Tervis, the nationally loved and family-owned drinkware company founded in 1946, recently announced a new flexible straw lid option for its 30-ounce Tervis Traveler^®, making the tumbler the perfect choice for on-the-go occasions.

The new lid option allows for the accessory to easily be pressed into place for a secure fit, with efficient removal by an ergonomic tab. Featuring a two-piece straw that allows for effortless cleaning, the flexible straw lid is a top choice for easy sipping while working, studying, commuting, exercising or hanging around the house.

“We are always striving to create innovative drinkware options for our loyal customer base,” said Hosana Fieber, chief executive officer of Tervis. “As many of us take our drinks on-the-go, this new lid accessory offers security to minimize spills, more flexibility and is overall easier to clean than most straw lids currently available.”

Notable features of the Tervis Traveler^®, which launched in 2023, include it being dishwasher safe, BPA-free, fits most cup holders, designed with DuraPrint^TM to resist chipping and peeling, triple-insulated, keeps beverages cold for 24 hours, and comes with a limited guarantee.

The flexible straw lid option is now available for 30-ounce Tervis Traveler^® tumblers at Tervis.com, Tervis retail locations and coming soon to local and mass retailers.

About Tervis

Tervis is a third-generation family-owned and operated business founded in 1946. Its drinkware is renowned for durable construction, timeless decorations & designs, and premium insulation qualities that have stood the test of time. The Tervis Classic Drinkware Portfolio offers an industry leading lifetime guarantee. Tervis headquarters are located at 201 Triple Diamond Blvd., North Venice, Florida 34275. For more information, visit Tervis.com.

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