New Data Highlights a 40% jump in Consumer Demand for Flexible Solutions

CORT, the nation's leading provider of furniture rental and transition services, today released new data revealing 77% of those surveyed, said they would consider a furnished apartment if they were planning to move in the next 12 months. This figure is up from 37% in 2022, and 25% in 2021 demonstrating the growing trend of individuals seeking out flexible arrangements and greater mobility.

The annual survey, which polled 5,000 respondents ages 18-65+, marks the third consecutive year CORT has conducted this study. In 2023, results showed the greatest interest in renting furnished apartments among those ages 25-34 (84%) and 35-44 (85%) followed by ages 18-24 and 45-54 (77%). Close behind are ages 55-64 (68%).

"The demand for furnished apartments is, once again, on the rise, and we are witnessing a shift in the needs of consumers," said Pete Regules, CORT’s Vice President of Residential National Accounts. "There is a clear 'Generation Flex' emerging, with an increasing number of individuals embracing rental options and seeking freedom in their living arrangements."

As the survey findings indicate, choosing furnished apartments is attractive for a variety of reasons. Furnished apartments can offer fully equipped living spaces for rent that offer convenience, cost-effectiveness, and flexibility. Those interested range from digital nomads and mobile professionals relocating for jobs, Gen Z and Millennials’ desire for freedom to work and travel when and wherever they want, and the Boomer generation downsizing or adding on second homes that are closer to their grandchildren.

"Renting furniture provides a practical and cost-effective solution for those who want to avoid the costs and hassles to purchase, move, and maintain their own furniture. It also allows individuals and companies to easily adapt to new needs and locations while refreshing their living environments as needed. Ultimately, this will contribute to a more flexible, enjoyable, and productive lifestyle," said Jeff Rowe, CORT’s Executive Vice President of Residential Sales.

To learn more about CORT, please visit www.cort.com.

About CORT

CORT, a part of Warren Buffett’s Berkshire Hathaway, is the nation’s leading provider of transition services, including furniture rental for home and office, event furnishings, destination services, apartment locating, touring, and other services. With more than 100 locations including offices, distribution centers, rental showrooms, and retail furniture outlets across the United States, operations in the United Kingdom, and partners in more than 80 countries around the world, no other furniture rental company can match CORT’s breadth of services and companywide commitment to making a house a home, an office a great place to work and an event a memorable celebration. For more information, please visit www.cort.com.

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