The Global Leader in Men’s Grooming Brings its Game-Changing Technology and Formulations from Below-the-Waist to the Face with the Debut of its Premium Beard Line

MANSCAPED^®, the leading global men’s grooming company and lifestyle consumer brand, today announces the launch of The Beard Hedger™ electric beard hair trimmer and The Beard Hedger™ Pro Kit luxury beard grooming routine, available now in the United States and Canada.

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Bringing the technology you trust from below-the-waist to your face. Meet The Beard Hedger™ by MANSCAPED®. (Graphic: Business Wire)

Anchoring the male grooming giant’s newest innovation is a one-of-a-kind precision-designed beard-sculpting machine. Powerful enough to craft your desired style in a single swipe, and boasting a slew of standout product attributes, The Beard Hedger offers a premium look and feel akin to the MANSCAPED brand, as well as the powerful performance customers know and expect.

The Beard Hedger features:

• Powerful, cordless direct current (DC) motor for ultra-precise results.
• Intuitive zoom wheel to select up to 20 different lengths for a custom trim every time.
• 41 mm titanium-coated, rust-resistant t-blade for a comfortable trim and dependable durability.
• Lithium-ion battery with 60-minute runtime.
• Three-tiered LED battery level indicator.
• Waterproof design for wet or dry operation and easy cleaning.

“Our goal as a company has always been to deliver the highest quality grooming products that are equipped with boundary pushing technology and embedded in modern design. We’re proud to say that after months of rigorous research and testing, our new beard collection far exceeds these qualifications,” said Paul Tran, Founder and CEO of MANSCAPED. “The debut of The Beard Hedger and Pro Kit marks MANSCAPED’s entry into an expansive new category; we’re excited to shake up one of the largest segments in men’s grooming with this premium yet approachable routine that we know men will love.”

Together with the beard trimmer, MANSCAPED is rolling out its complete beard bundle, The Beard Hedger Pro Kit, which includes everything needed for a clean, perfectly groomed and well-kept beard – at any length. Featuring dermatologist tested formulations designed to help grow, nourish, and style your perfect beard, this set is the ultimate maintenance package for the modern bearded gentleman.

The Beard Hedger Pro Kit includes:

• The Beard Hedger electric beard hair trimmer.
• Beard Shampoo – A gentle wash, infused with glycerin and Vitamin B5, formulated to soften and hydrate coarse beard hair while helping to reduce the risk of ingrown hairs caused by trapped dirt and oil. (also sold a la carte)
• Beard Conditioner – Made with ultra-nourishing ingredients like coconut oil, shea butter, and vitamin E, this leave-in softener provides long-lasting moisturization and helps hydrate hair and skin by replacing natural oils lost from cleansing. (also sold a la carte)
• Beard Oil – A nutrient-rich formula infused with sweet almond, sunflower seed, and jojoba seed oils, that softens beard hair, increases shine, and helps restore natural moisture. (also sold a la carte)
• Beard Balm – Beeswax, coconut oil, sweet almond oil, and shea butter come together in this lightweight styling pomade to help moisturize, shape, structure, tame, and keep beard hair healthy and shiny. (also sold a la carte)
• Beard Brush – Distribute natural oils and keep beard hair smooth and perfectly styled with this must-have accessory.
• Beard Comb – This naturally anti-static tool, made of beechwood, features dual fine and coarse teeth designed to gently detangle knots.
• Beard Scissors – Perfect your beard shape and effortlessly trim flyaways with these stainless steel, adjustable precision scissors.
• Travel Pouch – A convenient storage bag to keep you organized.

“Unique to MANSCAPED is our approach and dedication to harmonious product design,” added Chee Min Hong, Vice President of Product Development at MANSCAPED. “When we bring a new grooming tool to market, we try to envision not only how that item will fit into a man’s grooming regimen, but also what other products will work with that tool to provide him the best possible grooming experience. The products in The Beard Hedger Pro Kit, like those in all our curated sets, are intentionally designed and optimized to be used together as a simple and effective all-in-one beard maintenance routine.”

Where to Buy:

The Beard Hedger and The Beard Hedger Pro Kit are currently available in the U.S. and Canada with further international availability soon to follow. Consumers can purchase the products on Manscaped.com for $99.99 and $149.99 USD and $129.99 and $204.99 CAD, respectively.

The Beard Hedger and The Beard Hedger Advanced Beard Kit, an Amazon-exclusive bundle – which includes The Beard Hedger trimmer, Beard Shampoo, Beard Conditioner, Beard Oil, and Beard Comb – are also available for purchase on Amazon in the U.S. for $99.99 and $149.99, respectively. Canadian customers will soon be able to purchase The Beard Hedger and The Beard Hedger Advanced Beard Kit on Amazon for $119.99 and $164.99 CAD, respectively. Retail rollout will follow the online launches in the coming months.

About MANSCAPED^®

Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED^® is the global men’s lifestyle consumer brand and male grooming category creator trusted by over seven million men worldwide. The product range includes a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men. MANSCAPED’s collection is available globally in 39 countries via DTC and on Amazon in more than 100 countries worldwide. Retail placement includes Target^®, Best Buy, Macy’s, Walgreens, and Military Exchanges in the U.S., Hairhouse and Woolworths in Australia, and Tesco in Ireland. For more information, visit the website or follow on Facebook, Instagram, Twitter, TikTok, Tumblr and YouTube.

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