out a form to request a free shipping kit. This fee was received regardless of whether the sellers ultimately sent in their devices to the buyers. We recognized revenue upon online acceptance of the buyer’s offer by the seller. We record payments received from buyers in advance of offer acceptance as deferred revenue at the time payment is received.

 

9
 

  

uSell.com, Inc. and Subsidiaries

Notes to Interim Condensed Consolidated Financial Statements

June 30, 2014

(Unaudited)

 

During 2013, our buyers paid fees based on the demand for the individual item which the seller was seeking to sell. Fees were not based on the value of the item sold. For instance, an iPhone might have had a higher fee than an Android, even if that particular Android had a higher offer price to the seller.

 

Beginning in February 2014, we started a transition of our business model, which was phased in over the subsequent six weeks. Under the new model, buyers pay us a commission only when they pay the seller for a received device and we recognize revenue upon payment to the seller.

 

Fulfillment Revenue

 

In December 2012, we began to offer fulfillment services on behalf of our buyers for the items sold by sellers. We act as the agent in these transactions, passing orders booked by our buyers to our fulfillment vendors, who then assemble the kits and mail them directly to the sellers. We earn a standard fee from our buyers and recognize revenue upon shipment of the kits to the sellers. We evaluated the presentation of revenue on a gross versus net basis and determined that since we perform as an agent without assuming the risks and rewards of ownership of the goods, revenue should be reported on a net basis.

 

Advertising Revenue

 

Advertising revenues primarily come from payments for text-based sponsored links and display advertisements. Generally, our advertisers pay us on a cost per click, or CPC basis, which means advertisers pay us only when someone clicks on one of their advertisements, or on a cost per thousand impression basis, or CPM. Paying on a CPM basis means that advertisers pay us based on the number of times their advertisements appear on our websites or mobile applications.

 

Cost of Revenue

 

Our cost of revenue consists primarily of costs to maintain our website, including amortization expense on our technology platform software.

 

Advertising

 

Advertising costs are expensed as they are incurred and are included in sales and marketing expenses. Advertising expense amounted to $1,604,443 and $1,052,949 for the three months ended June 30, 2014 and 2013, respectively, and $2,665,412 and $1,890,796 for the six months ended June 30, 2014 and 2013, respectively.

 

Share-Based Payment Arrangements

 

We account for stock options in accordance with Accounting Standards Codification (“ASC”) 718: Compensation - Stock Compensation (“ASC 718”). ASC 718 requires generally that all equity awards be accounted for at their “fair value.” This fair value is measured on the grant date for stock-settled awards, and at subsequent exercise or settlement for cash-settled awards. Fair value is equal to the underlying value of the stock for “full-value” awards such as restricted stock and performance shares, and estimated using an option-pricing model with traditional inputs for “appreciation” awards such as stock options and stock appreciation rights.

 

Costs equal to these fair values are recognized ratably over the requisite service period based on the number of awards that are expected to vest, or in the period of grant for awards that vest immediately and have no future service condition. For awards that vest over time, cumulative adjustments in later periods are recorded to the extent actual forfeitures differ from our initial estimates: previously recognized compensation cost is reversed if the service or performance conditions are not satisfied and the award is forfeited. The expense resulting from share-based payments is recorded in general and administrative expense for the three and six months ended June 30, 2014 and 2013.

 

Subsequent modifications to outstanding awards result in incremental cost if the fair value is increased as a result of the modification. Thus, a value-for-value stock option repricing or exchange of awards in conjunction with an equity restructuring does not result in additional compensation cost.

 

10
 

  

uSell.com, Inc. and Subsidiaries

Notes to Interim Condensed Consolidated Financial Statements

June 30, 2014

(Unaudited)

 

Net Loss per Share

 

Basic loss per share (“EPS”) is computed by dividing net loss available to common stockholders by the weighted average number of common shares outstanding during the period, excluding the effects of any potentially dilutive securities. Diluted EPS gives effect to all dilutive potential of shares of common stock outstanding during the period including stock options or warrants, using the treasury stock method (by using the average stock price for the period to determine the number of shares assumed to be purchased from the exercise of stock options or warrants) and convertible debt or convertible preferred stock, using the if-converted method. Diluted EPS excludes all dilutive potential of shares of common stock if their effect is anti-dilutive.

 

The computation of basic and diluted loss per share at June 30, 2014 and 2013 excludes the common stock equivalents of the following potentially dilutive securities because their inclusion would be anti-dilutive:

 

   Three and Six Months Ended June 30, 
   2014   2013 
Convertible Series A Preferred Stock   100,000    - 
Convertible Series B Preferred Stock   60,415    62,002 
Convertible Series C Preferred Stock   146,667    - 
Convertible Series E Preferred Stock   103,232    - 
Unvested Restricted Stock   49,998    280,167 
Unvested Restricted Stock Units   629,331    - 
Stock Options   548,495    471,516 
Stock Warrants   277,519    546,906 
    1,915,657    1,360,592 

 

Legal Proceedings

  

From time to time, we are a party to or otherwise involved in legal proceedings arising in the normal and ordinary course of business. As of the date of this report, we are not aware of any proceeding, threatened or pending, against us which, if determined adversely, would have a material effect on our business, results of operations, cash flows or financial position.

 

Customer Concentrations

 

The following table shows significant concentrations in our revenues and accounts receivable for the periods indicated.

 

   Percentage of Revenue
During the Three
 Months Ended
   Percentage of
Revenue During the
Six Months Ended
 
   June 30,   June 30, 
   2014   2013   2014   2013 
Buyer A   11%   11%   11%   11%
Buyer B   7%   31%   10%   27%
Buyer C   7%   19%   8%   20%
Buyer D   -    -    -    18%

 

   Percentage of Accounts
Receivable at
 
   June 30,   December 31, 
   2014   2013 
Buyer AA   36%   35%
Buyer BB   11%   - 
Buyer CC   2%   14%
Buyer DD   -    17%

 

 

11
 

  

uSell.com, Inc. and Subsidiaries

Notes to Interim Condensed Consolidated Financial Statements

June 30, 2014

(Unaudited)

 

Recent Accounting Pronouncements

 

In July 2013, the Financial Accounting Standards Board (“FASB”) issued ASU, No. 2013-11, “Presentation of an Unrecognized Tax Benefit When a Net Operating Loss Carryforward, a Similar Tax Loss, or a Tax Credit Carryforward Exists” (“ASU 2013-11”). ASU 2013-11 provides explicit guidance on the financial statement presentation of an unrecognized tax benefit when a net operating loss carryforward, a similar tax loss, or a tax credit carryforward exists. The guidance is effective prospectively for fiscal years, and interim periods within those years, beginning after December 15, 2013, with an option for early adoption. The adoption of this standard did not have a material impact on the Company’s consolidated financial statements.  

