1 in 3 invited advertisers installed BrandBastion during the alpha test
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BrandBastion is among the first to join TikTok's App Center, a new marketplace where advertisers can find third-party solutions to enhance their presence on the platform. BrandBastion’s integration into this new hub aims to help advertisers efficiently manage interactions and ensure brand safety.
Traditionally, managing social media comments has been a very resource-intensive task, especially for brands receiving thousands of conversations. In response, BrandBastion provides advertisers with real-time monitoring, robust automated moderation, and efficient engagement capabilities, enabling social media marketers to manage conversations much faster and more efficiently.
Advertisers can manage comments from multiple ad accounts in one place, quickly identify comments that need immediate responses, and use one-click responses with customized brand voice prompts and saved replies.
The app also offers automated AI moderation to detect and handle harmful content, customizable alerts for specific keywords or high comment volumes, and actionable analytics to optimize engagement strategies.
"TikTok’s App Center is a game-changer for advertisers, offering a variety of tools to simplify their operations," said Jenny Wolfram, CEO & Founder of BrandBastion. "Collaborating with TikTok has been amazing for BrandBastion. By integrating seamlessly within TikTok’s ecosystem, we help advertisers ensure brand safety, optimize engagement, and drive better performance on one of today's most impactful advertising platforms."
During the alpha test, one in three invited TikTok advertisers adopted BrandBastion’s app, leading to a significant 30% click-to-install rate. One advertiser reported a 20-30% reduction in time spent on this task by utilizing the app to manage comments.
About BrandBastion: BrandBastion is a leading provider of social media engagement solutions, specializing in protecting brand reputation, enhancing customer interactions, and driving growth for top global brands. Trusted by industry leaders such as Netflix, Uber, Sephora, and Red Bull, BrandBastion leverages a combination of advanced AI technology and 100+ in-house community managers to monitor, moderate, and manage online conversations across various digital platforms.
BrandBastion has been recognized globally and won awards such as the Brand Protection Specialist, Best Use of Conversational AI (AI & Machine Learning Awards), and Conversational Innovation Award (Martech Breakthrough Awards), among others.
Contact Info:
Name: Enebral Sainz
Email: Send Email
Organization: BrandBastion
Website: https://www.brandbastion.com/
Release ID: 89137456
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