Revenue Management and Real Time Dynamic Pricing deliver industry-leading AI and ML for unified continuous pricing across all seven of Lufthansa’s brands

PROS^® (NYSE: PRO), a market-leading provider of SaaS solutions optimizing shopping and selling experiences, today announced Lufthansa Group has chosen PROS as the foundational technology for its Revenue Accelerator Program. In doing so, Lufthansa will align its seven full-service airline networks into a single instance of PROS Revenue Management (RM) and PROS Real Time Dynamic Pricing (RTDP) solutions designed to maximize revenue across every seat, on every flight, every day. PROS proven, industry-leading AI will provide accurate forecasting and offer optimization for unprecedented visibility and unified continuous pricing across Lufthansa’s operations.

“It is critical for Lufthansa to have an RM system that adapts and reacts in real-time, providing accurate demand forecasts and creating optimal offers,” said Marcus Frank, Lufthansa Group Vice President Commercial Offer & Revenue Management. “Migrating to PROS latest RM and RTDP for the entire Lufthansa Group in a single instance allows Lufthansa Group to have a uniform business process and workflow within all network airlines of the Lufthansa Group.”

Within the PROS Platform for Travel, Lufthansa Group will utilize Revenue Management and Real Time Dynamic Pricing solutions, enabling them to create and sell accurate, real-time offers by delivering the right price for each traveler and their travel needs. With advanced forecasting and intuitive, unified workflows, Lufthansa can harness the power of PROS market-leading capabilities for deeper insights and unified, continuous pricing across its seven brands designed to capture more market share and grow revenue. The solution is highly scalable, ensuring it will grow with Lufthansa Group over time.

“PROS is honored to continue our nearly 35-year partnership with Lufthansa Group,” said PROS President of Travel Surain Adyanthaya. “Aligning the PROS solution across Lufthansa, SWISS International, Austrian Airlines, Brussels Airlines and Lufthansa Group regional airlines will deliver the operational efficiency and agility needed in today’s increasingly complex marketplace. This decision by Lufthansa Group further endorses the value of our next generation revenue management technology.”

For more information on PROS Platform for Travel, visit https://pros.com/pros-platform-travel/.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a market-leading provider of SaaS solutions that optimize shopping and selling experiences. Built on the PROS Platform, these intelligent solutions leverage business AI, intuitive user experiences and process automation to deliver frictionless, personalized purchasing experiences designed to meet the real-time demands of today’s B2B and B2C omnichannel shoppers, regardless of industry. To learn more, visit www.pros.com.

Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of SaaS shopping and selling optimization solutions to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with AI-powered solutions and its current expectations of the benefits of SaaS shopping and selling optimization solutions for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s SaaS shopping and selling optimization solution needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of SaaS shopping and selling optimization solutions such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

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