 

In May 2014, the FASB issued ASU No. 2014-09, “Revenue from Contracts with Customers” (ASU 201-09). ASU 201-09 provides guidance for revenue recognition and affects any entity that either enters into contracts with customers to transfer goods or services or enters into contracts for the transfer of nonfinancial assets and supersedes the revenue recognition requirements in Topic 605, “Revenue Recognition,” and most industry-specific guidance. The core principle of ASU 2014-09 is the recognition of revenue when a company transfers promised goods or services to customers in an amount that reflects the consideration to which the company expects to be entitled in exchange for those goods or services. ASU 2014-09 defines a five-step process to achieve this core principle and, in doing so, companies will need to use more judgment and make more estimates than under the current guidance. These may include identifying performance obligations in the contract, estimating the amount of variable consideration to include in the transaction price and allocating the transaction price to each separate performance obligation. ASU 2014-09 is effective for fiscal years beginning after December 15, 2016 and interim periods therein, using either of the following transition methods: (i) a full retrospective approach reflecting the application of the standard in each prior reporting period with the option to elect certain practical expedients, or (ii) a retrospective approach with the cumulative effect of initially adopting ASU 2014-09 recognized at the date of adoption (which includes additional footnote disclosures). Early adoption is not permitted. The Company is currently evaluating the method and impact the adoption of ASU 2014-09 will have on the Company’s consolidated financial statements and disclosures.

 

In June 2014, the FASB issued ASU No. 2014-12, “Compensation - Stock Compensation” (Topic 718): Accounting for Share-Based Payments When the Terms of an Award Provide That a Performance Target Could be Achieved after the Requisite Service Period (“ASU 2014-12”). ASU 2014-12 affects entities that grant their employees share-based payments in which terms of the award provide that a performance target that affects vesting could be achieved after the requisite service period. The amendments in ASU 2014-12 require that a performance target that affects vesting and that could be achieved after the requisite service period be treated as a performance condition. ASU 2014-12 is effective for fiscal years beginning after December 15, 2015. Early adoption is permitted. The Company is currently evaluating the method and impact the adoption of ASU 2014-12 will have on the Company’s consolidated financial statements and disclosures.

 

Note 4 - Fair Value

 

The fair value of our financial assets and liabilities reflects our estimate of amounts that we would have received in connection with the sale of the assets or paid in connection with the transfer of the liabilities in an orderly transaction between market participants at the measurement date. In connection with measuring the fair value of our assets and liabilities, we seek to maximize the use of observable inputs (market data obtained from independent sources) and to minimize the use of unobservable inputs (internal assumptions about how market participants would price assets and liabilities). The following fair value hierarchy is used to classify assets and liabilities based on the observable inputs and unobservable inputs used in order to value the assets and liabilities:

 

  Level 1: Quoted prices in active markets for identical assets or liabilities. An active market for an asset or liability is a market in which transactions for the asset or liability occur with sufficient frequency and volume to provide pricing information on an ongoing basis.

 

  Level 2: Observable inputs other than Level 1 inputs. Examples of Level 2 inputs include quoted prices in active markets for similar assets or liabilities and quoted prices for identical assets or liabilities in markets that are not active.

 

  Level 3: Unobservable inputs based on our assessment of the assumptions that market participants would use in pricing the asset or liability.

 

The following are the major categories of assets and liabilities measured at fair value on a recurring basis at June 30, 2014 and December 31, 2013, using quoted prices in active markets for identical assets (Level 1); significant other observable inputs (Level 2); and significant unobservable inputs (Level 3):

 

12
 

  

uSell.com, Inc. and Subsidiaries

Notes to Interim Condensed Consolidated Financial Statements

June 30, 2014

(Unaudited)

 

    At June 30, 2014     At December 31, 2013  
    Assets     Liabilities     Assets     Liabilities  
Level 1                                
None   $ -     $ -     $ -     $ -  
Level 2                                
None     -       -       -       -  
Level 3                                
Derivative liability     -       -       -       1,001,385  
    $ -     $ -     $ -     $ 1,001,385  

 

The following table reflects the change in fair value of our derivative liabilities for the six months ended June 30, 2014:

 

Balance at beginning of period  $1,001,385 
Change in value of derivative liability - convertible notes   681,122 
Reclassification of price protection feature to additional paid in capital - converted notes   (1,682,507)
Balance at end of period  $- 

 

We determined the estimated fair value amounts using available market information and appropriate methodologies. However, considerable judgment is required in interpreting market data to develop the estimates of fair value. The estimates presented are not necessarily indicative of the amounts that we could realize in a current market exchange. The use of different market assumptions and/or estimation methodologies may have a material effect on the estimated fair value amounts. We have based these fair value estimates on pertinent information available as of the respective balance sheet dates and have determined that, as of such dates, the carrying value of all financial instruments approximates fair value.

 

Note 5 – Other Receivables

 

During the year ended December 31, 2013, the Company received two promissory notes from two buyers, whereby certain accounts receivable due to the Company were converted into promissory notes. One of the promissory notes, dated February 27, 2013 for $65,771, required weekly payments of $1,028, including interest, had a stated interest rate of 5% per year, and was due on June 4, 2014. The Company agreed to settle the outstanding balance with the buyer for $15,000. Accordingly, the Company recorded other receivables in the amount of $15,000 at December 31, 2013, representing the balance owed on this note. The Company received the payment on this note in January 2014. The second promissory note, dated February 14, 2013, as amended on May 8, 2013, requires weekly payments of $500, has no stated interest rate and is due to be repaid on July 30, 2014. Based upon the uncertainty of the collectability of this amount, the Company has recorded an allowance for doubtful accounts on the entire balance due of $8,835 as of June 30, 2014.

 

Note 6 – Intangible Assets

 

Intangible assets consist of the following:

 

   Capitalized
Software
   Website
Domain
   Total 
Gross value at June 30, 2014  $1,618,732   $67,752   $1,686,484 
Accumulated amortization at June 30, 2014   (764,554)   (67,752)   (832,306)
Net value at June 30, 2014  $854,178   $-   $854,178 
                
Gross value at December 31, 2013  $1,317,976   $67,752   $1,385,728 
Accumulated amortization at December 31, 2013   (511,012)   (67,752)   (578,764)
Net value at December 31, 2013  $806,964   $-   $806,964 

 

13
 

  

uSell.com, Inc. and Subsidiaries

Notes to Interim Condensed Consolidated Financial Statements

June 30, 2014

(Unaudited)

 

Our intangible assets are amortized on a straight-line basis over their estimated useful lives of two to three years. Amortization expense amounted to $132,033 and $74,285 for the three months ended June 30, 2014 and 2013, respectively, and $253,542 and $142,070 for the six months ended June 30, 2014 and 2013, respectively.

 

Future annual estimated amortization expense is summarized as follows:

 

Years ending December 31,     
2014 (remaining six months)  $282,898 
2015   392,531 
2016   142,698 
2017   36,051 
   $854,178 

 

Note 7 – Convertible Notes

 

During the year ended December 31, 2013, we borrowed $1,220,000 and issued convertible notes payable (the “Convertible Notes”) which we used for working capital purposes. The Convertible Notes were convertible at $3.00 per share, after giving effect to the Reverse Split as defined in Note 1, due two years from the date of the investment and bore interest of 5% per annum payable in common stock upon maturity or conversion. The Convertible Notes automatically converted if the Company consummated (i) a financing of at least $1 million in which it issued common stock or common stock equivalents for a price greater than $3.75 per share or (ii) a change of control transaction whereby a majority of the Company’s outstanding voting stock was sold or there was a sale of substantially all of the Company’s assets, or (iii) the closing price of the Company’s common stock was more than $4.50 for 10 consecutive trading days. Additionally, investors had price protection on future non-exempted issuances at a price lower than $3.00 per share of common stock or common stock equivalent.

