New tool allows homeowners to plan their bathtub replacement project with cost transparency

Modernize Home Services, the leading home services marketing platform, announces its latest innovation: the Bathtub Replacement Cost Calculator. This tool offers homeowners a seamless approach to planning a bathtub replacement or remodeling project, while providing much-needed transparency on cost. Whether planning a simple alcove tub replacement or a luxurious freestanding tub installation, homeowners can now customize a bathtub remodeling project to meet the needs of their home—and their budget— in just a few minutes.

“Our new bathtub replacement cost calculator empowers homeowners to make informed decisions about bath renovation projects,” explains Cassie Morien, director of strategy for Modernize. “By providing detailed cost information and customization options, we're enabling homeowners to bring their envisioned bath to life within their budget."

Bathtub Cost Calculator Details

Designed with simplicity and efficiency in mind, the calculator allows homeowners to:

• View the typical cost range for a standard bathtub replacement project
• Create a custom estimate for a bathtub remodel by entering certain project specifications
• Choose between five different bathtub styles
• Explore price and durability differences between standard, mid-range, and high-end tub materials
• Understand price differences between bathtub sizes
• Request a quote for installation and labor from trusted local contractors

Homeowner Bathtub Survey Insights

In a recent survey of more than 4,000 Modernize homeowners who are actively planning home improvement projects, determined that:

• Materials. 35% of homeowners are considering a stone or resin bathtub; 27% prefer fiberglass
• Motivation. 31% of respondents want to update their bathroom’s aesthetics, while 15% are addressing wear and tear or damage
• Features. 25% of those surveyed want built-in shelfing and storage, 22% want hydrotherapy, and 16% want a handheld shower attachment
• Bathtub type. 26% of consumers state a preference for freestanding tubs
• Selection driver. 34% of homeowners say that budget will be the primary factor influencing their tub choice, while 25% prioritize accessibility needs

“We developed the bathtub cost calculator in response to homeowner inquiries,” notes Morien. “Our survey results showed that 39% of consumers exploring home improvement projects on Modernize are considering a bathtub replacement or remodel in the next 12 months.”

Modernize survey data shows that 44% of respondents are “definitely planning to hire a professional for bathtub installation,” while just over 4% intend to attempt a do-it-yourself (DIY) bathtub remodel.

Additional Modernize Cost Calculator Resources

Modernize’s bathtub replacement cost calculator marks the website’s eighth calculator in its homeowner toolbox. Other legacy cost calculators include those for roof replacements, HVAC unit replacements, window replacements, siding replacements, gutter installations, full bathroom remodels, and shower remodels. These tools aim to help homeowners easily plan upcoming home improvement projects that fit within their budgets. Like the existing calculators, the newest addition allows homeowners to obtain a detailed quote from a local contractor after using the tool.

The pricing data used in the Modernize bathtub replacement cost calculator is powered by AI-driven analyses of real homeowner experiences and trusted Modernize partner project data across the United States. The data factors in material, labor, installation, demolition, and project management costs for bathtub remodeling projects.

Morien is available to discuss the best uses of the bathtub replacement cost calculator and can provide expert commentary on all homeowner insights from Modernize’s recent survey.

About Modernize Home Services

For more than 18 years, Modernize has been a leader in the home improvement and services industry, connecting homeowners with contractors and other home services professionals. Modernize operates in more than 17 high-value, high-consideration home segments, including new and replacement windows, solar installation, roofing, heating and air conditioning, siding, bathrooms, kitchens, new and replacement gutters, home security, and others. The business brings a network of more than 1,000 contractors and professionals across all segments, offering broad geographical coverage and choice for homeowners.

Modernize Home Services is owned and operated by QuinStreet, Inc. (Nasdaq: QNST), a leader in providing performance marketplace technologies and services to the financial services and home services industries. QuinStreet is a pioneer in delivering online marketplace solutions to match searchers with brands in digital media. The company is committed to providing consumers with the information and tools they need to research, find and select the products and brands that meet their needs.

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“Our new bathtub replacement cost calculator empowers homeowners to make informed decisions about bath renovation projects"