CHMW, a leader in growth consulting, is revealing insider secrets to surviving the new digital recession. With a unique background in Silicon Valley software engineering and McKinsey management consulting, the firm has been hired by platforms like Meta, Google, and Amazon as technical consultants. For the first time, their tech-accelerated growth services, once only available to private clients referred by platforms, are now open to application. They are sharing how these services have turned around unprofitable brands and achieved high ROAS (5x+ return on ad spend) at scale (growing spend from 0 to millions of dollars in a few months).

The New Digital Recession: Performance Crisis

The golden era of advertising is over. Brands are no longer getting the same results they once were. Many are struggling to achieve even a fraction of their previous success, forcing them into unprofitability. In a recent study, Gartner reported that CMOs are living in an “era of less”. 73% are being asked to do more with less and 64% lack the budget to execute their 2024 strategy.

According to CHMW, this downturn can be attributed to two main factors: (1) data loss from increasing privacy regulations and (2) rising advertising costs.

Apple’s iOS 14 update, which saw over 85% of users opting out of ad tracking, marked the beginning of this trend. The data required for accurate ad targeting and attribution has been crippled, leading to a widespread decline in the effectiveness of digital advertising. Third-party cookies are going away this year, creating a vacuum that will further weaken the performance of algorithms.

In addition, there’s the rising costs of digital advertising. With more advertisers entering the market, prices increase over time due to the auction-based pricing on platforms. This cost increase means the same profitable performance from years ago is now unprofitable despite the same KPIs.

Current solutions in the market only solve a small part of a problem. Attribution software does not fix this. Being a data problem, this lies outside the expertise of agencies. These problems have completely priced out many brands with lower price points, margins, or budgets.

A New Hope: Semantic First-Party Data

Unlike third-party data, which is collected by outside entities, first-party data is directly collected by companies from their users and is not affected by the privacy restrictions. The difficulty with first-party data is that (1) every brand is different (with different software, KPIs, and reporting needs), (2) there is too much data to analyze and (3) raw data has no actionable value.

The platforms gave CHMW the difficult task of creating consistent breakthrough results. To solve this at scale, they developed custom software solutions to analyze complex data and accelerate their growth services with its insights. With these tech-accelerated services, they are able to extract the value of thousands of manual hours in minutes.

Because of their background in engineering and consulting, CHMW’s tech-accelerated growth services can leverage first-party data like no one else can and create actionable data called semantic data. They do this in three key ways: restoring attribution, creating deeper metrics, and unlocking new capabilities.

Restoring Attribution: CHMW restores attribution by creating granular data across all platforms (e.g. store, CRM, analytics, ads, email, organic, influencer, PR, retail, wholesale). They do this for paid and organic activity, both online and offline. They then merge this data to create a unified data model of a brand. This allows brands to see their complete customer journey throughout their entire lifetime.

Creating Deeper Metrics: With their exascale data analysis engine, CHMW creates semantic data: smarter data, metrics, events, and audiences. These are deeper metrics that reveal true business health and progress on strategic initiatives. They go beyond platform metrics that are too superficial to optimize for high ROI. This solves problems like brands seeing high ROAS while still losing money because they don’t have visibility into deeper metrics.

Unlocking New Capabilities: CHMW feeds enriched data back into platforms using privacy-safe methods. The algorithms, which have been starved for data due to privacy updates, get much richer data, enabling them to optimize and achieve results faster. This also adds features like better targeting to reduce wasted spend.

There has never been a comprehensive bespoke first-party solution that fully solves recession problems — until now.

Industry Impact and Testimonials

The impact of this new model has been nothing short of transformative. On average, brands see a 40-70% lift in performance with better data. Brands that were previously unprofitable have been able to scale their ad spend from zero to millions of dollars per month within a few months, all while maintaining a high ROAS of 5x or more. Their email campaigns are able to move the needle in difficult segments within 90 days.

“I know when I connect a customer with CHMW, they are in great hands and well taken care of. They return excited about the performance gains from their ad campaigns and growth of revenue,” says Jordan Sterling, Global Team Lead, Meta.

“I've never seen anyone do what you guys do with data. You're able to show me things I've never seen before and I've been in business for decades. Honestly, you guys saved our company. You are such a blessing,” says Ray Spotts, Chief Executive Officer, Trusted Health Products.

This launch is just the first step in a three-part series that CHMW is rolling out to address the most pressing issues devastating brands. This series will continue to explore the challenges and opportunities in digital marketing, with upcoming installments focusing on creative and strategy. By sharing its insider knowledge and proven strategies, CHMW aims to empower brands to thrive even amid the digital recession.

For more information about CHMW and its latest offerings, please visit https://www.chmwmedia.com.

About CHMW

With a unique background in Silicon Valley artificial intelligence software engineering and McKinsey strategy management consulting, CHMW grew a reputation for solving problems that other agencies could not. This is why they were hired as technical consultants by platforms like Facebook, Google, and Amazon. Platforms personally introduce them to thousands of advertisers from small startups to Fortune 500s. With insider information straight from the platforms and thousands of brands across many industries, they have a strong pulse on what is happening in the market in ways few can.

Media Contact
Company Name: CHMW
Contact Person: Alysse Asaro
Email: inquire@chmwmedia.com
Country: United States
Website: https://www.chmwmedia.com