 

At the time of the issuances, we determined that the price protection feature on the Convertible Notes constituted a derivative liability and estimated the fair value of such liability to be $1,244,351 using the Black-Scholes option pricing model. We recorded the fair value of the liability of $1,244,351 as a derivative liability since the price protection feature of the Convertible Notes represented a variable conversion feature. Of this amount, we recorded $1,182,856 as a discount to the Convertible Notes and $61,495 as derivative expense.

 

During the year ended December 31, 2013, we issued 33,514 shares of our common stock in connection with the conversion of $100,000 of Convertible Notes, along with accrued interest of $541.

 

In February 2014, holders of $820,000 Convertible Notes converted their principal, plus accrued interest of $21,294, into 280,427 shares of common stock. In addition, in February 2014, a holder of a $300,000 Convertible Note converted his note, plus accrued interest of $9,698, into 103,232 shares of newly designated Series E Preferred Stock (see Note 8). On the date of conversion, we determined the fair value of the derivative liability to be $1,682,507 using the Black-Scholes option pricing model with the following assumptions:

 

Risk-free interest rate   0.22%
Expected dividend yield   0.0%
Expected volatility   239.41%
Expected term   1.35 – 1.77 years 

 

We recorded an expense of $681,122 during the six months ended June 30, 2014, representing the net change in the fair value of the derivative liability pertaining to the Convertible Notes through the date of conversion and, as the derivative liability is eliminated upon conversion, recorded $1,682,507 as additional paid in capital.

 

We evaluated the conversion of the $300,000 Convertible Note into the Series E Preferred Stock using the applicable guidance in ASC 470-20, “Debt with Conversion and Other Options,” whereby if a convertible instrument is converted to equity securities of the debtor pursuant to an inducement offer, the debtor shall recognize an expense equal to the fair value of all securities and other consideration transferred in the transaction in excess of the fair value of securities issuable pursuant to the original conversion terms. No gain or loss was recognized by the Company upon the conversion of the Convertible Notes into the Series E Preferred Stock since the fair value of the securities transferred was determined to be equal to the fair value of the securities issuable pursuant to the original conversion terms.

 

14
 

 

uSell.com, Inc. and Subsidiaries

Notes to Interim Condensed Consolidated Financial Statements

June 30, 2014

(Unaudited)

 

The discount of $1,182,856 was being accreted to non-cash interest expense over the contractual term of the Convertible Notes. During the six months ended June 30, 2014, accretion of the remaining discount amounted to $873,872. Contractual interest expense on the Convertible Notes amounted to $8,745 for the six months ended June 30, 2014.

 

The Company incurred fees associated with the closing of the Convertible Notes of $10,970. These amounts were recorded as other assets and were being amortized to interest expense over the contractual term of the Convertible Notes. During the six months ended June 30, 2014, accretion of the fees amounted to $8,645.

 

At June 30, 2014, all Convertible Notes have been converted and, as such, no balances remain outstanding.

 

Note 8 – Preferred Stock

 

Convertible Series A Preferred Stock

 

As of June 30, 2014, we have 100,000 shares of Convertible Series A Preferred Stock, with a par value of $0.0001 per share (“Series A”), outstanding. The Series A has:

 

  a) Seniority and a liquidation preference over all classes of common stock, but is subordinate to our Series B Preferred Stock;
  b) Voting rights and powers equal to the voting rights and powers of our common stock. Each share of Series A is entitled to the number of votes that the holder would be entitled to upon the conversion of the shares into common stock;
  c) A stated liquidation value of $3.00 per share;
  d) No stated dividends; and
  e) An option by the holder to convert each share into common shares at a rate of one share of common for each share of Series A.

 

On January 27, 2014, we sold 100,000 shares of Series A for proceeds of $300,000.

 

Convertible Series B Preferred Stock

 

As of June 30, 2014, we have 951,250 shares of Convertible Series B Preferred Stock, with a par value of $0.0001 per share, (“2010 Series B PS”) outstanding.

 

The 2010 Series B PS has:

 

  (a) Seniority to all classes of common and preferred stock existing or issued in the future;
  (b) Voting rights and powers equal to the voting rights and powers of our common stock. Each share of 2010 Series B PS is entitled to the number of votes that the holder would be entitled to upon the conversion of the shares into common stock;
  (c) A stated liquidation value of $1.00 per share, and a liquidation preference of the greater of $1 per share, or the amount that would be due if all 2010 Series B PS shares had been converted to common stock immediately prior to the liquidation event;
  (d) No stated dividends;
  (e) An option by the holder to convert each share into common shares at a rate of 0.0635 shares of common for each share of 2010 Series B PS;

 

On February 4, 2014, a holder of 25,000 shares of our 2010 Series B PS converted his shares into 1,587 shares of common stock.

 

Convertible Series C Preferred Stock

 

On January 24, 2014, our Board authorized the issuance of up to 146,667 shares of Convertible Series C Preferred Stock (“Series C”), with a par value of $0.0001 per share.  The Series C has:

 

  a) Voting rights and powers equal to the voting rights and powers of our common stock. Each share of Series C is entitled to the number of votes that the holder would be entitled to upon the conversion of the shares into common stock;

 

15
 

 

uSell.com, Inc. and Subsidiaries

Notes to Interim Condensed Consolidated Financial Statements

June 30, 2014

(Unaudited)

 

  b) No stated dividends; and
  c) An option by the holder to convert each share into common shares at a rate of one share of common for each share of Series C.

 

On January 27, 2014, we issued 146,667 shares of Series C in exchange for 216,667 warrants, which were cancelled.

 

As of June 30, 2014, there are 146,667 shares of Series C outstanding.

 

Convertible Series E Preferred Stock

 

On March 3, 2014, our Board authorized the issuance of up to 103,232 shares of Convertible Series E Preferred Stock (“Series E”), with a par value of $0.0001 per share.  The Series E has:

 

  a) Voting rights and powers equal to the voting rights and powers of our common stock. Each share of Series E is entitled to the number of votes that the holder would be entitled to upon the conversion of the shares into common stock;
  b) No stated dividends; and
  c) An option by the holder to convert each share into common shares at a rate of one share of common for each share of Series E.

 

In February 2014, we issued 103,232 shares of Series E upon the conversion of a $300,000 Convertible Note, plus accrued interest of $9,698.

 

As of June 30, 2014, there are 103,232 shares of Series E outstanding.

 

Note 9 – Common Stock

 

In February and March 2014, we sold an aggregate of 591,666 shares of our common stock, par value $0.0001, in a private placement offering for gross proceeds of $1,774,999. Palladium Capital Advisors, LLC (“Palladium”) acted as our placement agent for the offering, received a commission of $75,000 and was issued 22,083 five-year warrants exercisable at $3.00 per share. The Company estimated that the fair value of warrant was $62,241 using the Black-Scholes option pricing model. The fair value of the warrant granted to Palladium was estimated as of the date of grant using the following assumptions: (1) expected volatility of 58.9%, (2) risk-free interest rate of 1.53% and (3) expected life of five years. The Company accounted for the fair value of the warrant as a cost of the private placement offering resulting in a charge directly to stockholders’ equity. Net proceeds, after the payment of commissions and legal and other expenses of $95,550, amounted to $1,679,449.

