The Company is looking to leverage its brands and partnerships to generate revenue and enhanced exposure

Playa Vista, CA - (NewMediaWire) - November 10, 2021 - American Premium Water Corporation (OTC: HIPH) (the “Company”) announces that it has entered into an agreement with NFT4Play to jointly explore revenue and partnership opportunities in its innovative non-fungible tokens (NFT). As part of the agreement, the Company will work with NFT4Play to work on distribution opportunities around its brands as well as explore cross-promotional opportunities around its global physical distribution networks.

NFT4Play (https://nft4play.com/) is a revolutionary membership backed NFT platform that incorporates iGaming, NFTs, sports wagering, factions, and player vs player gaming that are incorporated into a cohesive eco-system. In addition, NFT4Play will also have a leading role in the continued development of the debut collection on CosmicFaction that puts the ‘coo’ in cool, Pigeon Flight Club (https://discord.com/invite/WM9TkunKed). The CosmicFaction ecosystem and the Pigeon Flight Club functionalities will be gradually introduced on the NFT4Play website in phases.

Ryan Fishoff, CEO of American Premium Water, commented, “I am excited to partner with NFT4Play. This is an exciting partnership for the Company, as it gives us the opportunity to get into the exploding NFT space while allowing us to focus on our core competencies, promoting and selling CBD infused products. This partnership allows us to align our goals of increasing revenue and brand recognition while helping NFT4Play increase user growth and engagement. The possibilities are endless as far as devising selling and cross-promotional opportunities for the Company’s brands, athlete ambassadors, and sponsorship partners. A dynamic platform like NFT4Play allows the Company to tie in its various distribution channels to engage in creative tie-ins and promotions that can be beneficial to both parties, while increasing potential for revenue streams with the different monetization options.”

Avron Gross, Co-Founder, NFT4Play: “NFT4Play is about building communities around gaming and competition. Our partnership with American Premium Water allows us to engage with communities aligned with this ethos. NFTs are rapidly becoming individual extensions of one’s identity in the metaverse and we are delighted to be able to be part of this movement which will transform the way brands engage with people.”

To learn more about American Premium Water Corporation, click this link to see the Company’s presentation at the Emerging Growth Conference and its recent television appearance on “New to the Street” featuring Company CEO Ryan Fishoff and COO David Howell.

Shareholders and interested parties are encouraged to follow the Company’s Twitter account @AmericanPremium and CEO Ryan Fishoff @RyanFishoff on Twitter for future Company updates, which will include material information about the Company. 

About American Premium Water Corp.

American Premium Water (OTC: HIPH) is a diversified luxury consumer products company focused on businesses in the health, beauty and biotech sectors. The company is focused on harnessing the powers of Nano technologies paired without cannabidiol (CBD) to treat health disorders and enhance quality of life. The company’s portfolio includes CaliBear (www.calibearlife.com) Vanexxe (www.vanexxe.com) plant + body essentials (www.plantbodyessentials.co).

About NFT4Play

NFT4Play is a Play2Earn platform that enables players to build teams and compete against each other as individuals or in factions. The company targets a broad global community of sports and fantasy gamers, including eSports. To find out more visit the company’s website (www.nft4play.com). 

Safe Harbor Notice 

Certain statements contained herein are “forward-looking statements” (as defined in the Private Securities Litigation Reform Act of 1995). American Premium Water Corporation cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. American Premium Water Corporation undertakes no obligation to revise these statements following the date of this news release.  Additional details of the Company's business can be found in its public disclosures as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database.

This release includes "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934. Certain statements set forth in this press release constitute "forward-looking statements." Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate, or imply future results, performance or achievements, and may contain the words "estimate", "project", "intend", "forecast", "anticipate", "plan", "planning", "expect", "believe", "will likely", "should", "could", "would", "may" or words or expressions of similar meaning. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause the company's actual results and financial position to differ materially from those included within the forward-looking statements. Forward-looking statements involve risks and uncertainties, including those relating to the Company's ability to grow its business. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, the Company's limited operating history, the limited financial resources, and domestic or global economic conditions -- activities of competitors and the presence of new or additional competition and conditions of equity markets.

This press release is issued on behalf of the Board of Directors of American Premium Water Corporation.

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