Sign In  |  Register  |  About Walnut Creek Guide  |  Contact Us

Walnut Creek, CA
September 01, 2020 1:43pm
7-Day Forecast | Traffic
  • Search Hotels in Walnut Creek Guide

  • CHECK-IN:
  • CHECK-OUT:
  • ROOMS:

Miller Lite selling beer mints in move embracing Dry January

Miller Lite said Tuesday the 40-piece tins of Beer Mints will hit the market in two tranches of online sales. They were inspired by Dry January participants.

Miller Lite will sell breath mints.

The beer brand said Tuesday the 40-piece tins of Beer Mints will hit the market in two tranches of online sales. The sales will take place a week apart, with the first slated for Friday and the other for Jan. 19.

When consumed, the "freshness of mint" will come through at first and then a "subtle, yet great taste of Miller Lite that leaves consumers’ breath feeling fresh and their taste buds hoppy" will present itself after a person chews, the Molson Coors-owned beer brand said.

In a statement, Molson Coors marketing executive Ann Legan said the Miller Lite Beer Mints "may be a little unexpected," but the company felt "confident" its customers will enjoy their flavor. 

CLICK HERE TO READ MORE ON FOX BUSINESS

Miller Lite said it will limit their availability to only people aged 21 or older. The beer-free mints have a price tag that the brand said was on par with an actual beer: $5. 

Legan said the beer-flavored mints are "for the folks participating in Dry January who might miss the taste of Miller Lite while being out with friends this January." 

DOES ‘DRY JANUARY’ ACTUALLY IMPROVE YOUR HEALTH? HERE'S WHAT TO KNOW

Quite a few American adults typically choose to go "dry" and forgo alcohol in the first month of the year. Some reports put the share around 15%, while others suggest it is over twice that.

Miller Lite has belonged to Molson Coors for years. In November the parent company said the brand and fellow beer Coors Light, were "on track to grow net sales revenue for the third straight year."

COORS LIGHT, MILLER LITE COMBINED SALES NOW ‘50% BIGGER THAN BUD LIGHT’: MOLSON COORS CEO

Some of the other brands that fall under Molson Coors’ umbrella are Blue Moon Belgian White, Topo Chico Hard Seltzer, Molson, Keystone Light and Blue Run Spirits.

Data & News supplied by www.cloudquote.io
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.
 
 
Copyright © 2010-2020 WalnutCreekGuide.com & California Media Partners, LLC. All rights reserved.