New York, NY and Oakville, ON, Dec. 12, 2022 (GLOBE NEWSWIRE) -- The Queen of the Court has a new NIL partner — one that will fuel her ambition and a run at back-to-back National Championships.
Aliyah Boston, the reigning two-time National Player of the Year, the 2022 SEC Female Athlete of the Year, a five-time gold medalist for USA Basketball and the 2022 Final Four Most Outstanding Player has agreed to terms with Six Star Pro Nutrition® (www.sixstarpro.com), a maker of high-quality supplements designed specifically for athletes, to promote its new 4th Quarter Energy product on her social channels and a sweepstakes in which two lucky fans can win a trip to watch the 2023 National Champion crowned in either Dallas (Women’s Tournament) or Houston (Men’s Tournament).
Boston, a member of South Carolina’s top ranked women’s basketball team, hopes to be there with her team.
“Six Star® has played a big part in my training and game preparation, and I’m excited to be able to partner with the brand as I continue to compete at the highest level this season,” said Boston. “From proteins to pre-workouts and the new 4th Quarter Energy, Six Star® gives me the fuel I need to play at a championship level each and every game.”
Six Star Pro Nutrition®, signed the very first Name, Image and Likeness (NIL) deal with Hanna and Haley Cavinder on July 1, 2021, and has since added championship caliber athletes throughout college sports, including National Champion golfer Rachel Heck, 2022 SEC Pitcher of the Year Chase Dollander and NCAA champion beach volleyball player Tina Guardina, among others. The brand also has several deals with elite high school programs across the country including Sierra Canyon High School in California, Mason High School in Ohio, and Bentonville High School in Arkansas.
“We have had our eye on Aliyah Boston since the beginning of the NIL process,” said Jarrod Jordan, Chief Marketing Officer at Iovate Health Sciences International Inc., the makers of Six Star® branded products. “She is a dynamic talent who will go down as one of the greatest college basketball players of all-time and Six Star® looks forward to fueling her run at bringing another championship to Columbia.”
4th Quarter Energy, the newest product in the Six Star® family, features a dual-source energy matrix that supports increased power and sustained output to help athletes go the distance. The Tropical Twist flavor features 100mg of coconut water and 100mg of watermelon juice powder with key electrolytes like sodium, magnesium, potassium, and phosphorus. It is recommended to mix 4th Quarter Energy with water and consume 30 minutes before tip-off, kick-off or face-off.
Six Star® products are available nationwide at Walmart®, Walgreens®, Amazon® and other fine retailers. For more information, visit www.sixstarpro.com.
About Iovate Health Sciences International:
Iovate Health Sciences International Inc. (“Iovate”) is a dynamic, leading-edge nutritional company that delivers some of the highest quality, most innovative and effective active nutrition products in the world with distribution in more than 130 countries worldwide.
Due to our commitment to research, development and innovation, Iovate, through its Six Star Pro Nutrition® brand, is globally recognized as one of the leading sports nutrition brands in the industry and continues to be one of the elite brands redefining performance through cutting-edge products and high-quality ingredients.
Headquartered in Oakville, Ontario, Canada, Iovate is a family of more than 300 employees, six leading nutritional brands and growing, with effective products that can be found across the globe.
Attachments
Jake Duhaime Six Star Pro Nutrition 617-285-8087 jake.duhaime@iovate.com
