The company debuts a new brand identity, including a new name, logo and website, to reflect its enhanced customer offering and expanded geographic capabilities.

MALVERN, PA / ACCESSWIRE / May 1, 2024 / Burch Materials & Supplies today unveiled a new brand identity, including a new name, logo and website, as part of a strategic rebranding initiative. Starting today, the company has officially rebranded to EastRock Solutions, to best reflect who they are today: an efficient, modernized provider with deep regional roots, and a passion for advancing American infrastructure. The company has long been a leading, full-service distributor of equipment and supplies for the aggregate, mining, industrial and material processing industry. In recent years, it has added a services component to its customer offering, creating value through custom, end-to-end solutions to nearly every unique need. This agility has taken the company well beyond its beloved Pennsylvania home - it now services customers in New Jersey, New York, Maryland, Delaware and Virginia as well.

"During our more than 40 years as Burch Materials & Supplies, we built incredible bonds with our customers and suppliers by adhering to five core values: loyalty, integrity, respect, ingenuity and dependability," stated company President Dave dos Santos. "As EastRock Solutions, those remain our guiding principles, with the addition of two more: innovation and speed. We are now doing more for our customers, in more places than ever before, and we are doing so with the same attentiveness and care for which Burch was renowned. We are proud of our heritage and excited for our future."

The new brand identity embodies this fusion of legacy and promise. "With ‘EastRock' we wanted to pay homage to the strength and dedication of our region's workers - all of our communities depend on their fortitude," dos Santos adds. "The word ‘Solutions' is quite literally what we now provide - we solve problems, no matter the scope or scale. Finally, our wordmark and colors are our heart on our sleeve - we are an American company supporting American employers, and we are dedicated to keeping the country moving forward."

About EastRock Solutions

At EastRock, we prioritize building meaningful relationships over mere transactions. We strive to form lasting partnerships with our customers, suppliers and partners, investing time to understand unique needs, tailor solutions and foster trust and collaboration. Our commitment to your long-term success goes beyond completing a deal. We strive for open communication, honest feedback and continuous improvement, serving as your trusted advisor while adding value and support. With our dedication to leading the modernization of America's hard infrastructure and our expertise in materials processing, we are contributing to a thriving future. To learn more about EastRock Solutions, visit us at www.eastrocksolutions.com.

Contact Us

Jodi Strzekbowski
jodi@eastrocksolutions.com
610.640.4877

SOURCE: PennSpring Capital