Let’s Talk Dog Business Strategy has been written by Jo Moorcroft and Vicky Davies, the founders of Canine Business Academy and hosts of the leading podcast Let’s Talk Dog Business, who between them have 27 years in the dog training industry. With 12-million dogs registered in the UK alone, and rescue centres creaking at the seams from the number of abandoned pups, Jo and Vicky know they have their work cut out. Through their book they are hoping to change the dog training industry from within to ensure business owners upgrade and modernise the way they run things, so the most important information filters down to owners.

With an understanding that a simple six-week puppy class will not cut it when it comes to changing behaviour long-term, they are introducing a new way of working that will help reduce the number of dogs that are abandoned – leading to less banned breeds. Author Jo Moorcroft says, “You’re likely to be on this journey because like us, you love dogs – but not necessarily the business side of things. Through the chapters in Let’s Talk Dog Business Strategy, Vicky and I will help you take your passion and ensure it’s matched with a well thought out and effective business strategy.” Author Vicky Davies adds, “There’s no reason why you should be struggling as a dog trainer to run a hugely successful business. But until you master the basics, you will continue not passing on the most helpful tools to your clients who are looking to you to help them maintain good behaviour with their dogs.” Alongside giving dog trainers confidence and direction to run a successful business, Let’s Talk Dog Business Strategy will also teach them to:

• · Create a solid foundation for their business
• · Develop a healthy mindset
• · Figure out your purpose
• · Bring it all back to their own story
• · Set core business principles
• · Find their genius
• · Nail down their offerings
• · Write messaging that will resonate
• · Generate leads and sales
• . Sustain a thriving business

If dog trainers think it is time to make their mark on the industry, this book is the ideal way to do this. Jo and Vicky’s practical guidance will help cut through any noise and make everything as easy to understand as possible, so readers feel empowered and motivated. Their aim is to help dog trainers make a real living doing what they love most, whilst in turn helping pet owners feel more in control of continuing the training with their dogs.

Let’s Talk Dog Business Strategy: The Dog Trainer’s Guide to Ideal Clients, More Money and Freedom by Jo Moorcroft and Vicky Davies is out now    

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