Second Strategic Partnership in the North American Food Service Industry
Vancouver, British Columbia--(Newsfile Corp. - June 10, 2021) - The Very Good Food Company Inc. (TSXV: VERY) (OTCQB: VRYYF) (FSE: 0SI) ("VERY GOOD" or the "Company"), a leading plant-based food technology company, today announced a partnership with Copper Branch, the world's largest plant-based restaurant franchise with over 40 locations across North America.
Driven by its mission to serve communities with quality, whole foods as an alternative to traditional fast-food, Copper Branch will make The Very Good Butchers' delicious and nutritious plant-based products available to its customers to purchase from branded in-store freezers. The quick service chain will initially set up the branded freezers in eight Copper Branch locations across Canada starting this summer.
"This partnership marks VERY GOOD's second step into the North American food service industry. We are thrilled to be able to offer our products to Copper Branch's customers looking for approachable and healthy plant-based options through such a convenient shopping experience," said Very Good co-founder and CEO, Mitchell Scott. "With a shared commitment to helping people eat more consciously, the partnership between our companies is a natural one with many opportunities for further collaboration."
"Copper Branch was created to offer the world real food as fast-food for a change, and we are proud to continue that mission today and further our positive impact by partnering with The Very Good Food Company," said Copper Branch CEO Trish Patterson. "We look forward to sharing their delicious, wholesome products with our franchisees and customers across North America and beyond."
This announcement comes on the heels of VERY GOOD's recent partnership with the Vancouver-based homegrown meal kit company, Fresh Prep, to add VERY GOOD's innovative plant-based food products to its extensive menu of recipes and meal kits.
About The Very Good Food Company Inc.
The Very Good Food Company Inc. is an emerging plant-based food technology company that produces nutritious and delicious plant-based meat and cheese products under VERY GOOD's core brands: The Very Good Butchers and The Very Good Cheese Co. www.verygoodfood.com
OUR MISSION IS LOFTY, BADASS BUT BEAUTIFULLY SIMPLE: GET MILLIONS TO RETHINK THEIR FOOD CHOICES WHILE HELPING THEM DO THE WORLD A WORLD OF GOOD. BY OFFERING PLANT-BASED FOOD OPTIONS SO DELICIOUS AND NUTRITIOUS, WE'RE HELPING THIS KIND OF DIET BECOME THE NORM.
About Copper Branch
Copper Branch's mission is "simple: serve our community quality, whole foods and offer the world real food as fast-food for a change". Starting with over 40 locations across North America, their goal is to branch across the globe, serving great tasting, chef-inspired, and conveniently-served plant-based meals in an effort to nourish and inspire the mainstream with proven Power Foods. They aspire for everyone to live their lives to the ultimate fullest. www.eatcopperbranch.com
Forward-Looking Information
This news release contains forward-looking information for the purpose of providing information about management's current expectations and plans relating to the future. Readers are cautioned that reliance on such information may not be appropriate for other purposes. Any such forward-looking information may be identified by words such as "proposed", "expects", "intends", "may", "will", and similar expressions. Forward looking information contained or referred to in this news release includes statements relating to the expected benefits and opportunities to VERY GOOD from the partnership with Copper Branch. Forward-looking information is based on a number of factors and assumptions which have been used to develop such information, but which may prove to be incorrect including, but not limited to, material assumptions with respect to the continued strong demand for VERY GOOD's products, the continued production capacity ramp-up, the availability of sufficient financing on reasonable terms to fund the Company's capital requirements and the ability to obtain necessary equipment, production inputs and labour. Although the Company believes that the expectations reflected in such forward-looking information are reasonable, undue reliance should not be placed on forward-looking information because VERY GOOD can give no assurance that such expectations will prove to be correct. Risks and uncertainties that could cause actual results, performance or achievements of VERY GOOD to differ materially from those expressed or implied in such forward-looking information include, among others, negative cash flow and future financing requirements to sustain and grow operations, limited history of operations and revenues and no history of earnings or dividends, expansion of facilities, competition, availability of raw materials, dependence on senior management and key personnel, general business risk and liability, regulation of the food industry, change in laws, regulations and guidelines, compliance with laws, unfavourable publicity or consumer perception, product liability and product recalls, risks related to intellectual property, difficulties with forecasts, management of growth and litigation, as well as the impact of, uncertainties and risks associated with the ongoing COVID-19 pandemic, many of which are beyond the control of VERY GOOD. For a more comprehensive discussion of the risks faced by VERY GOOD, please refer to VERYGOOD's Management's Discussion & Analysis for the fiscal years ended December 31, 2020 and 2019 filed with Canadian securities regulatory authorities at www.sedar.com. The forward-looking information in this news release reflects the current expectations, assumptions and/or beliefs of the Company based on information currently available. Any forward-looking information speaks only as of the date on which it is made and, except as may be required by applicable securities laws, VERY GOOD disclaims any intent or obligation to update any forward-looking information, whether as a result of new information, future events or results or otherwise. The forward-looking information contained in this news release is expressly qualified by this cautionary statement.
The TSX Venture Exchange has neither approved nor disapproved the contents of this news release. Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this news release.
Investor Contact
The Very Good Food Company
Mitchell Scott
Kevan Matheson
Corporate Communications and Investor Relations
Email: invest@verygoodbutchers.com
Phone: +1 855-472-9841
Media Contact
Anne Donohoe
KCSA Strategic Communications
Email: VERY@kcsa.com
Phone: 212-896-1265
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/87163
