The University was honored with two Silver ADDY® Awards for creative excellence in a campaign

University of Phoenix proudly announces the receipt of two Silver ADDY® Awards from the Phoenix Chapter of the American Advertising Federation (AAF). These accolades were granted in recognition of the University's integrated television campaign on competency-based master’s degree programs. The awards ceremony, held at the Fairmont Scottsdale Princess on March 8, 2024, celebrated the University's achievements.

“The campaign conveyed clear and engaging messaging on the opportunity to save time and money with the University’s competency-based master’s degree program for less than $11,000 and in under a year,” shares Chief Marketing Officer Steve Gross. “We feel good that the campaign was recognized and that we had the opportunity to celebrate our team’s excellence.”

The Silver ADDY® Awards, presented in two distinct categories—Elements of Advertising (Video Editing) and Film, Video, and Sound (Regional/National Television Campaign)—were awarded for the University’s “Channel Surfing” campaign.

“Developing excellent creative that addresses a consumer need and gets attention is truly a team effort,” shares Vice President, Creative, Jeff Preston. “It starts with deep understanding of our audience that extends to all facets of the creative process, and I’m incredibly proud of the work our team produced.”

According to the AAF, the ADDY® Awards represent the advertising industry's largest and most representative competition, attracting more than 25,000 entries every year in local AAF Ad Club competitions. The mission of the American Advertising Awards is to recognize the creative spirit of excellence in the art of advertising. Conducted annually by the AAF, the local tier of the American Advertising Awards is the first of a three-tier, national competition. At the second tier of the competition, which University of Phoenix will enter, local ADDY® winners compete against winners from other local clubs in one of 15 district competitions. District ADDY® winners are then forwarded to the third tier, the national stage of the American Advertising Awards.

Selection of the most creative entry at each level is determined by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A Gold ADDY® is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY®.

University of Phoenix previously received ADDY® awards from the Phoenix Chapter in 2023, 2022, and 2020.

Learn more about the Phoenix Chapter of the AAF here.

About University of Phoenix

University of Phoenix innovates to help working adults enhance their careers and develop skills in a rapidly changing world. Flexible schedules, relevant courses, interactive learning, skills-mapped curriculum for our bachelor’s and master’s degree programs and a Career Services for Life® commitment help students more effectively pursue career and personal aspirations while balancing their busy lives. For more information, visit phoenix.edu.

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