 

Shares Granted to Directors, Consultants and Employees

 

On January 27, 2014, we entered into a six month joint marketing agreement with a third party consultant. Pursuant to the terms of the agreement, we are required to pay a cash fee of $40,000 for the first month of service, $30,000 for the second and third month and $10,000 per month thereafter. Additionally, we issued the consultant 30,000 fully vested shares of common stock, having a fair value of $123,744, based on the quoted closing trading price of our common stock as of the grant date. We recorded $0 and $123,744 as compensation expense pertaining to this grant during the three and six months ended June 30, 2014, respectively.

 

On January 30, 2014, we granted 2,000 fully-vested shares of common stock, having a fair value of $6,056, based on the quoted closing trading price of our common stock as of the grant date, to an advisor for services provided. We recorded $0 and $6,056 as professional fees expense pertaining to this grant during the three and six months ended June 30, 2014, respectively.

 

16
 

 

uSell.com, Inc. and Subsidiaries

Notes to Interim Condensed Consolidated Financial Statements

June 30, 2014

(Unaudited)

 

Note 10 – Stock-Based Compensation

 

Stock Option Grants

 

During the six months ended June 30, 2014, we granted 69,332 stock options to employees for future services. These options had a fair value of $107,478, using the Black-Scholes option pricing model with the following assumptions:

 

Risk-free interest rate     1.19 – 1.35 %  
Expected dividend yield     0 %  
Expected volatility     57.22 – 60.30 %  
Expected term     3.75 – 4.00 years    

 

The options are exercisable at a weighted average exercise price of $3.86 per share over a five-year term and vest over four years. We recorded $8,348 during the six months ended June 30, 2014 as compensation expense pertaining to these grants.

 

Including prior period grants and the above grants, we recorded non-cash compensation expense of $216,398 and $384,360 for the three months ended June 30, 2014 and 2013, respectively, and $331,158 and $765,478 for the six months ended June 30, 2014, respectively, pertaining to stock option grants.

 

The following table summarizes our stock option activity for the six months ended June 30, 2014:

 

   Number of
Options
   Weighted
Average
Exercise
Price
   Weighted
Average
Remaining
Contractual
Life
(in Years)
   Aggregate
Intrinsic Value
 
Outstanding - December 31, 2013   557,413   $4.98    4.0   $5,250 
Granted   69,332    3.86           
Exercised   -    -           
Forfeited or Canceled   (78,250)   3.06           
Outstanding - June 30, 2014   548,495   $5.12    3.7   $182,462 
                     
Exercisable - June 30, 2014   297,962   $6.62    3.6   $99,172 

 

The following table summarizes our stock option activity for non-vested options for the six months ended June 30, 2014:

 

   Number of
Options
   Weighted
Average
Grant Date
 Fair Value
 
Balance at December 31, 2013   237,040   $4.45 
Granted   69,332    1.55 
Vested   (46,756)   (6.48)
Forfeited or Canceled   (9,083)   (3.06)
Balance at June 30, 2014   250,533   $3.35 

 

17
 

 

uSell.com, Inc. and Subsidiaries

Notes to Interim Condensed Consolidated Financial Statements

June 30, 2014

(Unaudited)

 

Warrants

 

The following summarizes our warrant activity for the six months ended June 30, 2014:

 

   Number of
Warrants
   Weighted
Average
Exercise
Price
   Weighted
Average
Remaining
Contractual Life
 (in Years)
   Aggregate
Intrinsic Value
 
Outstanding - December 31, 2013   476,269    3.02    3.1   $- 
Granted   22,083    3.00           
Exercised   (4,166)   -           
Cancelled/Forfeited   (216,667)   3.00           
Outstanding - June 30, 2014   277,519   $3.04    2.7   $124,312 
                     
Exercisable - June 30, 2014   277,519   $3.04    2.7   $124,312 

 

 

As discussed in Note 9, in February 2014, in connection with the private placement offering of our common stock, we issued Palladium five-year warrants to purchase up to an aggregate of 22,083 shares of our common stock at an exercise price of $3.00 per share.

 

Additionally, as discussed in Note 9, we issued 146,667 shares of Series C in exchange for 216,667 warrants, which were cancelled.

 

There was no expense pertaining to warrants recorded during the three and six months ended June 30, 2014 and 2013.

 

Restricted Stock Awards

 

In June 2013, we entered into a one year investor relations agreement with a third party consultant. Pursuant to the terms of the agreement, we are required to pay a monthly cash fee of $3,000 and issued 18,000 shares of our common stock, with 4,500 shares vesting on a quarterly basis, beginning on the effective date of June 10, 2013. During the three months ended March 31, 2014, the final tranche of 4,500 shares, having a fair value of $21,195, based on the quoted closing trading price of our common stock as of the grant date, vested. This amount has been recorded as a prepaid expense and is being amortized over the remaining service term. We recorded $17,663 and $30,758 as professional fees expense pertaining to this grant during the three and six months ended June 30, 2014, respectively.

 

On October 18, 2013, we granted an aggregate of 66,666 shares of restricted common stock to two of our advisors for future services to be provided. The restricted stock vests quarterly over a three year period with the first vesting date being December 31, 2013, subject to continued service on each applicable vesting date. Additionally, the restricted stock will automatically vest under certain circumstances including in the event of a change of control of the Company. During the six months ended June 30, 2014, 11,112 shares, having a fair value of $46,836, based on the quoted closing trading price of our common stock as of the grant date, vested. Accordingly, we recorded $19,168 and $46,836 as compensation expense pertaining to the vested portion of this grant during the three and six months ended June 30, 2014, respectively.

 

On May 15, 2014, we granted 5,000 shares of fully vested restricted common stock to our Interim Chief Financial Officer for services previously provided. The fair value of the common stock on the date of grant was $4.55 per share, based upon the quoted closing trading price of our common stock on the grant date. The aggregate grant date fair value of the award amounted to $22,750, which we recorded as compensation expense during the six months ended June 30, 2014.

 

On April 11, 2014, we granted 150,000 restricted stock units (“RSUs”) each to our Chief Executive Officer and Chief Operating Officer. The RSUs vest annually over a five year period with the first vesting date being April 10, 2015, subject to continued service on each applicable vesting date. Additionally, the RSUs will automatically vest under certain circumstances including in the event of a change of control of the Company. The RSUs will have no voting rights or dividend rights. The fair value of the common stock on the date of grant is $4.80 per share, based upon our closing market price on the date of grant. The aggregate grant date fair value of the award amounts to $1,440,000, which is being recognized as compensation expense over the vesting period. We recorded $60,000 of compensation expense during the six months ended June 30, 2014 with respect to this award.

