Asset manager focused on excellence over politics expands senior team ahead of first ETF launch

Strive Asset Management (“Strive”) announces key hires to advance its mission and refocus corporate America on excellence over politics. Strive’s growing team now includes two senior sales executives from State Street Global Advisors, Joyce Rosely and Robert Melton, who will co-lead Strive’s institutional sales and distribution. Rosely most recently served as vice president and head of US SPDR asset manager/hedge fund sales at State Street and is a well-known leader across the financial industry. Melton most recently was vice president and head of institutional asset owner ETF sales at State Street where he served for over 7 years.

Strive also announced the appointment of David Heikkinen as the firm’s chief energy sector strategist. Heikkinen previously founded and built his own energy advisory and research firm, Heikkinen Energy Advisors, which he successfully merged with Pickering Energy Partners in 2021. He joins Strive with over 30 years of experience in the U.S. energy sector.

Incoming team member Rachel Paulose will join Strive as general counsel and chief compliance officer after a successful legal career at firms including DLA Piper and Williams & Connolly, and in public service as a senior trial counsel at the U.S. Securities & Exchange Commission and U.S. attorney for the District of Minnesota at the U.S. Department of Justice. Paulose is a 1997 Yale Law School graduate.

“We were privileged to evaluate a deep bench of prospective candidates for these roles and are proud to hire new leaders with diverse experiences both within and beyond the traditional asset management industry,” said Anson Frericks, co-founder of Strive Asset Management. “We hire not only for intellect and experience, but also for courage and respect – and we believe that Rob, Joyce, Rachel, and David meet these criteria in spades.”

Strive plans to launch its first sector-focused index fund later this quarter.

About Strive Asset Management

Strive is an Ohio-based asset management firm whose mission is to restore the voices of everyday citizens in the American economy by leading companies to focus on excellence over politics. Strive will compete directly with the world’s largest asset managers by launching funds that advance excellence capitalism in boardrooms across corporate America. The company was co-founded by Vivek Ramaswamy and Anson Frericks in 2022 and expects to launch its first product in the third quarter. Learn more at StriveFunds.com.

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