Sign In  |  Register  |  About Walnut Creek Guide  |  Contact Us

Walnut Creek, CA
September 01, 2020 1:43pm
7-Day Forecast | Traffic
  • Search Hotels in Walnut Creek Guide

  • CHECK-IN:
  • CHECK-OUT:
  • ROOMS:

InvestorNewsBreaks – Skyline Corporate Communications Group, LLC President Scott Powell Featured in Interview with TheStreet

Scott Powell, PR expert and president of Skyline Corporate Communications Group, recently joined TheStreet to discuss how companies should handle bad press. It has become clear that no company is immune to a PR crisis in the wake of the pride month backlash towards companies like Anheuser-Busch and Target. However, Powell discusses some best practices in dealing with the fallout. “It’s not always easy to handle a crisis, and this applies to a variety of different companies and crises. What we advise clients is don’t remain silent. You have to say something. You know, it may be just that we’re still investigating,” Powell said in response to what companies should and shouldn’t be doing in circumstances such as the Bud Light-related controversy and PR fallout for a name like Anheuser-Busch. “For instance, if you remember years ago when the Tylenol capsules were somehow laced with cyanide and several deaths occurred… It’s OK to say ‘we’re still investigating,’ but to remain silent is very detrimental because, as investors, the public is wondering what’s happening. Silence may mean culpability … that they’re guilty of this or that. So really making a statement and either saying, ‘we’re aware of the situation, we’re investigating it,’ or if they realize and understand the situation, fully taking responsibility for it … saying, ‘this is what happened, maybe we made a mistake. It wasn’t intentional, but here are the steps that led to this particular mistake…”

To view the full interview and press release, visit https://ibn.fm/dAf68

About Skyline Corporate Communications Group, LLC

Skyline provides strategic investor relations and corporate communications advisory services to publicly traded and pre-IPO companies globally. Its team has worked with hundreds of U.S. listed public companies from around the globe across diverse industries and various market caps. Skyline has experience with shareholder activism and crisis communications, and also work with late stage private companies to help prepare them to enter the public marketplace. For more information about Skyline, visit https://skylineccg.com.

About InvestorWire

InvestorWire (“IW”) is a specialized communications platform with a focus on advanced wire-grade press release syndication for private and public companies and the investment community. It is one of 60+ brands within the Dynamic Brand Portfolio @ IBN that delivers: (1) access to a vast network of wire solutions via InvestorWire to efficiently and effectively reach a myriad of target markets, demographics and diverse industries; (2) article and editorial syndication to 5,000+ outlets; (3) enhanced press release enhancement to ensure maximum impact; (4) social media distribution via IBN to millions of social media followers; and (5) a full array of tailored corporate communications solutions. With broad reach and a seasoned team of contributing journalists and writers, IW is uniquely positioned to best serve private and public companies that want to reach a wide audience of investors, influencers, consumers, journalists and the general public. By cutting through the overload of information in today’s market, IW brings its clients unparalleled recognition and brand awareness. IW is where breaking news, insightful content and actionable information converge.

For more information, please visit https://www.InvestorWire.com

Please see full terms of use and disclaimers on the InvestorWire website applicable to all content provided by IW, wherever published or re-published: https://www.InvestorWire.com/Disclaimer

InvestorWire
Los Angeles, CA
www.InvestorWire.com
310.299.1717 Office
Editor@InvestorWire.com

InvestorWire is powered by IBN

Data & News supplied by www.cloudquote.io
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.
 
 
Copyright © 2010-2020 WalnutCreekGuide.com & California Media Partners, LLC. All rights reserved.