 

18
 

  

uSell.com, Inc. and Subsidiaries

Notes to Interim Condensed Consolidated Financial Statements

June 30, 2014

(Unaudited)

 

Effective May 19, 2014, we granted an aggregate of 146,000 RSUs to our independent directors. The RSUs vest annually over a three year period with the first vesting date being May 19, 2015, subject to continued service on each applicable vesting date. Additionally, the RSUs will automatically vest under certain circumstances including in the event of a change of control of the Company. The RSUs will have no voting rights or dividend rights. The fair value of the common stock on the date of grant is $4.55 per share, based upon our closing market price on the date of grant. The aggregate grant date fair value of the award amounts to $664,300, which is being recognized as compensation expense over the vesting period. We recorded $27,679 of compensation expense during the six months ended June 30, 2014 with respect to this award.

 

Total unrecognized compensation expense related to unvested stock awards and unvested restricted stock units at June 30, 2014 amounts to $2,465,120 and is expected to be recognized over a weighted average period of 4.1 years.

 

A summary of the restricted stock award activity for the six months ended June 30, 2014 is as follows:

 

   Number of
Shares
 
     
Unvested Outstanding at December 31, 2013   248,941 
Granted   483,000 
Vested   (52,612)
Unvested Outstanding at June 30, 2014   679,329 

 

 

Note 11 – Subsequent Events

 

On April 10, 2014, we entered into agreements with Michael Brauser, Chairman of the Board of Directors of the Company, and Doug Feirstein, a former director of the Company, through which each agreed within 90 days to prematurely exercise 216,666 warrants and 33,333 warrants, respectively, exercisable at $3.00 per share (after giving effect to the reverse stock split), with one-half exercised for cash and the other half exchanged for RSUs. Mr. Brauser exercised and exchanged his warrants in July 2014 by paying $324,999 of cash and receiving 108,333 shares of common stock and 108,333 fully vested RSUs to be delivered on July 18, 2019. Mr. Feirstein exercised and exchanged his warrants in July 2014 by paying $50,000 of cash and receiving 16,667 shares of common stock and 16,666 fully vested RSUs to be delivered on July 18, 2019.

 

On August 11, 2014, the Company’s Registration Statement on Form S-1/A registering up to $5,000,000 of units comprised of common stock and warrants went effective. On the same date, the Company entered into a Placement Agent Agreement with Dawson James Securities, Inc. to serve as the Company’s exclusive Placement Agent in connection with the sale of the units. We anticipate closing on the sale of $4.65 million shortly after the filing of this report.

 

19
 

 

Item 2.  Management’s Discussion and Analysis of Financial Condition and Results of Operations.

 

The following discussion and analysis should be read in conjunction with our unaudited interim condensed consolidated financial statements and related notes appearing elsewhere in this report on Form 10-Q. In addition to historical information, this discussion and analysis contains forward-looking statements that involve risks, uncertainties, and assumptions. Our actual results may differ materially from those anticipated in these forward-looking statements as a result of certain factors, including but not limited to those set forth under “Risk Factors” in our Annual Report on Form 10-K, as filed with the United States Securities and Exchange Commission, or the SEC, on March 28, 2014, and the Prospectus dated August 11, 2014.

 

Company Overview

 

uSell.com, Inc. is a technology based company focused on creating an online marketplace where sellers interested in selling small consumer electronics, through an ecommerce website-based service, can:

 

  · Find cash offers for their items based on the make, model, and condition of each item;
  · Efficiently compare offers for those items from a marketplace of professional buyers,
  · Review satisfaction ratings and customer reviews of each buyer,
  · Determine the offer they wish to accept,
  · Immediately complete their transaction on our website with the buyer of their choice,
  · Ship their device for free using either a prepaid shipping kit or shipping label; and
  · Track the progress of their order online from initiation to final payment for their device.

 

Our business model is similar to successful ecommerce websites such as Amazon (www.amazon.com) and eBay (www.ebay.com). These companies leverage the power of a specialized network of merchants to (i) offer competitive pricing to the customer, (ii) assist the customer in deciding who to transact with by providing relevant information about each merchant, and (iii) provide fulfillment services to facilitate transactions. However, while websites like Amazon and eBay enable individual buyers to purchase goods by leveraging a network of professional sellers, uSell enables individual sellers to sell goods by leveraging a network of professional buyers.

 

We utilize consumer oriented advertising efforts, such as direct response television commercials and various forms of Internet advertising, to attract sellers to our website. Effective consumer oriented advertising requires significant expertise and up-front capital to efficiently create, produce, edit and air the advertising campaigns. Ineffective advertisements can result in significant costs that do not generate revenue sufficient to cover costs.

 

We work with professional, wholesale buyers and provide them with a low risk, cost-efficient way to acquire inventory that they can then resell through various means. Through participation in the uSell marketplace, our buyers can benefit from the high volume response rates to our national television advertising and broad-based Internet advertising campaigns, while minimizing the investment and risk associated with creating and running their own branded advertising campaigns. Additionally, we provide our buyers with value added services such as shipping kit fulfillment, check processing, and analytics.

 

When sellers enter information about the devices they intend to sell on our website, they are presented with offers from our buyers that are interested in purchasing these items. Until late March 2014, uSell earned up front “lead fees” from buyers when sellers accepted offers on our website and filled out a form to request a free shipping kit. This fee was received regardless of whether these sellers ultimately sent in their devices to the buyers.

 

By late March 2014, we completed a material change to our business model. We began implementing this change in early February, and phased it in over the subsequent four to six weeks. Under the new model, buyers pay us a commission only when they pay the seller for a received device. We believe that this model accomplishes the following:

 

·lowers risk for our buyers;
·provides buyers with a more competitive device acquisition cost;
·allows buyers to offer higher prices to sellers;
·increases our conversion rates and throughput; and
·increases our revenues and cash flows.

 

The new business model and pricing is designed so that our marketplace business is only successful when our sellers and buyers are successful.

 

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Key Business Metrics

 

Our management periodically reviews certain key business metrics for operational planning purposes and to evaluate the effectiveness of our operational strategies, and allocation of resources. These key business metrics include:

 

Gross Merchandise Value. Gross Merchandise Value, or GMV, is the total value of all successfully closed transactions on our platform during the applicable period. It is the value of all merchandise that buyers purchase through the platform plus any associated fees, including check processing fees and gross shipping and handling fees. A portion of the merchandise value is paid to sellers and a portion is paid to us. GMV is measured when sellers are paid. Accordingly, GMV is not a meaningful measure for the three months ended March 31, 2014, as this represents the transition period of our new business model, the effects of which were not fully measurable until late April 2014.

 

Orders Placed. Orders Placed represents the number of transactions in a given period from which sellers have placed orders which have not been completed, which we refer to as “Orders Completed” (defined below). Orders Placed is a leading indicator of what future GMV will be less breakage (orders where the seller does not send their device to the buyer) and it provides an additional measurement of the volume of activity flowing through our marketplace.

 

Orders Completed. Orders Completed represents the number of transactions in a given period from which sellers and buyers have completed a transaction and we have received payment from buyers.

 

Our corporate headquarters are located at 33 East 33rd Street, New York, New York 10016 and our phone number is (212) 213-6805. Our website can be found at www.uSell.com. The information on our website is not incorporated in this report.

