The "China Games Market Report Series - 3 Report Bundle" report from Niko Partners, Inc. has been added to ResearchAndMarkets.com's offering.

China remains a powerhouse in the global games industry. It is the largest games market globally with one-third of global PC and mobile games revenue generated domestically. At the same time, Chinese game companies are expanding their reach globally. Thus, it is important to deeply understand the Chinese gaming scene from companies & games-to-watch to regulations and games licenses.

These 2024 China Games Market Reports are presented in an all-new way. The report series now includes one Market Model report, one Gamer Behavior & Market Insights Report and one Market Model Update Report.

Each report includes sections on PC, mobile and console segments. The Chinese Games Market Series provides a comprehensive guide and insightful analysis to those aiming to navigate and tap into the lucrative China gaming market.

Key takeaways from the China Gamer Behavior & Market Insights Report:

Emerging trends in PC and mobile gaming

• PC gaming is seeing the largest increase in individual spending this year. 62% of PC gamers said they spent more this year than they did last year, with 19% claiming they spent at least 30% more than they did last year.
• Steam maintained its position as the #1 PC game distribution platform in China, with gamers primarily accessing the international version of Steam without a VPN. 79.5% of PC gamers who play premium games use Steam.
• The Mini Game segment has emerged as a major growth area within mobile gaming with approx. 650 million gamers playing them. According to the survey, 2/3 of mobile gamers are playing mini games daily or several times a week.

The rise of short video content and platform

• 5% of respondents learn about new video games from short video content, making it the most popular method. This popularity is more pronounced among mobile gamers, while it ranks at #4 for console gamers.
• Over 4 in 10 gamers (43.9%) watch video game/esports livestreams with 68.6% using Douyin.

Other notable trends

• According to the survey, 78.3% of gamers are aware of AIGC technologies and 37.3% of gamers are interested in the technology being applied to games.
• It appears that youth gamer regulations, while effective in curbing game time for those under 18, may be having the opposite effect on gamers once they become adults. Gamers aged between 18-22, who were minors when youth gamer regulations were passed, play longer hours per week today than those that are 23+.
• Japan has extended its lead as the #1 country for import game approvals and the US regained its #2 position. South Korea's #3 is notable given that 0 games from Korea were approved 3 years ago.

This series includes 3 reports:

• Market Model Report
• Gamer Behavior & Market Insights Report
• Market Model Update Report

Key Topics Covered:

CHINA MARKET MODEL REPORT TABLE OF CONTENTS

• About the Report
• Executive Summary
• Market Model Infographic
• 2024 Market Model
  • Market Model - All Platforms
  • Market Model - Mobile
  • Market Model - PC
  • Market Model - Console
  • Market Model - Export
• Analysis & Demographics
• Forward-Looking Analysis
• Gamer Demographics
• Appendix
• Methodology

List of Exhibits

• Domestic Video Games Market - Mobile, PC, Console
• Gamer Demographics - Gender, Age & Devices
• Gamer Demographics - Employment Status and Income

CHINA GAMER BEHAVIOR & MARKET INSIGHTS TABLE OF CONTENTS

• About the Report
• Executive Summary
• Infographic
• Growth Drivers & Inhibitors
• Gamer Behavior Insights
  • Gamers Spending
  • Impact of Youth Regulations
  • In-game Purchases
  • Games Discovery
  • Gamers and Great Firewall
  • Attitudes to Cheating/Hacking in Online Games
  • Game-related Payments
  • Female Gamers in China
• Mobile Game Market Insights
  • Mobile Game Market Overview
  • Popular Mobile App Stores
  • Mobile mini games
  • Mobile games monetization
  • Mobile game spending
  • Top 10 iOS Games in China
• PC Game Market Insights
  • PC Game Market Overview
  • Premium game purchase
  • Cross-platform gaming
  • Top iCafe and Steam games
• Console Game Market Insights
  • Console Game Market Overview
  • PlayStation and Nintendo market overview
  • Console grey market overview
  • Console gaming behavior
• Esports, Live Streaming & Internet Cafes
  • China's esports industry overview
  • Trends in esports events and live streaming
  • Esports hotels
• Network & Technology
  • 5G and broadband adoption overview
  • China's walled garden
  • AIGC in games
• Localization & Payments
  • Out-of-app monetization
  • Collaboration between global IP and Chinese games
• Financial & Investments
  • Top 10 public game companies in China
  • M&A activities overview
• ISBN & Regulations
  • NPPA approval forecast
  • Regulations overview

Companies Featured

• 37 Interactive
• Activision Blizzard
• Alibaba
• Apple
• Baidu
• Behaviour Interactive
• Bilibili
• Blizzard
• Bytedance
• CD Projekt Red
• Century Huatong
• Changyou
• Coconut Island
• Digital Extremes
• Douyin
• DouYu
• Electronic Arts
• Electronic Soul
• From Software
• FunPlus
• G-Bits
• Happy Elements
• Hazelight Studios
• Huawei
• Huya
• iDreamsky
• IGG
• Intiny
• Irisloft
• JJ World
• Kingnet
• Kingsoft
• Koei Tecmo
• Krafton
• Kuaishou
• Larian Studios
• Magic Desing Studio
• Microsoft
• miHoYo
• NetDragon
• NetEase
• Nintendo
• Nvidia
• OPPO
• Others
• Papergames
• Perfect World
• PocketPair
• Recreate Games
• Rockstar Games
• Samsung
• Seasun Games
• Sony
• TapTap
• Tencent
• Tuyoo
• Ubisoft
• Ultrapower
• Valve
• Veewo Games
• Vivo
• WeChat
• Weibo
• Wizard Games
• XD Network
• Xiaohongshu
• Xiaomi
• Yostar

For more information about this report visit https://www.researchandmarkets.com/r/suwmvy

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