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Media Advisory: ICR Generative AI Webinar Series Part IV

By: via Business Wire

Harnessing Generative AI for Sales & Marketing: Accelerating Efficient Growth Through GTM Innovation

ICR, a leading strategic communications and advisory firm, today announced details of the fourth edition of its generative AI webinar series, to explain the importance of leveraging AI to drive growth and transform every aspect of business.


Thursday, August 10, 2023, 1:00 PM - 2:00 PM ET


To register for “Harnessing Generative AI for Sales & Marketing: Accelerating Efficient Growth Through GTM Innovation”, please visit:


Harnessing Generative AI for Sales & Marketing: Accelerating Efficient Growth Through GTM Innovation

Sales and marketing functions are predicted to be the earliest adopters of generative AI to drive innovation, efficiency and growth. This session will explore best practices and use cases for defining an AI strategy for your current go-to-market strategy and rearchitecting your go-to-market motion with generative AI in mind to drive the most efficient growth for your company. Key takeaways from this webinar will include frameworks and data from our guest speakers to help audience members realize the three to fifteen percent revenue uplifts and ten to twenty percent sales ROI uplifts that McKinsey identified from companies that applied AI to go-to-market efforts.


  • Paul Roetzer, founder and CEO, Marketing AI Institute and author of Marketing Artificial Intelligence: AI, Marketing, and the Future of Business. Paul is a pioneering force in AI application with over a decade of research and practical experience, dedicated to transforming business by making AI understandable, approachable, and actionable for business leaders across the globe.
  • Asma Stewart, Managing Director of Growth Marketing, ICR – Asma leads ICR’s AI-enabled growth marketing practice and has been in the generative AI space since 2017.
  • Whitney Rothe, Vice President of Growth Marketing, ICR

Part I in the ICR Generative AI Webinar Series, Generative AI for C-Suite Leaders: A Primer on Strategy, Execution, and Stakeholder Engagement, is available for on-demand replay:

Part II in the ICR Generative AI Webinar Series, Enhancing Customer Experience with Generative AI: Real-World Applications and Considerations, is available for on-demand replay:

Part III in the ICR Generative AI Webinar Series, Strategic Communications in the AI Era: Understand How IR & PR Shape Your Company's AI Narrative, is available for on-demand replay:

About ICR

Established in 1998, ICR partners with its clients to execute strategic communications and advisory programs that achieve business goals, build awareness and credibility, and enhance long-term enterprise value. The firm’s highly-differentiated service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to approximately 1,000 clients across more than 20 industry groups. ICR’s healthcare practice operates under the Westwicke brand ( Today, ICR is one of the largest and most experienced independent communications and advisory firms in North America, maintaining offices in New York, Norwalk, Boston, Baltimore and Beijing. Learn more at Follow us on Twitter at @ICRPR and LinkedIn.


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