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Shopping under surveillance: How retailers track you & how to be invisible

You may not only be handing over your money when you shop online and join business loyalty programs, says tech expert.

If you have a pulse and an internet connection, companies want all the details they can get on what you’re willing to buy — and it’s getting harder to tell where they’re getting all that info.

Retailers can now track what customers purchase to influence their buying patterns. Loyalty programs collect data on your purchases, frequency and preferences — in exchange for deals. 

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Mobile apps take it a step further. If location tracking is enabled, retailers know when you’re in-store — those coupon notifications aren’t a coincidence. 

Check out Tech News and Hacks, the FREE newsletters read by 579,890 people who want helpful tech advice and are tired of tech news and tips meant for experts and coders. It’s easy to subscribe and easy to cancel!

Wi-Fi and Bluetooth beacons map where you go. Ever connect to free Wi-Fi in a store? That’s the trade-off. Bluetooth beacons work similarly by pinging your phone’s Bluetooth to document your path within the store.

Point-of-sale systems document purchase histories and often connect them to an email or phone number if provided. Surveillance cameras aren’t just to catch thieves. Some retailers use AI to analyze your shopping behavior and habits.

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Take back your (purchasing) power

Tracking is unavoidable, but there are ways to protect your privacy better. Use these tips to feel less watched:

And here you thought all you had to worry about was finding a good parking spot. Oh, btw, if you always lose your car, your maps app can keep track of where you parked.

Keep your tech-know going 

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My popular podcast is called "Kim Komando Today." It’s a solid 30 minutes of tech news, tips, and callers with tech questions like you from all over the country. Search for it wherever you get your podcasts. For your convenience, hit the link below for a recent episode.

PODCAST PICK: 

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Plus, always forget your laptop charger? Here's how to make your laptop battery last longer. Now's the time to stop leaving voicemails — we've got the lowdown on new phone etiquette rules. TikTok slang for parents and how to turn an okay resume into a great one.

Check out my podcast "Kim Komando Today" on Apple, Google Podcasts, Spotify, or your favorite podcast player.

Sound like a tech pro, even if you’re not! Award-winning popular host Kim Komando is your secret weapon. Listen on 425+ radio stations or get the podcast. And join over 600,000 people who get her free 5-minute daily email newsletter.

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