The Chain’s Camo Big Bo Box Promotion Far Exceeds its Goal

In May, Bojangles created a Camo Big Bo Box in honor of Military Appreciation Month and pledged $1 from every box sold to Folds of Honor, a not-for-profit organization that provides educational scholarships to families of fallen or disabled service members, with a goal to raise $750,000. The campaign was wildly successful and took the community by storm, ultimately raising $818,500 for the cause.

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Bojangles presents Folds of Honor with $818,500 check raised from proceeds from its Camo Big Bo Box promotion. (Photo: Bojangles)

“We knew fans would love the camo-themed print and the cause behind it, but we were still blown away by how our franchisees and the community wrapped their arms around this campaign and came together to help Bojangles support Folds of Honor,” said Jackie Woodward, Bojangles chief brand and marketing officer.

The money raised translates into 163 educational scholarships to be awarded this year, including K-12 tutoring or private school tuition as well as enrollment at two- or four-year colleges, trade or technical schools.

“We are so grateful to Bojangles, the company’s employees and its valued customers,” said Lt Col Dan Rooney, founder and CEO of Folds of Honor. “The money raised during this campaign is truly life-changing. We thank Bojangles for its commitment to education and to the military families that we serve.”

The two organizations gathered on Sept. 23, for a formal check presentation at the Bojangles on West Trade Street in Charlotte. They were joined by two Folds of Honor scholarship recipients.

Throughout its 44-year history, Bojangles has demonstrated a commitment to the communities it serves through ongoing support of charitable, nonprofit and community organizations. In addition to the many community activities supported locally by franchisees, the company is focusing its efforts on three community relations pillars – literacy, military appreciation and community.

Since 2007, Folds of Honor has awarded over 35,000 academic scholarships totaling $160 million. Among the students served, 41 percent are minorities. Bojangles hopes to continue its partnership with Folds of Honor and achieve big things together.

In addition to military efforts, Bojangles is also committed to its community pillar of literacy. This year, the brand has donated Big Bo Boxes full of books to the District Teachers of the Year in both North and South Carolina. It has also awarded financial gifts to the NC and SC Teachers of the Year.

About Bojangles, Inc.

Bojangles, Inc. is a highly differentiated and growing restaurant operator and franchisor dedicated to serving customers high-quality, craveable food made from our Southern recipes, including breakfast served All Day, Every Day. Founded in 1977 in Charlotte, N.C., Bojangles® serves menu items such as made-from-scratch biscuit breakfast sandwiches, delicious hand-breaded bone-in chicken, flavorful fixins (sides) and Legendary Iced Tea®. Currently, Bojangles has approximately 760 system-wide restaurants in 14 states. For more information, visit www.bojangles.com or follow Bojangles on Facebook, Instagram and Twitter.

About Folds of Honor

Folds of Honor is a 501(c)(3) nonprofit organization that provides educational scholarships to the spouses and children of military members who have fallen or been disabled while serving in the United States Armed Forces. Our educational scholarships support private school tuition or tutoring in grades K-12, as well as post-secondary tuition (two- or four-year college/university, technical or trade school). Since its inception in 2007, Folds of Honor has awarded over 35,000 scholarships totaling more than $160 million in all 50 states. Among the students served, 41 percent are minorities. It is rated a four-star charity by Charity Navigator and Platinum on GuideStar. It was founded by Lt. Col. Dan Rooney, the only-ever F-16 fighter pilot and PGA Professional, who is currently stationed at Eglin AFB in Florida as a member of 301st Fighter Squadron. For more information or to donate in support of a Folds of Honor scholarship visit foldsofhonor.org.

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