 

Critical Accounting Policies

 

In response to financial reporting release FR-60, Cautionary Advice Regarding Disclosure About Critical Accounting Policies, from the SEC, we have selected our more subjective accounting estimation processes for purposes of explaining the methodology used in calculating the estimate, in addition to the inherent uncertainties pertaining to the estimate and the possible effects on the our financial condition. The accounting estimates involve certain assumptions that, if incorrect, could have a material adverse impact on our results of operations and financial condition. Our more significant accounting policies can be found in Note 3 of our unaudited interim condensed consolidated financial statements found elsewhere in this report and in our Annual Report on Form 10-K for the year ended December 31, 2013, as filed with the SEC. There have been no material changes to our Critical Accounting Policies during the period covered by this report, other than as disclosed in Note 3, “Revenue Recognition”.

 

Results of Operations

 

2014 Highlights

 

We completed a material change to our business model during the first quarter of 2014, which positively impacted our revenues and cash flows during the second quarter of 2014. Additionally, we noted the following:

 

·Decreased our working capital deficit from ($1,269,000) on December 31, 2013 to ($256,000) on June 30, 2014.
·Went from a stockholders’ deficit of ($666,000) on December 31, 2013 to stockholders’ equity of $809,000 on June 30, 2014.
·Increased our revenues from $2,271,000 for the six months ended June 30, 2013 to $2,715,000 for the six months ended June 30, 2014.
·Decreased our cash used in operations from ($1,222,000) for the six months ended June 30, 2013 to ($964,000) for the six months ended June 30, 2014.
·Increased prices offered to sellers, leading to higher conversion rates and throughput, during the six months ended June 30, 2014, compared to the six months ended December 31, 2013.
·Increased our Orders Placed, a leading indicator of throughput, from 147,343 for the six months ended June 30, 2013 to 230,897 for the six months ended June 30, 2014.
·Increased our Orders Completed from 62,106 for the six months ended June 30, 2013 to 109,089 for the six months ended June 30, 2014.
·Processed $5,780,877 in GMV for the quarter ended June 30, 2014. Please note that we have not tracked this metric prior to the second quarter of 2014. In the future we plan on comparing GMV on a year over year basis to properly account for seasonality.
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Comparison of the Three and Six Months Ended June 30, 2014 to the Three and Six Months Ended June 30, 2013

 

The following tables set forth, for the periods indicated, results of operations information from our unaudited interim condensed consolidated financial statements:

 

   Three Months Ended
June 30,
   Change   Change 
   2014   2013   (Dollars)   (Percentage) 
Revenue  $1,709,250   $1,224,340   $484,910    40%
Costs and Expenses                    
Cost of Revenue   138,095    89,558    48,537    54%
Sales and Marketing   1,640,107    1,083,436    556,671    51%
General and Administrative   1,237,103    1,187,288    49,815    4%
Operating Loss   (1,306,055)   (1,135,942)   (170,113)   15%
Other Income   402    4,834    (4,432)   -92%
Net Loss  $(1,305,653)  $(1,131,108)  $(174,545)   15%

 

 

   Six Months Ended June 30,   Change   Change 
   2014   2013   (Dollars)   (Percentage) 
Revenue  $2,715,249   $2,270,738   $444,511    20%
Costs and Expenses                    
Cost of Revenue   264,639    171,164    93,475    55%
Sales and Marketing   2,725,546    1,955,076    770,470    39%
General and Administrative   2,314,402    2,891,607    (577,205)   -20%
Operating Loss   (2,589,338)   (2,747,109)   157,771    -6%
Other (Expense) Income   (1,562,687)   53,350    (1,616,037)   NM 
Net Loss  $(4,152,025)  $(2,693,759)  $(1,458,266)   54%

 

____________________________

NM: Not Meaningful.

 

Revenue by Type

 

The following table breaks down our revenue by type:

 

   Three Months Ended June 30, 
   2014   2013 
Seller Electronics Referrals  $1,509,547    88%  $1,136,325    93%
Fulfillment Revenue   93,869    6%   41,399    3%
Advertising Revenue   80,718    5%   44,701    4%
Other Revenue   25,116    1%   1,915    0%
   $1,709,250    100%  $1,224,340    100%

  

   Six Months Ended June 30, 
   2014   2013 
Seller Electronics Referrals  $2,360,579    87%  $2,148,383    95%
Fulfillment Revenue   138,830    5%   67,342    3%
Advertising Revenue   154,061    6%   53,097    2%
Other Revenue   61,779    2%   1,916    0%
   $2,715,249    100%  $2,270,738    100%

 

Seller Electronics Referral. Before March 2014, uSell earned up front “lead fees” from buyers when sellers accepted offers on our website and filled out a form to request a free shipping kit. This fee was received regardless of whether these sellers ultimately sent in their devices to the buyers. Buyers treated these lead fees as a marketing expense, and had to consider historical data on “send in rates” when setting pricing on the website. uSell recognized the related revenue upon the sellers’ acceptance of an offer and submission of the form on the website.

 

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Beginning in February 2014 and for the subsequent six weeks, we phased in a major change to our business model. Under the new model, we eliminated the upfront lead fees to buyers and began charging transactional fees when buyers pay sellers for received devices. Whereas prior to the change, we recognized revenue upon acceptance of an offer and submission of the form on our website, we now recognize revenue upon payment to the seller. This aligns our incentives with sellers and reduces risk for buyers. It also creates a material change in our timing of revenue recognition, as sellers typically receive payment 2-5 weeks after placing orders on the website, depending on when they send in their devices. The impact of the change on our timing of revenue recognition significantly affected our revenues during the three months ended March 31, 2014, and continued to impact revenues through late April 2014. Notwithstanding the lag in the timing of our revenue recognition during this transitional period, revenues for the three and six months ended June 30, 2014 were higher, compared to revenues for the three and six months ended June 30, 2013. We believe this increase is primarily attributable to the successful transition to our new business model, as well as our increased investment in our marketing and advertising campaigns.

 

During the three and six months ended June 30, 2014, we saw an increase in several of our marketplace metrics. Most notably, we have seen meaningful increases in prices offered to sellers, conversion rates, and throughput as compared to the three months ended December 31, 2013. Since the change, the average price offered to sellers on our top 100 SKUs has increased by nearly 20%. This increase in pricing has resulted in our conversion rate jumping by more than 100%. As conversion has increased, so has throughput, as measured by Orders Placed on the website. We generated over 54,000 Orders Placed in the month of June, approximately 47,000 Orders Placed in May and approximately 45,000 Orders Placed in April. Orders Placed during the quarter ended June 30, 2014 totaled 146,000, compared to 85,000 Orders Placed during the quarter ended March 31, 2014 (the quarter in which the shift in our business model took place). This equates to over 70% growth quarter over quarter. We are using Orders Placed as a leading indicator of both GMV and Orders Completed, since these metrics can only be reliably measured on a 5-6 week lag. In the future, we will use both GMV and Orders Completed to measure throughput. Orders Completed is a pure measure of throughput, while GMV also takes into account the average value per device sold.

 

The full impact of the increase in throughput will not be entirely realized in the short term. We have identified a strong correlation between increases in throughput and organic customer demand in the form of repeat and word of mouth traffic. Growth in these free traffic sources is a key driver of future growth and profitability. Therefore, we anticipate further positive long-term impacts as a result of the change in our business model.

