Haberfeld, a data-driven consulting and marketing firm specializing in customer acquisition, announces the launch of its HabWell division. HabWell will focus on helping healthcare providers, systems, and payors grow patient volume, improve the patient experience, and connect patients to the best available healthcare in their communities.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240910574724/en/

Dr. Rob Rhodes—Chief Medical Officer, HabWell (Photo: Business Wire)

This new division is led by Dr. Rob Rhodes, Chief Medical Officer. Prior to joining HabWell in June of 2024, Dr. Rhodes most recently served as CEO for Healthy Blue Nebraska. His additional accomplishments include Founder of Clinic with a Heart, past President and Board Member of the Nebraska Medical Association, and Adjunct Assistant Professor at the University of Nebraska Medical Center. This is in addition to his two decades of experience as a practicing physician.

Given the complex nature of healthcare, patients are often unaware of their best options for local, efficient, and affordable treatment. This disconnect often puts undue strain on patients and payors alike while stemming healthy growth for better-suited providers. A recent study published by UnitedHealth Group found that of the 27 million annual ER visits by patients with private insurance, two-thirds are not an actual emergency and could be treated more effectively and affordably elsewhere. The study goes on to share that “the average cost of such [unnecessary ER] visits… tops $2,000.”

To address today’s healthcare challenges, Haberfeld has spent the past several years developing its patient acquisition and retention strategy in partnership with several healthcare entities. Based on their success, they now present HabWell as a solution to accelerate growth for providers, health systems, and payors, thus delivering improved outcomes.

“I am excited to lead HabWell,” says Dr. Rhodes. “As a physician executive and business owner, I understand the unique challenges of growing a medical practice, and HabWell is ready to help clients expand their patient base and achieve strategic and sustainable growth. We have observed a dramatic increase in the need to connect patients with the appropriate providers within their network. Our approach bridges this gap.”

When it comes to growth, the team behind this new division is poised to deliver.

“We are thrilled to bring our passion and talent for customer growth to the healthcare industry," says Haberfeld CEO Ben O'Neill. "Dr. Rhodes' wealth of experience and proven success makes him the ideal person to lead HabWell, and we are excited to have him on board. Over our 35 years of service, we have helped hundreds of community financial institutions grow millions of customers. We are now well positioned to deliver the same caliber of patient growth to healthcare providers across the country.”

About Haberfeld

Haberfeld is a team of data analysts, consultants, creatives, industry experts, and more who excel at helping community financial institutions grow using their High Performance Growth™ strategy. Taken together, Haberfeld’s client network constitutes the 4^th-largest financial institution in the country by branch count.

About HabWell

HabWell connects people with the best available care based on where they live, work, and thrive—because healthy people build healthy communities. To do this, HabWell implements a data-driven growth strategy to help providers, systems, and payors grow patient volume and improve the patient experience.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240910574724/en/