Priority Health, Michigan’s fastest growing health plan, has appointed Carrie Kincaid to the newly created position of senior vice president of market development, effective immediately. In this role, she will be responsible for establishing and overseeing partnerships that support strategic growth within target markets. Kincaid has been with Priority Health for 16 years and most recently served as the vice president of individual markets.

“We are thrilled to elevate Carrie to our senior leadership team, as her extensive experience and dedication to Priority Health’s strategic growth make her the perfect candidate for this role,” said Praveen Thadani, president of Priority Health. “Carrie is a skilled leader who is known for creating collaborative partnerships and celebrating team successes.”

Kincaid joined Priority Health in 2006 to help lead the newly created market research and market intelligence team that was instrumental during Priority Health’s acquisition of Care Choices in Southeast Michigan. She then transitioned to the individual team where she led the preparation and strategy for the implementation of the Affordable Care Act (ACA) in 2010. During her time in her most recent role as vice president of individual markets, Kincaid helped position Priority Health as a leader within the competitive marketplace in Michigan. She also oversaw the development and launch of innovative virtual-first Telehealth PCP plans in 2020, making Priority Health among the first health plans in the country to offer virtual-first products.

“I feel incredibly fortunate to have spent the better half of my career at Priority Health,” said Kincaid. “I am grateful for the talented team that I get to work with every day, and I look forward to this next opportunity. Priority Health has seen tremendous growth in recent years, and I have no doubt this next chapter will be one of continued innovation and success.”

In addition to her leadership role with Priority Health, Kincaid is actively involved in several community organizations, including serving as an advisory board member in the Seidman College of Business at Grand Valley State University. She is a graduate of Alma College and recently earned an Executive Master of Business Administration degree from Grand Valley State University.

About Priority Health:

With over 30 years in business, Priority Health is the second largest health plan in Michigan, offering an extensive portfolio of health benefits options for employer groups and individuals, including Medicare and Medicaid plans. Serving more than one million members each year and offering a broad network of primary care physicians in Michigan, Priority Health continues to be recognized as a leader for quality, customer service, transparency and product innovation. To learn more about affordable, quality health coverage options from Priority Health visit www.priorityhealth.com.

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