Reddit's largest Ethereum community brings user-owned digital identity to one of crypto's oldest forums

SAN FRANCISCO, CA / ACCESSWIRE / December 19, 2024 / Unstoppable Domains, the largest provider of onchain domains and digital identities, has partnered with r/EthTrader, one of Reddit's largest cryptocurrency communities, to launch the .DONUT domain. This new Top-Level Domain (TLD) will provide r/EthTrader's 2.3 million members with user-owned digital identities to expand the community's presence in the broader blockchain ecosystem.

The collaboration introduces the second Reddit community-based TLD, following the successful rollout of .MOON to bridge r/cryptocurrency's 8.8M users with user-owned blockchain identifiers. The .DONUT domain represents the community's DONUT token (Decentralized Ownership Network Utility Tokens), which has been an integral part of r/EthTrader's governance and rewards system since its inception.

"The launch of .DONUT is a significant milestone not just for r/EthTrader, but also for the entire Donut ecosystem. It's another step forward as we continue to drive innovation and scalability in the SocialFi industry," said Marc Aurel, lead moderator of r/EthTrader. "By partnering with Unstoppable Domains, we're giving our community members the tools to establish their digital identities beyond Reddit while maintaining the sense of connection and shared purpose we've cultivated over the years."

Through this partnership, r/EthTrader community members gain access to several key benefits:

• Creating unique digital identities using human-readable "name.donut" domains for simplified cryptocurrency transactions

• Seamless integration with over 865 blockchain applications and wallets

• Enhanced community recognition through branded digital identities across multiple blockchain platforms

• Permanent domain ownership with no renewal fees

• Access to exclusive community badges and features

The .DONUT domain leverages the Polygon blockchain for efficient, cost-effective transactions, allowing users to send and receive crypto assets while maintaining unique digital profiles that enhance both security and usability.

"This partnership with r/EthTrader represents another significant milestone in bridging established Web2 communities with blockchain infrastructure," said Sandy Carter, Chief Operating Officer at Unstoppable Domains. "The .DONUT domain extension will enable one of crypto's most engaged communities to expand its presence across the decentralized web while maintaining its distinctive identity."

As part of the Unstoppable ecosystem, r/EthTrader joins over 30 prominent onchain organizations in strategizing for the upcoming 2026 Internet Corporation for Assigned Names and Numbers (ICANN) general Top-Level Domain (gTLD) application round.

For more information about Unstoppable Domains and the .DONUT extension, please visit https://unstoppabledomains.com.

-end-

Press Contact: press@unstoppabledomains.com

About Unstoppable Domains

Launched in 2018, Unstoppable Domains is an onchain domain name provider and digital identity platform working to onboard the world onto the blockchain. Unstoppable Domains offers onchain domains minted on the blockchain that give people full ownership and control of their digital identity, with no renewal fees. With Unstoppable Domains, people can replace lengthy alphanumeric crypto wallet addresses with a human-readable name and log into and transact with more than 865 apps, wallets, exchanges and marketplaces. The company was awarded Fast Company's "Most Innovative Company" for 2023 and was included on Forbes' "America's Best Startup Employers" 2024 list.

For more information, please visit: https://unstoppabledomains.com

About r/EthTrader

Established as one of Reddit's first cryptocurrency communities, r/EthTrader is home to over 2.3 million members and pioneered the implementation of community points on Reddit through its DONUT token. The community is known for its innovative approach to distributed governance, weighted polling systems, and community-driven decision making.

For more information, please visit: https://www.reddit.com/r/ethtrader/

SOURCE: Unstoppable Domains