Roey Franco Joins PCH Media to Bolster Product Strategy & Scale Corporate Growth

Publishers Clearing House (PCH) Media, a leading provider of zero- and first-party data solutions, today announced the appointment of Roey Franco to the role of Chief Product Officer. An industry veteran with more than 15 years in the advertising product development space, Franco is tasked with enhancing and owning PCH Media’s product vision and go-to-market roadmap to help scale the business and drive continued growth.

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Roey Franco, Chief Product Officer, PCH Media (Photo: Business Wire)

With cookie deprecation forcing marketers across industries to rethink their targeting strategies, first-party data solutions based on high-quality, permissioned, and authenticated audiences are in high demand. In the newly established position of CPO, Franco will define, refine, and implement PCH Media’s product strategy, leveraging our robust first-party database to help marketers connect with real and relevant people—moving beyond third-party cookies. Franco will report to Chief Revenue Officer, Tim Braz, and will be based in New York, NY.

“While PCH Media’s first-party data solutions are future-proofed to help partners connect with the right audiences and drive relevant engagement, Roey’s experience in developing and deploying successful advertising products will be a huge asset to our growth,” said Braz. “Roey will further enhance PCH Media’s data-driven offerings and reimagine our product suite to deliver even greater ROAS for our clients.”

“My goal has remained consistent throughout my career: to create effective solutions and strategies that tackle real-world problems,” said Franco. “With increasing deprecation of 3P cookies and expanding regulations in 2024, marketers need products to reliably and seamlessly pinpoint and personalize their campaigns. Pairing PCH Media’s existing products with new and innovative advertising and data solutions will drive stronger results for our partners in the future.”

Franco is a dynamic leader who has held various positions in product development within the advertising industry over the course of his career. His work at both small startups and large agencies has given him a wide range of experiences across products and clients. Prior to joining PCH Media as CPO, Franco served as the SVP of Product and Marketing at Smart City advertising and data company, Firefly. He’s also held leadership positions at Xaxis (GroupM), Undertone, Spark Flow, Ghostery, and more. Franco is also currently an advisor for both Lanzallamas and Multiply Group.

For more information about PCH Media, visit: PCHMedia.com.

About Publishers Clearing House Media

Publishers Clearing House (PCH) Media is a leading provider of zero- and first-party data and identity solutions that allow marketers to precisely and accurately target real and relevant consumers across the web. From the 170M users who have opted-in to participate in PCH’s chance-to-win games and experiences over the past 70+ years, PCH Media has identified 40M+ authenticated individuals who are most likely to engage and created reliable, high-quality, privacy-compliant audiences that drive effective marketing campaigns. Learn more at PCHMedia.com.

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