kroger_defa14a.htm
SCHEDULE 14A
 
(Rule 14a-101)
 
INFORMATION REQUIRED IN PROXY STATEMENT
 
SCHEDULE 14A INFORMATION
 
Proxy Statement Pursuant to Section 14(a) of the
Securities Exchange Act of 1934 (Amendment No. )
 
Filed by the Registrant [X]  
Filed by a Party other than the Registrant [   ]     
     
Check the appropriate box:         
[   ]        Preliminary Proxy Statement [   ]  Soliciting Material Under Rule 14a-12
[   ]   Confidential, For Use of the
Commission Only (as permitted
by Rule 14a-6(e)(2))		    
[   ]   Definitive Proxy Statement  
[X]   Definitive Additional Materials  

  The Kroger Co.  
  (Name of Registrant as Specified In Its Charter)  
     
       
 
(Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)
  

Payment of Filing Fee (Check the appropriate box):
[X]        No fee required.
[   ]
  
Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
    1)         Title of each class of securities to which transaction applies:
         
    2)   Aggregate number of securities to which transaction applies:
         
    3)   Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee is calculated and state how it was determined):
         
    4)   Proposed maximum aggregate value of transaction:
         
    5)   Total fee paid:
         
[   ]
  
Fee paid previously with preliminary materials:
[   ]
  
Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the form or schedule and the date of its filing.
    1)   Amount previously paid:
         
    2)   Form, Schedule or Registration Statement No.:
         
    3)   Filing Party:
         
    4)   Date Filed:
         

 

The Kroger Co.
 
Important Notice Regarding the Availability of Proxy Materials for the Shareholder Meeting
To Be Held on Thursday, June 23, 2011
 
The Proxy Statement, Annual Report and other proxy materials are available at:
http://www.proxyvoting.com/kr

This communication is not a form for voting and presents only an overview of the more complete proxy materials that are available to you on the Internet. We encourage you to access and review all of the important information contained in the proxy materials before voting.
 
 
 
If you want to receive a paper or e-mail copy of these documents, you must request one. There is no charge to you for requesting a copy. Please make your request for a copy as instructed below on or before June 10, 2011 to facilitate timely delivery.
  
           
        TO REQUEST PAPER COPIES OF PROXY MATERIALS:    
      (please reference your 11-digit control number when requesting materials) By opting out to receive printed materials, your preference for future proxy mailings will be kept on our file.  
         
      Telephone:   1-888-313-0164
(outside of the U.S. and Canada call 201-680-6688).
 		  
      Email:   shrrelations@bnymellon.com
(you must reference your 11-digit control number in your email)
  		 
      Internet:   http://www.proxyvoting.com/kr  
 
 
TO VOTE YOUR SHARES SEE INSTRUCTIONS ON REVERSE SIDE
This is not a proxy card. You cannot use this notice to vote your shares.

Dear Shareholder of The Kroger Co.:
 
The 2011 annual meeting of shareholders of The Kroger Co. will be held at the MUSIC HALL BALLROOM, MUSIC HALL, 1241 Elm Street, Cincinnati, Ohio 45202, on June 23, 2011, at 11 A.M., E.T., for the following purposes:
 
  (1)   To elect the directors for the ensuing year;
      (2)    To consider and act upon a proposal to approve the 2011 Long-Term Incentive and Cash Bonus Plan;
  (3)   To consider and act upon an advisory vote on executive compensation;
  (4)   To consider and act upon an advisory vote on the frequency of future advisory votes on executive compensation;
  (5)   To consider and act upon a proposal to ratify the selection of independent auditors for the year 2011;
  (6)   To act upon a shareholder proposal, if properly presented at the annual meeting; and
  (7)   To transact such other business as may properly be brought before the meeting.
 
The Board recommends a vote “FOR” items 1, 2, 3 and 5.
The Board recommends a vote for the option “EVERY 3 YEARS” on item 4.
The Board recommends a vote “AGAINST” item 6.
 
The Board of Directors has fixed the close of business on April 25, 2011, as the record date for the determination of shareholders entitled to receive notice and to vote at the annual meeting or any adjournment(s) thereof.
 
To receive directions to the annual meeting please call 513-762-1220.
 
 
    CONTROL NUMBER
    ê
YOU MUST REFERENCE YOUR 11-DIGIT CONTROL NUMBER WHEN
YOU REQUEST A PAPER COPY OF THE PROXY MATERIALS OR TO
VOTE YOUR PROXY ELECTRONICALLY.		 è  
     

 
     99254

 

 
Shareholders of record as of the Record Date are encouraged and cordially invited to attend the Annual Meeting.
 
Meeting Location:   
       MUSIC HALL BALLROOM
MUSIC HALL
1241 Elm Street
Cincinnati, Ohio 45202
 
The following Proxy Materials are available for you to review online:
  • the Company’s 2011 Proxy Statement (including all attachments thereto);
  • the Company’s Annual Report for the year ended January 29, 2011; and
  • any amendments to the foregoing materials that are required to be furnished to shareholders.
To request a paper copy of the Proxy Materials:
      (you must reference your 11-digit control number located on the reverse side of this form)
  Telephone:      1-888-313-0164 (outside of the U.S. and Canada call 201-680-6688)
  Email: shrrelations@bnymellon.com (you must reference your 11-digit control number in your email)
  Internet: http://www.proxyvoting.com/kr

 
 
The Proxy Materials for The Kroger Co. are available to review at:
 
http://www.proxyvoting.com/kr
 
Have this notice available when you request a PAPER copy of the Proxy Materials,
when you want to view your proxy materials online,
OR WHEN YOU WANT TO VOTE YOUR PROXY ELECTRONICALLY.
 
 
 
 
 
 
HOW TO VOTE BY INTERNET
 
We encourage you to review the proxy materials online before voting.
 
Use the Internet to vote your shares. On the landing page of the above website in the box labeled
“To Vote Your Shares by Internet” click on “Vote Now” to access the electronic proxy card and vote your shares.
Have this notice in hand when you access the website.
 
You will need to reference the 11-digit control number located on the reverse side.
 

ADMISSION TICKET
 
If you plan to attend the annual meeting of shareholders, please bring this notice with you as it
serves as your admission ticket. This ticket admits only the shareholder(s) listed on the
reverse side and is not transferable.

99254