The global Mobile apps and web analytics market size is expected to grow from USD 6.9 billion in 2020 to USD 15.7 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 17.9% during the forecast period. The major driving factors in the mobile apps and web analytics industry are increasing focus on enhancing customer experience and growing trend of digitalization.
Increasing use of data by companies to know more about their customers, and offer an integrated, end-to-end digital experience driving the adoption of data analytics solution of mobile apps and web analytics platforms during the forecast period
Today, most organizations are generating data in every minute that can be of any shape, format, size, and structure. With traditional data architecture and models, it becomes difficult for organizations to effectively maintain data and make decisions. Enterprises have further realized the need for solutions that can access large volumes of data and empower data analysts to focus on data-driven objectives to gain data insights. The mobile apps and web analytics solution is fit to leverage big quantities of data in a consistent way with algorithms to drive real-time results with streaming data. The modern mobile apps and web analytics systems will provide speedy and efficient analytical procedures. This ability will allow businesses to work faster and achieve business goals.
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Rising need to to measure the impact on online marketing initiatives to drive the demand for search engine tracking and ranking segment to hold a larger market size
The mobile apps and web analytics market, covers applications such as mobile advertising and marketing analytics, search engine tracking and ranking, heat map analytics, marketing automation, content marketing, social media management, email marketing, in-app and web behavioral analysis, application performance and advertising optimization, and others (customer churn analysis and brand management). Accurate, detailed performance tracking is a powerful tool that provides the basis for intelligent decision-making. Reporting and analytics let users adjust and fine-tune their online marketing initiatives to optimize conversion rates, marketing campaigns, and the overall website RoI. SEO tracking is an essential part of evaluating a campaigns success. It is the process of measuring the performance and progress of a campaign. It helps marketers objectively identify the SEO metrics, such as the time on site, bounce rate, and exit rate.
The major Mobile apps and web analytics vendors include Microsoft (US) Google (US) Oracle (US) IBM (US), Salesforce (US), Adobe (US), SAP (Germany), TIBCO Software (US), Micro Focus (US), SAS Institute (US), Teradata (US) AWS (US), Splunk (US), MicroStrategy (US), AT Internet (France), Webtrends (US), comScore (US), Mixpanel (US), Upland Localytics (US), Amplitude Analytics (US), Qlik (US), Flurry (US), Cooladata (US), Countly (UK), MobileBridge (Netherlands), AppsFlyer (US), and UXCam (US). These players have adopted various growth strategies, such as partnerships, agreements, and collaborations, and new product launches, to further expand their presence in the global mobile apps and web analytics market. Partnerships and new product launches have been the most dominating strategy adopted by the major players from 2017 to 2020, which has helped them innovate on their offerings and broaden their customer base.
Microsoft was founded in 1975 and is headquartered in Washington, US. The company generates revenue by licensing and supporting a range of software products, and offering a series of cloud-based and other services to customers across the globe. It operates through 3 business segments, namely, productivity and business processes, more personal computing, and intelligent cloud. It believes cybersecurity is a challenge in the digital age, and therefore, focuses on innovating solutions to provide end-to-end security to customers with security operations at a global scale. In the mobile apps and web analytics market, Microsoft offers Microsoft App Center SDK, which enables customers to understand more about app users and their behavior while using their app. Moreover, it also provides Azure Synapse Analytics, an analytics service that brings together enterprise data warehousing and big data analytics. With Azure Synapse, data professionals can query both relational and non-relational data at petabyte-scale using the familiar SQL language. It is deeply integrated with Power BI and Azure Machine Learning (ML) to expand the discovery of insights from all the data and apply ML models to customers’ intelligent apps.
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Google is a publicly held company. The company’s parent organization, Alphabet, was founded in 2015. Google’s product innovations have increased the use of its services; the company is one of the most recognized brands in the world. Its core products and platforms include Android, Chrome, Gmail, Google Drive, Google Maps, Google Play, Search, and YouTube, and each of them has over one billion active users every month. The company offers IoT solutions, which consist of three components—devices, gateways, and cloud platforms. Google builds a platform on the cloud and has been investing in infrastructure, security, data management, analytics, and AI. As more and more digital experiences are being built on the cloud, its cloud products are helping enterprises of all sizes to take advantage of the latest technologies and run their businesses more efficiently. Google provides its IoT solution through the Google Cloud Platform. The company generates its revenue primarily from the sales of apps, in-app purchases, advertising, and digital content products and invests in analytics, infrastructure, data management, and AI. Google Analytics is a free web analytics service offered by the company for enabling its customers to customize tracking for mobile and web apps, internet-connected devices, and websites.
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