European customer engagement platform Dixa has raised a Series C funding round of $105 million, led by growth equity investor General Atlantic. Existing investors Notion Capital, Project A, and Seed Capital also participated. In February last year, it raised $36 million in Series B funding, led by Notion Capital, with support from existing investors Project A and Seed.

As well a product development, Dixa plans to use the cash injection as a war chest to roll-up other products. It already acquired Melbourne-based Elevio in January 2021.

Founded in Denmark in 2015 and launched in 2018, Dixa says it enables brands to stay connected with customers via messaging, live chat, email, or voice.

Mads Fosselius, founder and CEO of Dixa said: “For today’s customers, channels have ceased to matter. The way they engage now is holistically blended into what is called ‘multiexperience’. This is how we’re empowering brands to continuously stay true to their values.

Tom Hussey, Vice President in General Atlantic’s Technology sector focused on B2B software added: “Customer service software is undergoing a fundamental transformation, moving away from disjointed, transactional approaches towards longitudinal, conversational engagement. Dixa has helped to define and lead this multiexperience approach.”