In the ever-evolving world of event production and entertainment, there are stories of transformation, innovation, and perseverance. One such story is that of Dr. Julie Robinson, the founder of Undercover Productions. With over 26 years in the industry, Dr. Robinson has taken her experience as a performer and turned it into a thriving business that bridges the gap between creativity and meticulous event production.
The Origins of Undercover Productions
Dr. Robinson’s journey into the entertainment industry began at the age of 18 when she started performing as a dancer and singer in Las Vegas. Her career led her to work with iconic figures and shows, including performances with Sammy Davis Jr. and Jerry Lewis, and eventually, her role as a Marilyn Monroe impersonator. This unique perspective as both a performer and producer gave her a deep understanding of the needs and challenges faced by entertainment professionals and event planners.
Motivated by the gaps she observed in event production, she established Undercover Productions, a company dedicated to creating seamless and innovative events. From custom shows to convention support, Undercover Productions focuses on delivering exceptional experiences for clients by combining artistic vision with precise logistical execution.
The Evolution from Performer to Producer
Dr. Robinson’s transition from performer to producer was not merely a career change but a strategic transformation. Her ability to blend her choreographic expertise with business acumen allowed her to design events that cater to both performers’ needs and client expectations. By fostering respect for all contributors involved in event production, her company has set a high standard for collaboration and creativity.
A Journey of Continuous Growth
While building her successful business, Dr. Robinson pursued higher education, earning advanced degrees in counseling and psychology. Her studies not only enriched her understanding of human behavior but also provided her with tools to empower individuals and teams. Her work in psychology, particularly her focus on positive psychology, aligns seamlessly with her business philosophy of fostering growth, collaboration, and success.
Her doctoral research on explanatory styles—how individuals interpret life events—further reinforces her commitment to helping others thrive. Through these insights, she has extended her expertise to business and personal development, enabling clients to reframe challenges and unlock new opportunities.
Expanding Horizons
Dr. Robinson’s multifaceted career also includes authorship. Her book addresses the psychological impact of discipline and provides practical tools to help individuals manage their emotional responses effectively. Her ability to distill complex psychological concepts into actionable steps reflects her dedication to promoting understanding and personal growth.
Empowering Others
At the core of Dr. Robinson’s journey is her desire to make a positive impact. Whether through event production, psychology, or authorship, she aims to inspire and empower those she works with. Her involvement in organizations like WBEC-West underscores her commitment to helping businesses thrive by fostering meaningful relationships and creating opportunities for collaboration.
Dr. Robinson’s story shows the power of adaptability and the importance of bridging creative and analytical thinking. By combining her passion for performance, her love for psychology, and her commitment to excellence, she continues to shape an industry where creativity and professionalism go hand in hand. To hear her full journey on Women in Motion, use this link: https://businessradiox.com/podcast/women-in-motion/stage-to-psychology/
To learn more, reach out to julie@uplv.net
About Women’s Business Enterprise Council-West (WBEC-West)
WBEC-West is a regional partner of the Women’s Business Enterprise National Council (WBENC), a coalition of corporations, WBEs, and regionally focused women’s business organizations. As an affiliate organization, WBEC-West implements the certification standards of WBENC throughout Arizona, Colorado, Southern California, Utah, Wyoming, Nevada, Hawaii, and Guam. WBENC is the largest certifier of women’s business enterprises in the U.S. and a leading advocate for women business owners, leaders, and entrepreneurs. WBENC certification is nationally recognized and accepted by more than 10,000 major corporations. We also support corporations in their efforts to include WBENC Certified WBEs in their supply chain.
