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Consumer Staples Companies Outperform on Rosey Outlook (SHNJF, REED, ITP, BOXD, COTY)

Almost everything in the markets is down.  There are some industries bucking the trend, consumer staples is one of them.  Investors see consumer staples as a safe haven because no matter what they are necessary to consumers in the best and the worst of times.

Look at the Great Depression, Hershey’s was one of the few companies that not only survived, but thrived.  As such, its not a big surprise that Hershey’s, as well as Molson Coors, and Campbell’s Soup continue to perform well during this latest economic downturn.    

In the past year Consumer Staples have outperformed the broader market and the sector is starting to heat up, up 1.6% over the past 7 days.

Beverages are one of the leading sub-industries in the sector, and within beverages Distillers and Wine Makers have outperformed over the past 3 months.

Rogue Baron (OTCMKTS: SHNJF) is one company in the subindustry that is worth looking at.  The company has announced a distribution deal with UK-based Oak & Still.  The deal focuses on the marketing and distribution of SHNFJ’s award-winning Japanese whisky brand Shinju.

This deal with Oak & Still—the marketing arm of UK wine and spirt distribution giant Fine Wine Sellers—ensures that Shinju will be placed alongside some of the most notable names in European and international spirits.

Now, as Shinju’s presence grows, so does the demand for bottles of the whisky. This could lead Rogue Baron into new networks and additional distribution channels.

Additional distribution networks could mean exponential growth for Rogue Baron and the Shinju Japanese Whisky brand.  Investor’s should monitor SHNJF here.

Start your research on SHNJF:


As noted the beverage industry is hot,  Reed’s, Inc. (NASDAQ: REED) is a beverage play to watch.  REED is a leader in craft beverages under the Reed’s®, Virgil’s® and Flying Cauldron® brand names. The Company’s beverages are now sold in over 45,000 stores nationwide.

Recently, REED participated in the Lytham Partners Summer 2022 Virtual Investor Conference on June 22, 2022.  This could mean increased visibility and interest in the near term.

The only sub-industry in consumer staples outperforming Beverages is Household products, with Personal products just below Beverages.  IT Tech Packaging, Inc. (NYSE: ITP) us a provider of paper products, and a post-COVID consumer staple, single-use face masks in North China. Using recycled paper as its primary raw material (with the exception of its tissue paper products), ITP produces and distributes three categories of paper products: corrugating medium paper, offset printing paper and tissue paper products.

ITP recently announced that, its Board of Directors has approved a 1-for-10 reverse stock split expected to become effective this week on July 7, 2022.  Investors should monitor the momentum post split.

Food and Staples Retail, is up 1.46% over the past 7 days.  New York-based Boxed (NYSE:BOXD) is an e-commerce grocery platform that sells bulk consumables. It also licenses its e-commerce software to enterprise retailers.  The company grew its revenue by 14.1% year-over-year to $46.6 million in the first quarter that ended in March 2022. Grocery sales accounted for about 95.3% of the total compared to 4.7% from the software and services business. The latter segment, however, reported about 127% growth, markedly faster than the 14% growth for the retail business.  The $12 average analysts’ price target for Boxed shares suggests the potential for over 700% upside from current levels.

Insiders seem bullish, BOXD Independent Director, Andrew Pearson, recently bought US$272k worth of stock, paying US$1.82 for each share. The purchase increased their holding by a noteworthy 36%.

Back to Personal Products, which have risen 1.34% in the past 7 days, Paris-based beauty product portfolio company Coty, Inc. (NYSE: COTY) recently reaffirmed its outlook for both 4Q22 and FY22. The Company continues to expect low double digits LFL sales growth in 4Q22, with FY22 LFL sales growth at the upper end of its guidance range of low-to-mid teens. Adjusted EBITDA is expected to be $900M in FY22. Adjusted EPS is on-track to be $0.23-$0.27 for FY22.

Start your research on award winning whiskey play SHNJF:

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