What You Could be Getting Wrong When You Talk to Clients
April 13, 2022 at 18:32 PM EDT
Of all the big-name guests at Exchange: An ETF Experience, only one so far walked out of their session trailed by a crowd of advisors — Frank Luntz. If you don’t know the name, you know his work. Luntz is a pollster whose work helped get presidents elected and created the buzzwords for issues we...