Millennial shoppers are digital buyers, with most consumers from this generation (86%) making purchases online, and 67% preferring to shop online rather than in-store, according to Invesp. Not only do Millennials like to shop online, but they also prefer to shop on the go. Nearly half of Millennials (42%) complete online purchases using their smartphone. [...] The post Invest in Millennial Shoppers (Sort Of) With NBCC appeared first on ETF Trends .