Nature Made®, the leading national vitamin and supplement broadline brand with over 50 years of delivering high quality products that are backed by science, has been recognized as a top choice of medical experts in key vitamin and supplement segments, according to The 2024 Best OTC Medicine & Health Products Ranking by U.S. News & World Report, the global authority in health care rankings and consumer advice.

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Nature Made® Earns More #1 Product Rankings Than Any Other Brand in Annual U.S. News & World Report Survey of Over-the-Counter Product Recommendations (Photo: Business Wire)

In partnership with The Harris Poll, U.S. News’ annual survey asked hundreds of medical experts, including pharmacists and dermatologists, for their recommendations in a variety of health product categories. The results ranked Nature Made as the #1 brand for:

• Best Vitamin Brands: Nature Made®
• Best Potassium Supplements: Nature Made® Potassium Gluconate
• Best Natural Sleep Aids: Nature Made® Melatonin
• Best Prenatal Vitamins: Nature Made® Prenatal Folic Acid
• Best Fish Oil Supplement with Omega-3: Nature Made® Fish Oil
• Best Herbal Supplements: Nature Made®
• Best Turmeric Supplements: Nature Made® Turmeric
• Best Vitamin C Supplements: Nature Made® Vitamin C
• Best Vitamin D Supplements: Nature Made® Vitamin D
• Best Vitamins and Supplements for Energy: Nature Made® Super B Energy Complex
• Best Zinc Supplements: Nature Made® Zinc
• Best Diabetic Multivitamins: Nature Made® Daily Diabetes Health Pack

“On behalf of the entire Nature Made team, we’re incredibly honored that health care professionals have recognized Nature Made as the leading brand in several key vitamin and supplement segments,” said Jeff Boutelle, CEO, Pharmavite. “We’re dedicated to supporting consumers at every stage of their health and wellness journeys and, as consumers look to pharmacists for guidance on over-the-counter choices now more than ever, we value this recognition in such a wide range of categories.”

A global market research and consulting firm with more than 65 years of experience conducting surveys, The Harris Poll randomly assigned product categories to U.S.-practicing medical experts and asked them to rank their top three recommended brands. More than 900 brands, which were vetted against several factors including quantity of internet reviews or high search volumes, were included in the comprehensive survey. The brands that were highly ranked most often are recognized as #1 for the corresponding categories.

“Continuing our commitment to offer consumers trusted, data-backed ratings and rankings to help with their health care decisions, the 2024 evaluation features statistically ‘best’ brands evaluated by hundreds of pharmacists and dermatologists,” said Sumita Singh, general manager of Health at U.S. News.

Full survey results and details can be found online via Best OTC Medicine & Health Products, courtesy of U.S. News & World Report.

About Nature Made® Vitamins

Nature Made^® is the leading national vitamin and supplement broadline brand, with over 50 years of delivering high quality products that are backed by science. Ranked as the #1 Pharmacist Recommended vitamin and supplement brand*, Nature Made was first to earn the United States Pharmacopeia's (USP) Verified Dietary Supplement mark for many of its products – independent verification that products meet stringent quality criteria for purity and potency. Visit www.NatureMade.com for the latest news and offerings and follow us on Facebook (@naturemade), Instagram (@naturemadevitamins), and TikTok (@naturemadevitamins).

About Pharmavite LLC

Pharmavite is a pioneer in the health and wellness industry, earning the trust of consumers, health care professionals and retailers by developing innovative vitamin and supplement solutions backed by science that adhere to strict manufacturing practices. Through its Nature Made®, Bonafide®, Nature Made® Wellblends™, Equelle®, MegaFood®, and Uqora® brands, Pharmavite is dedicated to helping people live healthier, more vital lives. Based in California, Pharmavite is a subsidiary of Otsuka Pharmaceutical Co., Ltd. Visit www.pharmavite.com and follow us on LinkedIn for the latest news and information about Pharmavite and its brands.

About U.S. News & World Report

U.S. News & World Report is the global leader in quality rankings that empower consumers, business leaders and policy officials to make better, more informed decisions about important issues affecting their lives and communities. A multifaceted digital media company with Education, Health, Money, Travel, Cars, News, Real Estate, Careers and 360 Reviews platforms, U.S. News provides rankings, independent reporting, data journalism, consumer advice and U.S. News Live events. More than 40 million people visit USNews.com each month for research and guidance. Founded in 1933, U.S. News is headquartered in Washington, D.C.

About The Harris Poll

The Harris Poll is a global consulting and market research firm that delivers proven intelligence for transformational times. Responsible for one of the longest-running surveys in the United States, Harris Poll provides unique context and social insights based on having analyzed public opinion, motivations, and social sentiment since 1963. It works with clients in three primary areas: building modern corporate reputation, crafting brand strategy and performance tracking, and data-driven thought leadership. It also delivers industry-leading health care insights expertise, specializing in research with patients, caregivers, nurses, physicians, specialists (across over 50 therapeutic areas) payers, hospital decision makers, policy makers, and pharmacists. Its mission is to provide insights and guidance to help leaders make the best decisions possible. To learn more, please visit www.theharrispoll.com.

*Based on a survey of pharmacists who recommend branded vitamins and supplements

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