Reports unveil top sales networks and insights into podcast consumption and listening habits in Latin America

Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today announced the release of its first Latin America Sales Network Podcast Ranker. The report provides insights into the top 12 sales networks, as measured by Triton’s Podcast Metrics measurement service.

“We are excited to launch the first Latin America Sales Network Podcast Ranker, which marks a significant milestone for the podcasting industry in the region. This report not only highlights the incredible growth in the LATAM podcast landscape but also provides invaluable insights for advertisers and publishers looking to engage with a highly dynamic and evolving audience,” said Oscar Sermeno, Triton Digital’s Vice President of Market Strategy for the Americas.

Alongside the Sales Network Podcast Ranker, Triton Digital has released its 2024 Latin America Audio Insights Report, which provides insights into the evolving LATAM podcast landscape over the course of June 2023-May 2024, including listening habits and insights into the top podcasts and debuts from the LATAM Podcast Ranker.

According to the report, the most popular podcast genre was News (32% of downloads) followed by Comedy (17% of downloads). Other notable findings include:

• Top podcast debuts included A Coach (Wondery), El Cielo Que Nunca Vi (SiriusXM Podcast Network), Escándalo Mexicano (Wondery).
• The most downloaded episode overall was “Manchester City y la gloria del Mundial de Clubes” from Titulares Deportivos (Grupo BluRadio) with 460K downloads during the past year.
• Spotify was the top player for New Episode RSS downloads (32%) followed by Android Unspecified App (18%).
• Prisa Radio was the top publisher for Webcast Streaming during the past year.

The Latin America Audio Insights Report accompanies the June 2024 LATAM Podcast Ranker, providing insights into the Top 100 Podcasts in Latin America between June 3, 2024 and June 30, 2024, as measured by Triton’s Podcast Metrics measurement service.

For this reporting period, the top three podcasts based on downloads included LOS40 MX - La Corneta (Prisa Radio), Mais Recentes (Radios Grupo Globo), and O Assunto (Grupo Globo).

There were several debuts for the month of June including Malu Gaspar - Conversa de Política (Radios Grupo Globo), La Viuda Negra (SiriusXM Podcast Network), Peláez y De Francisco en La W, fútbol y algo más (Prisa Radio), P.A. Criminal - Um Podcast de True Crime (Adsmovil Audio Network), and more.

To view the full results of the LATAM Podcast Ranker and/or sign up to receive future reports via email, visit here.

Triton Digital’s Podcast Metrics measurement service is certified by the IAB Tech Lab as complying with Version 2.0 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title, and more.

About Triton Digital

Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry. For more information, visit www.TritonDigital.com.

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