 

Fulfillment Revenue. Our fulfillment services offered on behalf of our buyers for items sold by sellers was fully implemented in March 2013. Accordingly, the six months ended June 30, 2013 does not reflect normalized fulfillment revenue, compared to the six months ended June 30, 2014. Additionally, due to the increased number of Orders Completed resulting from the implementation of our new business model, we had a corresponding increase in fulfillment services revenue during the six months ended June 30, 2014, compared to the six months ended June 30, 2013.

 

Advertising Revenue. We generate advertising revenues from text-based sponsored links and display advertisements. Advertising services was implemented in June 2013 and, accordingly, the three and six months ended June 30, 2013 does not reflect normalized advertising revenue, compared to the three months ended June 30, 2014.

 

Other Revenue. Other revenue during the three and six months ended June 30, 2014 mainly represents fees earned for the development and hosting of the trade-in platform related to our Staples contract.

 

Cost of Revenue

 

Our cost of revenue for generating leads for our buyers consists primarily of costs to maintain our website, including amortization expense on our technology platform software.

 

Sales and Marketing Expenses

 

The following table compares our revenue to the amount of sales and marketing expenses for the corresponding periods.

 

   Three Months Ended June 30,   Six Months Ended June 30, 
   2014   2013   2014   2013 
Revenue  $1,709,250   $1,224,340   $2,715,249   $2,270,738 
Sales and Marketing Expenses  $1,640,107   $1,083,436   $2,725,546   $1,955,076 
Percentage of Revenue   96%   88%   100%   86%

 

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Our sales and marketing expenses represent one of our most significant costs, amounting to 96% and 88% of revenue for the three months ended June 30, 2014 and 2013, respectively, and 100% and 86% for the six months ended June 30, 2014 and 2013, respectively. Advertising and marketing costs as a percentage of revenue were impacted by the transition of our business model from earning up front lead fees to earning revenue upon payment to the seller. Under the new model, revenue lags marketing expense by 5-6 weeks. During periods of marketing expansion, the mismatch in timing of marketing expense and revenue recognition increases marketing costs as a percent of revenue.

 

We utilize direct response advertising and marketing campaigns, including television, print and Internet to attract visitors to our website. Our sales and marketing costs include production costs to produce and edit advertisements as well as the costs to run them. We manage our advertising and marketing campaigns, and make allocation decisions, by measuring their effectiveness based on a variety of metrics, including response rates, conversion rates and average revenue statistics. The nature of our direct response advertising and marketing campaigns generally yields a strong correlation between our level of spending on sales and marketing and our revenue. Hence, as we increase our advertising and marketing budgets, we anticipate that our revenue will grow accordingly.

 

Factors such as the time of year and significant local or nationally televised events can influence the effectiveness of our advertising campaigns. Our marketing spending will continue to vary during 2014 as we add new partners and increase our conversion rates and throughput. As we continue to invest in and improve our infrastructure, we believe it will improve our efficiency and expand the buyers on our site; this will allow us to increase our marketing spend and, accordingly, increase our revenues. During the six months ended June 30, 2014, as part of our initiative to increase revenues, we increased spending on marketing and advertising in order to further accelerate our revenue growth. However, because of revenue and cash flow timing under our new business model, we experienced a short-term increase in our sales and marketing expense, with a corresponding short-term lag in the recognition of the related revenues. Under our new business model, we will experience a short-term increase in our cash burn in periods of accelerated marketing spend.

 

General and Administrative Expenses

 

General and administrative expenses include professional fees for technology, legal and accounting services, as well as consulting and internal personnel costs for our back office support functions. Our general and administrative expenses for the three and six months ended June 30, 2014 were impacted by non-cash compensation expense pertaining to share grants and option grants for services.

 

Excluding non-cash compensation expense, our general and administrative expenses for the three and six months ended June 30, 2014 remained relatively consistent compared to the three and six months ended June 30, 2013. Non-cash compensation amounted to $495,000 and $481,000 for the three months ended June 30, 2014 and 2013, respectively, and $812,000 and $1,420,000 for the six months ended June 30, 3014 and 2013, respectively

 

Other Income (Expense)

 

Other income (expense) during the six months ended June 30, 2014 resulted primarily from the conversion of our Convertible Notes in February 2014. As a result of the conversion, the remaining unamortized discount of $874,000, as well as the remaining unamortized balance of debt issue costs of $9,000, was recognized as non-cash interest expense. Additionally, we recorded approximately $9,000 of contractual interest expense and approximately $681,000 of derivative expense related to the change in the market value of the derivative liability on our Convertible Notes through the date of conversion.

 

Other income (expense) during the six months ended June 30, 2013 includes approximately $48,000 of income due to the change in the market value of the derivative liability pertaining to our 2011 Series A preferred stock (“2011 Series A”). In March 2013, all 177,906 shares of outstanding 2011 Series A were converted into common stock and this derivative liability was eliminated.

 

Liquidity and Capital Resources

 

We utilize direct response advertising and marketing campaigns, including television, print and Internet to attract sellers to our website where we help them monetize household items, such as small consumer electronics that they are no longer using. These advertising and marketing campaigns are our most significant use of cash from operations. Payment policies for these campaigns vary by advertising medium and by vendor. Payment terms vary as well, but in general payment for our advertisements is due within two-weeks or less of when the advertisement airs. Other significant uses of cash include production costs to create our advertisements, salary expense for our employees, and professional fees.

 

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Under our new business model, we typically collect cash receipts from buyers on the uSell marketplace within five days of when buyers receive devices. This time period may be longer in the case when the device received is either a different device or is in a different condition than what the seller represented when completing the sign-up on our website.  In those instances, a re-quote process occurs.  A new offer is made to the seller, which the seller may either accept or reject.  If the re-quote offer is accepted, we typically collect the corresponding cash receipts within five days from the day the offer was accepted.  If the re-quote is rejected, the device is sent back to the seller and no cash receipts are received.  The re-quote process occurs on approximately 30% of devices received and approximately 75% of re-quotes are accepted.

 

Cash Flows from Operating Activities

 

We used approximately $964,000 of cash in operating activities during the six months ended June 30, 2014, a decrease from approximately $1,222,000 of cash used in operating activities during the six months ended June 30, 2013. Our net loss during the six months ended June 30, 2014 of approximately $4.2 million was mainly offset by approximately $874,000 from the amortization of remaining debt discount on our Convertible Notes, $812,000 of stock-based compensation, $681,000 from the change in the market value of the derivative liability pertaining to our Convertible Notes and $256,000 of depreciation and amortization. Changes in working capital provided approximately $556,000 of cash during the six months ended June 30, 2014. During the six months ended June 30, 2013, we had a net loss of approximately $2.7 million, which was mainly offset by approximately $1,420,000 of stock-based compensation and $145,000 of depreciation and amortization. Changes in working capital used approximately $29,000 of cash during the six months ended June 30, 2013.

 

Cash Flows from Investing Activities

 

During the six months ended June 30, 2014, we capitalized approximately $301,000 of website development costs, compared to approximately $155,000 in 2013. We currently do not have any capital obligations or commitments that will require a significant amount of capital.

