"From where do I start?" It is possibly the most obvious question that a rookie logo designer faces. Creating the best logo design is a challenging and time-consuming process that requires much study and creativity. So, what elements ensure that the logo design adheres to a certain business type while receiving high marks for creativity?
1. Know Your Clients’ Brand
Learning about the client's company is the first step in developing a custom-designed logo. Each company is unique in some way. Discovering that distinction is essential. Knowing what sets your company apart from others in a comparable industry is important. Keeping your logo from being too similar to anyone else's is essential. Get some ideas by reading the client's design brief. However, if the brief lacks information, you should approach the customer for clarification.
Inquire about the client's target market and consumers. Who is the ideal customer for the product or service the business offers? All of these details are vital for a logo designer. Such information facilitates the selection of appropriate design elements such as fonts, colours, shapes, symbols, and lines. The Online Corp considers this tip to be one of the most important ones.
2. Make Your Logo Stand Out With A Theme
You can select a logo design category based on your client's industry so that your logo design is more targeted, allowing you to concentrate better. This is crucial if you are utilising an online logo builder, as there are a variety of logo design categories to pick from, and making the appropriate option paves the way for a flawless and rapid design process. In any case, you must choose the logo concept you believe to be the greatest.
3. Sketching The Idea
Organize your ideas by sketching them out. In a sense, this practice helps to get the creative juices flowing. Before beginning the logo creation process, creating a rough outline is always a good idea. You can begin by sketching various logo concepts on a sheet of paper. Don't attempt to add colour to your sketches if you wish to keep things simple. It will enable you to obtain a more accurate representation of your planned logo. Present this basic sketch to the client and await feedback.
Once you receive appropriate feedback and a go-ahead from your client, broaden and develop your design concept. Alternatively, you can utilise an online logo generator, which will save you time and allow you to express your creativity when designing your logo.
4. Simplicity is the key
The design's simplicity is another of the essential considerations you must make. Since a logo is a communication tool, it should be as simple as possible. Design it accordingly so That people can immediately understand the message at a glance. The reason why the majority of big corporations use simple logo designs. For instance, the Nike emblem is a basic swoosh. The Apple logo is an apple with a bite out of it.
Complex use of colours, typefaces, forms, and lines distract visitors from giving the logo a second glance. They will have difficulty interpreting the logo. Therefore, they will be unable to recollect the brand associated with a logo with a complicated design.
5. Choosing a Perfect Colour Scheme
Now that you have an accepted design concept, the next step is to select colours for your logo's embellishment. However, if you are uncertain which colours might complement your design, it is always best to conduct an extensive study based on your client's business and industry. Explore the Internet to determine which hues and tints best match your logo. Consult with your customer, coworkers, or friends, and don't forget to use your judgement to determine the colour scheme that best complements your logo design.
If you are uncertain about whether colours will be appropriate for your logo, you should examine the style of your client's website. You can take the colours from the webpage. It's possible that the client carefully selected these colours to convey the brand's personality and feelings on the website.
6. Pick Fonts That Suit Brand Personality
Fonts are crucial aspects that make logos look unique. Numerous global logos are memorable for their distinctive use of typefaces. For instance, the Coca-Cola logo is recognisable due to the vintage handwritten type employed in its design. This font was created specifically for use in the logo. This font lends personality to the logo. Consider the FedEx logo as a spectacular example of how fonts contribute to the essence of a company. A bold typeface in this logo reflects the company's courier services brand.
You still have several high-quality options if you cannot create your typeface. There are numerous free typefaces of high quality available on the Internet. These fonts were initially pricey but are now available for free or at negligible cost.
7. Complement It With a Slogan
It is now time to complement your client's custom logo design with the slogan they use for their business so that it is finished and comprehensive. If you need assistance with this, you may ask your customer for it, or you can construct a slogan based on your design brief. Make sure, however, that the tagline typography is a seamless fit with the particulars of the overall design and is in keeping with the standards set by your client's brand and the sector in which they operate.
8. Significant Size Adjustments
This is another essential design advice for achieving creative, original, and professional logo design. Therefore, it is prudent to analyse your logo's size fluctuations carefully. This can assist you in ensuring that your logo looks equally nice, whether displayed in full size or shrunk down for use on various business items.
Consider that your client would likely utilise the logo in the largest sizes feasible, such as on billboard advertisements. Therefore, ensure that the proportions of the logo design are maintained when it is enlarged. When included in a billboard's design, the logo elements must maintain their ratios. However, when the logo is shrunk to its smallest size, all of its attributes should be visible in complete clarity.
9. Impressive in Colourless Version
Your logo appears fantastic in colour. However, does it appear equally beautiful in black and white? This is a critical factor for logo designers to consider. There are numerous circumstances where a logo must be printed in black and white. When advertising a company's product or service in newspapers, logos are typically colourless. Logos should match newspaper or magazine ad designs. Most faxed documents are black-and-white. Letterheads and other stationery are black-and-white. All documents use colourless logos.
To develop colourless logos, start with a black-and-white version. Logo development begins with a sketch. When finishing the draught and designing it, don't add the colour scheme until you're satisfied. Once you're happy with the black-and-white logo, add colour.
10. Memorable Elements
Once you are done with logo making, find out if it is memorable or not. Nowadays, people have a weak memory, and it's hard to remember something forever. Your job is to ensure that people recall your brand whenever they see the logo.
As an example, when we see a yellow arch logo, we immediately associate it with McDonald's. therefore, your logo must contain something that will cause people to remember it. You must adhere to these basic but crucial logo design tips as a graphic designer.
Conclusion
Beginner graphic designers must adhere to certain fundamentals to build unique and memorable logos. The logo should have a simple yet relevant design, be versatile and scalable, and utilise fonts and colours flawlessly. This logo must provide a clear brand message to the intended audience.
As an entry-level graphic designer, you should establish a solid design portfolio. It can be accomplished through seeking opportunities to design. Logistic is one platform where you can generate various graphic designs, including brochures, business cards, and logos.
Media Contact
Company Name: The Online Corp
Contact Person: Ashley Walter
Email: Send Email
Country: United States
Website: https://theonlinecorp.com/
