With a commitment to be purpose led and results driven, e.l.f. Beauty outlines progress it’s making for people, product and the planet

e.l.f. Beauty (NYSE: ELF) released its annual Impact Report, outlining the company’s progress in its mission to make the best of beauty accessible to every eye, lip and face.

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e.l.f. Beauty Releases Its 2024 Impact Report, Emphasizing Its Positioning as a Different Kind of Company (Graphic: Business Wire)

In this global overview that covers FY 2024 and early FY 2025, e.l.f. Beauty details actions and progress in supporting positive impacts for people, product and the planet across the company’s five brands: e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People and NATURIUM.

e.l.f. Beauty is committed to being a different kind of company, one that is purpose led and results driven, fueled by the belief that anything is e.l.f.ing possible and a business can both do good and be good. Positivity, inclusivity and accessibility have been built into e.l.f. Beauty’s DNA since its founding.

“Our Impact Report reflects on what e.l.f. Beauty has done to be bold disruptors with a kind heart. We also use this as an opportunity to set new aspirations along with metrics for how we’ll hold ourselves accountable,” said Tarang Amin, Chairman and CEO of e.l.f. Beauty.

Amin added: “As a company, we have enjoyed more than five years of exceptional, consistent, industry-leading growth and it’s incredibly important that we use the wide-reaching platform we have to stand up for what we believe in and use it to make a positive difference.”

e.l.f. Beauty’s strong ethos powers its purpose, purpose powers its people, people power its performance — and performance powers its possibilities.

TOP IMPACT HIGHLIGHTS

• e.l.f. Beauty is the only publicly traded U.S. company — out of ~4,100 — with a Board of Directors that is more than 78% women and 44% diverse.*
• More than 2,500 ingredients are excluded from our brands’ formulations to exceed FDA and EUCR restrictions. The U.S. FDA only restricts 11 ingredients.
• Responsible sourcing is an integral part of our operating model with more than 85% of our products made in Fair Trade Certified™ facilities.
• We continued to progress our efforts on reducing our packaging intensity, estimating 400 tons of packaging to be eliminated per year through lightweighting packaging.
• We introduced two new commitments towards sustainable packaging, including for 50% of all plastic packaging to contain recycled content or responsibly sourced bio-based content by 2030.
• We continued to meet our commitment for 100% renewable energy at our directly managed sites and to meet reduction targets set for our Scope 1 and 2 emissions.

To encourage community engagement across e.l.f. Beauty’s intentional and principled work, the company debuted a new corporate website in connection with the FY 2024 Impact Report.

Check out e.l.f. Beauty’s FY 2024 Impact Report.

About e.l.f. Beauty

e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities, committed to positivity, inclusivity and accessibility. Our mission is clear: to make the best of beauty accessible to every eye, lip and face. e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People and NATURIUM are led by purpose, driven by results and elevated by our superpowers. e.l.f. Beauty has double certifications from both Leaping Bunny and PETA, offers e.l.f. clean and vegan products and proudly stands as the first beauty company with Fair Trade Certified™ facilities. A kind heart is at the center of our ethos: We donate 2% of net profits to organizations that make positive impacts. Learn more at www.elfbeauty.com

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e.l.f. Beauty Releases Its 2024 Impact Report, Emphasizing Its Positioning as a Different Kind of Company