Sign In  |  Register  |  About Walnut Creek Guide  |  Contact Us

Walnut Creek, CA
September 01, 2020 1:43pm
7-Day Forecast | Traffic
  • Search Hotels in Walnut Creek Guide

  • CHECK-IN:
  • CHECK-OUT:
  • ROOMS:

Musk says X will soon make long-form videos available on smart TVs

Social media platform X, formerly Twitter, is planning to release an app that will allow the platform's long-form videos to be viewed by users through a smart TV app, Elon Musk said.

Elon Musk said his social media platform X is planning to launch an app for smart TVs where long-form videos from the platform can be watched.

Musk's comments come after Fortune reported that X, formerly known as Twitter, plans to launch a TV app for Amazon and Samsung users next week. A source told the outlet that the TV app looks "identical" to YouTube's TV app in a sign that Musk wants the X app to compete with the Google-owned video platform.

X rolled out an early version of its updated video and audio offering in October after Musk said he planned to turn X into a super app offering services from messaging to peer-to-peer payments.

"Coming soon," Musk said in a brief response on X to a post from a user who posted that, "You can soon watch your favorite X long form videos directly on your SmartTVs," with a picture of a smart TV with app tiles including X.

MUSK TROLLS ZUCKERBERG'S META AS FACEBOOK, INSTAGRAM SEE WIDESPREAD OUTAGES

Musk added in a follow-up post that users "can already use Apple AirPlay to play more videos from your phone to your TV."

X has looked to forge partnerships with content creators in an effort to become a "video-first platform." This comes as X has struggled to retain advertisers on the platform following a series of controversies that have transpired since the Musk-led ownership group's acquisition of what was then known as Twitter in October 2022. 

ELON MUSK'S X WILL LET BRANDS RUN ADS NEXT TO CERTAIN CREATORS

Last month, X announced that, starting in February, it will allow advertisers to target their ads on the platform so they appear next to posts from a curated list of premium content creators. 

The creator targeting tool will allow advertisers to use the X ads manager to "run pre-roll video ads against the video content of their creator(s) in both the home timeline and profile," X said in a post.

The company added that the creator targeting tool works on top of X's primary brand safety solutions, adjacency controls and sensitivity settings.

GET FOX BUSINESS ON THE GO BY CLICKING HERE

X did not immediately respond to FOX Business' request for comment on the platform's TV app plans.

Reuters contributed to this report.

Data & News supplied by www.cloudquote.io
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.
 
 
Copyright © 2010-2020 WalnutCreekGuide.com & California Media Partners, LLC. All rights reserved.