 

Cash Flows from Financing Activities

 

During the six months ended June 30, 2014, our financing activities generated approximately $1.8 million in proceeds from the private placement offering of our common stock. In addition, we received proceeds of $300,000 from the sale of our Convertible Series A Preferred Stock and $12,000 from the exercise of warrants. Proceeds from our financing activities were partially offset by approximately $275,000 of offering costs paid. We did not generate any cash flows from financing activities during the three months ended March 31, 2013.

 

Liquidity

 

We do not yet have a sustained history of financial stability. Historically, our principal source of liquidity has been the issuances of debt and equity securities (including to related parties), including preferred stock, common stock and various debt financing transactions. As we continue to invest in and improve our infrastructure, we believe it will improve our efficiency and expand the number of buyers on our site; which will allow us to increase our marketing spend and, accordingly, increase our revenues.

 

In February and March 2014, we issued a total of 591,666 shares of common stock to several investors in exchange for net proceeds of $1,700,000. In addition, in January 2014, we issued a total of 100,000 shares of Series A Convertible Preferred Stock in exchange for $300,000.

 

If we raise at least $4.65 million in our proposed public offering, we will have enough capital to sustain our current operations for at least 12 months. If we do not raise any capital in this proposed public offering (which is being conducted on a best-efforts basis), we expect that we will have enough cash to sustain operations at the present level for approximately five months.

 

Our average monthly cash burn rate was approximately $142,000 (excluding deferred offering costs) for the three months ended June 30, 2014 and approximately $300,000 for the three months ended March 31, 2014. Management believes this amount will continue to improve under our new business model, although this expectation is based in part on preliminary results and analysis of our new business model.

 

We intend to use a portion of the proceeds from our proposed public offering for marketing, improvements in our platform technology and working capital. Management may decide, from time to time, to increase spending on marketing and advertising in order to accelerate our revenue growth. However, because of revenue recognition and cash flow timing under our new business model, we will see a short-term increase in our cash burn in periods of accelerated marketing spend.

 

There can be no assurance that the plans and actions proposed by management will be successful, that we will generate profitability and positive cash flows in the future, that our diversification and expansion plans will not require substantial amounts of capital beyond our current capabilities, or that the proposed public offering will close. If it does not close, we may be required to seek additional funding sources in the future or effectuate plans to conserve liquidity. If additional sources of funds are needed to continue operations, future efforts to raise additional funds may not be successful or they may not be available on acceptable terms, if at all.

 

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The financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business.  The financial statements do not include any adjustments relating to the recovery of the recorded assets or the classification of the liabilities that might be necessary should we be unable to continue as a going concern. The ability of the Company to continue as a going concern is dependent on management’s plans, which include further implementation of its business plan and continuing to raise capital, including the closing of the proposed public offering.

 

Recent Accounting Pronouncements

 

See Note 3 to our unaudited interim condensed consolidated financial statements regarding recent accounting pronouncements.

 

Cautionary Note Regarding Forward-Looking Statements

 

This report includes forward-looking statements including statements regarding liquidity, anticipated revenues, effect on our results of operations from our new pricing model and cash flows.

 

The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements.  We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs.  

 

The results anticipated by any or all of these forward-looking statements might not occur. Important factors that could cause actual results to differ from those in the forward-looking statements include providing consumers with a sufficient number of partners that furnish offers on our sites, the effectiveness of our advertising campaigns, failure to close our proposed public offering, and the willingness of people to use us to help them monetize and recycle their small consumer electronic items. Further information on our risk factors is contained in our filings with the SEC, including our Prospectus dated August 11, 2014. We undertake no obligation to publicly update or revise any forward-looking statements, whether as the result of new information, future events or otherwise.

 

  Item 3. Quantitative and Qualitative Disclosures About Market Risk.

 

Not applicable to smaller reporting companies.

 

  Item 4. Controls and Procedures.

 

Evaluation of Disclosure Controls and Procedures

 

Our management carried out an evaluation, with the participation of our Principal Executive Officer and Principal Financial Officer, of the effectiveness of our disclosure controls and procedures as defined in Rule 13a-15(e) under the Securities Exchange Act of 1934 (the “Exchange Act”).  

 

Based on their evaluation, our Principal Executive Officer and Principal Financial Officer concluded that our disclosure controls and procedures were effective as of the end of the period covered by this report to ensure that information required to be disclosed by us in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by us in our reports that we file or submit under the Exchange Act is accumulated and communicated to our management, including our Principal Executive Officer and Principal Financial Officer, as appropriate to allow timely decisions regarding required disclosure.

 

Changes in Internal Controls Over Financial Reporting

 

There have not been any significant changes in our internal control over financial reporting during the period covered by this report that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

 

PART II - OTHER INFORMATION

 

  Item 1. Legal Proceedings.

 

From time to time, we are a party to, or otherwise involved in, legal proceedings arising in the normal and ordinary course of business. As of the date of this report, we are not aware of any proceeding, threatened or pending, against us which, if determined adversely, would have a material effect on our business, results of operations, cash flows or financial position.

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  Item 1A. Risk Factors.

 

Not applicable to smaller reporting companies.

 

  Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.

 

We did not sell any securities during the period covered by this report which have not been previously reported.

 

  Item 3. Defaults Upon Senior Securities.

 

None.

  

  Item 4. Mine Safety Disclosures.

  

Not Applicable.

 

  Item 5. Other Information.

 

None.

 

  Item 6. Exhibits.

 

See the exhibits listed in the accompanying “Index to Exhibits.” 

 

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SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

    usell.com, Inc.
     
August 14, 2014   /s/ Daniel Brauser
    Daniel Brauser
    Chief Executive Officer
(Principal Executive Officer)
     
August 14, 2014   /s/ Jennifer Calabrese
    Jennifer Calabrese
   

Interim Chief Financial Officer and

Executive Vice President of Finance
(Principal Financial Officer)

  

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INDEX TO EXHIBITS

 

Exhibit       Incorporated by Reference   Filed or
Furnished
No.   Exhibit Description   Form   Date   Number   Herewith
3.1   Restated and Amended Certificate of Incorporation, as amended                Filed
31.1   Certification of Principal Executive Officer (302)               Filed
31.2   Certification of Principal Financial Officer (302)               Filed
32.1   Certification of Principal Executive and Principal Financial Officer (906)               Furnished*
101.INS   XBRL Instance Document               Filed
101.SCH   XBRL Taxonomy Extension Schema Document               Filed
101.CAL   XBRL Taxonomy Extension Calculation Linkbase Document               Filed
101.DEF   XBRL Taxonomy Extension Definition Linkbase Document               Filed
101.LAB   XBRL Taxonomy Extension Label Linkbase Document               Filed
101.PRE   XBRL Taxonomy Extension Presentation Linkbase Document               Filed

 

* This exhibit is being furnished rather than filed and shall not be deemed incorporated by reference into any filing, in accordance with Item 601 of Regulation S-X.

 

Copies of this report (including the financial statements) and any of the exhibits referred to above will be furnished at no cost to our shareholders who make a written request to our Corporate Secretary at 33 East 33rd Street, Suite 1101, New York, New York 10016.

 

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