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Wells Fargo launches Stock Fractions℠ in the Wells Fargo Mobile® app

Do-it-yourself investing for as little as $10 per trade

Wells Fargo Wealth & Investment Management announces the launch of Stock Fractions℠, giving WellsTrade® clients the ability to buy fractions of a company’s stock in the Wells Fargo Mobile® app. Stock Fractions℠ allows do-it-yourself investing clients to build a diversified portfolio, regardless of stock price. Clients can now buy pieces of up to 500 of the most traded equities, starting with as little as $10.00. WellsTrade® also offers $0 online trades and a $0 annual fee.*

This press release features multimedia. View the full release here:

Michelle Moore, head of Consumer and Wealth & Investment Management Digital at Wells Fargo (Photo: Wells Fargo)

Michelle Moore, head of Consumer and Wealth & Investment Management Digital at Wells Fargo (Photo: Wells Fargo)

“With the launch of Stock Fractions℠ we’re helping to make investing more accessible to even more people,” said Michelle Moore, head of Consumer and Wealth & Investment Management Digital at Wells Fargo. “You can own a little of a lot of companies, and trading in your favorite companies could not be easier, all in the Wells Fargo Mobile® app,” she said.

The introduction of Stock Fractions℠ is one of a number of enhancements recently made to enhance the WellsTrade® client experience in the Wells Fargo Mobile® app – including easier navigation and access to research, ability to manage dividend reinvestments, after-hours trading, chat with a servicing agent, and access to LifeSync® to set and track goals.

This video highlights recent enhancements to the Wells Fargo Mobile® app and showcases its features.

“Wells Fargo is on a mobile transformation journey, and we are driven to provide more intuitive digital experiences, while elevating the overall customer experience with better products and services,” said Moore.

Investment and Insurance Products are:

  • Not Insured by the FDIC or Any Federal Government Agency
  • Not a Deposit or Other Obligation of, or Guaranteed by, the Bank or Any Bank Affiliate
  • Subject to Investment Risks, Including Possible Loss of the Principal Amount Invested

*$0 per trade is applicable to commissions for online and automated telephone trading of stocks and exchange traded funds (ETFs). For stock and ETF trades placed with an agent over the telephone, a $25 agent-assisted trading fee is charged. Each trade will be treated as a separate transaction, subject to commission. An order that executes over multiple trading days may be subject to additional commission. One commission will be assessed for multiple trades, entered separately, that execute on the same day, on the same side of the market. Other fees and commissions apply to a WellsTrade account. For complete information on fees and commissions, refer to Schedule subject to change at any time.

About Wells Fargo Wealth & Investment Management

Wells Fargo Wealth & Investment Management (WIM) is a division within Wells Fargo & Company. WIM provides financial products and services through various bank and brokerage affiliates of Wells Fargo & Company and is one of the largest wealth managers in the U.S., with more than $1.9 trillion in client assets. WIM provides personalized wealth management, brokerage, financial planning, lending, private banking, trust, and fiduciary products and services to affluent, high-net worth, and ultra-high-net worth clients. WIM operates through advisors in Wells Fargo Advisors, independent brokerage offices, and digitally through Intuitive Investor® and WellsTrade®, as well as through advisors in The Private Bank experience and banking centers.

The Private Bank is an experience level for qualifying clients of Wells Fargo Wealth & Investment Management (WIM), offering financial products and services through affiliates of Wells Fargo & Company. Bank products and services are available through Wells Fargo Bank, N.A., Member FDIC.

Wells Fargo Bank, N.A., is a bank affiliate of Wells Fargo & Company.

Brokerage services are offered through Wells Fargo Advisors. Wells Fargo Advisors is a trade name used by Wells Fargo Clearing Services, LLC, and Wells Fargo Advisors Financial Network, LLC, Members SIPC, separate registered broker-dealers and non-bank affiliates of Wells Fargo & Company. WellsTrade® and Intuitive Investor® brokerage accounts are offered through Wells Fargo Clearing Services.

About Wells Fargo

Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately $1.9 trillion in assets, proudly serves one in three U.S. households and more than 10% of small businesses in the U.S., and is a leading middle market banking provider in the U.S. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 47 on Fortune’s 2023 rankings of America’s largest corporations. In the communities we serve, the company focuses its social impact on building a sustainable, inclusive future for all by supporting housing affordability, small business growth, financial health, and a low-carbon economy.

News, insights, and perspectives from Wells Fargo are also available at Wells Fargo Stories.

Additional information may be found at | Twitter: @WellsFargo


News Release Category: WF-ERS


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