Sports Drink Market size was estimated at USD 26.9 billion in 2021 and is projected to reach USD 45.2 billion by 2029, expanding at a CAGR of 6.7% over the forecast period (2022-2029).

Key Sports Drink Market Trends and Drivers

Major factors driving sports drink market are increasing consumers inclination towards adopting healthy lifestyles, surge in the number of fitness centers and health clubs and rise in the per capita incomes of consumers in many countries. Prevalence rate of chronic diseases such as diabetes and hypertension are observed more in people who follow sedentary lifestyles and are physically inactive. As the prevalence of such diseases are increasing, consumers are getting more concerned about their health and are actively engaging in sports related exercise to reduce exposure to such diseases. According to U.S labor of Statistics report, in United States, average daily participation rates of both men and women in sports has risen by 3.6% between 2003-2015. As participation rates in sports related activities is increasing, demand for sports and energy drinks will rise in coming years.

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Major sports drink companies are focussing to develop innovative products will create lucrative opportunities for sports drink industry. For instance, Coca-Cola, a leading beverage corporation based out of United States, added new products in its POWERADE product line. POWERADE ultra is made by using premium ingredients such as BCAAs and creating and is available in various flavours such as Mixed Berry and Citrus Blast. Moreover, increasing demand for sports & energy drinks from millennials and rise in the number of athletes around the world, are supplementing the market sports drink market growth. However, sports energy drinks contain high levels of sugar, which is restricting the market growth.

Based on Type, Isotonic segment is projected to hold the largest Sports Drink Market share.

Consumers are preferring to purchase isotonic based sports drinks as it can be easily absorbed in the body, and it increases overall nutrient intake in the body. Moreover, isotonic drink offers adequate amounts of salt and sugar, which helps in rebalancing bodily fluids.

Based on Packaging Type.

Manufacturers are increasingly using metal packaging techniques as it more offers more protection during shipping and enables sports drinks to be transported to remote places. 

According to Sports Drink Market research report, Supermarket/Hypermarket is expected to dominate the market.

Supermarket/hypermarket offers more products as compared to other retail outlets at competitive prices, which is one of the major factors accelerating segment’s growth. While online channels will observe rapid growth in online sales due to expansion in online food and beverage industry and consumers acceptance towards online shopping.

According to sports drink market analysis, North America is forecast to dominate the market.

Sports drinks are getting more popular in North American region as consumers are becoming more inclined towards adopting healthy lifestyles and growing trend of athleticism. In addition, sports drinks are consumed in this region, as per our research, approximately 50 million people in united states consumes sports drink and major chunk of population is aged between 18-34.

Top Market Players

Some of the leading sports drink companies includes Britvic PLC., Nestle, The Kraft Heinz Company, The Coca-Cola Company, PepsiCo, AJE, Abbott, LLC, BA Sports Nutrition, LLC, MyDrink Beverages, and GlaxoSmithKline plc., among others. 

Key Developments:

• In August 2022, PepsiCo, major snack and beverage company based out of United States, announced that it will invest around 550 million in Celsius Holdings, to honour its long-term distribution deal.
• In September 2022, Gatorade a leading American sports drink company introduced its caffeinated energy drink Fast Twitch, which comes in petite 12-ounce bottles, designed to increase athletes performance.

Market Segmentation
Global Sports Drink Market by Type
• Hypotonic
• Isotonic
• Hypertonic

Global Sports Drink Market by Form
• Powdered
• Liquid

Global Sports Drink Market by Packaging Type
• PET/Plastic
• Metal
• Glass

Global Sports Drink Market by Distribution Channel
• Online Channel
• Supermarket/Hypermarket
• Others

Global Sports Drink Market by Region

• North America Sports Drink Market (Option 1: As a part of the free 25% customization)
• By Type
• By Form
• By Packaging Type
• By Distribution Channel
• US Market All-Up
• Canada Market All-Up
• Europe Sports Drink Market (Option 2: As a part of the free 25% Customization)
• By Type
• By Form
• By Packaging Type
• By Distribution Channel
• UK Market All-Up
• Germany Market All-Up
• France Market All-Up
• Spain Market All-Up
• Rest of Europe Market All-Up
• Asia-Pacific Sports Drink Market (Option 3: As a part of the free 25% Customization)
• By Type
• By Form
• By Packaging Type
• By Distribution Channel
• China Market All-Up
• India Market All-Up
• Japan Market All-Up
• Rest of APAC Market All-Up
• RoW Sports Drink Market (Option 4: As a part of the free 25% Customization)
• By Type
• By Form
• By Packaging Type
• By Distribution Channel
• Brazil Market All-Up
• South Market All-Up
• Saudi Arabia Market All-Up
• UAE Market All-Up
• Rest of world (remaining countries of the LAMEA region) Market All-Up