New York-based content marketing and search engine expert Scott Hall has released a comprehensive report that explains the benefits of brand equity and helps marketers lay the foundations for achieving this goal.
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The newly released report, available at ScottHall.co, outlines today’s best techniques for engaging audiences, establishing trust, and achieving a distinguished position within the market. Hall, a published author and specialist in digital growth, delves into the advantages that brand equity brings to companies of all sizes, and explains how marketers can accomplish this objective.
More information is available at https://scotthall.co/the-power-of-brand-equity
In his report, titled “The Power of Brand Equity,” Hall points to Apple as a prime example of a company that successfully built strong brand equity through an innovative product line enhanced by breakthrough marketing and advertising. He explains the elements required to entrench brand recognition and lays out the means by which this seemingly intangible component of marketing and communications plans can be measured.
“As a company working to establish brand equity, it is crucial you deeply understand your target audience so you can tailor your efforts toward meeting their wants and needs, and, ultimately, stand out from the competition to become their preferred product or service through brand name alone.” says Hall.
Hall begins his report with a brief introduction to the value brand equity brings to companies of all sizes, but most especially to smaller businesses competing against more robust marketing budgets.
Hall says that a key component in establishing brand equity is consistency across all marketing and advertising channels. This includes visual identity and messaging as well as packaging and customer experience. Much like the whole being greater than the sum of its parts, this combination of efforts can build trust and prevent confusion among target audiences, says Hall.
With the arrival of the digital age, establishing brand recognition is no longer bound by the tenets of outbound strategies. Companies can now engage with their target audiences through social media while customizing brand-aligned content to nurture customer relationships.
With the release of his report, Scott Hall provides a list of tips and insights marketers can draw from to balance their inbound and outbound efforts with a view toward achieving the holy grail of outcomes: brand equity that enhances customer loyalty and increases sales through perceived value rather than price.
Learn more at https://scotthall.co/the-power-of-brand-equity
Contact Info:
Name: Scott Hall
Email: Send Email
Organization: ScottHall.co
Address: 60 West 23rd St. Suite 638, New York, NY 10010, United States
Website: https://scotthall.co
Source: NewsNetwork
Release ID: 89124723
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