The annual report explores adult consumer behavior, highlighting why 80% of nicotine users surveyed are turning to nicotine pouches as an alternative to other tobacco products, alongside growing concerns over flavor bans

Nicokick.com, in collaboration with Northerner.com, has released the 2024 Nicotine Pouch Report, offering an in-depth analysis of data from approximately 2,000 surveyed U.S. adult consumers. The survey reveals a strong shift from traditional tobacco to more modern oral nicotine products, with 80 percent of nicotine pouch users reporting making the switch “to quit” smoking or other oral nicotine and tobacco products as well as to improve their lifestyle. Additionally, nearly half (48 percent) of the respondents cited the elimination of second-hand smoke as a key factor in choosing pouches.

According to the American Lung Association, smoking claims nearly half a million lives prematurely each year in the US, creating a significant and well-documented socioeconomic burden. Smoking-related diagnoses account for 15 percent of Medicaid expenditure. “These deaths and costs are entirely avoidable, as they are the result of daily habits that can be changed,” said Markus Lindblad, Head of Legal and External Affairs at Nicokick.com. “Smokeless and tobacco leaf-free products, like nicotine pouches, offer a modern, harm-reducing alternative to smoking. Our mission is to empower adult consumers with the knowledge and choices they need to make informed decisions and embrace a smoke-free lifestyle.”

Key Findings from the 2024 Report

• Health and Social Impact: Nearly 92% of surveyed users reported improved well-being after transitioning from cigarettes to nicotine pouches. The absence of second-hand smoke and the cultural prejudice associated with smoking makes nicotine pouches a socially acceptable option for many.
• Flavor Ban Concerns: Free-will choice is strong among U.S. consumers, and the current wave of flavor bans has raised alarm among consumers, with 83 percent opposing such measures. Seven in ten (71%) say that the launch of new flavors does not affect their total number of nicotine pouch purchases, and 52% argue that a flavor ban would result in the use of nicotine products that are considered worse for one’s health.
• E-Commerce Expansion: Survey respondents also indicated a shift in behavior toward online platforms, such as Nicokick.com, driven by factors like convenience, competitive pricing, and a wider product selection compared to physical stores. The average customer polled buys 81% of their nicotine pouches online. The oldest nicotine pouch users are the most online-savvy e-commerce consumers, with almost two out of three users (62%) aged 65+ buying all their nicotine pouches online, compared to 45% of all users. Nearly three in ten pouch users (28%) say they will buy more of their nicotine products online in the future.
• Consumer Preferences: Mint remains the most popular flavor category, comprising 59 percent of top-seller lists. Price, flavor, and nicotine strength are the top factors driving purchasing decisions.

Amid the growing push for flavor bans across the U.S. and the overwhelming feedback highlighted in the report, Dr. Marina Murphy, Senior Director of Science Affairs at Nicokick.com, stated: "Flavors play a crucial role in helping people switch away from smoking and remain smoke-free. Removing them could do more harm than good—leading to fewer quit attempts, increased relapse rates, and even higher cigarette sales. Flavors are not just about taste; they provide smokers with an effective tool to leave cigarettes behind for good, ultimately contributing to improved public health.”

The 2024 Nicotine Pouch Report is available for download here.

About NicoKick

NicoKick is a leading online retailer in the U.S. specializing in nicotine pouches. With a diverse inventory of over 200 unique products, the platform offers a wide selection of popular and emerging brands that help consumers transition from cigarettes. Products are securely delivered to consumers’ doorsteps or mailboxes, ensuring compliance with a rigorous age verification process. For more information, visit NicoKick.com.

About Northerner

Established in 1998, Northerner has grown to become one of the largest global online retailers of nicotine pouches. Northerner’s US platform has an inventory of over 200 tobacco-free nicotine products that help consumers transition from cigarettes. Products are securely delivered to consumers’ doorsteps or mailboxes, ensuring compliance with a rigorous age verification process. For more information, visit northerner.com.

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