SheerID announces new CEO on the heels of expansion of new products and geographies

SheerID, the global leader in identity verification for commerce, today announced that Stephanie Copeland Weber, former Chief Executive Officer of Ruby, has been appointed Chief Executive Officer and will join the company’s Board of Directors. Copeland Weber succeeds Jake Weatherly, SheerID’s co-founder, who has successfully and steadfastly led the company since its inception over a decade ago and will step into a new role as Board Director and Strategic Advisor.

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SheerID Co-Founder Jake Weatherly and CEO Stephanie Copeland Weber stand together in the SheerID Portland office. (Photo: Business Wire)

“I’m incredibly proud of all that we have accomplished over the last 13 years, building SheerID into the market leader in our category. Today, we enable over 300 leading brands to drive revenue with hundreds of consumer communities worldwide and are recognized as the market leader by G2Crowd, Deloitte 500, and Inc 5000,” said Weatherly. “I am excited to welcome Stephanie as the company embarks on its next phase of growth, and I look forward to serving in an advisory capacity to support continued growth and success for SheerID. This transition has always been part of my leadership vision, as I feel strongly that dynamic change in any corporate environment is essential to progress and innovation. This transition will also allow me more time to focus on family, community engagement, and entrepreneur mentorship.”

“My founding vision was always rooted in getting the company to a point of success and finding a seasoned operator who would continue to scale the company and drive innovation,” added Weatherly. “SheerID is in the hands of a capable and talented management team under Stephanie’s leadership, who has my full support and ongoing partnership.”

Copeland Weber has over 25 years of experience growing businesses as a strategic and operational leader, with a successful track record of driving growth of enterprise technology sales in a variety of different organizations. Prior to SheerID, Copeland Weber spent six years at Ruby, where she quickly rose from SVP of Operations to President and COO, and ultimately to CEO after the successful sale of the business to a strategic investor. Prior to that, she was VP of Customer Success and VP of Operations at GuideSpark, an enterprise employee communications and engagement platform, and several other critical roles inside SaaS and strategic consulting organizations.

“Stephanie is uniquely prepared to lead the company through its next chapter of growth,” said Weatherly. “In my extensive search for a successor over the course of the last year, I was immediately impressed by her leadership approach, which is rooted in being a transparent, human-centered business leader who has a track record of balancing the varying needs of customers, shareholders, and team members to achieve great outcomes for all.”

Copeland Weber said, “I am honored to step into the CEO role and partner with the talented SheerID team to continue to drive value for our merchants with industry-leading identity verification solutions. The foundation built by Jake and his co-founder David Shear is extraordinary, and I am honored to have the opportunity to lead this team. Together, we will continue to innovate and deliver exceptional value to our customers.”

The Board of Directors expresses its deepest gratitude to Weatherly for his visionary leadership and unwavering dedication and looks forward to working with him as a Board Director. The Board also warmly welcomes Stephanie Copeland Weber, and is excited about her ability to lead this team with excellence.

“Stephanie is an experienced operator who possesses the skills and expertise to help SheerID scale top-line revenue and profitability. She will continue in Jake’s legacy of prioritizing a company culture where team members know the plan, understand the goals, respect each other, and work in a transparent, team-centric environment,” said Jason Glass, SheerID Board Director and Partner at CVC Capital Partners. “Her unique and powerful combination of operational prowess and deep care for people and culture makes her the perfect person to lead SheerID into its next chapter.”

About SheerID

SheerID is the global leader in identity verification for commerce. With SheerID, brands drive revenue with billions of consumers worldwide in hundreds of consumer communities such as Gen Z, teachers, the military, and first responders. The SheerID Open Verification Platform allows brands to create a direct relationship with their customers through a white-label verification process that connects to more than 200k authoritative data sources. SheerID is ISO Certified and doesn’t sell or rent verified customer data.

The world’s biggest brands rely on SheerID – including Amazon, Home Depot, Spotify, and T-Mobile – as their identity verification partner. Founded in 2011, SheerID is backed by Fortson VC, Brighton Park Capital, Centana Growth Partners, Voyager Capital, and CVC Capital Partners. For more information, please visit SheerID or follow us on LinkedIn, X (formerly Twitter), Facebook, and TikTok.

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“I am excited to welcome Stephanie as the company embarks on its next phase of growth, and I look forward to serving in an advisory capacity to support continued growth and success for SheerID," stated SheerID Co-Founder Jake Weatherly